This guide will explore 11 actionable and innovative ways to increase conversions and token sales through email marketing.

So, let’s dig into more about email marketing more and unlock the secrets for successful token sales and conversions.

The Need for Conversions and Token Sales via Email Marketing

Securing a foothold in the Web3 market is more critical than ever. Token sales are the lifeblood of blockchain-based projects, generating the much-needed resources to fuel development, growth, and user acquisition.

Thanks to precision targeting and cost-effectiveness, email marketing continuously emerges as a powerful solution to address challenges. By leveraging such campaigns, blockchain businesses can nurture investor relationships, increase brand awareness, and drive token sales and higher conversions.

So, here are our top 11 ways to increase conversions and token sales through email marketing.

Create a Targeted Email List

Building a targeted and high-quality email list is the foundation of a successful email marketing campaign. Focusing on investors and parties ensures your efforts are directed toward an audience who cares. Therefore, increasing the likelihood of token sales and conversions promptly.

Newsletters are great ways to encourage visitors to check out your site. Placing opt-in forms strategically throughout your website can entice visitors to subscribe, check out your content, and access information, alongside other valuable incentives.

A great way to promote your email list is via social media platforms. You can share your opt-in forms or newsletter sign-up links on social media. Running social media contests or giveaways that require participants to sign up for your email list is always a great hack.

Another great tip is to partner with relevant communities, influencers, or industry experts to expand your reach. By collaborating with well-established entities, you can tap into their audience.

Segment Your Target Market

Segmenting email lists can be pivotal in driving token sales and conversions for cryptocurrency, Initial Coin Offerings (ICOs), or other blockchain-based projects. Businesses can create more relevant and engaging content by tailoring email campaigns to different audience segments. This can lead to higher interest, increased engagement, and more token sales and conversions.

Segmenting targeted emails enables businesses to address their subscribers’ needs and concerns. This way, you can effectively communicate the value of your token and encourage recipients to participate in the token sale. In addition, by providing tailored educational content, you can help potential investors with varying levels of knowledge about blockchain and cryptocurrencies understand the project’s objectives, benefits, and potential returns on investment.

Furthermore, segmenting means you can maintain timely communication with subscribers. You can send them reminders about crucial token sale events and share regular updates on project milestones, team achievements, and other relevant news. This fosters trust and credibility, essential for driving token sales and conversions.

Craft Compelling Subject Lines

Subject lines are vital in enticing recipients to open and engage with your emails, increasing the likelihood of them investing in your token sale or participating in your project.

A well-crafted subject line can capture the attention of potential investors in a crowded inbox, prompting them to open the email and explore its content. In addition, by invoking curiosity or urgency, the subject line can draw recipients in and motivate them to learn more about your token offering or project.

Moreover, a compelling subject line can concisely communicate the token’s or project’s value or benefits, giving recipients an apparent reason to invest or engage further. By emphasizing your project’s unique selling points and highlighting potential returns on investment, a compelling subject line can pique the interest of potential investors.

Finally, well-crafted subject lines can build trust and credibility by being transparent, honest, and professional. Avoiding misleading or spammy language and focusing on clear, concise, and informative phrasing can help establish a strong reputation for the project.

Here is some more advice on how to craft the perfect email subject line:

Personalize Emails

Similarly, personalizing emails can be a powerful strategy for driving token sales and conversions in Web3. It helps create a more relevant and engaging experience for potential investors. Additionally, by tailoring content, the likelihood of your audience in participating in your token sale or project becomes higher.

Enhanced relevance plays a significant role in personalized emails, demonstrating that you understand the recipient’s needs. You can create a sense of familiarity and trust by addressing recipients directly or referencing their past interactions. This can increase engagement, therefore, investment.

Personalized content also increases the perceived value of the email, as it caters to the recipient’s unique preferences and priorities. By offering tailored information, businesses can help potential investors understand the benefits and potential returns on investment for their particular situation, which can encourage them to take action.

Additionally, personalization can improve the overall user experience by delivering timely and relevant information to potential investors based on their position in the sales funnel. For instance, you can nurture leads with educational content or send personalized reminders about upcoming token sales or project milestones. This targeted communication can help maintain interest, and guide leads toward making a purchase or taking another desired action.

Showcase Valuable Content

Providing valuable content in email marketing campaigns is crucial for boosting token sales and conversions in the Web3 ecosystem. In addition, educational content plays a significant role in helping potential investors understand the complexities of the Web3 space, such as blockchain technology, smart contracts, and decentralized applications. Lack of education is a tremendous industry issue. By breaking down these concepts and relating them to your project, you can address the knowledge gap, making it easier for investors to grasp the project’s objectives, benefits, and potential returns on investment.

Additionally, sharing informative content about the project’s progress, such as milestones, partnerships, and technical developments, can demonstrate transparency and foster trust in the project’s management team. This openness can reassure potential investors that the project is progressing and has the potential for success, making them more likely to participate in token sales and conversions.

Entertaining content, such as stories, case studies, or interviews, can also help create a sense of connection and relatability with the project and its team. By presenting the human side of the project, businesses can evoke emotions and build rapport with potential investors, which can contribute to increased interest and participation in token sales and conversions.

Create a Sense of Urgency

Creating a sense of urgency in email marketing is an effective tactic to boost conversions and token sales in Web3. By motivating potential investors to act quickly, you can capitalize on their fear of missing out (FOMO). This can drive them to participate in your project sooner rather than later.

One strategy is to announce limited-time offers, such as discounts, bonus tokens, or exclusive access to certain features for early investors. Mention these offers’ deadlines and emphasize the benefits of acting promptly. This encourages subscribers to make quick decisions and take advantage of the opportunity before it expires.

