In this guide, we’ll break down the best days and times to distribute press releases, backed by data, and share tips to improve your PR success.

Why Timing Matters for Press Releases

Journalists, bloggers, and media professionals receive hundreds of press releases daily. If yours lands at the wrong time, it could get buried under a flood of other emails. Distributing your press release at the optimal time increases the chances of it being seen, opened, and covered by the media.

The goal is to reach journalists when they’re actively checking emails and planning content—before they move on to other priorities.

Best Days to Send a Press Release

Tuesday, Wednesday, and Thursday Are the Sweet Spot

Studies show that press releases perform best when sent in the middle of the week:

• Tuesday – Journalists are catching up from Monday and more likely to open emails.
• Wednesday – A high-engagement day, as inboxes are less crowded than Mondays and Fridays.
• Thursday – Still a strong day, but engagement starts to taper off before the weekend.

Avoid Mondays and Fridays

• Monday – Journalists are swamped with emails from the weekend, decreasing the chances of your release being noticed.
• Friday – Many media professionals start winding down for the weekend, making it less likely they’ll cover your news.

Best Time to Send a Press Release

Optimal Timing: Early Morning (8:00–9:00 AM ET)

Sending your press release between 8:00 and 9:00 AM Eastern Time increases the likelihood of it being seen at the start of the workday, especially by journalists in major media hubs like New York.

Other effective time slots include:

• 10:00–11:00 AM – Still a strong window before lunch.
• 1:00–2:00 PM – Post-lunch, when journalists check their inbox again.

Avoid Late Afternoon and Evenings

After 4:00 PM, media attention shifts toward deadlines and end-of-day tasks, reducing the chance of your press release being read.

How to Maximize Press Release Engagement

1. Write a Compelling Subject Line

Your subject line determines whether your email gets opened or ignored. Keep it short, clear, and engaging. Example:

“New Partnership: [Company A] Partners with [Company B] to XYZ”
“Exciting Announcement from Our Company!”

2. Personalize Your Outreach

Instead of blasting your press release to a generic list, personalize your pitch for key journalists who cover your industry. Mention why your news is relevant to their audience.

3. Optimize for SEO

If you’re publishing your press release online, use relevant keywords, include links to your website, and craft a compelling meta description. This helps it rank higher in search results.

4. Distribute to the Right Platforms

Consider using press release distribution services like:

• PR Newswire
• Business Wire
• Coinscribble (for crypto and Web3 brands)

These platforms help ensure your release reaches journalists, media outlets, and industry influencers.

Final Thoughts

To maximize visibility and media coverage, send your press release on Tuesday, Wednesday, or Thursday between 8:00 and 9:00 AM ET. Avoid Mondays and Fridays, personalize your outreach, and optimize for SEO to boost engagement.

By timing your press release strategically, you increase the chances of journalists picking up your story—leading to more media coverage and brand exposure.

The Best Time to Send a Press Release (Based on Data) appeared first on Coinbound.

Relevant Article: Coinscribble Review | Better Than Chainwire?

What is Chainwire?

Chainwire is a blockchain-focused PR distribution platform designed to automate and streamline the process of disseminating press releases to crypto, blockchain, and fintech news outlets. It was developed by MarketAcross, a Web3 marketing agency. The service guarantees coverage across major Web3 publications and provides real-time analytics to track the performance of distributed content.

Chainwire stands out by providing crypto-native projects with a laser-focused audience. In a world where blockchain press releases can easily get lost in general news outlets, Chainwire ensures targeted exposure to crypto enthusiasts, investors, and industry professionals.

Based in Tel Aviv, Israel, Chainwire automates the press release submission process for the best crypto and blockchain publications. By doing so, it makes it easier for Web3 projects to access more press platforms and reach global audiences who want their products and services. 

With its unparalleled ability to cover major international markets and ensure first-page coverage on the leading crypto news publications, Chainwire is changing the news cycle in the crypto space, one press release at a time. 

Unlike traditional newswires, Chainwire is designed specifically for blockchain and cryptocurrency platforms, offering tailored services for companies with clearly defined audiences. 

The platform offers complete integration with third-party sites, which spread cryptocurrency companies’ messages worldwide, allowing them to analyze results in real-time.

Relevant Article: Top Crypto Press Release Distribution Platforms

Chainwire Features and Services

• Guaranteed Placement on Leading Crypto Sites: Chainwire promises placements on top-tier crypto and blockchain news outlets such as Cointelegraph, CryptoSlate, Bitcoinist, and more. This guarantees exposure to audiences that are already engaged in the crypto ecosystem.
• Customizable Packages: Chainwire offers three service tiers, starting from $1,399 for distribution to 30 sites, $2,499 for 50 sites, and $6,499 for 75+ sites. Each package includes coverage on leading crypto media platforms, with varying levels of reach.
• Multi-Language Distribution: For projects with a global reach, Chainwire can translate and distribute press releases in multiple languages, ensuring your content resonates in key regions like Europe, Asia, and Latin America.

Alternatives to Chainwire

Coinscribble

Coinscribble is a notable alternative to Chainwire and is also focused on crypto PR distribution. However, it has some differences that may make it more appealing for certain projects.

• Better Pricing: Coinscribble offers more affordable packages compared to Chainwire. This makes it a great choice for smaller projects looking to get the word out without breaking the bank.
• Broader Reach: Coinscribble offers a broader distribution network, which includes mainstream outlets. This is valuable for projects that want to reach both crypto enthusiasts and a general audience.
• Robust Analytics: Like Chainwire, Coinscribble offers analytics that provide insight into the performance of press releases. Their platform also integrates SEO features to help improve the visibility of your announcements in search engines.
• Flexible Pricing: Coinscribble’s packages cater to projects of different sizes, with an option to choose between individual site placements and larger distribution packages.

Newswire

Newswire is a broader PR platform that caters to industries beyond blockchain. For projects that need exposure to mainstream financial outlets or non-crypto audiences, Newswire offers a wider reach, albeit without the crypto-specific targeting of Chainwire or Coinscribble.

Business Wire

Business Wire, owned by Berkshire Hathaway, provides extensive access to traditional media outlets and is used for financial disclosures, mergers, and announcements. This platform is ideal for projects looking for credibility and transparency in mainstream media.

A Massive Network

Chainwire is focused on pushing crypto projects and blockchains to a huge number of crypto news sites with ease. Designed as a specialized crypto presswire, Chainwire offers users guaranteed coverage on some of the best and leading publications in the industry.  

The platform is committed to providing its customers with top-level coverage of top-notch cryptocurrency publications through its vast database.

While not as expansive of a network as its competitor Coinscribble, Chainwire still has a wide publishing ecosystem covering popular media outlets such as CryptoDaily, CryptoPotato, BeInCrypto, AMBCrypto, Cointelegraph, The Daily HODL, ZyCrypto, and CryptoBriefing.

Designed for crypto projects, blockchain companies, exchanges, investment firms, and PR agencies, Chainwire allows for the simultaneous publication of press releases in a variety of hyper-targeted media outlets where it is not as steep of a learning curve for people to understand the value of projects. 

Besides hyper-targeting, publishing news and announcements in crypto-native media, Chainwire’s publication network also covers traditional platforms such as Yahoo Finance, AP, MarketWatch, and Benzinga to help projects reach out to those outside the crypto sphere but interested in joining the fast-paced and innovative industry. 

So, with Chainwire, one can further be sure that their press release is edited and fact-checked by crypto PR experts who understand the complexities of the crypto world and the audiences their message is intended to reach.

A Global Footprint & Stellar Clientele

Cryptocurrencies have seen widespread adoption globally, which means a Web3 project needs a PR service provider that can help them reach its audience worldwide. 

In line with that, Chainwire offers guaranteed visibility and worldwide distribution to Asia, Europe, and Latin America’s top crypto media outlets.

So, with its global footprint, Chainwire helps cryptocurrency projects to reach target audiences, taking advantage of the vertical industries’ deployment across at least 140 segments.

This also reflects in the range of languages Chainwire supports. Currently, Chainwire supports German, English, French, Japanese, Korean, Dutch, Turkish, Vietnamese, and Chinese languages.

This global visibility has made Chainwire popular among crypto projects, and this is obvious from the number of crypto projects using it.

As of now, Chainwire is used by more than 300 clients across the crypto industry, including crypto exchanges, Web3 events, blockchain companies, launchpads, investment firms, the DeFi Project, and Web3 PR agencies, for the automated distribution of press releases across the most important cryptocurrency media outlets around the world. 

Their clients include Gate.io, Polygon, Nexo, Crypto.com, Ankr, Bitcoin.com, and hundreds of other top brands across the crypto and blockchain industries. 

These big names are a testament that Chainwire services make it easy for businesses and cryptocurrency projects to spread their news quickly. Developed by a seasoned team with a strong media presence, Chainwire takes the guesswork out of cryptocurrency PR campaigns.  

The firm has a wealth of experience in the world of crypto and blockchain PR and is, therefore, in a position to advise companies on ways to increase the effectiveness, relevancy, and precision of their PR. 

With MarketAcross’ 10 years in the blockchain industry and presence worldwide, it is no wonder Chainwire has built up a reputation.

Having received high praise from its users, Chainwire has proved itself to be an undisputed press release distribution platform for smaller businesses in the crypto and blockchain industries. 

Is Chainwire Worth it?

For a crypto project, utilizing Chainwire services allows them to focus on their core services and build the products of the future while the platform handles the PR services.

Moreover, when potential companies use Chainwire, their editorial team reviews the contents of the releases and offers their thoughts on the subject matter to the companies.    

By working with some of the biggest publications in the cryptocurrency space, like Cointelegraph, CryptoBriefing, and TheDailyCoin, Chainwire is then able to make sure press releases get as broad as appropriate coverage as possible.

The ease of use and setup and the quality of support at Chainwire further help crypto projects to increase the visibility of their brand and company without requiring much effort on their part. 

But of course, these levels of services don’t come for free. To avail of Chainwire’s services, the lowest one has to shell out is $1,399 to get a project featured in 8 media outlets plus promotion on the homepage of all news outlets, editorial suggestions, customer support, SEO adjustments, up to 1 image and video each included, and optional translation of the peace.

Doubling this outreach costs $2,499, while Chainwire’s Premium package is $6,499 with distribution to 75+ news outlets. The priciest package at Chainwire is Gold which is in collaboration with Cointelegraph.

But for those looking to reach the audience beyond crypto, the likes of Newswire, Cision, GlobeNewswire, AccessWire, Business Wire, PRWeb, Prowly, and PRUnderground offer much better services. As for those wanting a more crypto-focused approach, Coinscribble is the best option which stands out for its experience in the cryptocurrency sector. 

With Coinscribble’s much wider reach, knowledgeable team, and far superior service with features like real-time tracking of media coverage and detailed analytics that Chainwire simply can’t match, the company is capable of driving higher engagement.

So, for those looking for a more comprehensive and hands-on solution for crypto and Web3 projects, Coinscribble is the way to go. 

A reputable and reliable crypto press release distribution platform is key to getting the story in front of the most influential people in the space. To further make a splash in the blockchain and cryptocurrency world, one needs someone with a massive network of media contacts and good value for money.

As detailed above, Chainwire is an excellent resource for anyone interested in making their project reach a global audience and achieve a certain level of success.

Anyone looking to get the news out to the blockchain and cryptocurrency community can leverage the services of this newswire and press release distribution service, which has been working in the crypto space for a few years now, providing them with an understanding of the industry as such having the knowledge to target the right audience.

Conclusion

When it comes to PR distribution for blockchain and crypto projects, Chainwire is a solid choice due to its targeted reach, guaranteed placements, and real-time analytics. However, its pricing might be steep for startups or smaller projects. For projects seeking broader exposure or more budget-friendly options, Coinscribble and mainstream platforms like Newswire or Business Wire are excellent alternatives.

Each platform offers unique benefits depending on your goals, target audience, and budget. Chainwire remains a leader in Web3 press releases, but exploring other options could help tailor your PR strategy to better suit your project’s needs.

Chainwire Review: Pros, Cons, and Alternatives appeared first on Coinbound.

Here are the top Web3 PR agencies to check out in 2025.

But first…

What is a Web3 PR Agency?

A Web3 PR agency is a Web3 marketing agency or public relations firm that specializes in helping blockchain-enabled companies secure organic coverage, build relationships with media, and grow thought leadership in their industry.

Unlike traditional PR firms, Web3 PR agencies are deeply familiar with the nuances of the blockchain ecosystem, including crypto-native platforms, tokenomics, and decentralized governance. They focus on driving awareness, building trust, and generating buzz for Web3 projects by leveraging crypto-specific media, influencers, and communities. Their services often include media relations, influencer outreach, community management, and strategic content creation tailored to decentralized audiences.

These agencies help navigate the fast-paced, trust-centric Web3 environment, ensuring brands effectively reach their target audience and stand out in an increasingly competitive landscape.

What Types of Companies Should Work with a Web3 PR Agency?

If you’re launching a new crypto token, NFT project, DeFi platform, or metaverse initiative, a specialized Web3 PR agency can help you gain visibility, build trust, and manage your reputation. Startups in these areas often lack the expertise to navigate the niche media landscape and complex regulatory environment. Web3 PR agencies are also crucial for established companies looking to break into blockchain or enhance their position in the decentralized economy.

They can ensure that your brand reaches the right audience, gains traction with media outlets that understand Web3, and communicates effectively in a decentralized, trust-centric ecosystem. These agencies excel at creating buzz, building community engagement, and developing tailored messaging to speak directly to crypto-savvy users and investors.

