We’ve evaluated these options based on their pricing, turnaround times, service features, and overall value. Let’s dive into the details of each platform.

1. Penji

Penji is a well-regarded design subscription service that caters to businesses, marketers, and agencies in need of quick, reliable, and high-quality graphic design. It boasts a team of highly vetted designers and an intuitive request platform that makes managing projects straightforward.

Key Features:

• Access to top 2% of designers: Penji hires only the most skilled professionals, ensuring consistent quality across projects.
• Unlimited design requests: Submit as many projects as you need each month.
• Quick turnaround: Most projects are completed within 24-48 hours.
• Wide design scope: Includes social media graphics, branding materials, website assets, and more.

Pricing:

Plans start at $499/month for standard graphic design, with higher-tier plans for advanced designs, such as app interfaces or website mockups.

Why Choose Penji?

Penji stands out for its balance of affordability and quality. Their fast turnarounds and commitment to top-tier design talent make them an excellent choice for businesses that prioritize both speed and professionalism.

2. Kimp

Kimp takes things up a notch by offering both graphic design and video services under one subscription. This is a great option for businesses that need visuals across multiple formats.

Key Features:

• Unlimited requests and revisions: Get as much work done as needed, with no additional fees.
• Graphic design + motion graphics: A dual offering that covers everything from static images to dynamic video content.
• Dedicated project managers: Each client gets assigned a manager who facilitates communication and ensures projects run smoothly.

Pricing:

Kimp pricing starts at $599/month for either graphic design or video editing. A combined plan for both services is available for $995/month.

Why Choose Kimp?

Kimp is ideal if your marketing strategy incorporates both visual and video content. The pricing is competitive for businesses requiring design assets across multiple formats.

3. ManyPixels

ManyPixels is designed for startups, agencies, and teams looking for high-quality designs without breaking the bank. It offers a straightforward subscription model with a focus on delivering consistent results.

Key Features:

• Diverse design capabilities: Covers a broad range of needs, including branding, presentations, social media graphics, and website mockups.
• Fast delivery: Projects are typically completed within 1-2 business days.
• Easy-to-use platform: Submit and manage requests through an intuitive online portal.
• Customizable workflows: Easily integrate the service into your existing processes.

Pricing:

Manypixels price starts at $439/month, making it one of the more affordable options on this list.

Why Choose ManyPixels?

ManyPixels is perfect for businesses looking for cost-effective, high-quality design services with fast turnaround times. It’s particularly well-suited for marketing teams with ongoing design needs.

4. Flocksy

Flocksy sets itself apart by offering an all-in-one creative solution. In addition to graphic design, they provide services like copywriting, video editing, and web development, making them a comprehensive choice for businesses with diverse creative needs.

Key Features:

• Multi-disciplinary services: Access graphic design, copywriting, video editing, and more within a single subscription.
• Team collaboration tools: Built-in features allow multiple stakeholders to participate in the design process.
• Unlimited requests and revisions: Submit as many projects as needed and refine them until you’re satisfied.
• Fast turnaround times: Most requests are completed within 24-48 hours.

Pricing:

Flocksy pricing starts at $499/month for graphic design services. Multi-service plans are available at higher tiers.

Why Choose Flocksy?

Flocksy is an excellent option for businesses that want to centralize all their creative needs in one place. By consolidating services, you can save time and money while maintaining consistency across your marketing efforts.

5. 99designs

99designs operates on a different model compared to subscription services. It’s a marketplace where you can collaborate directly with freelance designers or hold design contests to find the best fit for your project.

Key Features:

• Contest-style submissions: Run a design contest and receive multiple submissions to choose from.
• Direct collaboration: Work with individual freelancers on a one-on-one basis for ongoing or custom projects.
• Flexible pricing: Costs vary depending on the project scope and designer’s expertise.
• Global designer community: Access thousands of talented designers from around the world.

Pricing:

Basic design contests start at $199, with higher costs for more complex or premium services.

Why Choose 99designs?

99designs is perfect for businesses that need occasional design work or want the freedom to explore multiple design concepts before committing to one.

6. Canva Pro with Freelancers

Canva Pro isn’t a subscription design service in the traditional sense, but it’s a powerful design tool that can be paired with freelance designers to create a flexible and cost-effective solution.

Key Features:

• Extensive design library: Access thousands of templates, fonts, and design elements for quick and easy customization.
• Collaborative tools: Share projects and work collaboratively with team members or freelancers.
• Affordable pricing: Low monthly fee for the design platform, with flexibility to hire freelancers as needed.

Pricing:

Canva Pro starts at $12.99/month. Freelancers’ fees depend on the scope and complexity of your projects.

Why Choose Canva Pro with Freelancers?

This hybrid approach is perfect for businesses that handle some designs in-house but occasionally need professional help for more complex projects.

7. GraphicsZoo

GraphicsZoo focuses on affordability, making it a great option for small businesses or startups on a tight budget. Despite its lower pricing, it still delivers quality designs across various formats.

Key Features:

• Custom designs: From logos to marketing materials, GraphicsZoo covers all the essentials.
• Affordable pricing: One of the most budget-friendly services in the market.
• Quick turnaround times: Most projects are completed within 24-48 hours.
• Dedicated support: Includes a team of designers and project managers for personalized assistance.

Pricing:

Graphicszoo pricing starts at $349/month, making it the most affordable option on this list.

Why Choose GraphicsZoo?

If affordability is your top concern, GraphicsZoo delivers excellent value for the price. It’s ideal for startups and small businesses that want reliable design services without overspending.

Also Read: Top Crypto Web Design Agencies

Which Design Pickle Alternative Is Best for You?

Choosing the right graphic design service depends on your unique requirements:

• For affordability: GraphicsZoo or ManyPixels.
• For video + design services: Kimp.
• For multi-disciplinary needs: Flocksy.
• For occasional projects: 99designs or Canva Pro with Freelancers.
• For overall balance of price and quality: Penji.

Assess your priorities, budget, and the scope of your design projects to find the best match for your business. Many services offer free trials or demos, so take advantage of those to make an informed decision.

Top Design Pickle Alternatives in 2025 | Best Subscription Graphic Design Services appeared first on Coinbound.

Also see: 12 Tips for Promoting Your Blockchain Startup Effectively

Key takeaways:

• Successful Web3 startup marketing starts with understanding your audience—tech-savvy, value-driven, and often skeptical of hype.
• Don’t just talk about decentralization; show how your product makes life easier, simpler, or better for real people.
• A quick demo beats a thousand buzzwords—let users see your token or platform in action, solving real problems.
• Marketing isn’t one-size-fits-all—mix content, influencers, and partnerships to meet your audience where they are.
• Trust is the currency of Web3—play by the rules, stay transparent, and build something people can believe in.

Web3 Startup Marketing Tips and Strategies

Web3 marketing strategies are focused on building trust, engaging your community, and creating meaningful participation within decentralized ecosystems. It’s a different game from traditional marketing, where features and benefits take center stage.

In this section, we’ll talk about actionable tips and proven strategies for Web3 startups. 

Have a Clear Understanding of Your Audience

It all starts by knowing who exactly your target audience is. Usually Web3 users are tech-savvy and value-driven but their needs may vary depending upon your niche. Start by researching your ideal user demographics including their likes, behaviors and objectives. Surveys and feedback forms are a great way to collect insights directly from your prospects, while studying market trends to map out gaps and opportunities. You can use this data to craft marketing messages that connect well with your audience’s needs and portray your solution as the right one. 

Community Building and Targeted AMAs

Community is everything in the Web3 space. Here, the users are not just customers but are deeply involved in the project’s success, acting as contributors, advocates and even stakeholders. That’s why building a strong and engaged community should be the top most priority of your marketing efforts. 

Transparency plays an important role in community building and by openly sharing your goals and objectives, you develop trust among users and investors alike. Ask Me Anything (AMA) sessions are a great way to engage your community users. Other platforms like Reddit and Discord are gateways to thousands of micro-communities centered around specific interests. Explore these groups and customize your messaging to their interests and be ready to answer their questions directly. 

Also see: Tips to Promote Your Discord Server

Emphasize Practical Benefits Over Hype

Sure, buzzwords like “decentralization” and “tokenomics” can grab attention—for about five seconds. But leaning too hard on jargon often makes your message feel empty. Web3 users are sharp. If you’re not crystal clear about how your product adds value, they’ll move on.

Start with the real problems your users face. Is your platform simplifying staking? Solving liquidity issues? Reducing friction for DAOs? Spell it out in terms they can relate to. Forget the corporate-speak—use clear, direct language that gets straight to the point.

Your goal is to show that your product isn’t just another ambitious whitepaper. It’s a functional, user-ready solution that actually improves the lives of your audience. Build credibility by being specific, actionable, and grounded. And don’t underestimate the power of a little personality. Keep it conversational—you’re talking to people, not pitching a VC panel.

Cut the fluff and let your audience see why they should care. 

Token Utility Demos 

Whitepapers have their place, but let’s be honest—most people won’t wade through pages of dense technical details to figure out what your token does. A well-made demo cuts through the complexity and shows users exactly how your product works in a way they can instantly understand.

Keep it short, clear, and practical. Show them how staking earns rewards or unlocks features. Walk them through real use cases that highlight the value of your token in action. A two-minute video that demonstrates utility is infinitely more engaging than a 20-page explanation. The goal is to make your token feel tangible.