Another approach is to use countdown timers in your emails, which visually display the time remaining until the end of an offer or the start of a token sale. This creates a sense of urgency and reminds recipients they have limited time to act.

Sharing project milestones and progress updates can also create a sense of urgency. By showcasing the project’s growth, you can generate excitement and demonstrate that the project is moving forward, enticing potential investors to get involved before it’s too late.

Use Strong Calls-to-Action (CTAs)

In email marketing, Calls to Action (CTAs) are crucial in boosting conversions and token sales, particularly in Web3. CTAs are the prompts that guide subscribers toward a desired action, such as investing in a token sale, learning more about a project, or signing up for updates. Crafting compelling CTAs can drive user engagement, generate interest, and increase token sales and conversions.

A well-designed CTA can communicate the desired action. By using clear and concise language, it can guide subscribers toward the next step, whether it’s investing in a token sale, joining a webinar, or accessing a whitepaper. Explicit instructions make it easier for users to understand what is expected of them and are more likely to lead to conversions.

CTAs can also create a sense of urgency by using action-oriented language or time-sensitive phrasing. This encourages subscribers to take immediate action, tapping into their fear of missing out (FOMO). Potential investors are more likely to participate in a token sale or conversion when they need to act quickly.

Optimize for Mobile Devices

It is important for emails to be mobile-friendly to boost conversions and token sales in Web3 due to several factors. One of the main reasons is growing mobile usage, with more people using smartphones for their online activities, including checking emails. By ensuring your emails are mobile-friendly, you cater to this large audience and maximize the reach of your email marketing campaigns.

Additionally, having a mobile-friendly email design significantly improves the user experience, making it easier for recipients to read and engage with your content on their devices. This increases the likelihood that they will take the desired action, such as participating in a token sale or conversion, ultimately leading to higher conversion rates.

Mobile-friendly emails also contribute to better email deliverability, as modern email service providers prioritize emails optimized for mobile devices. This means your emails are more likely to land in the primary inbox of your subscribers, increasing the chances of them being opened and read.

Lastly, a mobile-friendly email design helps build and maintain your brand image, demonstrating professionalism and attention to detail.

Test and Optimize

Testing and optimizing email marketing campaigns to boost conversions and token sales is essential. This iterative process helps identify the most effective strategies, refine messaging, and improve overall campaign performance. By continually analyzing and adjusting different elements of your emails, you can maximize their impact and increase the likelihood of recipients taking the desired action. Investing in a token sale or conversion is a fantastic example of this.

Testing and optimizing email campaigns involve various aspects, such as subject lines, email copy, CTAs, design, and send times. By experimenting with these elements and measuring their impact on open, click-through, and conversion rates, you can uncover insights that guide your future campaigns and make data-driven decisions.

Through testing, you can discover which messages resonate most with your audience. This allows you to focus on the most effective strategies and create more engaging content. Again, driving conversions and token sales.

Lastly, testing and optimizing email marketing campaigns can provide valuable insights into audience behavior and preferences. By understanding how your audience interacts with your emails, you can identify patterns and trends.

Nurture Leads

Nurturing leads plays a crucial role in boosting token sales and conversions. This is because it builds trust, fosters engagement, and guides prospects through the buyer’s journey. By developing strong relationships with potential investors and customers, businesses can create a sense of credibility and rapport. This process involves sharing relevant and valuable content, addressing concerns, and demonstrating the potential benefits of the token or product being offered.

Effective lead nurturing strategies include personalized email campaigns, social media engagement, and targeted content marketing that resonates with the target audience. By providing educational resources, businesses can help leads make informed decisions and feel confident in their investments. Timely follow-ups and prompt responses to inquiries demonstrate attentiveness and professionalism, which can positively influence conversion rates.

Track and Analyze Performance Metrics

Tracking and analyzing performance metrics for email marketing is crucial to boosting conversions and token sales in the Web3 space. It enables businesses to evaluate their campaigns’ effectiveness, identify improvement areas, and make data-driven decisions. Companies can continually monitor and analyze key performance indicators (KPIs) to refine their email marketing strategies. Consequently, this can enhance audience engagement, and drive better results.

Understanding performance metrics helps businesses identify which content, messaging, and tactics resonate best with their target audience. This insight allows them to tailor future campaigns better to meet the preferences and needs of their subscribers. It can lead to higher open rates, click-through rates, and conversions.

Additionally, analyzing performance metrics can reveal trends and patterns in subscriber behavior. It’s important to consider when to send emails, optimal frequency, and the types of content that generate the most engagement. This information can help businesses fine-tune their email marketing strategies and maximize the impact of their campaigns.

To Conclude

In conclusion, email marketing is a powerful tool. It helps businesses boost token sales and conversions by nurturing leads, building relationships, and guiding prospects through the buyer’s journey. By leveraging personalized and targeted email campaigns, you can provide valuable information, address concerns, and stay top of mind with potential investors.

We at Coinbound are uniquely positioned to help businesses achieve their goals through email marketing. With years of experience in the Web3 world, we understands the intricacies of marketing to unique audiences. Our team of experts can create tailored email campaigns that resonate with potential investors.

We have a proven track record of success in helping businesses boost their token sales and conversions. By working with them, you can leverage your expertise as we maximize your email marketing efforts to reach your marketing goals.

So, if you’re looking to boost your token sales and conversions through email marketing, look no further than Coinbound.

11 Ways to Increase Conversions and Token Sales via Email Marketing appeared first on Coinbound.

As the competition among DApps rises, driving organic traffic to your website can be challenging. Fortunately, growth hacking offers innovative and cost-effective strategies to rapidly scale your DApp’s online presence.