Companies that would most benefit from working with a crypto or Web3 PR agency include:

• NFTs
• DeFi
• Exchanges
• Play to Earn (P2E) Games
• Anything blockchain-enabled

Any company that wants to get covered by Web3 and crypto-focused news sites, influencers, and media, may find a Web3 Public Relations firm a good choice.

Top Web3 PR Agency Picks

Coinbound

Coinbound is widely considered the leader in Web3 marketing, and they have a strong PR department with a long history of getting clients covered in leading crypto media. One case study includes getting Gala Games over 200 PR hits with Web3 media like CoinTelgraph and Decrypt. They’ve worked with top brands like Sui, Cosmos, and eToro. Coinbound’s Web3 PR strategy approach focuses on leveraging industry-specific influencers and media to generate buzz, build communities, and increase brand visibility.

Coinbound’s strong reputation comes from its deep understanding of Web3 audiences and its ability to deliver impactful, measurable PR results for clients in the decentralized ecosystem.

Some places Coinbound has gotten clients featured:

• CoinTelegraph
• Coindesk
• NFT Now
• Blockworks
• TechCrunch
• Decrypt
• MarketWatch
• Forbes
• Binance
• CoinMarketCap
• CoinGecko
• Hypemoon
• CryptoDaily
• NFT Lately

The US-based team has worked with clients like Nexo, Gala Games, Immutable, Cosmos, Litecoin, and Tron, and their Founder, Ty Smith, is considered a thought leader in the world of Web3 PR.

Coinbound has been the go-to PR firm for companies backed by Animoca Brands, Sequoia Capital, Outlier Ventures, Polygon, and more. On top of Web3 Public Relations services, Coinbound also offers the following:

• Influencer Marketing
• Social Media Management
• Community Management

Coinbound also hosts a popular YouTube channel and Newsletter about Web3 marketing and PR.

Past Clients:

• OKX
• Gala
• Sui
• eToro
• Tron
• Outlier Ventures

Coinscribble

Coinscribble, powered by Coinbound, is a platform that makes it quick and easy to get guaranteed press coverage on Web3 news sites.

Coinscribble is a great option for Web3 companies that want guaranteed coverage from top media sites like CoinTelegraph, Yahoo Finance, NFT Lately, BeInCrypto, and more for a reasonable price.

Coinscribble is used by over 1,000 Web3 marketing teams to publish their PR and content to major Web3 and business media.

Past Clients:

• Tron
• Uphold
• Koinly
• Ontology

MelrosePR

MelrosePR is a US-based PR agency specializing in Web3 clients. They have worked with a number of well-respected brands and helped them secure great media coverage.

The team regularly attends conferences in the blockchain space and has a strong reputation amongst Web3 marketers. While many agencies spread out their service offering, Melrose has stayed laser-focused on PR, making them one of the best Web3 PR companies around.

Past Clients:

• Switch
• Suku
• Iotex
• Opennode
• Skale

LunaPR

LunaPR is a Middle-East-based PR agency that has a strong foothold in Dubai. They have helped clients get covered in places like Yahoo Finance, Seeking Alpha, CoinTelegraph, and Forbes. Luna PR is renowned for its expertise in helping blockchain and crypto startups secure extensive media coverage. Their core services include PR, investor relations, and brand strategy, positioning them as a comprehensive partner for businesses looking to gain credibility and exposure. Luna PR is particularly strong in international markets, with clients across the Middle East, Asia, and beyond.

Their ability to create high-level PR strategies that resonate with both crypto-native and mainstream audiences makes them a top choice for companies entering the global Web3 space.

Past clients:

• Huobi
• Fungibles
• Paxful

TokenMinds

TokenMinds is an Asia-based Web3 PR agency with about 20 employees. This smaller team focuses primarily on paid placements and is a better fit for more budget-minded companies that might not be able to afford the fees of agencies higher on this list.

Past clients:

• OnPlanet
• LuckyFury
• NeoNomad

GuerrillaBuzz

GuerillaBuzz is a prominent, Israel-based Web3 PR and marketing agency known for its unconventional, highly creative approach to blockchain and crypto PR. Specializing in guerrilla marketing, they focus on generating organic buzz and community engagement through innovative campaigns. GuerillaBuzz is adept at navigating the unique challenges of decentralized projects, offering services like SEO, content marketing, and community-driven initiatives. They have helped multiple crypto startups gain visibility without relying on paid ads, making them a go-to for companies looking for viral, grassroots exposure in the Web3 ecosystem.

Past Clients:

• Polyswarm
• Bancor

What Type of Coverage Do Web3 PR Agencies Usually Secure?

Web3 PR agencies specialize in securing coverage across various media channels tailored to blockchain and cryptocurrency audiences. Common types of coverage include:

1. Crypto-Specific Media: Articles and interviews in outlets like CoinTelegraph, Decrypt, and Bitcoin Magazine.
2. Mainstream Tech Media: Coverage in broader publications like TechCrunch, Wired, or Forbes that have dedicated blockchain sections.
3. Influencer Endorsements: Partnerships with crypto influencers on platforms like Twitter, YouTube, and Discord to boost brand awareness.
4. Podcasts and Livestreams: Appearances on popular Web3-focused podcasts and webinars.
5. Community Platforms: Active engagement on Reddit, Telegram, and other community-driven platforms.

This coverage helps build trust, engage communities, and boost the visibility of Web3 projects.

Tips for Choosing a Web3 PR Agency

Selecting the right Web3 PR agency is crucial for your project’s success. Here are key factors to consider:

1. Industry Expertise: Ensure the agency has experience in the blockchain, crypto, or DeFi space. Look for case studies or clients they’ve worked with in Web3.
2. Media and Influencer Connections: A good agency should have strong relationships with crypto-specific media outlets and top crypto influencers who can amplify your message.
3. Transparency and Metrics: Opt for agencies that offer clear reporting and measurable KPIs to track the success of your campaigns.
4. Community Engagement Skills: Web3 thrives on active communities, so choose an agency that excels in building and maintaining engaged online communities.
5. Reputation and Testimonials: Look for positive reviews, case studies, client testimonials, and a track record of delivering results for similar Web3 projects.

By following these tips, you can partner with a PR agency that understands your unique needs and can help drive growth and awareness in the Web3 space.

Want to learn more about Web3 PR? Check out this video on the differences between Web3 earned and paid media:

Top Web3 PR Agencies in 2025 appeared first on Coinbound.

But when it comes to actually executing a PR campaign the head scratching starts.

Today, I want to break down how we were able to achieve some really fun growth for Gala, focusing especially on organic coverage.

Before we get into the how, let’s look at some of the key results:

• 200+ media content pieces secured via only organic means.
• Multiple NFT collections were sold out across a multi-year period for Gala.
• Millions of views on the content.
• Coverage from big players like:
  • Decrypt
  • CoinTelegraph
  • Bitcoin.com
  • The Los Angeles Times

So what goes into a solid PR agency engagement and how did we lock down these results for Gala?

Step 1: Understanding the business

Maybe this is obvious, but you’d be surprised by how many marketers neglect to spend enough time thoroughly understanding what they are marketing. 

If you’re focusing on something like PPC, you might be able to get away without having a complete understanding of the product, but for PR, you need to be an absolute expert. The media will have questions and successful storytelling requires you to know your stuff.

So, we spent a great deal of time with Gala’s team to understand their many departments, initiatives, and goals. On a deeper level, we brought in technical experts to translate the more complex aspects of Gala’s ecosystem and products so that our non-technical team members could effectively communicate the message to the media and journalists.

Web3 products can be hard to understand, but fortunately, at Coinbound, we’ve built client education into our process.

Step 2: Crafting an amazing story (and recrafting it, too)

Web3, like nearly every other industry, is insanely noisy. Today’s companies are competing with more people than ever when it comes to getting a journalist’s attention.

So we knew we needed to spend some time formulating some key angles for our pitches. 

We looked at things like:

• What does this journalist regularly write about?
• What is currently trending in the media?
• What type of stories does the media seem to have an appetite for now?
• How could a member of Gala provide added insights on this week’s trending news?

From these questions, we began meticulously crafting a number of angles that we thought would give us the best chance at success.

Step 3: Hitting the Street

A pitch without someone to send it to is just a brand development exercise. Once our pitches were ready, we tapped our network of Web3 and tech media to identify key players who might be interested.

We temperature-checked interest and, when possible, set up meetings to further explain the Gala story. This is a constant, ongoing process. As opportunities came up, we lined up opportunities and knocked them down with tenacity.

Step 4: Coordinating Coverage and Recrafting Our Pitches

This is the fun part.

The journalists loved the story and had follow-up questions for their coverage.

Here, the Coinbound team plays as key spokespeople for Gala, answering important questions and formulating responses with the help of Gala’s internal team.

Once the follow-up process is done, we’re rewarded with our all-time favorite email:

“Hey, I wrote about your client, here’s the link…”

We do a quick happy dance and share the link with Gala.

Rinse and repeat. We do a lot of dancing.

Let’s do it for you.

Wanna see the type of coverage we secured? Check out the case study here.

Wanna chat about how Coinbound might be able to do the same for you? Book a call!

-Ty from Coinbound

Here’s How We Secured 200+ Organic Media Hits for Gala appeared first on Coinbound.

Working with trusted earned media agencies helps businesses increase their press-interview opportunities and secure organic press coverage. 

Depending on your niche, you should hire the best earned media companies and services who have established relations with news reporters and journalists. 

Not all online public relations (PR) agencies offer guaranteed exposure from earned media sites. That’s why I have curated this list of online PR agencies just for you. 

The PR agencies I have listed offer the finest digital media relations and crisis communication services to help you secure great press coverage.

What Are Earned Media Agencies?

Earned public relations agencies help secure third-party endorsements from leading media houses. They offer the following best-in-class services:

• Media planning and placement 
• Media relations 
• Content creation 
• Influencer partnerships 
• Brand storytelling 
• Event management 
• Thought leadership positioning 
• Community engagement
• Public relations campaigns 
• Crisis management 
• Social media management 
• Monitoring and measurement

Also See: Tech Earned Media Agencies & Services

Why Does Your Business Absolutely Need Earned Media Services?

• Viral Potential: Earned media has the potential to go viral, reaching a much larger audience than traditional advertising and creating buzz around your brand or product. 
• Third-party Validation: Earned media provides third-party validation of your brand, as it comes from independent sources such as journalists, influencers, or satisfied customers, reinforcing trust and credibility. 
• Long-term Impact: Unlike paid advertising, which typically has a short lifespan, earned media coverage has a long-term impact on your brand’s reputation and visibility, as articles and mentions continue to be shared and referenced over time. 
• Audience Targeting: Earned media allows you to reach specific audience segments through targeted media outlets, publications, or influencers. Persona-specific media platforms cater to your target demographic, ensuring that your message resonates with the right people. 
• Crisis Management: Brand protection is important in today’s age of business uncertainty. Having strong press coverage and relationships with media professionals, you can attract positive earned media publicity for your company during times of crisis. Proactive media coverage helps brands effectively manage and mitigate negative publicity.

Best Earned Media Companies List For 2025

Here are the best earned public relations agencies that help you craft the right stories to secure exceptional press coverage: 

Coinbound

Coinbound is a leading earned media PR agency with an expertise in helping your brand secure extensive organic media coverage from reputed media publications. 

Their earned media PR management team have contacts at the largest tech publishers, influencers, and media to help modern-age companies secure organic coverage in the shortest possible time. 

Founded: 2018 

Headquarters: New York 

Website: Coinbound.io

Team Size: 51-200 

CEO: Ty Smith 

Top Specialities: 

• Earned Media Goal Identification
• Target Media Selection
• Media PR Content Preparation and Storytelling
• Reputation Management
• Thought Leadership Building  

Publications Covered: 

• TechCrunch
• Forbes
• CoinTelegraph
• Market Watch
• NewsBTC
• Yahoo Finance
• Benzinga
• Entrepreneur, and more.

Best For: Web3, crypto, and blockchain businesses. 

Why Choose Them? 

• Their PR team manages the entire earned media selection and publication process to get relevant media coverage from start to finish. 
• Coinbound selects the best media publications with a significant readership so that your brand can acquire the maximum reach in your budget. 
• They have been rated as the ‘Best Web3 Marketing Company of 2023’ by the Digital Agency Network. 
• Their carefully curated list of earned media sites and existing media relations with reporters and journalists helps your brand become a newsmaker and secure organic coverage in leading newspapers and publications.

Clickstrike

Clickstrike is one of the top earned media agencies that helps software and tech companies acquire incredible media coverage.

Their earned media PR team have built strong relationships with journalists, bloggers, and influencers to secure positive news, articles, interviews, and media placements.

Founded: 2018

Headquarters: New York

Website: Clickstrike.com 

Team Size: 11-50 

Top Specialities: 

• Strategic PR consulting
• Media Relations
• Press Release Writing and Distribution
• Thought Leadership Positioning
• Media Monitoring and Analysis
• Event Management
• Crisis Communication

Best For: SaaS companies and brands.

Why Choose Them?

• They have an extensive team of copywriters to create engaging story angles to acquire positive brand coverage.
• Besides positive brand story coverage, their team also publishes thought leadership opportunities to expand your company presence.

Red Banyan

Red Banyan is another best-rated media relations consultancy that guarantees different types of public exposure for ambitious brands. 

Their team of PR consultants have many former reporters, so they know what journalists need and how to pitch them. 

Founded: 2010

Headquarters: Fort Lauderdale, FL

Website: Redbanyan.com

Team Size: 11-50 

Top Specialities: 

• Earned Media Strategy 
• Media Relations and Outreach 
• Crisis Communications 
• Content Development 
• Storytelling

Best For: Businesses looking to build and maintain positive relationships with journalists and media outlets.

Why Choose Them?