Leverage all the Popular Marketing Channels

In the Web3 world, relying on one marketing strategy is like mining with a CPU—it’s outdated and inefficient. A multi-channel approach is essential if you want to stand out in a crowded space. If you tailor marketing efforts across different platforms, you’ll create more touchpoints for engagement. Here’s how to break it down:

• Content Marketing: Educate your audience with sharp, useful content. Write blogs, tutorials, and guides that make complex topics digestible and relevant. A well-timed explainer or case study can show users the “why” and “how” of your product without the hard sell.
• Social Media: Platforms like X (formerly Twitter), LinkedIn, and emerging Web3-specific networks are where your audience lives. Don’t just recycle posts—each platform demands its own tone and style. Join the conversation, spark debates, and keep your followers hooked.
• Influencer Marketing: Partnering with the right voices in the Web3 space can amplify your reach. Web3 influencers already have the trust and attention of your target users. A thoughtful collaboration—whether it’s a review, AMA, or co-branded campaign—can give your startup the credibility boost it needs.
• Paid Ads: Strategic advertising on platforms like Google or niche crypto sites can drive traffic fast, but it comes with rules. Google allows crypto-related ads—like those for exchanges or wallets—if you’re certified and compliant with their policies. Ads for ICOs, DeFi, or gambling-related content are typically restricted. Focus on precision targeting and ensure your campaigns align with platform guidelines to maximize reach without risking ad disapproval or burning your budget
• Community Engagement: Discord, Telegram, and Reddit aren’t just platforms—they’re ecosystems. Regular updates, interactive events, and two-way conversations on these channels build trust and create loyal advocates for your project.. 

Building Partnerships can Help

Partnerships are a smart way to grow and connect with a bigger audience in the Web3 space. Create opportunities by collaborating with projects or Decentralized autonomous organization (DAOs) with an audience similar to yours. As an example, if you’re creating a DeFi product, teaming up with wallets or analytic tools can result in bundled offerings or join marketing ventures to provide added value to the users.

DAOs are usually interested in supporting projects that align with their goals. Be it co-branded promotions or shared community events, these collaborations are usually fruitful for strengthening your credibility. 

Use Airdrops and Other Incentives Thoughtfully

Think about what you can do to build excitement and attract early adopters? Airdrops serve exactly that purpose but need to be planned carefully to deliver good value. Though they create buzz, they may also attract speculators who lose interest once they’ve collected their tokens. That’s why you should organize your airdrops to give away meaningful actions such as participating in governance, beta-testing programs or engaging with the community. 

This puts a filter on your newly attracted users so you get those that align with your long-term goals. You can also give away loyalty rewards for continuous engagement such as exclusive NFTs or token rewards for loyal users. 

Educate Without Selling

The importance of customer education cannot be understated in Web3. For this, you can organize webinars and create tutorial videos on broader Web3 topics that position you as a thought leader in this niche. For example, having a workshop on blockchain basics can naturally include examples of your product solving real-world problems. This not only educates your users but also works as a sales funnel without spending a dime on paid ads. 

Gamification Can Work Great

How many times have you participated in leaderboards, reward points or milestone badges? Even Reddit does so, and so should you. This greatly increases user interaction by tapping into people’s built-in desire for achievement and competition. All in all, gamification makes your platform fun, rewarding and engaging to let users explore more features and build a deeper connection with your startup. 

Leverage L1 and L2 Ecosystems

Building on a blockchain like Ethereum, Solana, or Polygon gives you access to their built-in communities and marketing resources—use them. Most Layer 1 (L1) and Layer 2 (L2) networks actively promote projects in their ecosystem through blog posts, newsletters, social media shoutouts, and even ecosystem grants.

Here’s how to make the most of it:

• Apply for Ecosystem Grants: Many blockchains offer funding programs for projects that add value to their network. These grants often come with additional exposure and resources to support your growth.
• Get Featured in Ecosystem Content: Reach out to their marketing teams to see if your project can be highlighted in their newsletters, blogs, or announcements.
• Participate in Developer or Community Events: Networks often host hackathons, webinars, or AMAs—get involved to showcase your project and network with potential partners or users.
• Utilize Developer Tools and Resources: Many networks provide marketing kits, developer guides, and APIs to help streamline your launch and outreach. 

Use of Referral Programs

Referral programs are a guaranteed way to increase your user base. For example, creating a reward-based program motivates your users to spread the word on their own – all the while helping you gain new users organically. 

Localized Marketing Efforts

Web3’s global reach is both its greatest strength and its biggest challenge. A one-size-fits-all campaign won’t cut it when your audience spans continents, languages, and cultural nuances. To truly resonate, your marketing needs to adapt—not just translate.

• Invest in Language-Specific Content: Use native speakers to create natural, culturally relevant copy that resonates.
• Tailor Your Messaging to Cultural Contexts: Highlight what matters most—privacy, financial inclusion, or innovation—depending on the audience.
• Leverage Local Communities: Collaborate with regional influencers or DAOs to build trust and reach.
• Host Regional Events: Webinars, AMAs, or meetups show your commitment and generate valuable feedback.

Localized marketing is about being relevant. You’ll build stronger connections and position your project as a truly global solution.

Stay Within Legal Boundaries

Though the Web3 world is very fast-paced, don’t let it overshadow the importance of legal and regulatory compliance. The consequences may include fines, legal disputes or damage to your startup’s reputation.

Understand the regulations in every market you’re targeting, especially when it comes to token offerings, promotions, and financial products. Work with legal experts who know crypto to ensure your campaigns, messaging, and product launches align with the rules. Playing by the book might not feel exciting, but it builds credibility—and in Web3, trust is everything. 

Common Mistakes to Avoid for Web3 Startups Marketing 

Marketing in Web3 for startups comes with its own set of traps, and falling into them can set your project back fast. Avoid these pitfalls, and you’ll not only build a better strategy but also earn the loyalty of a sharp, discerning audience.

• Overusing Jargon: Not everyone speaks fluent blockchain. If your pitch sounds like a technical manual, you’ll lose people. Keep it simple and relatable—clarity wins.
• Focusing Only on Hype: A shiny promise might get attention, but it won’t hold it. Real-world use cases and tangible benefits build credibility and trust.
• Neglecting Community Engagement: Your community isn’t a set-it-and-forget-it project. Show up, answer questions, and keep the conversation alive. Crypto is collaborative—act like it.
• Skipping Audience Research: You can’t market to an audience you don’t understand. Know what they care about, what frustrates them, and what they’re looking for. Then deliver it.
• Ignoring Regulatory Compliance: “Move fast and break things” doesn’t fly here. Crypto users value trust, and a legal misstep can tank yours. Know the rules and stick to them.

How can Coinbound Fuel the Marketing Efforts for Your Web3 Startup?

Marketing a Web3 startup comes with its own set of challenges, but Coinbound can make the journey smoother and more impactful. As a leading Web3 marketing agency, Coinbound specializes in helping blockchain projects, crypto platforms, and NFT brands connect with their target audiences effectively.

No matter if you need help with influencer marketing, content creation, or enhancing your social media presence, Coinbound’s tools and expertise will help you succeed all the way. Their strong connections in the crypto world and understanding of Web3 space will ensure your project gets noticed by the right people. 

At Coinbound, you’re not just running campaigns—you’re building a strategy designed to grow your community, boost engagement, and establish a trusted presence in the decentralized space. Book a call with our Web3 startup marketing experts!

Web3 Marketing Tips for Startups to Launch Successfully appeared first on Coinbound.

DAOs operate with any centralized leadership and rely on smart contracts and community governance to make decisions. With this unique structure come transparency and collaboration but also some marketing challenges. You need an agency that understands these dynamics, one that can speak the language of decentralization while helping you scale and connect authentically. 

We know choosing the right agency can feel overwhelming, especially in a space as niche and fast-moving as Web3. This roundup was created to help you find that perfect fit. Each of the agencies listed here specializes in working with DAOs, bringing expertise in Web3 tools, decentralized communication, and community-first strategies. Whether your DAO is looking to grow its membership, strengthen its brand, or run a successful token launch, these agencies have the skills and track record to make it happen.

DAO marketing agencies are specialized to tackle these challenges to help DAOs grow their communities and communicate efficiently with the stakeholders. With their expertise in Web3 tools, decentralized communication strategies and community-focused campaigns, they enable DAOs to scale effectively in a competitive environment. 

Also see: Best Web3 Marketing Agencies

Coinbound

Established in 2018, Coinbound is the most rewarded marketing consulting firm specializing in the cryptocurrency and Web3 sectors. Having helped over 800 clients ranging from startups to companies with over $1 billion in market capital, Coinbound offers a comprehensive suite of DAO marketing services. This includes influencer marketing, public relations, community management and social media strategy – with all these tailored to the unique needs of blockchain-based companies.

Reasons to Choose Coinbound

• Web3 expertise: Coinbound has specialization in crypto and Web3 marketing to achieve a deep understanding of DAO ecosystem and established best practices. 
• Thought leadership: Ty Smith, the CEO of Coinbound, is a recognized thought leader in the crypto and Web3 marketing space. His expertise has been featured in prominent publications such as Forbes, CoinTelegraph, AdAge, and Decrypt.Ty also hosts the Web3 Marketing Show, a podcast that breaks down effective tips, techniques, and tools to help brands grow in the Web3 space. Under his leadership, Coinbound has managed marketing campaigns for top Web3 brands like Nexo, Litecoin, eToro, Cosmos, Sui, Tron, Gala, and Immutable.
• Proven track record: They have a diverse portfolio having worked with major blockchain projects like Gala, Algorand, Sui,MetaMask, eToro,s and Cosmos. This showcases their credibility to be able to scale Web3 brands. 
• Influencer marketing excellence: Coinbound is renowned for its ability to connect DAOs with top-tier influencers in the crypto space. By identifying the right voices, they ensure campaigns resonate with the target audience, increasing visibility and credibility.
• Community growth: Building engaging online communities is a must-have for DAOs to thrive, and Coinbound excels in these aspects. The agency specializes in leveraging Web3-focused platforms like Discord, Twitter, and Telegram. Their tailored approaches help DAOs reach active participants on these platforms, driving authentic engagement. 
• Content strategy: With Coinbound’s focus on social media, Web3 SEO and influencer marketing, Coinbound ensures to reach the right target audience efficiently. 