Keep reading as we unveil the power of organic traffic. Here are nine powerful growth hacks that can help you drive organic traffic to your DApp website. Thus, position your platform as a leading contender in the decentralized ecosystem.

The Power of Organic Traffic – 9 Tips 

First and foremost, it’s essential to understand the need for organic traffic. It holds immense power for DApp websites, as it can significantly impact a decentralized application’s growth, sustainability, and overall success.

When users find your DApp through organic search results, they actively seek solutions or services related to your offering. In turn, making for more engaged audiences.

Nevertheless, organic traffic is only achievable if having a great marketing strategy. So, here are nine tips and tricks for driving organic traffic to your DApp website: 

Search Engine Optimization (SEO)

Search engine optimization (SEO) is essential in driving organic traffic to your DApp website. In addition, it helps improve your website’s visibility in search engine results. To effectively leverage SEO, you must conduct thorough keyword research to identify the relevant terms and phrases. Tools such as Google Keyword Planner, Ahrefs, and SEMrush are helpful.

Optimizing metadata is another critical aspect of SEO. This includes crafting compelling and keyword-rich title tags, meta descriptions, and image alt tags that accurately represent your DApp’s content. Properly optimized metadata can increase click-through rates and improve your search engine rankings.

Moreover, ensuring that your website is mobile-responsive and fast-loading is paramount. User experience plays a significant role in search engine rankings. A mobile-responsive design provides your site displays correctly on various devices, including smartphones and tablets. Fast-loading pages reduce bounce rates and encourage users to spend more time on your site. Implementing a content delivery network (CDN), optimizing images, and minifying CSS and JavaScript files can help improve page load times.

Creating a sitemap for search engines is another key step in optimizing your DApp website for SEO. A sitemap provides a roadmap of your website’s structure and content. Therefore, make it easier for search engines to crawl, index, and understand your site. Submit your sitemap to search engines like Google and Bing using their respective webmaster tools to ensure proper indexation.

Regularly monitoring your website’s performance is essential for identifying improvement areas and measuring your SEO efforts’ effectiveness. Use tools like Google Analytics, Google Search Console, and Moz to track your website’s traffic. These insights will help you fine-tune your SEO strategy and make informed decisions about your DApp’s online presence.

Content Marketing

Developing a comprehensive content marketing strategy is essential for attracting and retaining users for your DApp. A successful content marketing strategy should encompass various content formats: blog posts, articles, infographics, videos, podcasts, etc. All types of content cater to different user preferences and reach a wider audience. Each piece of content should be informative, engaging, and relevant to your DApp.

When creating your content marketing strategy, identify your target audience and their interests. Then, research to understand their needs, challenges, and preferences. This information will help you create content that resonates with your audience and positions your DApp as a valuable resource.

Consistency is key in content marketing. Establish and stick to a regular publishing schedule, which helps build trust and credibility with your audience. Collaborate with your team or external content creators to ensure a steady stream of high-quality content. Moreover, it must align with your DApp’s brand.

Once you have created your content, share it across multiple channels to maximize exposure and engagement. Social media platforms such as Twitter, Facebook, LinkedIn, and Reddit are excellent for promoting your content. Additionally, engage with niche communities, forums, and discussion boards where your target audience is active (Telegram, Discord, etc). Sharing your content in these spaces will help you build authority and drive organic traffic to your DApp website.

Track the performance of your content marketing efforts using analytics tools to identify the most effective content types. Then, use this data to optimize your strategy. This can help continuously improve your content, ensuring it remains relevant, engaging, and valuable to your audience.

Guest Posting and Backlink Building

It is useful to reach out to websites and blogs within your niche for guest posting opportunities or article contributions. They are effective way to acquire valuable backlinks, drive referral traffic, and boost your domain authority. Building a strong backlink profile is essential for improving your DApp website’s search engine rankings. Better still, high-quality backlinks signal credibility and trustworthiness to search engines.

Research and identify influential websites, blogs, and industry publications relevant to your niche. Prepare a list of potential outreach targets and create a personalized outreach plan for each. Then, highlight the unique value your content can offer its audience.

When crafting your guest post or article, ensure the content is well-researched, informative, and tailored to the target website’s audience. Include a backlink to your DApp website within the content or author bio, using relevant anchor text. This drives referral traffic and contributes to your website’s overall domain authority.

Tools like Moz and Ahrefs can be invaluable for identifying backlink opportunities and tracking your progress. These platforms offer features that allow you to analyze your competitor’s backlink profiles, uncover new opportunities, and monitor the effectiveness of your backlink-building efforts. Utilize these insights to refine your outreach strategy, prioritize high-impact opportunities, and measure the success of your actions.

Remember that backlink building is an ongoing process that requires consistent outreach, relationship-building, and content creation. Cultivate relationships with industry influencers, editors, and content creators. These connections can lead to future guest posting and collaboration opportunities. Regularly contributing valuable content to authoritative websites and blogs can establish your DApp as a trusted resource within your niche and strengthen your backlink profile.

Leverage Social Media

Creating and maintaining profiles on popular and industry-specific social media platforms is essential for promoting your DApp, engaging your audience, and driving traffic to your website. Social media platforms, such as Discord, Instagram and TikTok, can help you reach a wider audience and foster a sense of community around your DApp.

Sharing updates, news, and content from your website on social media is crucial for keeping your audience informed and engaged. Develop a consistent posting schedule and vary your content types, including images, videos, and links to articles, to appeal to different user preferences. Create eye-catching captions, utilize relevant hashtags, and include calls to action to encourage users to interact with your posts.

Interaction with users is vital for building trust and credibility. Respond to comments, messages, and questions promptly and professionally, showcasing your DApp’s commitment to customer support and satisfaction. Participate in relevant discussions and industry-specific groups to share your expertise, contribute valuable insights, and increase your brand’s visibility.