• Their storytelling prowess isn’t just about getting attention; it’s about holding it, leaving lasting impressions in the minds of both reporters and readers.
• They don’t measure success by the number of pitches sent or press releases distributed but by the tangible results they achieve for their clients – results that speak volumes in terms of increased visibility, enhanced credibility, and measurable impact.

Also See: Top SaaS PR Agencies

DBS Interactive

DBS Interactive is one of the best earned media companies harnessing their team of industry influencers to amplify brand credibility. 

Through compelling storytelling, strategic influencer relations, SEO optimization, and engaging social media campaigns, DBS Interactive helps tech services gain prime media placements across top-rated news and review sites.

Founded: 2000

Headquarters: Louisville, KY

Website: Dbswebsite.com

Team Size: 11-50

Top Specialities: 

• Earned Media Strategy 
• New Story Creation 
• Influencer Relations 
• Social Media Engagement 
• Content Development

Best For: B2B, healthcare, manufacturing, and international businesses. 

Why Choose Them?

• They have unparalleled expertise in leveraging earned media to propel your business forward. 
• DBS Interactive excels in crafting compelling narratives, cultivating influential relationships, optimizing for search engines, and driving engagement on social media platforms. 

The REIS Group 

The Reis Group online PR agency specializes in developing and executing strategic communications plans that maximize earned media impact for clients.

Utilizing their customized story-building model, they identify news pegs, analyze media environments, and gather supporting data to generate stories aligned with clients’ business goals. 

Founded: 2009 

Headquarters: Kingston, NY

Website: Thereisgroup.com 

Team Size: 51-200

Top Specialities: 

• Strategic Earned Media Communications Planning 
• Storytelling 
• Press Release Development and Management 
• Media Relations and Outreach 
• Spokesperson Message Training 
• Reporter Meetings and Interview Preparation 
• Media Audits and List Development 
• Media Monitoring 
• Pitch Development 

Best For: Healthcare and medical brands

Why Choose Them?

• They have helped healthcare companies obtain media placements in leading publications like The Associated Press, Wall Street Journal, Fortune and The New York Times. 
• Their PR professionals work as an extension of your team to deliver exceptional measurable results that offer the best ROI on your PR campaigns. 

MediaFirst PR

MediaFirstPR is one of the best earned media PR services that helps your brand achieve third-party endorsement from relevant media outlets and tech blogs. 

They take special care in outreaching journalists and bloggers according to the needs of your PR campaign so that you reach your target audience. 

Founded: 1998

Headquarters: Roswell, GA

Website: M1pr.com

Team Size: 11-50 

Top Specialities: 

• Strategic Messaging and Positioning 
• Media Relations and Outreach 
• Thought Leadership Development 
• Digital-First PR Strategies 
• Long-Term PR Campaigns 
• Measurement and Forecasting

Best For: Technology companies looking for top-notch coverage of their products or services. 

Why Choose Them?

• They adopt a digital-first approach towards media outlets, ensuring maximum reach and engagement. 
• MediaFirst PR works closely with clients to understand their goals and crafts people-first PR strategies aiming to generate awareness, interest, and ultimately, business growth. 
• They document messaging, prepare press kits, and facilitate press interviews to keep clients engaged with the media.

How to Select The Best PR Agency For Maximum Earned Media Influence

Selecting the right media relations agency is crucial to get the right earned media coverage. Here are some tips to get you covered:

Relationships With Journalists and Access to Media Outlets

Specialist earned media PR companies should have rapport with journalists and should have an exhaustive database of media contacts across various industries and outlets.

For successful earned media news coverage, you should choose PR firms that have experience  handling brand PR and not just traditional news. 

They should have access to hundreds or thousands of media outlets to publish relevant press releases whenever required. 

Team of Expert Copywriters and Brand Story Creators

Earned media experts should create the right opportunities for your brand to get the desired press coverage. 

They should have a team of expert copywriters to create value-driven and survey-based stories most likely to be covered by reputed journalists and reporters. 

Their content team should be able to develop content that supports clients’ communications goals and business objectives.

Proactive Reporting and Earned Media Value (EMV) Calculation

Earned media value offers insights into the potential financial returns from positive mentions across digital and offline media platforms. 

By calculating EMV, brands gain clarity on the effectiveness of their marketing endeavors, enabling informed decision-making. 

PR firms should evaluate the efficacy of public relations and earned media efforts in shaping brand perception and awareness. Regular reporting and EMV calculation helps businesses determine the amount of money a brand can expect to earn as profits from positive PR.

Also See: Best AI Earned Media Agencies

Conclusion 

Earned media is one of the best channels for B2B companies and enterprises to boost their reputations by featuring their brand on reputable news and media outlets. ​

It is ideal to select an agency that has knowledge of the current trends in the media landscape and has strong relationships with journalists. 

Selecting a media PR company is not a hard thing when you have the right options. Follow this article to shortlist your options for selecting the right earned media company with the finest media relations capabilities.

Digital PR & Earned Media Agencies For 2025  appeared first on Coinbound.

Writing a crypto press release can be challenging, as it requires a clear understanding of the subject matter, the ability to craft a compelling narrative, and a strong grasp of the target audience.

In this blog post, we’ll go over some key tips and best practices for writing a crypto press release that will grab the attention of journalists and other members of the media. Additionally, we’ve included several templates that you can use to create your release content before distributing it.

The Top Steps to Writing a Crypto PR

Start with a strong headline

The headline is the first thing that readers will see, and it should be catchy, informative, and relevant to the subject matter. A strong headline should grab the reader’s attention and make them want to learn more about the topic.

For example, if you’re announcing a new coin offering, your headline might be something like “XYZ Coin Launches Revolutionary New Platform for Online Transactions.” If you’re announcing a partnership with a major company, your headline might be something like “XYZ Coin Partners with Leading Retail Giant to Expand Payment Options.”

Provide clear and concise information

Once you have a strong headline, it’s important to provide clear and concise information about the subject of the press release. This should include a brief overview of the event or news, as well as any relevant details such as dates, locations, or other key information.

For example, if you’re announcing a new coin offering, you might include information about the technology behind the coin, the features and benefits of the platform, and any details about the initial coin offering (ICO) such as the dates and terms. If you’re announcing a partnership, you might include information about the companies involved, the nature of the partnership, and any potential benefits for users.

It’s important to keep the information brief and to the point, as journalists and other members of the media are often working on tight deadlines and don’t have time to read through long and dense paragraphs.

Use quotes from key figures

Including quotes from key figures within your company or project can add credibility and authority to your press release. These quotes should provide additional information or context about the event or news, and should be attributed to a specific person within the company.

For example, if you’re announcing a new coin offering, you might include a quote from the CEO or founder of the company, highlighting the importance of the technology or the potential benefits of the platform. If you’re announcing a partnership, you might include a quote from a representative of the partner company, discussing the potential advantages of the collaboration.

Provide contact information

At the end of the press release, it’s important to provide contact information for journalists or other members of the media who want to learn more or follow up on the news. This should include the name and contact details of a specific person within the company who can answer questions or provide additional information.

Use relevant keywords

In addition to being informative and engaging, your press release should also include relevant keywords that will help it to be discovered by journalists and other members of the media. These keywords might include the name of your company or project, the names of key figures within the organization, or any relevant terms or phrases related to the event or news.

For example, if you’re announcing a new coin offering, you might use keywords such as “ICO,” “cryptocurrency,” and “blockchain technology.” If you’re announcing a partnership, you might use keywords such as “partnership,” “collaboration,” and the names of the companies involved.

By including relevant keywords in your press release, you can increase the chances that it will be discovered by journalists and other members of the media who are searching for information on these topics. This can help to ensure that your press release receives the attention it deserves.

Crypto Press Releases: Why They Are Important

In the crypto industry, where market sentiments can change overnight, the importance of press releases cannot be overstated. They not only announce your milestones and innovations but also build and maintain investor trust.

A press release can boost your project’s visibility across media outlets and social platforms, ensuring your message reaches both potential investors and current stakeholders.

Furthermore, by presenting your achievements and future plans, press releases enhance your project’s credibility, a critical factor in the crypto space.

When to Use a Press Release in Your Crypto PR Strategy

Press releases are versatile tools in your communication arsenal, ideal for various occasions. Some of the most popular times to publish a press release include the following:

• Product Launches or Updates: Introduce your latest innovation to the market with a bang.
• Partnership Announcements: Share news of strategic alliances that propel your project forward.
• Major Milestones or Achievements: Celebrate your successes and share your growth story.
• Event Announcements: Invite the community to webinars, conferences, or meetups you’re hosting or participating in.
• Crisis Management: Address challenges head-on, offering clarity and solutions to maintain trust.

Top Free Press Release Templates To Use

Product Launch or Update Template

Title: [Product Name] Launches: A New Era for [Crypto/Blockchain] Innovation

Subheader: [Date, Location] – [Your Company] is thrilled to announce the launch of [Product Name], a groundbreaking [product/service] designed to [solve a specific problem/offer a unique benefit] in the [specific field] of the crypto and blockchain industry.

Introduction: Today marks a significant milestone for [Your Company] as we officially unveil [Product Name], our latest innovation that promises to [briefly describe what the product promises to do]. This launch underscores our commitment to providing [target audience] with [type of solutions, e.g., secure, efficient, innovative] solutions.

Details of the Product/Update: [Product Name] is the culmination of [time period] of dedicated research and development, featuring [list key features, e.g., advanced security protocols, user-friendly interface, integration capabilities]. Its core functionality includes [describe core functionalities], setting a new standard in [specific aspect, e.g., transaction speed, security, user engagement].

Quote from the CEO/Founder: “[Insert quote here],” said [Name], [Title] of [Your Company]. “With [Product Name], we aim to [state the goal or vision related to the product]. This is more than just a product launch; it’s a step towards [describe the broader impact, e.g., democratizing finance, enhancing security in transactions].”

How It Benefits Users/Investors: For [target audience], [Product Name] offers [describe main benefits, e.g., enhanced security, ease of use, cost savings]. [Detail how the product solves a problem or addresses a need]. Its [mention any proprietary technology or innovative feature] distinguishes it in a crowded market, providing [mention specific groups, e.g., traders, developers, institutions] with [mention specific benefits].

Call to Action: We invite everyone to experience [Product Name] and see the difference it makes. For more information and to get started, visit [website/link].

Achieving a Milestone Template

Title: [Your Company] Announces Achievement of [Specific Milestone]

Introduction: [City, Date] – [Your Company/Project Name], a [brief description of your company and its mission], is thrilled to announce the successful achievement of a major milestone: [detailed description of the milestone]. This accomplishment marks a pivotal moment in our journey, underscoring our commitment to [what the milestone represents, e.g., innovation, security, scalability].

Background: The journey to this milestone began [time period] ago, with a vision to [original vision of the project]. Since then, our team has worked tirelessly, overcoming challenges and pushing the boundaries of what’s possible in the [specific field, e.g., DeFi, NFT, blockchain technology].

Details of the Milestone: This milestone, [describe the milestone in detail, highlighting its significance], represents a significant leap forward for our project and the broader [industry focus, e.g., DeFi, NFT] community. It exemplifies our commitment to [what the milestone aims to achieve or represents, e.g., innovation, user security, decentralization].

Impact of the Milestone: Achieving this milestone not only advances our project but also contributes to the growth and maturity of the [specific area] sector. It sets a new standard for [what the milestone impacts, e.g., transaction speed, security measures], offering [benefits to users, investors, the community].

Future Directions: With this milestone reached, [Your Company/Project Name] is now poised to [next steps and future goals]. We remain dedicated to [future commitments, e.g., continuous improvement, expanding our ecosystem] and look forward to sharing our progress as we embark on the next phase of our journey.

Quote from the CEO/Founder: “[A quote from a key figure in the company/project, reflecting on the achievement and its significance for the future. This could include insights on how this milestone aligns with the company’s values and vision.]”

About [Your Company/Project Name]: [Your Company/Project Name] is a [brief description of your company, including its mission, core values, and key offerings]. Founded in [Year], we have been at the forefront of [specific area of focus], dedicated to [brief description of your company’s goals or vision, e.g., making crypto accessible to everyone, ensuring the security of blockchain transactions].

Contact Information: For more information, please contact:

• [Name]
• [Title]
• [Company]
• [Phone Number]
• [Email]
• [Website]

Partnership Announcement Template

Title: [Your Company] and [Partner Company] Announce Strategic Partnership to Advance [Crypto/Blockchain] Solutions

Subheader: [Date, Location] – [Your Company] announces a strategic partnership with [Partner Company], aiming to enhance [specific aspect] in the [crypto/blockchain] industry.

In a significant move for the [Your Industry/Field] sector, [Your Company Name], renowned for its [Brief Description of Your Company’s Specialty], and [Partner Company Name], known for its [Brief Description of Partner Company’s Specialty], have come together. This partnership aims to [Detailed Purpose of the Partnership], setting new standards in [Mention the Broader Industry or Field].

About the Partnership:
The collaboration focuses on [General Description of the Partnership’s Aim], with an initial project to [Specific Project or Initiative]. The partnership combines [Your Company Name]’s [Specific Feature/Technology/Service of Your Company] with [Partner Company Name]’s [Specific Feature/Technology/Service of Partner Company], to create [Describe the Expected Product/Service/Outcome].

Details of the Collaboration:

• [Project or Initiative #1]: [Description of the First Project/Initiative, including what it aims to achieve and how it benefits the target audience].
• [Additional Projects or Initiatives]: [If applicable, describe more projects or initiatives planned under this partnership].
• Key Features: [Highlight the key features or advantages of the partnership, such as enhanced security, increased efficiency, wider reach, etc.].