Single Grain

They are a full-service digital marketing agency with specializaiton in driving growth for businesses via unique strategies. Single Grain has a strong focus on data-driven marketing and they offer services like SEO, paid advertising, content management and conversion rate optimization maximize their clients’ growth. 

Reasons to Choose Single Grain

• Comprehensive Services: They have a comprehensive range of digital marketing services e.e. SEO, content marketing, paid advertisement and conversion rate optimization. That’s why clients can address their multiple marketing challenges under one roof. 
• Proven Expertise: Single Grain has had some big clients e.g. Uber, Amazon, Airbnb and more, which shows their capability to handle diverse and complex marketing challenges with ease. 
• Data-Driven Approach: What sets Single Grain apart is their focus on using data-driven analytics for their marketing strategies. This helps the campaign stay opmized for performance and deliver exceptional results.
• Thought Leadership: Single Grain is led by none other than Eric Siu, the host of podcasts like “Marketing School” and “Leveling Up”. That’s why the company stays at the forefront of industry standards and shares useful insights with their customers. 

NinjaPromo

NinjaPromo‘s team specializes in disruptive marketing for B2B, fintech, blockchain software and fast-paced startups. The services they offer include paid ads, influencer marketing, video production, SEO, web development, lead generation and community growth. 

Reasons to Choose NinjaPromo

• Industry Specialization: They have a strong focus on B2B, blockchain, fintech and software to provide tailored marketing strategies and address unique challenge for each of these industries. 
• Comprehensive Services: With a diverse range of services, they allow clients to manage all aspects of their digital marketing at one place – this ensures consistency and efficiency across different processes. 
• Proven Track Record: NinjaPromo has an extensive experience of successful campaigns as proven by their case studies and client testimonials. 
• Global Presence: They have presence in several countries including the US, UK, Singapore and UAE that helps them offer a global perspective and understanding of diverse markets. 

TokenMinds

TokenMinds is a leading Web3 consulting firm and have experience in marketing, development and token sales for blockchain projects. They cater to unique needs of each client with their comprehensive services suite – this results in each project stand out in the competitive Web3 landscape. 

Reasons to Choose TokenMinds

• Comprehensive Web3 Services: They provide holistic solutions for blockchain projects with their full suite of services including Web3 marketing, development and advisory. 
• Experienced Team: Their team of seasoned professionals have extensive experience in blockchain that ensure informed and effective strategies. 
• Tailored Strategies: They develop personalized strategies that align well with each project’s unique targets and challenges. 
• Proven Track Record: TokenMinds showcases reliability with a long history of successful projects and happy clients, specially in the Web3 consulting space. 

FinPR

FinPR is a leading public relations agency based in Dubai. They are working in the digital marketing space for blockchain, NFT, Metaverse, and fintech companies. They have assisted over 600 clients worldwide and worked with notable names like Polkadex, Klaytn, AscendEX, Lbank, Seedify, and Pipedrive. 

Reasons to Choose FinPR

• Extensive Media Network: They have a widespread network of over 400 media outlets offering services in 16 different languages. They have the infrastructure and bandwidth to offer a broad and targeted media coverage for clients.
• Comprehensive Service Offering: They provide holistic solutions for digital marketing projects and their services include SEO, social media advertising, community management, influencer marketing, and various PR solutions.
• Proven Track Record: Till date, they have successfully promoted more than 600 blockchain and fintech companies. With an extensive experience, and a history of successful digital marketing campaigns and satisfied clients they have proven themselve a reliable business partner. 
• Global Reach: FinPR have collaborated with clients from all over the world including the US, Europe, Asia, and the MENA region. With their global reach and widespread network, they offer a global perspective and understanding of diverse markets.

GrowthChain

GrowthChain is one of the newer yet ingenious Web3 marketing agencies founded in 2021. They specialize in driving growth for DAOs, DeFi, NFT, and crypto projects. Currently, they offer a comprehensive suite of services that can cater to unique needs of each blockchain-based organization. Their services include branding, paid media, crypto-specific content creation, and strategic consulting.

Reasons to Choose GrowthChain

• Specialized Expertise: The idea behind GrowthChain is to focus exclusively on Web3 marketing. This helps them dig deeper and devise effective strategies tailored for individual blockchain projects and their goals.
• Comprehensive Services: With their wide range of services, they’re covering every aspect of marketing including branding, paid media, content creation, and even influencer marketing. 
• Proven Track Record: GrowthChai has successfully collaborated with a diverse range of startups as well as established brands. 
• Transparent Communication: GrowthChain prioritizes open communication and active client participation. This helps them keep clients well-informed and more involved throughout the marketing process.

Berlin DAO

Berlin DAO is a leading German Web3 marketing and consulting agency. With their innovative digital marketing services, they specialize in scaling crypto projects. 

Reasons to Choose Berlin DAO

• Specialized Expertise: Their targeted approach and a diverse set of marketing services help them grow and scale crypto projects.  
• Comprehensive Services: They offer a full suite of services and a one-stop solution to various marketing needs. Their services include consulting, digital marketing, as well as community management. 
• Proven Track Record: Since 2021, Berlin DAO has catered 25 projects with successful outcomes and happy clients. 
• Client Testimonials: Berlin DAO has received praises from clients like MEXC. They’re well-known for their professional support in market analysis and establishing connections with local influencers. 

DAO Stack

DAOstack is not a marketing agency but a foundational platform designed to empower DAOs through innovative governance tools. While the project officially concluded its active development in late 2023, it remains an open-source solution for decentralized governance, enabling communities to manage decision-making and resources collaboratively.

Why DAOstack Still Matters in 2025

• Comprehensive governance framework: DAOstack offers a robust suite of tools and frameworks for decentralized administration and resource allocation. These include its Arc framework and Holographic Consensus mechanism, which streamline decision-making at scale.
• Open-source continuation: Despite the conclusion of the original project, DAOstack’s tools are now part of the Common Open Development program, allowing the community to drive its evolution. This ensures the platform’s usability for organizations looking to build or maintain DAOs.
• Legacy of modular architecture: Its modular design enables organizations to customize governance structures to meet their unique needs, making it a lasting solution for DAOs of all sizes.

While DAOstack itself is not involved in marketing, its contributions to the DAO ecosystem lay the groundwork for organizations to operate effectively, creating opportunities for DAO-focused marketing agencies to thrive. The platform’s transition to a community-driven model ensures it will continue to support the decentralized future.

Benefits of DAO Marketing Agencies

DAOs are revolutionizing industries with innovative and community-driven approach to governance and decision making. Such agencies bring these decentralized ethos to marking and offer specialized benefits that are not available with traditional agencies. Here are some key benefits of hiring DAO marketing agencies for your business: 

Expertise in Decentralization

DAO marketing agencies develop an extensive understanding of blockchain technology and tokenomics – making them ideally suited to explore the decentralized landscape. Their expertise makes sure that the marketing strategies they develop align perfectly well with the principles of decentralization, and thus communicate the value of DAOs to the respective target audience. Whether it’s token launch campaign to increasing community engagement, such agences leverage their blockchain expertise to drive success in the DAO ecosystem. 

Brand and Trust Building in the Blockchain Ecosystem

DAO marketing agencies provide transparency and community growth to create trust in a decentralized environment. Such agencies enhance credibility by highlighting DAO’s commitment to openness and using strategic partnerships with credible blockchian projects. With consistent branding and active participation in industry discussions further place the DAO as a trustworthy and powerful presence in the blockchain system. 

Specialized Community Building

DAO marketing agencies create targeted engagement strategies suited to decentralized audiences to create active and loyal communities. By using platforms such as Discord, Telegram and social media to start meaningful interactions, they ensure that the community members feel heard and valued. These agencies thus drive participation via campaigns that resonate with community’s values and encourage collabortin. This, in result, creates a sense of shared ownership among community members, which is required to maintain a vibrant DAO ecosystem. 

Tailored Strategies for Fund Raising and Other Objectives

DAO marketing agencies know that every project has unique goals and targets, whether it’s new token launch, gathering funds or educating the community about governance. That’s why they design campaigns that connect well with people by tell the story behind the DAO in an engaging way that sparks interest. For example, for new token launch, they build excitement via partnerships, crisp messaging and continued community support. This ensures that everyone feels a part of the team and the journey. 

For governance, such agencies simplify complex processes to help members feel confident and more involved. Keeping in focus what makes each DAO special, they apply a human touch to achieving desired results. 

Access to Global Market

Such agencies strive to help DAOs expand their reach to audiences from across the globe, using their exposure of diverse markets and cultural nuances. They increase community engagement by using multilingual content, targeted campaigns and region-specific marketing strategies. With global social media platforms, forums and blockchain events, they make sure that DAOs genuinely connect with audiences across borders. As a result, DAOs are able to build a strong presence in key markets and foster engagement and goodwill on a global scale. 