Utilizing analytics tools, such as native platform analytics or third-party solutions like Hootsuite or Sprout Social, is crucial for optimizing your social media strategy. Track metrics like engagement, reach, and click-through rates to identify trends, measure the effectiveness of your content, and adjust your system accordingly. This data can help you determine the best times to post, the most effective content formats, and the most engaging topics for your audience.

Engage with Web3 Enthusiasts

Joining relevant forums, discussion boards, and online communities is a valuable way to increase your DApp’s visibility, engage with potential users, and stay informed about industry trends. By actively participating in conversations, you can showcase your expertise, provide valuable insights, and foster relationships in the decentralized application space with other members.

When engaging in these communities, ensure your participation is genuine and informative rather than overtly promotional. Offer valuable advice, answer questions, and contribute to discussions in a way that demonstrates your knowledge and expertise. This approach will help you build trust and credibility within the community, making users more likely to explore your DApp and share it with others.

Attending industry events, webinars, and meetups is another effective way to network with influencers, potential users, and other professionals in the decentralized application ecosystem. These events provide an opportunity to learn from thought leaders, exchange ideas, and gather valuable insights to inform your DApp’s development and marketing strategy. Additionally, networking with influencers and industry professionals can open doors to potential partnerships, collaborations, and promotional opportunities.

Consider hosting your events, workshops, or webinars to educate users and the broader blockchain community about your DApp. These events can help you showcase your DApp’s features, benefits, and unique value proposition while providing a platform for users to ask questions, share feedback, and connect. Hosting events can also position your DApp as a thought leader within the industry, fostering credibility and trust among potential users.

Influencer Partnerships/Collaborations 

Collaborating with influencers within the blockchain and crypto space can significantly boost your DApp’s visibility, credibility, and reach. Influencers typically have a highly engaged audience that trusts their opinions and recommendations, making them valuable partners for promoting your DApp. Consider various forms of collaboration, including sponsored content, product reviews, interviews, or social media takeovers, to maximize exposure and engagement.

Sponsored content involves partnering with influencers to create content that features or highlights your DApp. This can include blog posts, articles, videos, or podcasts, where the influencer discusses your DApp’s features, benefits, and use cases. Ensure that the content aligns with both the influencer’s style and your brand’s messaging to create an authentic and impactful promotion.

Product reviews effectively showcase your DApp’s functionality and user experience through an influencer’s perspective. By providing an honest and in-depth assessment of your DApp, influencers can help potential users understand its value and encourage them to try it for themselves. User testimonials and social proof from influencers can significantly influence the decision-making process of potential users.

Interviews with influencers can help you share your DApp’s story, vision, and unique selling points with a broader audience. Participate in podcasts, live streams, or video interviews, where you can discuss your DApp’s development, challenges, and future plans. These conversations can humanize your brand and foster trust among potential users.

Email Marketing 

Building and nurturing an email list of users interested in your DApp is a highly effective way to maintain communication, share updates, and drive engagement. Email marketing lets you reach your audience directly, providing them with valuable content, news, and promotional offers related to your DApp. To grow your email list and keep your subscribers engaged, consider using lead magnets, sending regular newsletters, segmenting your list, and personalizing your emails.

Lead magnets are incentives you offer in exchange for a user’s email address, such as a downloadable guide, an exclusive piece of content, or early access to your DApp’s features. By offering valuable resources that appeal to your target audience, you can encourage users to sign up for your email list and stay connected with your DApp.

Sending regular newsletters and updates to your subscribers is crucial for keeping them engaged and informed about your DApp. Your newsletters should include a mix of informative content, such as blog posts, articles, videos, or industry news, along with updates about your DApp’s features, events, and promotions. Establish a consistent email schedule and strive to provide valuable, relevant, and engaging content that resonates with your audience.

Personalizing your emails can significantly improve engagement and foster a stronger connection with your subscribers. Use personalization techniques such as addressing recipients by their first name, referencing their recent activity or interests, or providing content and offers tailored to their needs.

Building and nurturing an email list of users interested in your DApp is essential for driving engagement and maintaining communication. Use lead magnets to grow your list, send regular newsletters and updates, segment your email list for targeted campaigns, and personalize your emails for better engagement. By implementing these strategies, you can foster strong relationships with your audience and drive organic traffic to your DApp website.

Referral Programs and Affiliate Marketing

Implementing referral programs or affiliate marketing initiatives is an excellent strategy to leverage the power of word-of-mouth marketing and incentivize users to promote your DApp within their networks. By offering rewards, discounts, or exclusive access to features, you can motivate users to share their positive experiences with your DApp and attract new users to your platform.

Referral programs involve rewarding existing users for referring new users to your DApp. This can be done by providing incentives such as discounts on services, tokens, or exclusive access to premium features. To create an effective referral program, ensure the process is simple and seamless, making it easy for users to share their referral links or codes with their friends, family, and colleagues.

Affiliate marketing initiatives involve partnering with affiliates, such as influencers, bloggers, or other content creators, to promote your DApp in exchange for a commission on each successful referral. This commission can be based on various criteria, such as the number of sign-ups, conversions, or transactions generated by the affiliate’s referrals. To set up a successful affiliate marketing program, research potential affiliates within your niche with an engaged audience that aligns with your target market.

Regularly monitor and analyze the performance of your referral and affiliate programs using analytics tools and KPIs, such as the number of referrals, conversion rates, and ROI. Use this data to optimize your programs, adjust incentives, and identify high-performing affiliates or referral sources. Continuously refining your referral and affiliate marketing initiatives will ensure their ongoing effectiveness in driving organic traffic to your DApp website.