Benefits of the Partnership:
This partnership is expected to bring numerous benefits to [Specify Who Benefits: Customers, the Industry, Both Companies, etc.], including:

• [Benefit #1: Describe a specific benefit].
• [Benefit #2: Describe another specific benefit].
• [Additional Benefits: Continue listing other significant benefits].

Future Outlook:
Beyond the immediate projects, [Your Company Name] and [Partner Company Name] are committed to [Describe the Long-Term Vision or Goals of the Partnership]. Plans include [Mention Any Future Projects, Expansions, or Developments], further solidifying the role of [Your Company and Partner Company] in leading innovation within [Industry/Field].

Quotes from Company Leaders:

• [Your Company’s Key Figure, e.g., CEO]: “[A quote expressing enthusiasm about the partnership and its significance to the industry, customers, or both companies].”
• [Partner Company’s Key Figure, e.g., CEO]: “[A quote from the partner company, reinforcing the positive aspects and future potential of the partnership].”

Call to Action:
For more information about the partnership and what it means for [Target Audience], please visit [Your Company Website] and [Partner Company Website]. Stay tuned for updates and developments on how [Your Company Name] and [Partner Company Name] are transforming the [Industry/Field].

Contact Information: For more information, please contact:

• [Name]
• [Title]
• [Company]
• [Phone Number]
• [Email]
• [Website]

Announcing an Event Template

Title:
[Your Event Name]: Uniting [Key Theme/Industry/Community] for a Day of Inspiration and Innovation

Subheader:
[Event Date], [Event Location] – Join us for [Your Event Name], a transformative experience featuring industry leaders, innovative workshops, and unparalleled networking opportunities designed for [Brief Description of Target Audience].

Body:

Introduction:
[Your Event Name] is set to take place on [Event Date] at [Event Location]. Hosted by [Organizing Body], this event promises to bring together [Target Audience] for a day filled with [Key Highlights of the Event, e.g., insightful talks, cutting-edge demonstrations, hands-on workshops]. Whether you’re looking to [Objective of the Attendees, e.g., expand your knowledge, explore new trends, network with professionals], [Your Event Name] is where you need to be.

What to Expect at [Your Event Name]:
This year’s lineup includes [Mention Notable Speakers, Performers, or Sessions], each offering unique insights into [Relevant Topics or Skills]. Attendees will have the chance to engage in [Types of Activities, e.g., interactive workshops, panel discussions, networking sessions], all designed to foster learning and collaboration.

Purpose and Goals:
Our mission is to [State the Mission or Goals of the Event, e.g., empower young professionals, advance sustainable practices, promote local arts]. [Your Event Name] serves as a platform to [Further Explanation of the Event’s Purpose, e.g., showcase innovative solutions, connect like-minded individuals, celebrate community achievements].

Who Should Attend:
[Your Event Name] is the perfect gathering for [Describe the Ideal Attendee, e.g., aspiring entrepreneurs, tech enthusiasts, creative minds]. Whether you’re looking to [What Attendees Hope to Achieve, e.g., break into the industry, find inspiration, expand your network], you’ll find valuable opportunities to grow and learn.

Ticket Information:
Secure your spot at [Your Event Name] by purchasing your ticket today. Tickets are available at [Ticket Purchase Link or Location], with prices ranging from [Ticket Price Range]. Early bird discounts are available until [Early Bird Deadline], and special rates for [Any Special Groups, e.g., students, groups] are also offered.

Schedule and Location:
The event kicks off at [Start Time] and concludes at [End Time]. It will be held at [Full Venue Address], a venue known for [Venue Highlight, e.g., its state-of-the-art facilities, beautiful setting]. For a full schedule and more details, visit [Event Website or Schedule Link].

Quotes from Organizers/Speakers:
“[A Motivating Quote from an Organizer or Speaker]” says [Name], [Title], [Affiliation]. “[Further Comments Highlighting the Value or Unique Aspect of the Event].”

Call to Action:
Don’t miss out on this unparalleled opportunity to [Action, e.g., learn from the best, connect with peers, discover new trends]. Register now at [Registration Link] and follow us on [Social Media Handles] for the latest updates and announcements.

Closing:
[Your Event Name] is more than just an event; it’s a movement towards [Event’s Larger Goal or Vision, e.g., a more sustainable future, bridging the gap between art and technology]. Join us on [Event Date] at [Event Location] and be a part of the change.

Contact Information:
For more information about [Your Event Name], please contact [Contact Person’s Name] at [Phone Number] or [Email Address]. Visit our website at [Website URL] for further details.

Wrap-Up: Crypto Press Release Writing

In conclusion, writing a crypto press release requires a clear understanding of the subject matter, the ability to craft a compelling narrative, and a strong grasp of the target audience.

By following these tips and best practices, you can create a press release that will grab the attention of journalists and other members of the media, and help to spread the word about your company or project.

Next Steps: Distribution

When it comes time to get the newly crafted release you may want to use a crypto press release distribution service.

We recommend using Coinscribble, the crypto PR distribution service used by top Web3 brands and agencies.

For a detailed walkthrough of how to use Coinscribble to distribute Web3 Press releases, check the following video:

How to Write a Crypto Press Release [With Free Crypto PR Templates] appeared first on Coinbound.

This blog post aims to guide Web3 companies through the process of effectively measuring the impact of their press release campaigns, leveraging both traditional and Web3-based metrics.

Introduction to Web3 Press Release Impact Measurement

Web3 companies, which operate at the intersection of blockchain technology, decentralized finance (DeFi), and other digital innovations, require a nuanced approach to public relations.

As these companies push the boundaries of technology and finance, their press release campaigns are not just about gaining media coverage but also about building community trust, educating the public, and fostering a robust ecosystem around their innovations.

Setting Objectives for Press Release Campaigns

Before delving into metrics and measurement tools, it’s essential to set clear objectives for your press release campaign. Objectives may include increasing brand awareness, driving website traffic, generating leads, or enhancing community engagement.

These objectives should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound.

Traditional Metrics for Measuring Impact

Even in the digital and decentralized world of Web3, traditional metrics still hold value. These include:

1. Media Coverage: Track the quantity and quality of media coverage, including mentions in top-tier publications, industry-specific outlets, and regional media. High-quality coverage in reputable sources can significantly boost your brand’s credibility.
2. Press Release Distribution Metrics: Distribution platforms provide metrics such as the number of impressions, reads, and the geographical reach of your press release. These metrics give a snapshot of your press release’s visibility.
3. Website Traffic: Use analytics tools to measure the spike in website traffic post-release. Analyze not just the volume but also the behavior of this traffic—bounce rate, pages per session, and session duration can provide insights into the quality of traffic. PR distribution services like Coinscribble even allow you to add UTMs to your content so you can see where traffic comes from. In absence of a UTM, traffic should show as referral traffic in your analytics tool.
4. Social Media Engagement: Track mentions, shares, likes, and comments across social media platforms. This includes monitoring both organic engagement and any paid promotions tied to the press release. For Web3 companies, Twitter (or X) and LinkedIn are the most popular channels for effective reach.

Web3-Specific Metrics for Measuring Impact

Web3 companies need to go beyond traditional metrics to capture the full impact of their press release campaigns. These additional metrics include:

1. Token Metrics: If your press release is related to a token launch or a significant update, monitor the token’s price, trading volume, and market capitalization around the release. Note that these metrics are highly volatile and should be contextualized within broader market trends.
2. Community Growth and Engagement: For Web3 companies, community is everything. Measure the growth in your community channels (e.g., Discord, Telegram, Reddit) post-release. Engagement metrics such as active discussions, sentiment analysis, and participation in community events are also crucial.
3. Smart Contract Interactions: If your crypto press release pertains to a DeFi project or a dApp, monitor the number of interactions with your smart contracts following the release. An increase in interactions can indicate heightened interest and engagement from the community.
4. Blockchain Analytics: Use blockchain analytics tools to track metrics such as the number of wallets holding your token, transaction volumes, and on-chain activity related to your project. These metrics provide a direct insight into the adoption and utilization of your technology.

Integrating Metrics for a Comprehensive Analysis

Once you’ve gathered data across these traditional and Web3-specific metrics, the next step is to integrate and analyze this data to gauge the overall impact of your press release campaign. Look for correlations between different metrics (e.g., an increase in media coverage and website traffic or community growth and token metrics) to understand how different aspects of the campaign influenced overall outcomes.

Tools for Measuring Impact

Several tools can help you measure the impact of your press release campaign. Google Analytics and other web analytics platforms are indispensable for tracking website traffic and user behavior.

Social media analytics tools (native platforms like Twitter Analytics or third-party tools like Hootsuite) are crucial for monitoring social engagement. For blockchain-specific metrics, platforms like Dune Analytics, CoinGecko, and Etherscan can provide invaluable insights into token performance and on-chain activity.

Best Practices for Measuring Impact

• Benchmark Against Previous Campaigns: Use data from previous press release campaigns as a benchmark to measure progress and set realistic objectives.
• Consider Qualitative Feedback: Alongside quantitative metrics, consider qualitative feedback from your community, partners, and industry experts. This feedback can provide context and insights that numbers alone cannot.
• Continuously Monitor and Adjust: The impact of a press release isn’t confined to the immediate aftermath. Continue monitoring metrics and engaging with your audience in the weeks and months following the release.
• Leverage Insights for Future Campaigns: Use the insights gained from measuring your campaign’s impact to refine your strategy for future releases. Identify what worked well and areas for improvement.

Conclusion

For Web3 companies, measuring the impact of a press release campaign requires a blend of traditional PR metrics and novel, blockchain-specific indicators. By setting clear objectives, diligently tracking a comprehensive set of metrics, and integrating these insights into future strategies, Web3 companies can not only measure but also maximize the impact of their press release campaigns.

This approach not only fosters transparency and trust within the community but also solidifies the company’s position in the rapidly evolving Web3 ecosystem.

Interested in distributing a crypto press release? Try Coinscribble, the number one PR platform for Web3 companies.

How to Measure The Impact of Crypto Press Release Campaigns appeared first on Coinbound.

Here are the best SaaS PR agencies to choose from.

Key Takeaways

• Specialized SaaS PR agencies are pivotal for SaaS companies to gain visibility and credibility in a competitive market by crafting engaging narratives, managing online reputation, and forging media relations.
• Effective SaaS PR strategies include understanding the target audience, enabling sales through strategic content and thought leadership, and using AI for campaign optimization and predictive analytics.
• Choosing the right SaaS PR agency involves evaluating their expertise, alignment with company culture, track record, pricing and value proposition, and establishing clear communication and realistic expectations.

Top SaaS PR Agencies in 2025

Clickstrike

Clickstrike is a leading PR agency built specifically for SaaS companies. Clickstrike has helped over 750 clients grow via PR and earned media services, securing over 8,000 pieces of media for their clients.

Additionally, Clickstrike is the go-to PR firm for companies backed by leading VCs like Sequoia Capital, 500 Global, Draper Associates, and more.

This team can help your SaaS brand or tech business get featured in leading media, build thought leadership with interviews and editorial opportunities, and overall increase your brand trust and awareness.

Clickstrike offers month-to-month engagements, which is great for clients looking to avoid long-term commitments with a new agency partner.

The US-based Clickstrike team has helped bring some incredible companies to market by securing fantastic organic coverage from leading tech media and influencers.

Some places Clickstrike has secured coverage for clients include Yahoo Finance, Benzinga, MarketWatch, TechCrunch, and tons of top podcasters and YouTubers.

For more about Clickstrike and SaaS PR, check out this video:

5WPR

When it comes to Public Relations, 5WPR is a huge player in the space. As one of the largest PR agencies in the world, they have strong experience across multiple sections, including many SaaS companies.

5WPR has worked with many companies, both large and small, including Payoneer, Digital Ocean, Forensiq, and Tradestation.

Publicize

Publicize is another great PR agency with a focus on tech startups and companies. With packages starting at only $1500 per month, Publicize is one of the most inexpensive SaaS PR agencies in the business.

The Silver Telegram

The Silver Telegram is a PR agency that has successfully secured coverage from big media names like Fast Company, TechCrunch, Forbes, and Yahoo News. The California-based team was established in 2011. At less than 10 employees, The Silver Telegram could be a good fit for a SaaS company looking for an intimate relationship with their PR agency.

FireCracker PR

FireCrackerPR is another top SaaS PR agency. Its clients have been featured in publications such as The New York Times, Fast Company, Forbes, and Benzinga.

FireCrackerPR also does significant work in terms of building thought leadership strategy.

PAN Blast (Blast Media)

Pan Blast, formerly Blast Media is a PR agency dedicated specifically to SaaS companies. Blast Media was rebranded to PanBlast following its acquisition by PAN Communications, a global integrated marketing and PR firm. This change was officially announced on June 27, 2024. This SaaS PR agency has won multiple awards and boasts notable clients that include Chorus and Moz. It works with companies of all stages, from startup to publicly traded, and is one of the best PR firms for tech startups.

Questions to Ask SaaS PR Agencies Before Making Your Pick

Before you choose a PR agency for your SaaS startup or company it’s important to vet them effectively. Here are some good questions to ask to make sure they are a good fit for your company:

• How long have you been in business?
• Which of your previous clients are similar to my company?
• Where have you secured coverage for clients?
• How do you plan to pitch my company?
• Have you ever helped clients secure “As Seen On” Logos?
• What level of communication can I expect from your agency?

Once you’ve asked these questions and spoken with someone from the agency, you should be well-informed to choose the right firm for you.

How to Choose the Right SaaS PR Agency for Your Business

Selecting the appropriate SaaS PR agency involves a thoughtful evaluation of multiple factors. These include the agency’s accountability for results, their performance-based payment model, and their successful track record in SaaS marketing. Partnering with a reliable SaaS marketing agency can greatly enhance your company’s growth and success in the competitive SaaS industry.