Important for a Competitive Edge

Partnering with the right DAO marketing agency can transform how your project connects with its audience. These agencies don’t just market; they understand the culture and mechanics of decentralized communities. They’ll help you earn trust, grow authentic engagement, and make your DAO more visible in a way that resonates with both community members and investors. In a competitive blockchain environment, having experts who align your messaging with your goals isn’t just helpful—it’s a necessity for long-term success.

How to Choose the Right Marketing Agency for Your DAO?

There is no one-size-fits-all when it comes to choosing the right marketing agency for your DAO. You need to keep your business goals, budget, and agency’s expertise in mind when choosing one. Here are some of the things that you can look for:

1. Industry Experience: First things first, look for an agency that has a proven track record in Web3 marketing and aligns with your product/service. For example, a proven experience with DAOs, NFTs, DeFi, or blockchain projects shows that the agency understands the ins and outs of decentralized ecosystems.
2. Service Offerings: Next step is to ensure they have a comprehensive suite of services that aligns with your needs. This will keep you from jumping from one agency to another for different marketing needs.
3. Case Studies and References: Case studies or client testimonials can give useful insights into the agency’s processes and performance. Successful past campaigns in the Web3 space are a strong indicator of their capabilities in the DAO space. 
4. Customization and Flexibility: Choose an agency that offers tailored solutions based on your specific goals and community dynamics. 
5. Budget Alignment: Budget is one of the key factors to consider when choosing an agency. Identifying your budget and finding the right agency that provides transparent pricing within that budget with measurable ROI can help you deliver impactful results. 
6. Ability to Adopt Emerging Platforms: Web3 communication tools are constantly shifting, and some of the most effective platforms for engaging DAO communities may not even exist yet. Look for an agency that has demonstrated the ability to adapt to new technologies, such as decentralized social networks or innovative publishing tools. This kind of flexibility ensures your DAO stays connected with its audience through the most relevant and impactful channels.
7. Proven Connections with Industry Leaders: An agency with a track record of working alongside well-established Web3 brands brings more than experience—they offer opportunities for strategic partnerships and co-marketing initiatives. Their existing relationships with key players in the blockchain space can help your DAO gain credibility and connect with broader networks of like-minded projects.

How can Coinbound Help?

The Web3 space hums with the kind of restless innovation that reshapes entire industries, moving at a pace that feels like it’s rewriting the rules in real time. When you’re choosing a marketing partner in this space, it’s not about jargon or promises; it’s about finding people who understand the pulse of the decentralized world—who see the communities, the ecosystems, the ideas, not as trends but as something alive and growing. Coinbound lives and breathes this. We don’t just market Web3; we help build it—strengthening DAOs with authentic connections, real conversations, and growth strategies designed to last beyond the next big wave.

Does your DAO aim to do more than just exist? Do you want it to thrive, engage and grow? Then Coinbound has the expertise and experience to make it happen. We create campaigns that align well with your governance, amplify your mission and connect you with stakeholders who care. Are you ready to take your DAO to the next level? Get in touch with Coinbound to take the first step towards your DAO’s ultimate growth.

8 Best DAO Marketing Agencies for 2025 appeared first on Coinbound.

What sets a standout NFT project apart is its ability to convince its community of an unwavering commitment to success. This requires concrete evidence that you have the tools and determination to see those goals through to completion.

Ask yourself: Does your project inspire confidence and keep your community engaged long after the initial hype? Or does it leave investors uncertain about what comes next?

In this guide, we’ll walk you through practical steps to design an NFT roadmap that not only outlines clear milestones but also gives your community solid reasons to believe in your vision and stay invested for the long haul.

Key Takeaways

• Set clear and realistic milestones: Define actionable steps for short-, medium-, and long-term phases. Avoid vague promises or overly ambitious goals that could erode trust.
• Tie your roadmap to your brand: Every milestone should align with your project’s core identity. Whether it’s exclusivity, community building, or innovation, let the roadmap reflect what makes your project unique.
• Communicate with precision: Use specific timelines, straightforward language, and measurable outcomes. Consistent updates build trust and keep your community engaged.
• Engage your community actively: Include features like exclusive perks, regular content drops, and opportunities for feedback. Make your supporters feel like valued participants, not passive observers.
• Learn from proven successes: Look to projects like Bored Ape Yacht Club and Azuki. Their roadmaps stood out by balancing bold ideas with credible execution and maintaining active community involvement.
• Avoid common pitfalls: Steer clear of overpromising, ambiguity, and ignoring community feedback. A roadmap grounded in honesty and clarity is far more effective than one driven by hype.

Core Elements of an NFT Roadmap

NFT roadmaps provide a comprehensive view of the timelines and goals of an NFT project. It is a blueprint for your project journey. It outlines all the steps that team members or the creator will take as their NFT project develops. Far from being just a tool for planning the project, an NFT roadmap is a communication piece that allows building transparency with your community and letting them know what to expect and when to expect it. The creator or team members can communicate and coordinate in a better way all the milestones and deliverables and can keep track of their project and goals. 

Milestones

All the smaller steps and major objectives are defined through the milestones. Milestones are considered crucial to the success of a project. When objectives are broken down into clear and actionable steps, it prevents delays and keeps the engagement of the community. The project’s overarching goals are advanced through the achievement of milestones, such as: 

• NFT drops: It includes exclusive content drops or new releases that can invigorate the interest within the community. The drops should be well planned and structured to space out the maximum interest of community members.
• New utilities and platform upgrades: Added functionalities through technological upgrades, such as metaverse integrations or staking options show adding value and commitment to evolving. 
• Collaborations and partnerships: Valuable synergies can be created by collaborating with other projects or partnerships. These platforms can attract new audiences and bolster the reputation of the project. 

Timeline

Divide your project into short-term, medium-term, and long-term phases. Each phase should include specific goals, along with the expected timeframe for completion. Use clear language and avoid vague or flexible deadlines like “soon” or “Q1-ish.” Instead, aim for precision (e.g., “February 2024 – Beta Launch of Staking Feature”).

How It Looks in a Roadmap (NFT roadmap example):

• Short-Term (Next 3 Months):
  • January 2025: Smart contract deployment
  • February 2025: Launch of Genesis NFT collection
  • March 2025: Initial staking feature goes live
• Medium-Term (3–6 Months):
  • May 2025: Beta access to metaverse prototype for NFT holders
  • June 2025: Collaboration with a strategic partner to expand utility
• Long-Term (6+ Months):
  • December 2025: Full metaverse integration
  • Ongoing: Quarterly updates and roadmap refinements

3. Community-Centric Features

Incorporating the features- like access to exclusive events, benefits, and utilities– sustains the community’s interest. Plan for activities that engage the audience beyond the initial phase of the project, to show them as valued participants of the journey. For example, if your final goal is to launch metaverse integration, then first develop a prototype or give the beta access to selective members of the community. Some of the community-centric features to engage the long-term interest of community members include features such as:

• Exclusive perks for holders: exclusive access to utilities, events, and content for rewarding the holders and maintaining their interest. 
• Opportunity for community input: This can be done through crowdsourcing the design elements or through feedback sessions that can foster a sense of ownership among the community members.
• Engagement activities: Regular content drops or hosting regular events keeps the engagement of the community. These features build the foundation for long-term loyalty. 

Step-by-Step Guide to Building a Roadmap

Step 1: Define Your Goals

Start with your immediate objectives considering the long-term vision of the project. Make sure that all the milestones in the NFT roadmap contribute towards the overarching goals. Your narrative should be consistent as the lack of alignment can create confusion or mistrust among the community.

Step 2: Segment the Journey

Breaking the NFT roadmap into segments or phases creates a structured journey for the community to follow. For example, in the initial phases, the focus should be more on community building, while exclusive holder rewards can be introduced in later phases. Some of the tips for pacing the milestones include:

• Community feedback: Stay flexible and consider the feedback from the community, but do not deviate too much from the primary objectives.
• Connected milestones: The milestones in each phase shall be logically connected to the next phases. This will give a clear picture to the community on how the project evolves.

Step 3: Visual Representation

If the NFT roadmap is visually appealing, it will be more effective and easy to understand. To make a professional-looking NFT roadmap, use the design tools that craft clear milestones that align with your project’s brand. The focus shall be put on clear fonts, consistent colors and themes, and concise and simple language that resonates with the audience. Avoid using flashy or complex designs. 

Step 4: Transparency Check

Clarity in the milestones is important. If there are any potential changes in the milestones, that shall be communicated to the community with an explanation of why certain steps or additional timelines are important. 

Your NFT Roadmap Is a Strategic Tool

An NFT roadmap isn’t just a project tracker; it’s a statement. It’s how you show your community—and your potential backers—that you have a clear vision and the discipline to execute it. A good roadmap builds trust. A great roadmap positions your project as something people want to be a part of, not just something they’re watching from the sidelines.

The NFT roadmap that is aligned with the branding and messaging of the project, helps in building the reputation of a project with a vision. 

• Brand alignment: If your project stands for exclusivity, make that clear in the milestones. Maybe it’s a limited-access beta or features that reward early supporters. If your focus is on building community, lay out exactly how you’ll engage them—hosting regular events, rolling out utilities they’ll actually use, or giving them input into the project’s direction. Every part of your roadmap should remind people what makes your project worth paying attention to. 
• Make it feel real: A great roadmap gives your community a reason to feel confident in the project’s direction. Timelines are central to this. They need to be realistic, clear, and tied to measurable outcomes. And if something needs to change, update your community as soon as possible. 
• Differentiation: Use your roadmap to stand out. The NFT space is crowded, and a cookie-cutter plan won’t make anyone care. If you’re offering something genuinely different, like an NFT that evolves based on user engagement or a new way to onboard non-crypto users, highlight that early. Be specific about how it’s going to work and when people can expect it.