Analyze Competitors – Learn by Strategies

Monitoring your competitors’ marketing efforts and analyzing their strengths and weaknesses is essential to crafting a successful marketing strategy for your DApp. By learning from their strategies and identifying areas where your DApp can differentiate itself, you can develop a unique and practical approach to driving organic traffic to your website.

Begin by identifying your competitors in the DApp space, focusing on those targeting a similar audience or offering similar features. Next, track their marketing activities across various channels, such as their website, social media, email campaigns, and content marketing efforts. Consider using tools like SEMrush, Ahrefs, or SimilarWeb to gain insights into their online performance, such as their organic search rankings, backlink profiles, and social media engagement.

Analyze your competitors’ marketing strategies, identifying their strengths and weaknesses in areas such as content quality, user engagement, website design, and search engine optimization. Take note of their most successful tactics, such as high-performing content formats, popular promotional campaigns, or effective lead generation strategies. Use this information to inform your marketing strategy, incorporating successful tactics that align with your DApp’s unique value proposition.

Identify areas where your DApp can stand out from your competitors, focusing on aspects like superior features, a more user-friendly interface, or a unique use case. Highlight these differentiators in your marketing efforts, emphasizing the unique value your DApp provides to users. By positioning your DApp as distinct from the competition, you can create a compelling reason for users to choose your platform over others.

Final Note

In conclusion, the power of organic traffic cannot be underestimated in today’s digital landscape. By utilizing the nine tips provided, businesses can harness organic traffic to improve their online presence, enhance brand awareness, and ultimately increase their revenue. However, achieving success in organic traffic generation requires strategic planning, consistent execution, and thorough understanding of the constantly evolving digital space.

This is where we at Coinbound come into play. When partnering with us, businesses can leverage their expertise and experience in the web3 and crypto industry to amplify their marketing efforts. Our team of professionals offers a comprehensive suite of services, including SEO, content marketing, social media management, and influencer marketing, all tailored to the unique requirements of the web3 ecosystem.

With a data-driven approach and a deep understanding of the digital landscape, we can help businesses navigate the complexities of organic traffic generation, ensuring that their online presence is not only visible but also resonates with the target audience.

In the rapidly evolving world of web3, partnering with a specialized marketing agency like Coinbound can provide the competitive edge that businesses need to thrive and succeed in the digital age.

9 Growth Hacks for Driving Organic Traffic to Your DApp Website appeared first on Coinbound.

Although the newsletter platform Substack helps when joining a hub of writers, publishing simple publications (without the bells and whistles), and promoting content accessible on multiple platforms—including mobile apps—many Substack alternatives consist of additional tools for more valuable perks. 

Substack – Yay or Nay? 

Substack took the world of content by storm in 2018, becoming an alternative to traditional social media channels for writers to promote themselves and their work. In addition, the platform allows anyone to create a newsletter for their content and build a community.

Although, the platform doesn’t come trouble-free. Compared to others, the main issue with the platform is that it charges users to access their work. 

Another familiar issue writers face is that they can quickly build an audience of people on Substack, but keeping an audience interested takes a lot of work. 

The only way to keep an audience engaged on Substack is to hammer out new content constantly—so they remember who you are and what your brand stands for. 

This isn’t the case with other newsletter platforms. 

Related Content: Why Crypto Companies Should Have an Email Newsletter

Advantageous Newsletter Platforms – Extra Perks

Just because Substack is one of the most popular newsletter platforms, it doesn’t mean it is the best.

If you already rely on using Substack to reach your target market and receive payments through subscriptions, here are some Substack alternatives worth making the switch for:

beehiiv

Similarly to Substack, beehiv is excellent for joining an ecosystem of writers and quickly publishing content in exchange for subscription payments. 

beehiv’s top assets include:

• All-in-one solutions for website, email, data analytics, and growth tools.
• Content-focused publications and newsletters.
• Audience ownership.
• Affordable flat-rate prices that grow companies and creators.
• An enterprise-level solution for all involved.

Check out this article, “Beehiiv Review: The Platform for Newsletter Bussiness,” for more information about how the platform can help you reach more customers to get more bang for your buck. 

Medium 

Medium has become a widely used platform–especially in the world of Web3–for creators to publish their work and gain a following via its blogging and newsletter feature. 

The platform is excellent for bringing attention to writers who are only starting their content careers and well-renowned media publications. It is easy to use, and no web design experience is necessary. 

On the other hand, creators who post on Medium and create newsletters can receive payments through a partner program that pays depending on popularity and high demand. 

The best thing about the newsletter is that you can instantly send your content to your subscribers for continuous engagements at no cost, unlike Substack, which takes a fee of 10% for paid subscriptions. 

Although, one of the downsides of Medium is that, from an SEO standpoint, if your newsletter and blog posts are successful, it’s not you that benefits. Rather, Medium takes the credit.

HubSpot

If you are familiar with marketing, the likelihood of hearing of HubSot is high. The platform is an attractive Substack alternative if you utilize the platform’s full-stack software to focus on all components of your business. 

The interface of the platform is simple but effective. Additionally, when utilized for sales and marketing, it’s incredibly straightforward to create newsletters using its CMS. HubSpot supplies you with all the content data necessary for making wiser decisions when publishing content. 

As part of its marketing strategy, it has its own automation software for small-to-enterprise businesses.

MailerLite 

Similarly to the above, MailerLite is another Substack alternative that is incredibly powerful. The platform can assist you in creating, marketing, and tracking conversions from your email while helping you build a strong community of readers and fans. 

MailerLit gives a software framework without coding, thanks to analytics, automation, pop-ups, and more.