Furthermore, when integrating a PR agency with an existing marketing team, it’s critical to determine if the agency will complement or take over some of the team’s functions, ensuring a cohesive strategy.

Assessing Agency Expertise and Track Record

Assessing the expertise and industry track record of a SaaS PR agency is a key step in making an informed choice.

Consider an agency’s past campaigns for SaaS clients and their targeted market expertise, and request references to confirm their credibility and successful track record with past clients.

This will give you a good idea of their ability to align with your company’s culture and understand your PR needs.

Understanding Pricing and Value Proposition

Gaining clarity on the pricing structure and value proposition of a PR agency forms an essential part of your decision-making process. The agency should be transparent about its pricing, including any additional fees, and its value proposition should align with your company’s goals.

Some SaaS PR agencies agree upon pay-per-performance models, which provide an alternative to traditional billing practices and align with the client’s business results.

Establishing Clear Communication and Expectations

Maintaining clear communication and establishing realistic expectations pave the way for a successful alliance with a PR agency.

From agreeing upon realistic goals using the SMART system to setting boundaries for communication and availability, it’s important to prevent misunderstandings and ensure both parties are respectful of each other’s time.

Moreover, the agency’s client onboarding system should set clear expectations multiple times to ensure alignment and effective collaboration.

Crafting a PR Strategy for SaaS Businesses

Developing a PR strategy for your SaaS business requires careful planning and execution. It entails:

• Understanding your product intimately
• Establishing a messaging funnel that guides prospects through each stage of the buying journey
• Setting measurable goals
• Conducting a thorough competitive analysis

It is essential to create memorable messaging that builds recall from the awareness stage throughout the customer’s journey. Moreover, maximizing brand exposure requires a combination of traditional PR methods and digital campaigns to reach audiences across different platforms and consumption habits.

Building Thought Leadership in the SaaS Space

To stand out and become a thought leader in a crowded SaaS market, focus on telling stories that show how your platform addresses real-world problems. Use your unique data and insights to create content that resonates with your audience and sets your brand apart from the competition.

Maintaining narrative consistency in messaging and promoting thought leadership across various platforms also strengthen your position as an industry expert.

Leveraging Traditional Media and Digital Platforms

In the digital era, capitalizing on both traditional media and digital platforms is vital for optimizing brand exposure. Traditional media strategies may include interviews on radio and television, press releases to print publications, and participation in industry events.

On the other hand, social media is a key digital platform for SaaS PR, with well-managed profiles helping companies establish as industry leaders and engage with their audience.

Generating Qualified Leads Through Strategic PR

Strategic PR is a major driver in the generation of qualified leads for SaaS businesses. By crafting thought leadership strategies that drive industry discussions and establish authority, SaaS companies can increase demand. Tracking social media engagement metrics and monitoring increased conversions like content downloads, email engagement, and webinar sign-ups are indicative of successful PR activities.

Moreover, AI-assisted recommendations enable SaaS PR professionals to select the most effective strategies based on data and audience response predictions.

Content Marketing and Production

Content production and marketing are key elements of any SaaS PR approach. A strategy where there is clear targeting and segmentation, your unique selling proposition, and the ability to tell your brand story are essential to a content and digital marketing strategy that works. Because the majority of SaaS users are looking to improve their skills, SaaS marketers should be creating content that contributes to a user’s professional development.

SaaS PR firms also embrace multimedia formats such as videos and webinars and integrate AI to produce high-quality, SEO-friendly content that meets the specific interests of target audiences.

Influencer Marketing and Social Media Management

Influencer marketing and social media management are emerging as critical trends in SaaS PR. By leveraging prominent individuals in the industry, SaaS companies can:

• Extend brand reach and credibility
• Use AI technology to identify influencers who match the target audience demographics for more effective brand awareness campaigns
• Build relationships with influencers to create authentic content and long-term collaborations
• Drive traffic and boost brand visibility

Moreover, AI-powered scheduling tools enhance social media management, but genuine human interaction is vital for maintaining customer interest.

Frequently Asked Questions

What is a SaaS PR agency?

A SaaS PR agency provides a range of marketing services tailored specifically for Software as a Service companies, including SEO, content strategy, PPC advertising, and user experience optimization.

How much do SaaS PR agencies cost?

The cost of hiring a SaaS PR agency typically ranges from $7,500 to $25,000 per month, providing a variety of services tailored to your specific needs and goals.

What is PR in SaaS?

SaaS PR, or public relations for Software as a Service, is a powerful tool for creating awareness and understanding of product solutions, especially when marketing budgets are limited. By strategically crafting messaging and securing media coverage, SaaS PR can effectively reach the target audience and generate valuable awareness.

Summary: Shaping SaaS Marketing with Effective PR

In conclusion, PR plays a critical role in the marketing efforts and growth of SaaS companies. Partnering with a top-tier SaaS PR agency can greatly enhance a brand’s visibility and credibility, thus amplifying the brand’s voice in the market. From implementing effective PR strategies to measuring the impact of PR efforts, every step plays a crucial role in achieving success.

Looking into the future, the integration of AI and tech advancements, along with growth hacking and innovative tactics, will shape the SaaS PR landscape, offering exciting opportunities for SaaS businesses.

Top SaaS PR Agencies in 2025: Best Picks appeared first on Coinbound.

A tech PR firm is responsible for fostering, developing, and promoting profitable company endeavors that are compatible with a unified marketing plan.

In this article, I will share the top technology PR firms that provide excellent services at reasonable costs to help you reach the desired business results.

Let’s begin!

What is a Tech Public Relations Agency? 

A tech public relations (PR) agency is a marketing firm that specializes in managing the public image and reputation of technology businesses, startups, and organizations. These companies specialize in developing and implementing PR strategies that support their clients’ efforts to raise brand awareness, effectively communicate with their target audience, and create favorable public opinion.

A tech PR agency’s main objective is to get favorable press for its customers in various media, such as online publications, print periodicals, TV, radio, and social media platforms. They collaborate extensively with their clients to comprehend their business aims, target market, and key messages before creating effective PR campaigns to meet those goals.

Related: Top Fintech PR Companies

Tech PR firms make use of their media connections, industry expertise, and narrative abilities to assist their clients in building their brands, drawing in investors, engaging with consumers, and staying one step ahead of rivals in the fast-paced, fiercely competitive technology sector.

Working with a tech PR agency allows technology companies to take advantage of skilled public relations knowledge and important media exposure, ultimately enhancing their brand recognition and fostering business expansion.

How Much Does Tech Public Relations Agency Charge?

Large tech PR agencies charge around $50000-$100000 a month, while medium to smaller IT PR firms work on a budget between $10000-$50000. 

Many tech PR agencies work on a monthly retainer basis, while others work on project basis. 

Tech PR agencies’ fees are based on the complexity and duration of the project and also on the experience of the firm.

Clear communication about your budget and goals is essential when thinking about hiring a tech PR agency so that both parties remain on the same page regarding the expected services and pricing. 

It is advised to request quotes from IT PR services and have an upfront discussion about price and payment terms before you sign the contract. 

Best Tech PR Companies

Clickstrike

Headquarters: New York

Website: clickstrike.com

Clickstrike is one of the leading PR agencies for Tech and SaaS companies.

Based in NY, Clickstrike’s PR team helps innovative tech companies get organic coverage, refine their story, and grow.

Clickstrike works with teams from startup through enterprise stages and has secured coverage from hundreds of top tech media outlets such as TechCrunch, Forbes, Cheddar, MarketWatch, Yahoo Finance, SaaSHub, and more.

Coinbound

Headquarters: New York

Website: Coinbound.io 

Coinbound is a well-known tech PR agency specializing in the cryptocurrency and blockchain niche.

As a tech PR firm, Coinbound focuses on assisting blockchain and IT startups to increase brand awareness and conversions by offering a range of services tailored to the unique needs of cryptocurrency and blockchain companies.

They offer a press release distribution service for tech companies called Coinscribble where you can submit your press release and within hours, your release will be published on leading technology and media outlets. 

Key Services:

• Public Relations Services
• Search Engine Optimization
• Social Media Management
• Community Management
• SaaS Link Building
• Influencer Marketing
• Lead Generation Services

Top Clients:

• CoinStats
• eToro
• Gala
• Gilded
• Nexo
• Consensys

Edelman

Headquarters: New York

Website: Edelman.com

Edelman is a trusted PR agency that offers a wide range of PR and marketing services in the technology sector. 

Across the globe, their PR media professionals in earned media collaborate with clients to achieve the best results. 

Their media relations approach combines experience and data-driven insights to understand the audience’s platform preferences, device usage, and content needs. By creating meaningful visual assets and fostering genuine relationships with the media, they prioritize co-creation over transactional interactions, enhancing the effectiveness and impact of the storytelling efforts.

Key Services:

• Public Relations
• Digital Communications
• Social Media Marketing
• Strategic Communications
• Corporate Relations
• Crisis Communications
• Public Affairs
• Influencer Marketing,

Top Clients:

• Vaseline
• Astrazeneca
• Hair Love
• Dove
• National Grid

Hotwire

Headquarters: London

Website: Hotwireglobal.com

Hotwire is a global PR firm that offers value-added PR services tailored to the particular requirements of clients. They have been awarded America’s best PR agencies in 2021 by Forbes. 

Led by Heather Kernahan, Hotwire offers strategic PR support to technology firms, startups, and organizations aiming to improve their brand awareness.

Hotwire, with its global presence and expertise in the technology sector, is a viable partner for technology firms wishing to magnify their brand messaging, communicate with their target audience, and negotiate the complicated media landscape within the IT industry. 

Key Services:

• Public Relations 
• Industry Marketing
• Account Based marketing
• Social Media Marketing

Top Clients:

• Facebook
• Adobe
• Gumtree
• Klarna
• Zoom
• Citrix
• Gigamon

Racepoint Global 

Headquarters: Boston

Website: Racepointglobal.com

Racepoint Global is a full-service public relations and communications agency that helps IT companies create great brand stories. 

They have a group of specialists who assist you in creating and publishing compelling content that appeals to the target audience and establishes clients as authorities in their industry.

Related: How Can SaaS Agencies Leverage Web3

Racepoint Global is a possible partner for technology companies looking to improve their brand visibility via press releases, contributed content & op-ed pieces, infographics, and whitepapers published on leading IT publications worldwide. 

Key Services:

• Public Relations
• Social Media Management
• Reputation Management
• Visual Design
• Content Creation
• Digital Marketing

Top Clients:

• SiFive
• Mediatek
• Panasonic Connect

Zeno Group

Headquarters: New York

Website: Zenogroup.com

Zeno Group is a technology PR services company to help information technology brands manage the challenges of the digital sector and improve their brand reputation. 

They have a team of researchers, planners, writers, designers, data scientists, and media strategists to leverage data to prepare exceptional brand stories.  

Key Services:

• Public Relations
• Paid Media
• Content Creation and Marketing
• Digital Marketing

Top Clients:

• Lenovo
• Expedia
• Carhartt
• Elkay

Touchdown PR

Headquarters: Basingstoke

Website: Touchdownpr.com

Touchdown PR offers cutting-edge PR services to IT and technology firms. They have worked with clients in different sectors like enterprise software, cybersecurity, cloud computing, artificial intelligence, IoT (Internet of Things), and more. 

They have a group of experts to help you during product launches, industry conferences, and events by generating media attention, organizing media appearances, and managing PR activities to maximize visibility.

Key Services:

• Public Relations
• Business Technology PR
• Social Media Marketing
• Event Services
• Content Creation

Top Clients:

• Leaseweb
• Skillsoft
• Cubic
• Exabeam
• Zerto
• Datadobi

Black Unicorn PR

Headquarters: London

Website: Blackunicornpr.com

Black Unicorn PR is a media relations and news placement agency helping technology companies gain exposure in the international media.

Related: Best Crypto PR Agencies

They go beyond traditional services to help IT startups excel in the public sphere. Their PR experts create stories to be heard, generate brand awareness and lead to better commercial results. 

Key Services:

• Public Relations & Communications Strategy
• Events & Speaking Opportunities
• Brand & Product Launches
• Media Relations & News Placement

Top Clients:

• Millo
• Nordigen
• eAgronom
• Planet42 
• Inzmo 
• Klaus

Crenshaw Communications

Headquarters:  New York

Website: Crenshawcomm.com

Crenshaw Communications is a full-service public relations agency offering integrated marketing and PR services to ambitious brands.

They help you develop a thoughtful PR program which ranges from simple press releases to blog posts and videos designed for social sharing.

Crenshaw Communications is a potential partner for technology companies looking to improve their brand visibility, establish thought leadership, and effectively communicate their messages to their target audiences due to their expertise in PR and experience working with clients in the technology industry.

Key Services:

• PR & Marketing Communications
• Consultants Content Marketing
• Issue and Crisis Management Services
• Corporate Communications

Top Clients:

• Innovid
• Bizzabo
• Fractal Analytics
• BrandTotal

Finn Partners

Headquarters: New York

Website: Finnpartners.com

FINN Partners is one of the fastest-growing global PR marketing and communications agencies in the world, serving clients through a powerful blend of creativity and strategy. 

They have a team of passionate individuals who help tech brands craft and share their stories to drive business value and fastest global growth. 

Related: Best Startup PR Agencies

Finn Partners develops a distinctive strategy for the growth of your tech business. Additionally, they seamlessly integrate PR methods with effective marketing techniques. 