Common Mistakes to Avoid in Your NFT Roadmap

Overpromising

Setting bold claims or overambitious goals can create early excitement among community members. This risks disappointment for your community and causes mistrust if the promises are not kept later. Overpromises can be avoided by setting achievable milestones that are connected with the broader vision of the project.

Ambiguity

Timelines and milestones shouldn’t be vague as they create frustration and confusion. Be specific to your objectives and create realistic milestones that are measurable and achievable. Unrealistic assumptions in setting milestones shall be avoided. 

Ignoring Feedback

Feedback is important for maintaining the interest and engagement of the community. Community trust and interest will be lost if they feel ignored. The community feels valued when their suggestions and feedback are regularly incorporated through the updates. However, do not deviate from the project’s objectives while incorporating the feedback. 

Examples of Great NFT Roadmaps

Projects that have succeeded in building trust with their roadmaps, have not only set realistic milestones but also remained transparent and engaging by communicating their progress.

Let’s break down the approaches of some successful projects that were effective in building trust and creating long-term community engagement.

Bored Ape Yacht Club

NFT roadmap: Its NFT roadmap was strategically designed to offer tangible rewards, exclusivity and community engagement. Initially, the focus was on minting 10,000 unique NFTs that offered rewards like real-world events and perks like access to private, members-only clubs. 

What made it successful: The distinctive feature that made it successful was its evolution over time, which included valuable milestones, like the Bored Ape Kennel Club (airdropped dog companions) and the Mutant Ape Yacht Club. Other factors that stemmed the success include realistic milestones, communication that focused on community-driven value, and collaboration with top brands and artists. Well-structured goals created trust among the community that remained invested in the long-term growth of the project. 

Azuki

NFT roadmap: Azuki’s NFT roadmap focussed on building a metaverse ecosystem, that emphasized community initiatives. The key highlights of the NFT roadmap included the development of the virtual world, The Garden. It extends the project brand beyond NFTs, by developing the features, such as collaborations with artists and top creators and plans for IRL (in-real-life) events. 

Lessons to learn from its execution: The success of their NFT roadmap was based on a strategic balance between community empowerment and innovation. Each milestone was directly aligned with the engagement of the fanbase. The communication was consistently carried out during the execution and promises were delivered, even for the bold goals. The clarity of the NFT roadmap and active involvement in the space helped in establishing the long-term value that went beyond the mere collection of NFTs, but the development of cultural and digital movement. 

Your NFT Roadmap Is Your Reputation

Your NFT roadmap shows who you are and how seriously you take your project. It’s a chance to prove you’ve thought through your goals and have a solid plan to reach them. A strong roadmap builds trust by being clear, actionable, and realistic. On the other hand, a vague or overhyped roadmap risks alienating your community.

If you want to bring your NFT project to life with a roadmap that inspires, resonates, and delivers value, Coinbound’s expertise in creating a strategic NFT roadmap can help you chart a clear and impactful path and position your project for success.

How to Create an NFT Roadmap: A Practical Guide for Creators appeared first on Coinbound.

In 2025, crypto events like METAVSUMMIT and NFT Paris are bringing together the sharpest minds and most ambitious creators in the space. This isn’t just another list of events; it’s your guide to the places where the future of NFTs will be shaped—and where you’ll want to be to play a part in it.

Here’s what to mark on your calendars.

Also, for more events, check out our comprehensive Web3 event database.

Futurist Conference

May 13, 2025 (Toronto) | November 5-6, 2025 (Miami)

The Blockchain Futurist Conference is one of North America’s top conferences for Web3 and NFTs. The event will take place twice in 2025, once in Toronto and once in Miami. The Toronto event occurs just a day before Consensus, in the same location.

The conference is typically attended by 10,000+ including the teams of Coinbase, Kraken, LBank, and more.

METAVSUMMIT

January 7-8, 2025 | Dubai, UAE

METAVSUMMIT is the global hub for innovation where investors from the NFTs, metaverse technologies, and Web3 meet and shape the future of virtual spaces. Happening in Dubai, UAE, the event sets the stage for discussions on robust developments in virtual ecosystems and digital assets. 

These discussion sessions are led by industry leaders and pioneers, where you get useful insights and chances to network with investors, creators, and tech leaders. 

Looking to stay informed and ahead of the curve in NFTs or the broader Web3 space? Mark the dates for METAVSUMMIT on your calendars now.

Paris Blockchain Week

April 8-10, 2025, Paris, France

Next up on our list is Paris Blockchain Week, a leading NFT event that covers the entire blockchain ecosystem. Centered around decentralized finance (DeFi0, NFTs, enterprise adoption, and regulatory trends, the event gathers blockchain professionals and enthusiasts all at one platform.

As an attendee, you get the opportunity to engage with industry leaders and visionaries, network with blockchain experts, and listen to thought-provoking POVs on latest technological advancements.

If your focus is on understanding blockchain from both technological and business perspective and staying ahead in blockchain, the event is a must-attend for you. 

TOKEN2049 Dubai

April 30 – May 1, 2025 | Dubai, UAE

TOKEN2049 Dubai is one of its kind and most anticipated events in the crypto space. With attendees from around the world, the event is a global hub for financial and technological breakthroughs. 

The primary focus is to gather blockchain experts and enthusiasts, setting the stage up for ground-breaking innovations in the digital assets space. Like other NFT events, you get to stay ahead on the latest trends, investment opportunities, panel discussions, and networking in the crypto space.

If you’re looking to expand your professional network in the crypto industry, mark your calendar for the upcoming TOKEN2049 Dubai event. 

Consensus

May 14-16, 2025 | Toronto, Canada

Hosted in Toronto for 2025, Consensus is a flagship blockchain conference that unites the global blockchain community, urging them to push through the technological boundaries. The event gathers industry leaders and pioneers, regulators, technology enthusiasts, entrepreneurs, and investors to talk about all aspects of the blockchain industry. This includes regulatory developments, emerging technologies, and next-big business ideas that need nurturing. 

If you’re someone who likes to see or move crypto space forward, or just to network with crypto enthusiasts, this conference might be just what you need. It offers invaluable insights that can help you stay informed and competitive in the rapidly evolving blockchain ecosystem.

Non Fungible Conference

June 4-6, 2025 | Lisbon, Portugal

Non Fungible Conference is one of its kind events, focused entirely on NFTs. And what better place to hold a vibrant event on NFT with a spotlight for art, innovation, and business than Lisbon. The platform provides unparalleled opportunities for artists and creators to share their art with the world, collectors to collect invaluable NFTs, and investors to invest on futuristic innovations.

As an attendee, you get hands-on experience of workshops, panel discussions, and keynotes. Not to mention, the opportunity to collaborate with NFT enthusiasts and build a community that thrives on creativity and innovation.

Invested in NFTs? Now is the time to mark the dates for the Non Fungible Conference and book your tickets to Lisbon. 

Ethereum Community Conference (EthCC)

June 30 – July 3, 2025 | Cannes, France

Unlike other conferences, Ethereum Community Conference is a developer focused event zeroing on Ethereum specific opportunities and issues. The unique nature of this event allows developers, researchers, and blockchain enthusiasts to gather and collaborate on one platform.

Developers working in the Ethereum space can benefit from hands-on workshops, technical insights, and case studies. Overall, the EthCC event is less about networking with corporate leaders and more about collaboration among builders and innovators.

CONF3RENCE

Sep 2-4, 2025, Dortmund | Germany

Hosted in Dortmund, CONF3RENCE is the ultimate hub for anyone interested in European blockchain market specifically. The conference covers everything from decentralized ecosystems to practical applications of Web3, featuring panel discussions and workshops for attendees. 

If you’re looking to collaborate and network with blockchain professionals in the European community, CONF3RENCE is a must-attend for you. 

TOKEN2049 Singapore

Oct 1-2, 2025 | Singapore

Happening in Singapore, TOKEN2049 stands out as the flagship crypto event in Asia. The conference focuses on crypto and blockchain contributions of the Asian market, gathering blockchain founders, investors, and innovators from all around the globe.

Unlike EthCC, TOKEN2049 focuses on market trends, and investment and business opportunities in the crypto space. For anyone looking to stay on top of Asia’s critical role in shaping the future of the blockchain market, to invest, or to network with enthusiasts, TOKEN2049 is a great way to connect. 

Past Events

NFT Paris

February 13-14, 2025 | Paris, France

Happening right in the heart of the cultural capital of Europe–Paris, NFT Paris is one of the leading NFT events for enthusiasts, investors, artists, collectors, and blockchain innovators alike. The conference offers in-depth knowledge on everything NFT, from innovative use cases to breakthroughs in blockchain art and technology.

The discussions led by people at the forefront of NFT technology, panel question/answer sessions, and workshops offer invaluable insights into the evolving NFT market. Whether you’re an artist, or an investor, all attendees have the unparalleled opportunities to connect and push through creative and technological boundaries. NFT Paris is a must-attend for anyone invested in NFTs and blockchain innovation. 

ETHDenver

February 23 – March 2, 2025 | Denver, United States

ETHDenver is one of the largest and leading events focused on innovation in the Ethereum ecosystem. The event gathers developers, investors, and entrepreneurs in the Ethereum space, providing life-changing opportunities to network, build, and push boundaries of what’s possible with blockchain technology.