Many writers enjoy using MailerLite because it’s stylish, easy to use, and gives detailed analytics to help you make wiser business decisions for content going for

One of the most significant downsides of MailerLite is that it is not freely accessible, costing $10 per month (depending on the features you require).

To earn well from the platform, you also need to put the time, effort, and money into it.

MailChimp 

Last but not least, MailChimp is another all-in-one platform ideal for marketing small businesses. 

The platform empowers millions of global customers to grow their businesses through award-winning, innovative marketing technologies for boosting inspiring content. 

One of the downsides of Mailchimp is that it is only free for users with less than 2,000 subscribers. Once over the given amount, users pay a fee to reach 10,000 customers per month. 

Nevertheless, it is exceptionally straightforward to use. It is excellent for upgrading e-commerce emails with real-time and issues behavior-based data, advanced analytics, and marketing tools in just minutes. 

The Final Say 

The above Substack alternatives mentioned have advantages, styles, analytics, data perks, and more. However, some are arguably better than others.

At Coinbound, we like to use MailChimp for our email marketing needs because it is easily accessible, free of charge, and provides fantastic data and analytics tools. 

beehiiv is also used for our sister site, NFT Lately, and boy, have we noticed the benefits since recently switching over:

With an open rate of 47.17% and continuous growth of active subscribers without the need of paid ads, we are not complaining. Now we know what we are doing, it’s only going to go up from here. 

Unsure of how to best market your brand, why not leave it in the hands of professionals like ourselves and watch your fan base skyrocket in numbers?

Top Substack Alternatives in 2023 appeared first on Coinbound.

With the recent explosion of interest in NFTs, marketers can now give low-cost digital assets to community members that get them excited and don’t put a dent in their budget. In this guide, we will walk through the best ways to set up your newsletter for success with programs that give free NFTs to your subscribers.

Tools You Will Need

Before we go into setting up your newsletter NFT reward program, we need to get two main tools set up: Beehiiv and Versify

Beehiiv

Beehiiv is an amazing email hosting platform that newsletter producers to seamlessly create referral programs, send automated emails, and more.

Beehiiv pricing ranges from free to $99/month.

Versify

The next tool is Versify. Versify is a platform that lets business owners quickly and inexpensively create Polygon-based NFTs at scale for use in rewards and customer loyalty programs. Versify is the tool we will use for actually creating and then distributing the NFTs.

First, you need to create an NFT on Versify (Versify’s dashboard calls these “Products”). You’ll need to add information like:

• The number of NFTs you want to create
• Insert an image file for the NFTs
• A meta description of the NFTs that will be shown on OpenSea and other marketplaces.
• Any properties you want to be included in the NFTs

After setting up our NFTs on Versify, you can generate a “mint link” that, when shared lets the recipient mint an NFT for free.

Versify pricing ranges from free to $99/month.

Ok. Now it’s time to pick a means of distributing your NFT rewards.

Picking Your Reward System

The system in which you choose to reward readers with your NFTs will determine the actions you ultimately incentivize. Any can be used depending on the current goals you have for your newsletter

There are three main reward systems we will discuss:

1. Referral program (ex: refer 3 friends and get an NFT)
2. Welcome landing page (Join the newsletter and immediately be sent to a welcome page containing a link to claim your NFT)
3. Automated welcome email (Instantly reward people for subscribing to your newsletter by sending them an NFT mint link in your automated welcome email)

The first option (referral program) is designed to help you boost your subscriber account by leveraging your most loyal readers.

The other two options, allow for a more immediate and low-friction way of incentivizing email sign-ups.

Let’s explore each in more detail…

Adding NFTs to a Newsletter Rewards Program

The Referral Program Method

One thing we really love about Beehiiv is how easy they make it to launch and customize a referral program. You can easily set up different rewards depending on how many people refer new subscribers.

It works like this:

1. Create rewards. These can be either physical or digital. Physical items you will need to ship, digital can be sent via email. In the case of sending NFTs with Versify, we will use digital rewards.
2. Set your milestones (the number of referrals needed to earn each reward)

A properly set up newsletter referral program in Behiiv might look like this:

When you create a referral reward, you can set up automatic emails to be sent to community members as soon as they reach your pre-determined milestones.

Within the Beehiiv referral system editor, you can set the text of the automated email to be sent. This is where you will add your mint link.

Example: Here’s the automated email sent by NFT Lately when they send NFTs to members with enough referrals:

This is when Versify comes in.

In the above email sample, you’ll notice the link “Claim Your Free NFT Here” this is a mint link generated by Versify. Insert yours here.

That’s it. Boom!

On to the next method.

The Welcome Landing Page Method

So here’s how this one works:

1. Someone visits your website
2. This person signs up for your newsletter
3. They are immediately redirected to a landing page that welcomes them to the newsletter
   • Side note: this landing page method is a great way to measure conversions on your site.
4. The landing page they are sent to has a link to mint a free NFT

Pretty simple process here.

The important thing about this method is that you need to have your own website and that website needs to have a page created that is only used as a destination for redirection of new subscribers.

How to set this one up (from Beehiiv)

Within the settings page of Beehiiv, you have a feature called “Subscribe Forms”. These are forms that you can embed on your own website that give your visitors an easy and fast way to subscribe to your newsletter.

Within the edit feature of these forms you have options of what you want your visitors to see immediately after they subscribe. You’re choices are to either show a success message or redirect to a specific URL. Here is where you insert the URL to the landing page you create.

That’s it. Super simple process. Now, whenever someone joins your newsletter, they will immediately be given a button to claim their free NFT reward. Let’s go!

Now, last method to go over…

Automated Welcome Email

This is probably the simplest way to send free NFTs to your new subscribers and one that can be done with essentially any email hosting provider (so you don’t necessarily need Beehiiv here).