Key Services:

• Public Relations 
• Digital Marketing
• Influencer Marketing
• Corporate Communications
• Content Marketing

Top Clients:

• Eviation Aircraft
• Olympics
• Thread Group
• Jumio Corporation
• Epic Games

Walker Sands

Headquarters: Chicago

Website: Walkersands.com

Walker Sands is a public relations firm offering web development, branding, demand generation, public relations, and other services. Over 100 clients globally benefitted from the company’s comprehensive marketing strategy in terms of visibility, reputation, and conversions.

The goal of Walker Sands is to hasten the growth of tech businesses. Through strategic programs tailored to the demands of the customer, they provide a whole range of marketing experiences, from strategy to execution, creating endless chances for IT firms to improve their brand visibility.

Key Services:

• Public Relations
• Web Development
• SEO
• SEM
• Branding

Top Clients:

• Globant
• Entrust
• Capgemini
• Ensono
• Paylocity

Tech PR Services FAQs 

Why do tech companies need PR agencies?

The competitiveness, fast-changing technologies, and desire to establish credibility and thought leadership present several challenges for tech enterprises. Technology-specific PR firms are familiar with the top trends in the tech industry, have connections with the right media outlets, and can support tech firms in developing their brand reputation by assisting them in effectively communicating their messages.

What services do tech PR agencies offer?

Tech PR firms provide a variety of services catered to the unique requirements of technology businesses. The primary services of a tech PR management agency are media relations, thought leadership positioning, content development, product launches, event support, crisis and issues management, analyst and influencer relations, social media management, and other services. 

How long does it take for PR initiatives to yield results?

The time it takes for PR initiatives to produce results varies depending on a number of factors, such as the objectives of your PR campaigns, the techniques used, and the expertise of the agency. On average, PR initiatives might take several months to produce results. Building relationships with media outlets, establishing thought leadership, and generating constant media coverage are all long-term goals of public relations.

What are the questions to ask before you hire a tech public relations agency?

Here are the appropriate questions to ask before hiring a tech PR agency:

• What is your PR process?
• What is your experience in the tech industry?
• Can you share some examples of PR campaigns?
• How do you measure PR success?
• What are your fees and pricing structure?

Conclusion

It is essential for technology companies to find the right tech PR agency in order to boost their brand reputation, secure media coverage, and establish themselves as industry thought leaders in a highly competitive landscape.

The top tech PR agencies mentioned in this article have a proven track record of success, industry expertise, strong media relationships, and a range of services tailored to meet the unique needs of technology companies. 

Top Tech PR Agencies | Best Firms for Technology Companies appeared first on Coinbound.

Do you aim to differentiate your brand in a crowded market? 

If so, crypto PR is vital. 

In a dynamic, innovation-fueled industry, strategic crypto PR is essential to shape your brand story and showcase achievements.

Blockchain brands use PR to enhance visibility, shape positive perceptions, and attract investors. 

Let’s understand crypto PR and how you can use it to outsmart your competitors in building a massive brand presence. 

Key Takeaways:

• Establishing credibility and trust in the fast-paced crypto industry is a core objective of crypto PR. 
• A comprehensive PR strategy offers opportunities for rewards, integrates with various media outlets, and directly benefits organizations through community and blockchain activities.
• Crypto PR agencies leverage blockchain proficiency and community engagement to build trust for your brand and attract more customers.
• One of the top crypto PR distribution services is Coinscribble, which offers a comprehensive solution for crypto PR, ensuring guaranteed coverage in leading media outlets. 

What is Crypto PR?

Crypto PR refers to managing and promoting the reputation of cryptocurrency projects and blockchain companies. Crypto PR is unique because it deals with a tech-savvy audience, constantly changing regulations, and the need to explain complex ideas. It’s about understanding blockchain, navigating rules, and connecting with people online.

Crypto PR professionals use the following tactics to build audience trust:

• Media Outreach 
• Influencer Partnerships 
• Online Press Releases 
• Social Media Management 
• Content Creation

The modern version of digital crypto PR integrates data analytics to measure and optimize campaigns.

Also See: Crypto Marketing Trends & Advertising Stats For 2024

What is the Importance of Blockchain PR?

Crypto press releases are vital tools for managing public perception and handling crises. Here are the top advantages of blockchain PR:

• Credibility Establishment: Crypto marketing is crucial for companies to establish credibility in the market. It serves as a powerful tool by demonstrating responsibility, transparency, and openness about activities and results. 
• Active Stakeholder Engagement: In the crypto world, it’s crucial for projects to interact with questions and feedback actively. This means being responsive and showing that you’re listening. Managing your reputation, working with influential figures, and sharing announcements through press releases are essential steps in this interaction. These actions help build trust and keep the community involved. 
• Multifaceted Benefits: A comprehensive PR strategy not only offers opportunities for rewards like free advertising but also seamlessly integrates with various media outlets. This includes earning rewards directly through community and blockchain activities on platforms like Twitter, Facebook, or Reddit. 
• Direct Rewards: Organizations can experience benefits directly without third-party intermediaries by completing tasks or receiving bonuses within the community and the broader blockchain space, enhancing their presence and influence.

How is Crypto PR Different From Traditional PR?

Also See: Best-Rated Crypto Marketing Companies 

What is a Crypto PR Agency?

A Crypto PR Agency is a blockchain marketing firm offering tailored public relations services for cryptocurrency and blockchain projects. 

Blockchain PR firms prioritize community engagement, fostering positive relationships with investors and stakeholders. 

Through strategic media outreach, they enhance project visibility within the industry. 

Additionally, these cryptocurrency public relations agencies offer expertise in crisis management and communication strategies specific to blockchain projects.

Also See: Top Crypto PR Firms

How to Publish a Crypto PR?

Here are the steps to publish a crypto PR:

• Define the purpose and objectives of your crypto PR. 
• Determine the key messages and outcomes you want to achieve with the announcement. 
• Develop a clear, concise, and compelling message highlighting your project’s unique aspects. 
• Emphasize the benefits and impact on the community or industry. 
• Identify and create a list of relevant media outlets, crypto news websites, and influential journalists covering topics related to your announcement. 
• Write a well-structured press release with an attention-grabbing headline, followed by key details, quotes, and multimedia elements. 
• Ensure your PR content adheres to journalistic standards and is suitable for distribution. 
• Choose appropriate channels for distribution, considering both traditional and crypto-specific platforms. Utilize crypto press release distribution services like Coinscribble to engage with relevant communities and influencers. 
• Proactively engage with the media, respond to inquiries, and leverage social media for additional promotion. 
• Organize virtual events or webinars to discuss further and showcase the details of your announcement.

Also See: Crypto PR Pricing Guide

Blueprint for a Winning Crypto PR Campaign

Here is a blueprint for a successful blockchain PR campaign:

Strategic Planning

It all starts with a plan. Figure out what you want – maybe it’s getting more people to know about your brand, attracting investors, or introducing something new. Think about who you’re talking to and make a detailed timeline with important steps. This plan is like your guide through the fast-changing world of crypto. Having a solid foundation helps you steer through the ups and downs and make your mark in the crypto industry.

Compelling Messaging

Crafting a message that everyone can understand is crucial for a successful crypto PR campaign. Start by clearly explaining what makes your cryptocurrency special and how it benefits users. Use simple language that everyone can follow, avoiding technical jargon. Be open about your project’s goals and achievements to build trust. Show how your cryptocurrency can make a positive impact on the larger crypto world and people’s lives. Tell stories that everyone can relate to and create a message that feels exciting and relatable.

Striking this balance will help your message connect with a wide audience, setting the stage for a successful crypto PR campaign.

Media Outreach

Media outreach is a pivotal component in amplifying the presence of your crypto project. Begin by identifying key platforms, esteemed news outlets, and influential journalists within the cryptocurrency domain. Develop a meticulously crafted press release that encapsulates the essence of your project. Distribute this release to the identified media channels, aiming for broad distribution and increased visibility.

Establishing these media relationships mirrors the precision of distributing exclusive invitations to a distinguished event. The objective is to secure coverage that resonates within the industry, fostering heightened awareness and credibility for your crypto endeavor.

Influencer Collaboration

Identify key influencers aligned with your project and having a significant following in the crypto community. Collaborate on content creation that resonates with their audience and amplifies your message. Cultivate sustained relationships with influencers for long-term brand advocacy. 

Online Presence and Social Media Management

Think of building a solid online presence and handling social media like creating a friendly and well-organized community hub for your crypto project. It involves strategically positioning your project in places where your target audience hangs out, much like carefully choosing a location for a physical business. Being active on social media is like having meaningful conversations with friends, and sharing updates is akin to updating your neighbors about exciting news. It’s essentially narrating the story of your crypto project, inviting everyone to a virtual community event. The primary goal is to increase awareness and foster a positive online environment, thereby strengthening the effectiveness of your crypto PR campaign.

Crypto Press Release Distribution Services

Leverage crypto press release distribution services like Coinscribble for wider coverage. Plan distribution strategically to coincide with peak engagement times within the crypto community. Integrate data analytics to measure the performance of your press release and optimize future campaigns. 

Community Engagement and Events

Organize virtual events or webinars to provide in-depth information and foster community engagement. Actively participate in community forums, discussions, and online groups related to your project. Incorporate community feedback to refine your project and communication strategies.

Transparency and Responsiveness

Communicate with transparency, providing accurate and understandable information. Remain proactive in addressing concerns and feedback promptly. Utilize community feedback to enhance your project and improve communication strategies. 

Top Tools and Resources for Crypto PR

Here are some essential tools and platforms that can empower crypto PR professionals:

Media and Influencer Outreach:

• Crypto-Specific Media Databases: Platforms like CoinDesk, Cointelegraph, Decrypt, and The Block provide comprehensive lists of journalists, bloggers, and influencers focused on the crypto space.
• Social Media Monitoring Tools: Brand24, Mention, and Meltwater help track mentions, sentiment analysis, and conversations around your project or brand.
• Community Engagement Platforms: Discord, Telegram, and Reddit are essential for interacting with crypto communities, hosting AMAs, and gathering feedback.

Content Creation and Distribution:

• Crypto Press Release Distribution Services: Coinscribble and other crypto press release distribution services offer targeted distribution to crypto-specific media outlets.
• Blockchain-Specific Content Platforms: HackerNoon, Publish0x, and Steemit allow you to share thought leadership articles and engage with the crypto community.
• Social Media Management Tools: Buffer, Hootsuite, and Sprout Social streamline social media scheduling and analytics.

The Do’s and Don’ts of Crypto PR

Dos of Crypto PR

• Communicate your message with transparency. 
• Show kindness and remain proactive. 
• Provide accurate and understandable information. 
• Actively engage with your followers. 
• Collaborate with influencers in the crypto space to expand the reach of your message. 
• Ensure your PR includes comprehensive information about your blockchain project. 

Don’ts of Crypto PR

• Avoid overhyping or misleading claims. Be realistic and honest about the potential impact of your announcement to maintain credibility. 
• Don’t ignore feedback from the crypto community. Actively listen to concerns, address issues promptly, and use feedback to improve your project and communication strategies. 
• Don’t send mass emails as this degrades user experience and ruins brand reputation. 
• Don’t rely solely on traditional media outlets. Explore crypto-specific platforms, forums, and influencers to reach your target audience directly. 
• Protect sensitive information and secure your project’s online presence to prevent potential attacks or fraud.

Also See: What is Crypto Marketing and Why It’s Important? 

How to Select the Right Crypto PR Agency?

Here are the best tips to select the best cryptocurrency company: 

• Blockchain Proficiency: Look for a crypto PR agency with deep expertise in blockchain technology. They should have previous experience in promoting crypto projects.  
• Research and Reputation: Conduct thorough research on potential crypto PR agencies. Look into their past projects, client testimonials, and overall reputation within the crypto community. Seek references and feedback from other projects they’ve worked with.
• DeFi and NFT Awareness: Assess the agency’s awareness of decentralized finance and non-fungible tokens. Understanding these crypto trends is crucial for crafting relevant and impactful PR campaigns. 
• Track Record of Success: Assess the agency’s track record of successful campaigns. Look for case studies or examples where their PR efforts have positively impacted the visibility and reputation of other crypto projects.
• Crypto Media Network: Choose an agency with a well-established presence in the crypto media network. Connections with crypto-specific journalists, influencers, and media outlets enhance the reach and effectiveness of your PR efforts within the crypto ecosystem.

Also See: Top Crypto Earned Media Companies

Best Platforms For Crypto and Blockchain PR

Coinscribble

Coinscribble is a crypto press release distribution service that ensures guaranteed coverage in leading media outlets, reaching millions of audiences. 

The platform is designed for powerful crypto PR advertising, allowing users to plan and buy strategic media, access and benchmark PR advertising data, and benefit from same-day distribution. 

With transparent pricing and a wide distribution network, Coinscribble is recommended for Web3 companies looking to publish crypto press releases efficiently. 

Users can choose from various PR media packages tailored to their needs, providing a comprehensive and efficient solution for effective crypto PR campaigns.

The top Web3 media publications offered by Coinscribble are:

• Bitcoin.com
• Cointelegraph
• CoinGape
• Nasdaq
• NFTLately
• Forbes
• Entrepreneur
• ZeroHedge
• AMB Crypto
• NFT Plazas
• Inc
• Crypto Daily

Conclusion

Crypto PR is vital because it lays the foundation for transparency, credibility, and positive market perceptions in a rapidly evolving industry. 

Use Coinscribble’s crypto PR platform for guaranteed coverage and strategic planning. 

Collaborating with specialized crypto marketing agencies like Coinbound can enhance your brand presence amid fierce competition.

What is Crypto PR? The Complete Guide To Blockchain PR appeared first on Coinbound.