The event goes on for a week, featuring panel discussions, hackathons, and hands-on workshops. If you’re looking to test your skills as a coder, or an entrepreneur to find new talent, or an investor looking to make your next big investment, ETHDenver is a must-attend event for you. 

Is it Worth Attending NFT Events and Conferences?

The value of NFT events and conferences can vary widely depending on your goals. If you’re wondering whether they’re worth your time and money, here’s a breakdown of the potential benefits to help you decide.

• Access to Expert Insights: NFT events are often where industry leaders, creators, and developers share firsthand perspectives on emerging trends, tech developments, and market opportunities. Whether it’s through panels, workshops, or keynotes, these events can help you stay informed about where the industry is headed and what’s actually working in practice. If you’re someone who thrives on being ahead of the curve, these insights could be reason enough to attend.
• Building Real-World Connections: Networking in person can lead to opportunities that digital-only interactions can’t match. Conferences bring together a wide mix of people—from investors and developers to artists and collectors—creating an environment for genuine connection. These interactions could open the door to collaborations or projects that might not surface otherwise.
• Hands-On Skill Development: Many NFT conferences include practical workshops, live demos, and even hackathons. These aren’t just for beginners—seasoned professionals can often learn niche technical skills or test new tools that might not yet be widely adopted. This practical learning environment is hard to replicate virtually.
• Exploring Global Perspectives: NFT events aren’t limited to one region or market. Whether in North America, Europe, Asia, or the Middle East, attending conferences abroad can expose you to different approaches and adoption levels. If you’re focused on scaling your NFT-related projects globally, these events can provide useful context about how different regions are shaping the space.

Ultimately, the decision comes down to your objectives. If you’re serious about building in the NFT space, whether as a creator, investor, or technologist, attending the right event can accelerate your progress. But not every conference will be worth your time—focus on ones with relevant speakers, strong programming, and attendees who align with your goals.

How Should I Plan My NFT Conference and Event Visit?

Once you’ve decided to attend an NFT event, the next step is to plan for it. Approaching it with a clear plan and goals in mind can help you get the most out of your visit. Here’s how you can plan and prepare for your next NFT event:

Step 1. Set Clear Goals

Define and identify what you want to achieve. Is it networking, learning, finding investors, or just exploring new markets? What is it that pushed you to attend the event? Defining your goal can help you focus on discussion sessions, workshops and people that align with your objectives.

Step 2. Research the Event Agenda

Review the event schedule and mark the speeches, discussions and workshops that can help you achieve your goal. You can also prepare questions or topics that you want to discuss with keynote speakers and panelists in advance. 

Step 3. Network Before the Event

Join relevant communities and forums to connect with like-minded people. You can also reach out to individuals you’d like to meet in person and introduce yourself. 

Step 4. Leverage Technology

Use event apps or digital tools provided by the organizers to navigate the venue, connect with attendees, and manage your schedule. If your goal is to showcase your work, make sure to keep your NFT wallets or portfolios ready. 

Step 6. Post Event Follow-ups

Once you’ve made contacts and connected with people, it’s best to promptly follow-up with them. You can send them a short thank you note, or a connection request on LinkedIn to solidify your initial meeting with them. With careful planning, you’ll be able to make the most of your time at NFT conferences.

How can Coinbound Help?

Coinbound can help you push your next big crypto or NFT project out the door. By creating pre-event buzz, managing live engagement, and executing follow-up strategies, it helps you convert leads into results. Coinbound also specializes in influencer outreach, media promotion, and live activations, the tools you need to position your project as a standout. It helps you leverage NFT events and conferences to promote and strategically market your project. 

Whether you’re launching a new product or expanding your reach, Coinbound turns these NFT events into a launching pad for your cryptocurrency projects. So, what’s stopping you from making the most from every event? Contact Coinbound now!

Top NFT Events and Conferences to Attend in 2025 appeared first on Coinbound.

This guide breaks the process into 15 clear steps to help you navigate the technical, regulatory, and promotional challenges with confidence.

If you’re looking to launch a meme coin you might want to check out this guide as well.

Step-by-Step Process to Successfully Launch Cryptocurrency Token 

Cryptocurrency token launch is a multi-step process and a precision game where every step can mean the difference between success and a Twitter roast.

It starts with nailing down your token’s purpose and picking a blockchain that won’t let you down. Then comes the heavy lifting: crafting tokenomics that actually work, testing smart contracts until they’re bulletproof, and navigating the legal maze without tripping up.

Pair that with a marketing plan that cuts through the noise, and you’ve got a shot at a solid launch. Below, we break down each step to guide you through the process with clarity and focus. 

1. Define Purpose and Use Case with a Whitepaper 

Why does your cryptocurrency token exist? How does it plan to add value to the users and ecosystem? Defining such questions early on helps attract investors and build trust in the cryptocurrency industry. 

The whitepaper acts as a token’s blueprint – providing a detailed and technical explanation of its purpose, technology and possible applications. It should have details about your project’s mission, the problem it solves, tokenomics and the team behind it. 

2. Decide the Token Type 

On a broader perspective, tokens are categorized into fungible and non-fungible (NFTs) – each serving its unique purposes. 

Fungible tokens are those that are interchangeable and identical, more like traditional currencies. That’s why they are more suited for use cases such as payment systems, staking or even reward programs. ERC-20 (Ethereum) and BEP-20 (Binance Smart Chain) are common standards for fungible tokens. 

On the other hand, non-fungible tokens are unique and non-interchangeable. Usually they are created for apps requiring individuality and authenticity such as digital art, gaming assets or intellectual property. Common standards of such tokens include ERC-721 or ERC-1155 for NFTs. 

Your project objectives and target audience will help you determine whether a fungible or non-fungible token aligns better with your vision. 

3. Design Tokenomics 

Tokenomics is the core of your cryptocurrency’s financial model, determining its value and long-term appeal to users and investors. You get to carefully structure the token’s supply, demand and allocation mechanisms to ensure sustainability to users and investors alike. 

Simply put, supply is the total number of tokens that will ever exist – often divided into capped (fixed supply) or uncapped (inflationary). 

Allocation includes deciding how the tokens will be distributed across different stakeholders such as team members, early investors, the community and reserve funds. 

Demand is the strategy to create continuous interest in your token, and it can include staking rewards, token buybacks or utility-driven demand. 

4. Choose Blockchain Platform to Create Your Token

Picking the right blockchain is like choosing the foundation for your house—it dictates the project’s technical limits, costs, and whether the whole thing thrives or crashes. The “perfect” platform doesn’t exist, but the right one will align with your project’s goals without torching your budget. Here are some factors to consider: 

• Scalability: Check if the platform is scalable enough to handle transactions at scale. For example, Ethereum is quite popular but may face congestion, but newer platforms like Solana or Avalanche give higher throughput.
• Cost: Transaction fees (gas fees) and overcall cost of deploying your token is a major factor in choosing the right platform. For example, Binance Smart Chain is known for its affordability compared to Ethereum. 
• Ecosystem Support: Look for developer resources, community engagement and integrations – a robust platform can simplify development and help attract more users. 
• Security and Reliability: Ensure the platform is secure and has a proven track record to avoid vulnerabilities.
• Smart Contract Functionality: If your token depends heavily on advanced features, then choose a blockchain with robust smart contract capabilities such as Ethereum or Cardano. 

5. Create Legal Entity for your Crypto Token

A legal entity is non-negotiable when launching a crypto token – you have to protect yourself, your team and investors. Without a full-fledged legal structure, you’re leaving your project and all stakeholders vulnerable to fines or even shutdowns. 

When choosing where you want to base your project, look for crypto-friendly countries like Switzerland, Estonia or Singapore. These countries are not only supportive of crypto innovation but also have clear guidelines defined for blockchain projects. 

6. Fulfill Legal and Compliance Requirements 

If you want to launch your crypto token without waking up to a regulator knocking on your door, compliance isn’t optional. Start with KYC to verify user identities and AML to keep your project clear of shady activity. Next, figure out how your token is classified—security, utility, or payment—because each comes with its own legal hoops to jump through. If it’s security, you’re likely dealing with registration requirements from the SEC.

7. Develop a Smart Contract for your Crypto Token

Your smart contract is the nerve center of your crypto token—it automates transactions, enforces the rules you’ve set, and fortifies security. Getting it right is a no-brainer because even a small error can lead to major issues such as token vulnerabilities or funds loss. Test it like your reputation depends on it—because it does.

If you’re not hiring experienced blockchain devs who eat your chosen platform’s codebase for breakfast, you’re already losing. These folks ensure your token is extensively tested for bugs and is secure and efficient enough to be launched. A real audit from pros who will rip your code apart and find the flaws before the hackers do.

8. Test the Crypto Token on the TestNet

Deploy your crypto token on a test network (TestNet) to check if everything works fine, before the launch. TestNets are similar to sandbox environments where you can easily create real-world scenarios without risking actual funds. That’s how you can check key functionalities such as token transfers, security protocols and interactions with other smart contracts. 

9. Audit Security and Verify the Source Code 

A single vulnerability in your token may lead to exploits, financial loss and reputation damage. That’s why a third-party audit is important, besides your internal testing on the TestNet. For this, you can hire a reputable blockchain security firm to extensively review your smart contract. This involves checking your code for vulnerabilities, functionality testing and creating a detailed report. Once done, share your audit results publicly to create trust among users and potential investors. 

To take it up a notch, you may even verify your smart contract’s source code on platforms such as Etherscan or BscScan.