Almost all email hosting platforms give you the option to send an automated email to someone as soon as they join your newsletter. You typically have control over what this email says and can edit it to say (and link to) anything you want.

By simply adding your Versify mint link here, you can, once again, give your new members an exciting new digital collectible reward.

Wrapping Up

Overall, as newsletter marketers, the search for new ways to excite our subscribers never ends. The recent popularity of NFTs paired with the creation of helpful tools like Beehiiv and Versify poses an interesting opportunity for us, in that, we now have some pretty awesome fantastic ways to delight (and later engage) our communities with digital assets.

If you found this walkthrough helpful, shoot me a follow on Twitter. DMs are always open.

How to Reward Newsletter Subscribers with NFTs (A Step-by-Step Walkthrough) appeared first on Coinbound.

To calculate the LTV of a newsletter subscriber, you’ll need to gather some data about your email marketing campaign. First, you’ll need to know the average revenue generated per email subscriber per month. This can be calculated by dividing the total revenue generated from your email marketing efforts by the number of email subscribers you have and the number of months they’ve been subscribed.

Related: How To Promote A Newsletter

For example, if you have 1,000 email subscribers and you’ve generated $10,000 in revenue from email marketing over the past six months, your average revenue per email subscriber per month would be $10,000 / (1,000 subscribers * 6 months) = $1.67.

Next, you’ll need to know the average lifespan of a newsletter subscriber. This is the average amount of time that a subscriber remains on your email list before they unsubscribe or become inactive. You can determine this by tracking the subscription and unsubscription rates of your email list over time.

How to Calculate Newsletter Subscriber LTV (With An Example)

For example, if you have 1,000 subscribers and you gain 100 new subscribers and lose 50 subscribers each month, your average subscriber lifespan would be 1,000 subscribers / (100 subscribers gained per month – 50 subscribers lost per month) = 20 months.

With this information in hand, you can now calculate the LTV of a newsletter subscriber. To do this, simply multiply the average revenue per email subscriber per month by the average lifespan of a subscriber.

Using the examples above, the LTV of a newsletter subscriber would be $1.67 average revenue per email subscriber per month * 20 average lifespan of a subscriber = $33.40.

Of course, these numbers are just estimates, and the actual LTV of a newsletter subscriber will depend on a variety of factors, such as the quality of your email content, the effectiveness of your email marketing campaigns, and the overall health of your business. However, calculating the LTV of a newsletter subscriber can still provide valuable insights into the effectiveness of your email marketing efforts and help you make more informed decisions about how to allocate your marketing budget.

You Might Also Like: How to Keep a Clean Newsletter List

Why Knowing Subscriber Lifetime Value is Important

Once you know the LTV of a newsletter subscriber, you can use this information to make strategic decisions about how much to spend on acquiring new subscribers, how much to invest in retaining existing subscribers, and how to allocate your marketing budget to maximize the return on your investment.

For example, if the LTV of a newsletter subscriber is $33.40 and it costs $10 to acquire a new subscriber, you may decide that it’s worth investing in acquiring new subscribers as long as the cost is less than $33.40. On the other hand, if the cost of acquiring a new subscriber is higher than the LTV of a newsletter subscriber, you may decide to focus on retaining existing subscribers and improving the quality of your email marketing efforts to increase the LTV of a newsletter subscriber.

Conclusion

In conclusion, calculating the LTV of a newsletter subscriber is an important part of running a successful email marketing campaign. By gathering data on the average revenue generated per email subscriber per month and the average lifespan of a subscriber, you can estimate the LTV of a newsletter subscriber and use this information to make strategic decisions about how to allocate your marketing budget.

How to Calculate Newsletter Subscriber LTV (With Examples) appeared first on Coinbound.

Use social media

One of the best ways to promote your newsletter is to use social media, as it allows you to reach a large and engaged audience quickly and easily. You should create dedicated social media accounts for your newsletter, and use them to share updates, highlights, and sneak peeks of your upcoming newsletter content.

You should also encourage your followers to sign up for your newsletter, and provide a clear and prominent call to action on your social media pages. On Twitter, using a tool like Revue can make it easy to offer a simple opt-in option to get more subscribers.

Additionally, you should use social media to engage with your audience, by responding to comments and questions, sharing relevant and interesting content, and running contests and promotions.

By using social media to promote your newsletter, you can help attract and retain more subscribers who are interested in your content and your offerings.

A tip we like to tell clients: social media is a rented channel, meaning, at any time your account or its reach can be suspended or limited. Therefore, while social media is a great tool to promote a newsletter, don’t lose track of the goal: growing the newsletter!

Collaborate with other newsletters

One of the best (and most effective) ways to promote a newsletter is through collaboration with other newsletters. Most newsletter producers are always looking to grow.

Some tips to find good newsletter promotion collaborators:

• Similar (but not competing) audience
• Similar size

Use content marketing

Content marketing is another effective way to promote your newsletter, as it allows you to reach a wider audience by creating and sharing valuable and relevant content. You should create a dedicated blog or website for your newsletter, and use it to publish updates, highlights, and sneak peeks of your upcoming newsletter content.

You should also use your blog or website to publish longer-form articles and resources, such as guides, tutorials, and case studies, that are related to your newsletter topic and your business or organization. Additionally, you should use content marketing to engage with your audience, by encouraging comments and feedback, sharing your content on social media and other platforms, and running contests and promotions.

By using content marketing to promote your newsletter, you can help attract and retain more subscribers who are interested in your content and your offerings.

Always remember: keep the focus of your content on topics that are aligned with the content of your newsletter!

Use paid advertising

Paid advertising is another effective way to promote your newsletter, as it allows you to reach a wider and more targeted audience quickly and easily. You should use paid advertising platforms, such as Google AdWords, Facebook Ads, and LinkedIn Ads, to promote your newsletter and encourage people to sign up.