Key Takeaways

• Efficient crypto press release distribution is vital for enhancing visibility, establishing credibility, and building relationships in the blockchain industry.

• It is crucial to select a crypto PR distribution service that aligns with project objectives, understands the target audience, offers broad media coverage, and has flexible pricing and strong customer support.

• Crafting a compelling crypto press release requires a captivating headline, informative body content, and multimedia elements. It should be followed up with analytics to measure impact and success.

The Power of Crypto Press Release Distribution

Distributing press releases within the crypto industry transcends a simple task; it’s an art. The press release distribution process plays a crucial role in enhancing the exposure of crypto projects and engaging the intended audience.

A well-crafted crypto press release enhances visibility and establishes credibility in the blockchain industry for crypto-related media.

Not just that, these press releases are instrumental in carving out a niche in the crypto space, establishing thought leadership, and fostering a positive reputation.

Hence, a company’s branding and marketing strategies heavily rely on an efficient crypto press release distribution, which aids in building connections with news and media platforms.

Choosing the Right Crypto PR Distribution Service

Finding the right crypto PR distribution service resembles the process of finding the right partner.

It’s about finding a service that understands your project’s objectives, knows your audience, and has the resources to ensure your press release gets the attention it deserves.

Target Audience

Knowing your target audience provides direction in the expansive universe of the crypto space, similar to a compass. It directs your press release to the right audience, maximizing the chances of connecting with potential investors and blockchain enthusiasts.

A crypto PR distribution service can help you navigate through the dynamic world of cryptocurrency. It offers the following benefits:

• Identifies the key audience for your press release

• Develops the right messages to effectively communicate your news

• Ensures that your press release is distributed through appropriate channels to generate interest and build trust among your audience

Media Coverage

Within the realm of crypto PR, gaining maximum media pickups equates to striking gold in terms of visibility. It’s the beacon that guides potential investors and interested parties to your project.

However, not all media coverage is created equal. The key is to find a PR distribution service that offers broad coverage, encompassing industry-based media sources and potentially expanding to wider coverage for guaranteed press.

This includes getting your press release published in leading cryptocurrency news publications like CoinTelegraph, UToday, Decrypt, and more.

Pricing and Packages

In the diverse world of crypto projects, one size doesn’t fit all. Different projects have different needs and budgets, which is why it’s important to find a crypto PR distribution service that offers a range of packages to cater to these varying needs.

Whether you are a small start-up or a well-established blockchain company, you should be able to find a package that suits your needs.

Companies like Coinscribble and Bitmedia offer a range of packages from basic to premium, ensuring that no matter your budget or objectives, you’re covered.

Reputation and Customer Support

Given the uncertainties in the crypto world, trust and reputation are invaluable assets for a PR distribution service. A service with a strong reputation and a track record of delivering successful outcomes, like Coinscribble, can be a dependable option in the market.

Moreover, customer support plays a vital role in a crypto PR distribution service. It’s not just about distributing a press release; it’s about providing support and assistance throughout the process, ensuring your needs and concerns are addressed.

Top Crypto Press Release Distribution Services

The crypto PR landscape is filled with numerous players, each offering its unique set of services. Some notable options include:

• Coinscribble’s guaranteed coverage

• Coinbound’s dual marketing and client relationship strategy

• Bitmedia’s platform-centric press release distribution solution

With so many options available, you can find the right PR service to meet your specific needs.

Coinscribble

Coinscribble stands out in the crowd with its strategic media planning and same-day distribution, ensuring that your press release reaches a diverse crypto audience swiftly.

Backed by a guarantee of coverage from prominent platforms like CoinMarketCap, CoinTelegraph, CryptoDaily, and CoinCodex, Coinscribble offers expert editing and support, ensuring your press release ticks all the right boxes.

Some top media publications in the Coinscribble network include:

• CoinTelegraph

• CoinMarketCap

• Bitcoin.com

• CryptoNews.com

• AMB Crypto

• Yahoo Finance

• Bitcolumnist

• NewsBTC

• Benzinga

Coinscribble users find the user interface easy to use and intuitive. Additionally, Coinscribble’s affiliate program is one of the most profitable affiliate programs in the Web3 space.

Coinscribble also makes it easy to book a free demo with a crypto PR expert to get a personalized walkthrough of how to make the most of your campaigns.

Pricing: Starting from $99 per release. Packages start at $1,399.

Coinbound

Since its establishment in 2018, Coinbound has grown to become a leading influencer & PR marketing agency specializing in the crypto industry. It offers a unique blend of traditional and digital marketing tactics with a strong emphasis on building in-depth relationships with clients.

Coinbound has represented nearly 1,000 crypto clients including Gala, Immutable, Stake, and more.

One of Coinbound’s standout features is its analytics suite, which offers real-time insights on unique features, technological advancements, and potential opportunities.

This, coupled with its excellent customer support, makes Coinbound a top pick for crypto press release distribution or blockchain PR campaigns.

Pricing: Contact for Pricing

BTCWire

BTCWire is a specialized newswire and crypto press release distribution service that aims to assist blockchain companies in maximizing their exposure and reaching their target audience.

With its wide network of media partners and influencers, BTCWire ensures that your press release gains the visibility it deserves, making it a go-to choice for many in the blockchain industry.

BTCWire provides an easy process. Clients can choose an appropriate package according to their needs and budget. They can also make the payment via multiple cryptocurrency options. Once the payment is done, they will receive a link to the published press release.

With its focus on the crypto industry and extensive network, BTCWire ensures your press release gets the attention it deserves, making it an excellent choice for businesses looking for reliable and effective blockchain press release distribution.

Pricing: Starting at $1,500

Bitmedia

Bitmedia is a leading crypto advertising network and marketing platform that focuses on providing targeted crypto ad solutions. It ensures that your press release resonates uniquely with each segment of the audience, offering the opportunity to publish on popular websites such as CoinTelegraph and CryptoSlate.

Moreover, Bitmedia offers a range of pricing options for their crypto PR services, ensuring that regardless of your budget or objectives, you have a package that suits your needs.

Blockchain Wire

Blockchain Wire is a press release distribution service that caters specifically to communications and marketing professionals within the blockchain sector. It offers tailored distribution choices, thorough reporting and analytics, and an extensive network encompassing media outlets, journalists, and influencers.

With its global outreach and advanced targeting options, Blockchain Wire ensures that your press release gets the maximum exposure, making it a top choice in the crypto PR distribution market.

Pricing: Starting at $195

CryptoCurrencyWire

CryptoCurrencyWire offers a range of specialized services tailored to the cryptocurrency sector, including:

• Crypto intelligence

• Blockchain analytics

• Data analysis tools

• Risk management for financial crimes

It provides a comprehensive suite of services for financial institutions.

Backed by a strong reputation and a wide audience reach, CryptoCurrencyWire is a dependable option in the crypto press release distribution market, ensuring your press release gets the visibility it deserves through platforms like PR Newswire.

Pricing: Call for Pricing

Crafting the Perfect Crypto Press Release

Composing an impeccable crypto press release involves:

• Creating a captivating headline and subheading

• Writing engaging and informative body content

• Integrating multimedia elements to make the press release visually appealing.

Also Read: How to Write a Crypto Press Release

Headline and Subheading

A headline is the first thing a reader sees, and it can make or break a press release. Crafting an engaging headline for a cryptocurrency press release involves highlighting numerical data, incorporating quotations, and ensuring the headline falls within a 65 to 80 character range.

The subheading, on the other hand, acts as a supporting actor to the headline. It’s about using clear and concise language, refraining from using first-person pronouns, and emphasizing the key information or value proposition of the press release.

Body Content

The body content of a press release is where the magic happens. It’s where you provide the meat of the story, highlighting your project’s progress, strengths, and partnerships, while using appropriate technical details and jargon.

To ensure your press release stands out, it’s important to steer clear of prevalent errors such as:

• Straying from the standard structure

• Generating excessively promotional material

• Overlooking the importance of newsworthiness

• Bypassing legal scrutiny

• Overusing technical terminology

Multimedia Integration

In today’s digital age, a press release without multimedia elements is like a fish out of water. Integrating the following multimedia elements can enhance a crypto press release, making it more engaging and visually appealing:

• Images

• Infographics

• Videos

• Audio clips

Whether it’s using high-quality graphics, creating concise and compelling videos, or using infographics to visually represent complex ideas, multimedia integration can be the icing on the cake for your crypto press release.

Measuring the Success of Your Crypto Press Release

The triumph of a crypto press release doesn’t solely rely on its distribution but also the assessment of its impact. This is where analytics comes into play, providing insights into reach, impressions, and media pickups.

By utilizing tools such as Google Analytics, social media insights, and SOV metrics, you can evaluate the effectiveness of your press release, allowing you to optimize future campaigns and maximize your return on investment.

Building Relationships with Journalists and Influencers

Within the sphere of crypto PR, relationships hold paramount importance. Building relationships with journalists and influencers can be a game-changer, increasing the chances of media coverage and amplifying the impact of your press release.

Establishing these connections with industry professionals requires commitment, diligence, and a commitment to nurturing trust. It’s about creating a win-win situation where journalists and influencers get access to quality content, and your press release gets the visibility it deserves through live press release links.

The Main Benefits of Crypto Press Releases

A well-distributed crypto press release (PR) can be a game-changer for blockchain startups, token launches, and Web3 projects. Here’s how:

1. Boosts Brand Awareness & Visibility

• The crypto market is highly competitive, with thousands of projects launching every year. A PR helps you stand out by putting your brand in front of potential investors, traders, and crypto enthusiasts.
• Getting featured on major crypto news outlets like CoinTelegraph, Bitcoin.com, and CoinDesk builds credibility and recognition.

2. Improves SEO & Organic Search Rankings

• Many press release distribution services include backlinks to your website, improving your domain authority (DA) and boosting SEO rankings.
• Crypto-related keywords in PRs can help your project show up in Google News, search engines, and industry directories.
• Example: A well-optimized PR about a new token listing can appear in search results when users look for “New crypto listings 2024.”

3. Builds Credibility & Trust

• The crypto industry has a lot of scams and rug pulls, so credibility is key.
• When your project is featured in well-known publications, it instantly increases trust among investors and the community.
• A press release serves as an official record of milestones, such as partnerships, exchange listings, or funding rounds.

4. Attracts Potential Investors & Partners

• Many VC firms, angel investors, and institutional players rely on crypto news outlets for insights.
• If your project is highlighted in the media, it can attract serious investment opportunities.
• Example: A press release about a $10M funding round can grab the attention of new investors looking for promising blockchain startups.

5. Drives Traffic to Your Website & Social Media

• Press releases often include links to your official website, Twitter (X), Telegram, Discord, and Medium.
• When your PR is published on high-traffic sites, readers are more likely to visit your project’s official channels, leading to higher engagement and potential conversions.

6. Helps with Exchange Listings

• Many crypto exchanges require media coverage before listing a token.
• Having press releases on major crypto news sites can speed up the listing process for centralized (CEX) and decentralized (DEX) exchanges.
• Example: Binance, Kraken, and Coinbase often assess media presence before listing new projects.

7. Creates a Long-Term Digital Footprint

• Once a press release is published, it remains online indefinitely, continuing to generate exposure over time.
• Future investors, partners, and users can find your PRs through Google searches, reinforcing your project’s history and legitimacy.

8. Supports Community Building & Social Proof

• The crypto community values transparency.
• When your project is covered by trusted crypto media, it serves as social proof that your project is legitimate and active.
• A well-distributed PR can also fuel discussions in Reddit, Telegram, and Discord groups, helping grow your community.

9. Helps Manage Public Relations & Crisis Control

• If your project faces FUD (fear, uncertainty, doubt) or negative rumors, a PR can set the record straight.
• Press releases allow you to control the narrative and provide official statements, preventing misinformation from spreading.

10. Cost-Effective Marketing Strategy

• Compared to influencer marketing or paid ads, press release distribution offers a high ROI because:
  • It reaches a targeted crypto audience.
  • It provides permanent visibility on major news platforms.
  • It can be reused and repurposed for social media, email campaigns, and blog content.

Case Studies: Successful Crypto Press Release Campaigns

Examining case studies serves as an excellent method to glean lessons from others’ successes. By analyzing successful crypto press release campaigns, you can gain insights into the strategies employed and apply them to your own campaigns.

Whether it’s The Unprecedented Success of GhostDAG’s 24H Surge or Delysium’s Press Release Success, these case studies show how effective communication strategies and impactful reach can make a significant difference in the crypto community.

Summary

In the dynamic world of cryptocurrencies, getting the right message to the right audience is crucial. With the right crypto press release distribution service, you can ensure your project gains the visibility and credibility it deserves.

From understanding your target audience and choosing the right PR distribution service, to crafting the perfect press release and building relationships with journalists and influencers, each step plays a vital role in your project’s success.

So, buckle up and gear up to make a splash in the crypto world!

Frequently Asked Questions

What are the benefits of using a crypto PR distribution service?

Using a crypto PR distribution service can help boost visibility and credibility within the blockchain industry by quickly sharing press releases with relevant industry channels.

Why is understanding the target audience important?

Understanding the target audience is important because it allows for the selection of suitable distribution channels and tailored press releases to better connect with the intended audience.

What is the significance of media coverage in a crypto PR distribution service?

Media coverage in a crypto PR distribution service is significant as it enhances visibility, attracts investors, and generates media attention for cryptocurrency platforms or projects. It plays a crucial role in building credibility and reaching a wider audience.

What are some top crypto press release distribution services?

You can consider using press release distribution services such as Coinscribble, Coinbound, BTCWire, Bitmedia, Blockchain Wire, and CryptoCurrencyWire to promote your crypto-related news.

How do I measure the success of my blockchain press release?