10. Create Supporting Infrastructure 

Just like with traditional software, you’ll need to build important infrastructure to make it easy for your users to interact with and trust your token. 

1. Wallet Integration: Ensure your token works seamlessly with popular wallets like MetaMask, Trust Wallet, or Ledger. 
2. Blockchain Explorer: Allow your users to track transactions and verify token details via a blockchain explorer to build transparency around your project. 
3. Website: A professional, secure and informative website builds credibility and should include details such as whitepaper, tokenomics roadmap and possibly your team profiles. 

11. Choose Go to Market Launch Strategy 

Create a compelling launch strategy to determine how your token will enter the market and connect with potential investors and users. Some important approaches include: 

1. Initial Coin Offering (ICO): The oldest book in crypto-history. Start selling tokens to the public. This is suitable for projects with already strong community support and needs significant marketing and regulatory compliance. 
2. Initial DEX Offering (IDO): This approach offers immediate liquidity as tokens are launched on a decentralized exchange (DEX). Though this approach is comparatively cheaper than an ICO and that’s why the competition is high. 
3. Private Sale: You select the investors of your choice and sell the tokens to them, such as venture capitalists or strategic partners, before the public launch. 

Also see: ICO vs IEO vs IDO: Which is the Best Crypto Fundraising Method?

12. Launch Marketing Campaign 

Crypto launch marketing is more about creating excitement, awareness and building an active community. Platforms like X (formerly Twitter) and Discord are great to connect with potential users, post updates and answer community questions. 

To take it up a notch, crypto influencers and media outlets are here to let you expand your reach. You may even run targeted paid ads or cold email campaigns to attract the right audience – incentivizing early adapters with airdrops or bonuses to create excitement. In the end, an active and engaged community will drive your project’s success. 

See our crypto marketing reacources that could be useful for your token launch:

• IEO Marketing Guide: 8 Essential Elements of IEO Promotion
• NFT Marketing Plan Template: Map Out Your Path Pre- and Post-Launch
• Best Crypto Marketing Agencies | Top Web3 Firms for Crypto
• Top 10 Crypto Marketing Strategies That Work in 2024

13. Launch the Crypto Token

This is where everything comes together – the actual launch. Start with deploying the token’s smart contract on your selected blockchain platform and double-check all parameters such as token name, symbol and supply. 

Next up is to list the token on DEXs such as Uniswap or PancakeSwap for trading. To reach broader audiences, you may even approach centralized exchanges (CEXs), if you’re able to afford listing fees and compliance requirements. 

Social media, your website and community platforms – announce the public launch of your token across all these platforms. Have clear and concise instructions on how users can buy, trade or save your token. 

14. Invest in Post Launch Marketing and Branding Activities 

It doesn’t stop at just launching the token – this is where the post-launch marketing kicks in to maintain the momentum and continue driving adoption. Now is the time to keep your users engaged via regular updates, email newsletters and regular AMAs to maintain trust and excitement. 

Make full use of user success stories and real-world applications of your token to build your brand. Influencer collaborations and hosting events boost your token’s visibility as well.

15. Scale and Adapt

Once the token is successfully launched, continue monitoring its performance and adapt to the varying marketing trends. You may use blockchain analytics tools to track metrics such as trading volume, user adoption and community engagement. User feedback is a great place to know the areas of improvement in your token. 

Since market conditions in the crypto world change quickly, keep an eye on emerging trends and also competitors. Whether it’s forming strategic partnerships or updating your tokenomics, staying proactive ensures long-term growth. 

Key Features of Cryptocurrency Tokens to Keep in Mind

For creating and launching a cryptocurrency token, following are some important factors for its design and success: 

• Decentralization: Tokens operate on decentralized networks to reduce dependency on intermediaries and increase trust.
• Interoperability: To achieve wider utility, make sure that your token interacts flawlessly with other blockchains, wallets and platforms. 
• Security: Safeguard your token against ever-increasing vulnerabilities and attacks by prioritizing strong encryption and smart contract audits. 
• Programmability: Smart contracts enable tokens to have advanced features like staking, voting, or automated payments.
• Transparency: Blockchain records every transaction publicly, creating trust and accountability.
• Divisibility: Your token should be divisible into smaller units to allow microtransactions and easy access to all users. 
• Fungibility and Non-Fungibility: Select between fungible tokens for equal value exchange (e.g., currency) or non-fungible tokens (NFTs) for unique assets.
• Scalability: Your token should be able to handle high transaction volumes efficiently as your user base grows.
• Liquidity: To attract and retain users, it should be easy to buy, sell or trade your token on exchanges. 
• Utility and Governance: Define the token’s purpose, such as granting access to services, allowing governance, or rewarding users, to drive value and engagement.

Popular Blockchain Platforms to Create Crypto Token 

Here are some of the most popular blockchain platforms used to create cryptocurrency tokens:

• Ethereum: The most commonly used platform for token creation – known for its robust smart contract capabilities.
• Binance Smart Chain: A cost-effective and fast alternative to Ethereum, most suitable for developers looking for lower transaction fees.
• Solana: Known for its high speed and scalability, making it a strong choice for large-scale projects.
• Polygon: A layer-2 scaling solution for Ethereum, offering fast transactions and lower fees.
• Cardano: A platform focused on scalability and security, with a strong focus on research-driven development.

Popular Use Cases to Create Crypto Token

Crypto tokens have redefined how value is exchanged and managed, offering solutions that streamline processes and open new opportunities. Depending on their design, they can facilitate payments, enable decentralized finance (DeFi), represent ownership, or tokenize real-world assets like property or art. They’re driving innovation across industries like finance, gaming, and beyond.

Here are some of the most impactful use cases for crypto tokens:

• Payment Solutions: Tokens used for fast, secure, and low-cost payments across the globe.
• Decentralized Finance (DeFi): Powering lending, borrowing, and trading without any intermediaries.
• Governance: Tokens allowing users to have a vote on decisions within blockchain projects.
• Utility Tokens: Granting access to certain services or features within an ecosystem.
• Tokenized Assets: Representing real-world assets like real estate, art, or stocks.
• Non-Fungible Tokens (NFTs): Unique tokens representing digital ownership of art, collectibles, or virtual goods.
• Rewards and Loyalty Programs: Incentivizing user engagement and brand loyalty through tokens.
• Fundraising and Crowdfunding: Enabling startups to raise capital via ICOs or token sales.
• Gaming and Virtual Economies: Boosting in-game economies with tokens that can be traded.
• Stablecoins: Tokens pegged to fiat currencies for price stability and everyday use.

How can Coinbound Help?

Coinbound is the top choice for Web3 and crypto projects ready to launch their tokens and stand out. We’ve helped dozens of brands cut through the noise, build engaged communities, and hit their fundraising or adoption goals. Here’s how we do it: 

• Crypto Marketing Expertise: Coinbound is trusted by industry leader blockchain companies because we live and breathe Web3. From building tokenomics strategies to building viral campaigns, we bring the right expertise to give your token the visibility and traction it deserves. 
• Extensive Influencer Network: From the most-followed YouTubers to top Twitter personalities and trusted Discord moderators, we’ve worked with major names in crypto. When it comes to getting your project in front of the right audience, we know exactly who to call.
• Community Building: Great tokens are powered by great communities. We turn followers into advocates with active engagement on platforms like Telegram, Discord, and Twitter. It’s about more than numbers; it’s about loyalty.
• Data-Driven Strategies: Every move we make is backed by analytics. From influencer results to social media metrics, we track, optimize, and deliver measurable ROI. 
• Proven Track Record: Coinbound has successfully supported some of the biggest names in blockchain such as eToro, MetaMask, Cosmos and more. Our experience includes ICOs, DeFi platforms, NFT launches and more – giving us a deep insight to develop winning strategies for any project, no matter how small or big. 

Contact our Web3 experts to ensure your token launch is solid and stands out.

How to Launch a Crypto Token in 15 Steps appeared first on Coinbound.

Being listed on a trusted platform signals that your project meets certain standards, which helps attract investors and build confidence. Besides market access, successful exchange listing is also about showing the world that your token belongs in the conversation. 

Why Listing Your Coin Matters:

1. Increased visibility: You get access to thousands (or millions) of active users to engage. 
2. Liquidity boost: It increases liquidity because traders want a marketplace where they can quickly buy or sell your token. 
3. Credibility: It reassures stakeholders of the project’s reliability as you get listed on renowned exchanges. 
4. Growth opportunities: It presents a lot of growth opportunities e,g, marketing support or even technological collaborations. 

Understanding CEXs vs. DEXs

Choosing the right type of cryptocurrency exchange—centralized (CEX) or decentralized (DEX)—can significantly impact your project’s accessibility, visibility, and operational flexibility. Here’s a breakdown to help you decide.

• Centralized Exchanges (CEXs): Just like Binance and Coinbase, these platforms act as intermediaries between sellers and buyers. They offer high liquidity, advanced security protocols and easy-to-use interfaces, however at the cost of detailed compliance and listing fees. 
• Decentralized Exchanges (DEXs): These work without intermediaries and rely on smart contracts instead. They’re a great choice for projects looking for lower barriers to entry and more control. However, you may face lower trading volumes and less visibility as compared to CEXs. 

Crypto projects often use both CEXs and DEXs as part of their strategy, rather than choosing one exclusively. For example, launching on a DEX first can help establish early liquidity and test market interest before pursuing a more resource-intensive CEX listing. A blended approach diversifies a project’s reach and also provides resilience against market shifts. In case regulatory changes affect CEXs or a surge in DeFi activity could influence where and how a token is traded.