When running paid advertising, make your should have a solid understanding of your customer lifetime value, meaning, how much value you can make off of each new subscriber. This is an important metric to understand because it will let you know how much you should be paying per subscriber when you run paid ads.

Conclusion

In conclusion, there are many effective ways to promote your newsletter and reach a wider and more engaged audience. Some of the best ways to promote your newsletter include using social media, email marketing, content marketing, and paid advertising. By using these tactics, you can help attract and retain more subscribers who are interested in your content and your offerings. Additionally, you should always focus on providing valuable and relevant content, making it easy to subscribe, and engaging with your audience, in order to help build and maintain a successful newsletter.

How to Promote a Newsletter | Tips & Strategies That Work appeared first on Coinbound.

Related Content: How to Improve Email Deliverability

Do a List Purge

First and foremost, it’s important to regularly remove invalid or inactive email addresses from your list. These are email addresses that are no longer in use, or that have bounced back as undeliverable in the past. By removing these addresses from your list, you can help improve the overall health of your email list and increase the chances of your emails being delivered.

Another key factor in maintaining a clean email list is regularly removing any addresses that have marked your emails as spam in the past. This is important because sending emails to recipients who have marked your emails as spam can damage your sender reputation, and may even result in your emails being automatically filtered as spam by other email providers. By regularly removing these addresses from your list, you can help protect your sender reputation and improve the deliverability of your emails.

Understand Your Subscribers

It’s also important to segment your email list into different categories or groups, based on factors such as the recipients’ interests, preferences, or engagement level. This will allow you to send more targeted and relevant content to each group, which can help improve the engagement and response rates of your emails. By segmenting your email list, you can also more easily identify any inactive or unengaged recipients, and remove them from your list if necessary.

Practice Clean Email Acquisition

In addition to regularly cleaning and segmenting your email list, it’s also important to collect email addresses in a legitimate and ethical manner. This means ensuring that you have obtained the recipients’ consent to receive your emails, and providing them with an easy way to opt-out or unsubscribe if they no longer wish to receive your emails. By collecting email addresses in a legitimate and ethical manner, you can help protect your sender reputation and improve the deliverability of your emails.

Set Up Ways to Monitor Email List Health

Finally, it’s important to regularly monitor and track the health of your email list. This means using tools and analytics to track your open rates, click-through rates, and other metrics, and using this data to identify any potential problems or issues with your email list. By regularly monitoring and tracking your email list, you can make adjustments and improvements as needed to help ensure that your emails are being delivered to engaged and active recipients.

Conclusion: Wrapping Up the Ways to Keep a Clean Email List

In conclusion, maintaining a clean email list is essential for the success of your email marketing campaigns. By regularly removing invalid and inactive email addresses, removing addresses that have marked your emails as spam, segmenting your email list, collecting email addresses in a legitimate and ethical manner, and monitoring and tracking the health of your email list, you can help improve your sender reputation and increase the chances of your emails being delivered to your recipients’ inboxes. By implementing these strategies and best practices, you can maximize the impact and effectiveness of your email marketing efforts.

How To Keep A Clean Email List | Top Tips and Strategies in 2023 appeared first on Coinbound.

First and foremost, it’s important to understand that email deliverability is largely determined by the reputation of the sender. In other words, the more reputable and trustworthy your sender reputation is, the more likely your emails are to be delivered to your recipients’ inboxes.

Maintain a Clean List

One way to improve your sender reputation is by maintaining a clean email list. This means regularly removing invalid or inactive email addresses from your list, as well as any addresses that have marked your emails as spam in the past. By sending your emails only to active and engaged recipients, you can help improve your sender reputation and increase the chances of your emails being delivered.

Practice Good Email Hygiene

In addition to maintaining a clean email list, it’s also important to practice good email hygiene. This means following best practices for email marketing, such as using a professional-looking sender name and address, writing clear and concise subject lines, and avoiding spam trigger words and phrases. By adhering to these best practices, you can help ensure that your emails are more likely to be delivered to your recipients’ inboxes.

Authenticate Your Emails

Another key factor in improving email deliverability is ensuring that your emails are properly authenticated. This means using techniques like SPF, DKIM, and DMARC to verify that your emails are coming from a legitimate source and have not been spoofed or altered in any way. By properly authenticating your emails, you can help improve your sender reputation and increase the chances of your emails being delivered.

Watch Your Email Deliverability Analytics

It’s also important to monitor and track your email deliverability over time. This means using tools and analytics to track your open rates, click-through rates, and other metrics, and using this data to identify any potential problems or issues that may be impacting your deliverability. By regularly monitoring and tracking your deliverability, you can make adjustments and improvements as needed to help ensure that your emails are being delivered to your recipients’ inboxes.

Build a Real Relationship with Subscribers

Finally, one of the most effective ways to improve email deliverability is to establish a relationship with your recipients. This means regularly engaging with your audience and providing valuable and relevant content that they will want to receive and read. By building a relationship with your recipients and providing them with value, you can help improve your sender reputation and increase the chances of your emails being delivered to their inboxes.

Wrapping up: Email Deliverability Tips

In conclusion, improving email deliverability is essential for the success of your email marketing campaigns. By maintaining a clean email list, practicing good email hygiene, authenticating your emails, tracking your deliverability, and establishing a relationship with your recipients, you can help improve your sender reputation and increase the chances of your emails being delivered to your recipients’ inboxes. By implementing these strategies and best practices, you can maximize the impact and effectiveness of your email marketing efforts.

How to Improve Email Deliverability | 2023 Newsletter Guide appeared first on Coinbound.