You can measure the success of your crypto press release by using tools like Google Analytics, social media insights, and SOV metrics to track reach, impressions, and media pickups. These metrics will provide valuable insights into the effectiveness of your release.

How much does a crypto press release cost?

Crypto press releases typically cost anywhere from $500 to $25,000, depending on the features included.

How to do a crypto press release?

To write a successful crypto press release, begin with a captivating headline that is relevant to the topic. Then, provide clear and concise information about the subject in a professional tone.

Additionally, include quotes from key figures related to the content and use relevant keywords to help target readers. Lastly, be sure to double check for any typos or artifacts. Once your release is complete, use a leading crypto pr distribution service like Coinscribble.

What is a press release service for crypto?

Crypto press release distribution services are a platform for quickly and cost-effectively distributing press releases to many industry-relevant publications, also known as “wire” services.

Working with the right blockchain PR distribution service can lead to increased exposure and investor traction.

What is the purpose of crypto press release distribution services?

Crypto press release distribution services provide a way to increase visibility and exposure for crypto, NFT, web3, or blockchain projects by distributing the latest business news or projects to relevant audiences, investors, and stakeholders.

These services can help the project reach a wider audience and create more awareness by being featured in top crypto blogs. They can also help build relationships with potential investors and stakeholders and increase the project’s credibility and traffic.

By using a press release distribution service, businesses can ensure that their news and updates reach the public.

Want to get started? Try Coinscribble today.

The Best Crypto Press Release Distribution Services of 2025 appeared first on Coinbound.

With the ability to secure coverage in top crypto media like CoinTelegraph, CoinDesk, Decrypt, and more, hiring the PR & digital marketing agencies below is the best chance at having your crypto brand’s story picked up in the news.

Here are the best crypto and blockchain PR agencies for your next public relations campaign.

• Coinbound
• Coinscribble
• NinjaPromo
• Melrose PR
• Guerilla Buzz
• Token Agency
• CrowdCreate
• Byzantium
• CryNet

Top Crypto PR Agencies in 2025

Coinbound

Coinbound is the leading crypto PR agency in the world. Its impressive list of clients includes about 30% of the top crypto companies by market cap. Coinbound also has more awards than any other crypto PR agency.

Having been in the industry for several years now, they have relationships with many of the biggest publishers, including Decrypt, Blockworks, Cointelegraph, TechCrunch, CoinMarketCap, Bitcoin.com, and more. They also offer special packages with smaller websites, and their book of business is unmatched throughout the industry.

For example, they helped Gala get hundreds of press mentions and sell out multiple NFT collections in the process.

Whether it’s organic and long-term coverage, one-time press releases, a series of sponsored posts, or a combination of all, Coinbound has experience with all types of Public Relations and Communications.

For reference, the company has worked with major crypto companies, such as Immutable, Nexo, Gala, OKX, eToro, and more.

Coinbound helped Gala secure hundreds of pieces of media coverage in a few months.

Coinbound is known to work with many of the top crypto YouTubers, crypto podcasts, and more.

Additionally, Coinbound has the crypto industry’s most popular Crypto Marketing Podcast.

Key clients:

• Sui
• Gala
• Immutable
• Tron
• Cosmos
• Litecoin
• eToro
• Nexo
• Lido
• More clients here

Team Size: 40-60

Headquarters: New York + Los Angeles

Coinscribble

Coinscribble is a great press release distribution service for blockchain-related companies. They have strong relationships with all of the top crypto news sites and can guarantee coverage for customers in places like CoinTelegraph, BeInCrypto, Benzinga, Yahoo Finance, CryptoDaily, Bitcolumnist, and MarketWatch.

One of the great things about Coinscribble is that you can pick individual publishers and create a fully custom PR campaign using their platform.

Key Clients:

• Tron
• Immutable
• Juno
• Epik Games
• Uphold
• ONTology

Headquarters: New York, USA

NinjaPromo

NinjaPromo is a prominent digital marketing agency specializing in the cryptocurrency, blockchain, and fintech sectors. Established in 2017, NinjaPromo provides comprehensive marketing solutions, including social media management, influencer collaborations and PR.

The agency operates internationally, with offices in New York, London, Dubai, Singapore, and Hong Kong.

Melrose PR

Melrose is a PR agency solely focused on various crypto and blockchain projects. They help companies run campaigns involving publications, interviews, and other forms of media to help promote product launches.

The services they offer include sponsored content, social media strategy, and improving brand awareness.

Key clients:

• Bancor
• Cypherium
• Plouton Mining
• Swan Bitcoin

Team size: 10-20

Headquarters: California, USA

Guerilla Buzz

Guerrilla Buzz is a blockchain PR and growth marketing agency focused on generating attention for crypto platforms through forums, social media and publishers.

Some common examples include Quora, Reddit, Telegram, and online forums such as Bitcointalk. They’ve executed the strategy to help companies like Bancor increase their brand awareness.

Token Agency

Token Agency is a crypto and blockchain marketing agency based out of the Netherlands. They’ve worked with companies like Bancor, Decent, Wings, and Mainframe on various PR campaigns. The agency works with clients as a consultant and guiding companies towards successful product launches and ICOs.

CrowdCreate

CrowdCreate is a Los Angeles-based blockchain marketing agency that focuses on influencer marketing and public relations. They’ve been around since 2016 and their client list includes Bezant, Open Platform, Zilla, Galaxy eSolutions and LendingBlock. In total, they’ve worked with over 40 crypto companies and pride themselves on a data-driven approach to marketing.

Team Size: 10-20

Byzantium

Byzantium is an agency based out of Scotland, with extensive experience in blockchain and crypto PR. Some of their previous customers include Bankex, NagaCoin, CryptoPing and HumanIQ. Many of their projects are based around fundraising, where they develop strategies for ICOs and help startups find their target audience.

CryNet

CryNet is another full-service marketing agency with many years of experience running PR campaigns. They’re based in the Czech Republic and have worked with companies like The Divi Project, HOQU, Earth Token, PlayKey, and BetterBetting

The company prides themselves on finding ways to connect with their audience authentically, instead of using traditional advertising methods. Finally, CryNet has reportedly worked with over 400 companies in the blockchain industry.

What does a Crypto PR Agency do?

Crypto PR agencies help blockchain, NFT, DeFi, and otherwise, crypto-native companies secure organic coverage with leading media both inside and outside the world of Web3.

Crypto PR agencies put together media pitches, build communications strategies, and help coordinate the process of getting their clients covered in popular media.

The Role of PR Agencies in the Crypto World

In the rapidly evolving world of cryptocurrency and blockchain, the role of PR agencies has become indispensable. Here’s why:

1. Building Trust: The crypto space, given its nascent stage and history of volatility, has witnessed its fair share of scams, hacks, and failed projects. PR agencies play a pivotal role in building and maintaining trust, ensuring potential investors and the general public view the project positively.
2. Navigating Regulatory Challenges: The crypto industry faces a myriad of regulatory challenges. PR agencies help in crafting and disseminating the right message, ensuring that projects are perceived as compliant and in alignment with legal standards.
3. Positioning Startups for Successful Launches: Whether it’s an ICO, IEO, or IDO, the launch’s success often hinges on its public reception. PR agencies strategize and execute campaigns that amplify reach, engage potential investors, and create a buzz.
4. Maintaining a Positive Brand Image: Reputation management is a critical aspect of crypto PR. With many projects vying for attention, a strong and positive image is a strategic must. PR agencies help crypto companies differentiate themselves, highlight their unique value propositions, and maintain a positive public perception. They will aslo be your partner and strategic support in managing a potential PR crisis.

Criteria for Evaluating a Top Crypto PR Agency

When scouting for a top-tier crypto PR agency, here are some criteria to keep in mind:

1. Expertise in Blockchain and Cryptocurrency: The agency providing crypto PR services must have an extensive understanding of the market, its nuances, and the technology that powers it.
2. Track Record: Look for agencies with a proven record of successful campaigns, especially in the crypto sphere.
3. Media Connections: An agency’s relationships with top media outlets can make a significant difference in the coverage a project gets.
4. Case Studies and Testimonials: These provide insights into the agency’s capabilities and the results they’ve achieved for past clients.

How is crypto PR different from traditional PR?

The cryptocurrency world operates differently from traditional industries. It moves lightning-fast and requires inside knowledge into how to get products covered with the top crypto journalists.

Similar to traditional public relations, however, PR firms typically have strong connections and relationships with journalists and reporters. In the case of crypto PR, those relationships happen to be with crypto-specific journalists.

In contrast to traditional PR methods, crypto PR and marketing strategies need to navigate a quickly changing regulatory landscape and engage with a range of financially motivated audience, including new investors, tech-savvy project supporters, and experienced traders. Crypto PR services also frequently involve handling crises like hacks or regulatory crackdowns. In order to effectively communicate market dynamics, project value, and regulatory changes, PR tactics for cryptocurrency need to be transparent and agile.

How much do crypto PR Agencies cost?

All crypto PR agencies charge different amounts. Most crypto public relations firms start between $10,000 and $22,500 per month.

Crypto PR agency pricing ranges based on experience, team size, resources dedicated to your account, and goals of the campaign.

Some PR platforms, like Coinscribble, offer packages or a la carte services where you can pick specific publishers where you want to be featured and pay accordingly. Coinscribble packages start at $99 for smaller publishers and go up to several thousand dollars per publisher for the largest crypto media.

What are the benefits of hiring a crypto PR agency?

In the world of PR, relationships are key. Working with a good blockchain-focused PR agency means you can get your story fast-tracked to tons of media outlets with an audience that will boost your rate of growth.

Also, a team devoted fully to Crypto PR and Web3 Marketing must understand the complexities of products and services offered by Web3 companies.

Criteria for Evaluating a Top Crypto PR Agency

When scouting for a top-tier crypto PR agency, here are some criteria to keep in mind:

1. Expertise in Blockchain and Cryptocurrency: It’s essential the agency has a deep understanding of the industry, its nuances, and the technology underpinning it.
2. Track Record: Look for agencies with a proven record of successful campaigns, especially in the crypto sphere.
3. Media Connections: An agency’s relationships with top media outlets can make a significant difference in the coverage a project gets.
4. Case Studies and Testimonials: These provide insights into the agency’s capabilities and the results they’ve achieved for past clients.
5. Crisis Management: In a volatile industry, the agency should be adept at handling crises, mitigating negative publicity, and strategically navigating challenging situations.

Also see our list of the top Web3 marketing agencies.

Tips for Crypto Startups Looking for PR Agencies

For crypto startups on the hunt for the right PR partner, consider these tips:

1. Determine Specific Needs: Are you looking for crisis management, product launch assistance, or general brand building? Understanding your needs will guide your search.
2. Relevance is Key: Opt for agencies with relevant crypto experience and case studies that mirror your goals.
3. Budget Wisely: While it’s tempting to go for big names, weigh your budget against the potential ROI. Sometimes, niche agencies can offer tailored services at a fraction of the price.
4. Cultural Fit and Vision Alignment: Beyond skills and experience, ensure the agency understands your vision and shares a cultural fit. This ensures smoother collaborations and a more harmonious working relationship.

By understanding the evolving role of PR agencies in the crypto world, setting clear evaluation criteria, and staying abreast of future trends, crypto startups can make informed decisions when selecting PR partners.

The Future of Crypto PR

As the cryptocurrency world matures, PR strategies must evolve. Here’s a glimpse into the future of blockchain PR:

1. More Mainstream: With increasing adoption, crypto PR will likely become a subset of mainstream financial PR, necessitating a shift in marketing strategies to cater to a broader audience.
2. Adapting to Regulatory Changes: As governments globally define and refine crypto regulations, PR messaging will need to adapt continually.
3. Community Management Becomes Central: As projects increasingly rely on their communities, blockchain PR firms will place more emphasis on community engagement and management.
4. Innovative PR Tools and Platforms: With the growth of decentralized platforms and Web3, PR companies might employ new tools and platforms to disseminate messages directly to target audiences like Coinscribble.

Wrapping Up: The Best Crypto Public Relations Agencies and how to choose

There are several agencies on the list, and some are definitely a cut above the others. Specifically, Coinbound has worked with some of the biggest companies in the space and has more years of experience with publishers and interviews.

What to look for in a Crypto PR agency

When it comes to choosing the best blockchain PR agency, there are some key questions you should ask.

• Which companies have you worked with in the past?
• How much do you charge?
• Are there any contract minimums?
• How do you measure success?
• How long have you worked in the crypto industry?

How can I learn about Crypto PR?

The best place to learn about crypto marketing would be Coinbound’s podcast: Crypto Marketing with Ty Smith.

Are results guaranteed with crypto PR?

The nature of earned media and organic PR means specific results can rarely be guaranteed.
If you are looking for guaranteed coverage in crypto media, we recommend Coinscribble.

What Services Do Crypto PR Agencies Offer?

Crypto PR agencies typically offer services such as media outreach, press release distribution, influencer marketing, content creation, crisis management, and community engagement. Some agencies also provide advisory services for ICOs and token launches.

How Long Does It Take to See Results from a Crypto PR Campaign?

Results from a crypto PR campaign can vary based on the campaign’s goals, the agency’s strategy, and the market conditions. Typically, you may start seeing media coverage and increased brand awareness within a few weeks, but building long-term credibility can take several months.

What Are the Risks of Not Hiring a Professional Crypto PR Agency?

Without a professional cryptocurrency PR company, your project may struggle to gain visibility, miss out on critical media opportunities, and fail to communicate effectively with key stakeholders in the blockchain indsutry. This can lead to a lack of trust and support from the community and investors.

Top 10 Crypto PR Agencies in 2025 [With Case Studies] appeared first on Coinbound.