What Makes a Good Crypto Token 

Just like a software, a successful crypto token is built on more than just technology—it’s defined by its purpose, team, and the value it delivers to its community. Here’s what makes a crypto token stand out: 

Clear Purpose

A clear purpose is what lays the groundwork for a strong token. No matter if it’s about solving real-world challenges or pushing blockchain technology forward, the purpose needs to be sharp and compelling. Even memecoins like Dogecoin and Shiba Inu have proven this—by building emotional and cultural connections, they’ve engaged massive, loyal communities. A token with a clear gives people a reason to believe in and support it.

Proven Team

The success of a token often comes down to the team behind it. People need to trust that the project isn’t just a good idea but one that’s being led by experts who know how to execute. Of course, not every successful project relies on transparency in the traditional sense—Satoshi Nakamoto’s anonymity didn’t stop Bitcoin from reshaping the financial world. But Bitcoin is the exception, not the rule, as most projects don’t operate with the same groundbreaking innovation or decentralized ethos. For most projects, credibility matters, and that means showcasing experience in blockchain, finance, or related fields. Investors and users don’t necessarily need to know every team member by name, but they do need proof that the team can deliver. Clear communication, accountability, and expertise are what earn trust—and that trust is what keeps a project moving forward.

Liquidity

To build trust, a token should have liquidity that allows users to easily buy and sell the asset. This is why tokens with strong liquidity are often listed on several exchanges and are supported by active trading pairs. A great way to boost liquidity is via liquidity pools on DEXs or partnering with market makers on CEXs. 

Also see: Market Making Strategies for Crypto

Security

Security is non-negotiable when it comes to listing a cryptocurrency. Start with audited smart contracts to catch vulnerabilities early, especially for decentralized exchanges where the code is fully exposed. For centralized exchanges, security requirements go further. Features like multi-signature wallets, cold storage, and real-time transaction monitoring demonstrate the robust safeguards exchanges expect.

Compliance is another layer of security. Following anti-money laundering (AML) and know-your-customer (KYC) guidelines not only prevents misuse of your token but also increases your chances of listing on regulated platforms.

Step-by-Step Process to List Your Crypto

Getting your crypto token listed on an exchange involves careful planning and execution. Here’s a detailed step-by-step guide to help you along the way:

1. Research and Select the Right Exchanges

CEXs or DEXs, which should be your choice? You guessed it, each has its pros and cons: 

• CEXs: Better visibility, high liquidity but tighter requirements and higher costs. For example Binance, Coinbase and Kraken. 
• DEXs: Lower fee, less barriers to enter but also less visibility. For example Uniswap, PancakeSwap and SushiSwap. 

What to Look for When Choosing:

• Reputation: Look for exchanges with good user feedback and a strong track record. 
• Trading Volume: Higher volumes mean better liquidity for your token.
• Target Audience: Ensure the exchange aligns with your token’s user base.
• Listing Requirements: Understand the technical, legal, and financial requirements of each platform.

2. Ensure Compliance

Nobody wants to deal with regulatory issues, and that’s where compliance comes into play: 

• Research Jurisdictional Requirements: Deeply understand both the regulations in your operating region + jurisdiction of your target exchanges. 
• Token Classification: Check if your token is classified as a utility, security or any other category because this will affect its compliance. 
• Documentation: Have legal counsel prepare clear, accurate documentation to avoid any legal issues.

Some exchanges may require Know Your Customer (KYC) and Anti-Money Laundering (AML) certifications, so be prepared to meet these criteria.

3. Prepare Your Token

Getting a token listed starts long before you contact an exchange. The token itself needs to be airtight—thoughtfully designed, secure, and backed by a solid plan. 

Smart Contract Audits

Your smart contract needs to be flawless. A single vulnerability can jeopardize your project and the trust of potential investors. Reputable firms like CertiK and Hacken specialize in auditing contracts, exposing weaknesses, and ensuring your token is secure. Their approval doesn’t just satisfy technical requirements—it demonstrates that your project is reliable, which is exactly what exchanges are looking for. 

Tokenomics

To make your token a huge success, you’d need an economic model. Services like Coinbound Tokenomics help you create professional tokenomics plan. Other tools like Tokenomics Hub or Token Engeineering Commons provide frameworks and calculators to maintain your token’s supply, demand and usage. 

The economics behind your token must be clear and sustainable. Exchanges and investors look for systems where supply, demand, and usage align to create lasting value. Tools like Tokenomics Hub or Token Engineering Commons provide models and calculators to refine your structure, while professional services such as Coinbound Tokenomics can craft strategies tailored to your project. Strong tokenomics aren’t just numbers on a page—they’re a promise that your token will remain viable in the long run.

Whitepaper Readiness

Your whitepaper is your token’s story—it tells people why it matters, how it works, and what it’s aiming to achieve. But a good story needs clarity, structure, and attention to detail. Beyond the purpose and use cases, it should highlight the people behind the project, the roadmap ahead, and the reasoning that drives your decisions. Don’t let it get bogged down with jargon or fluff. And yes, presentation matters—clean design and polished visuals make a difference. Exchanges read hundreds of whitepapers; yours needs to stand out for the right reasons. 

Be Ready to Prove it

Exchanges are careful about who they list. If your token feels rushed or unprepared, they’ll move on. The stronger the audits, tokenomics and whitepaper are, the easier it is for an exchange to say yes.

4. Build a Community

A loyal and active community can do wonders when applying for listings. 

• Social Media Presence: Platforms like Discord, Twitter and Telegram can bring great engagement for your token. 
• Airdrops and Incentives: Reward early supporters with tokens to create buzz.
• Educational Content: Host AMAs, publish blogs, or release tutorial videos to showcase your project’s value.
• Collaborations: Use influencers’ reach to stand out and reach broader audiences. 

Exchanges often assess a token’s community support before approving a listing, so this step is really important.

5. Apply for Listing

The application process usually involves the following:

• Application Form: Detailed form to be filled in on the exchange’s listing page, adding details about your token, project information and compliance documents, if any. 
• Team Interviews: For some exchanges, be ready for team interviews to build credibility. 
• Vetting Process: This usually includes technical reviews, audits and assessments of your tokenomics and community activity. 

6. Listing Fees

Listing fees change widely depending on the exchange:

• Top-tier CEXs: It can range anywhere between $50,000 to $500,000, depending on the exchange and the project size.
• DEXs: Fees are generally lower, often just covering gas costs for deploying your token.

Avoid These Mistakes when Listing Your Token

Listing a token is a high-stakes moment, but missteps at this stage can derail even the most promising projects. Avoid these common mistakes to ensure your listing is strategic, effective, and sets you up for success.

1. Skipping Research on Exchanges

Not all exchanges are created equal, and throwing money at a big name without doing your homework is a fast track to wasted resources. Look beyond the surface—does the exchange cater to your target audience? Is its trading volume high enough to make your token visible? Are the fees reasonable? If your project shows promise, you may have room to negotiate on listing costs, so don’t assume the sticker price is final. Strategic alignment with the right exchange is worth far more than simply chasing prestige.

2. Neglecting Security Audits

A token without a proper security audit is a ticking time bomb. Bugs or vulnerabilities can lead to exploited funds, lost trust, or even a complete project collapse. Exchanges won’t take you seriously, and investors won’t either. Partner with trusted auditors like CertiK, Hacken, or Quantstamp—not just for the listing process, but to monitor and update your code regularly. Security isn’t a one-time task; it’s a continuous responsibility, and your reputation depends on it.

3. Treating the Listing as the Finish Line

Many projects mistakenly believe that getting listed is the ultimate goal. It’s not. A listing without a post-launch strategy is like opening a store without telling anyone it exists. Adoption and engagement come from active efforts: marketing campaigns that resonate, a strong use case that adds value to the ecosystem, and a community that feels invested in your token’s success. Look at every successful project—behind each one is a team that didn’t stop at listing but kept building momentum.

A thoughtful approach to your token’s listing isn’t just about avoiding mistakes; it’s about understanding that this step is the start of something bigger. Prepare, strategize, and don’t let preventable errors hold you back.

How Coinbound Can Help

Launching and listing a token is more than just technical preparation because it involves ton of strategic marketing and outreach as well. Coinbound specializes in a bundle of services that ensure successful token launches and exchange listings. This helps your project gain visibility and traction in this highly competitive market. 

• Crypto Exchange Listing Services: Coinbound connects you with the right exchanges to streamline the complex listing process – while making sure all requirements are met accurately, saving you both time and effort. 
• Influencer Marketing:  If you know them, we probably work with them. Coinbround is proud to be managing the largest network of cryptocurrency, Web3, blockchain, & NFT influencers in the world..
• Community Building: With full support for community-building platforms like Discord, Twitter and Telegram, Coinbound builds loyalty and excitement around your project. 
• Public Relations (PR): Whether it’s securing media coverage, publishing thought leadership articles, or driving positive narratives around your token, Coinbound’s PR services strategically create a frenzy of such activities and more to give your token the attention it deserves. 

How to List Your Crypto on an Exchange: A Step-by-Step Guide for Blockchain Projects appeared first on Coinbound.

Also see: NFT Marketing Guide: Strategy to Sell Out (Free & Paid)

The Value of a Solid NFT Marketing Plan

A solid marketing plan is required for launching NFTs successfully, so having a clear strategy can help overcome the challenges, like visibility and audience targeting, that come with a crowded NFT market. Many projects fail because of a poorly structured NFT plan like inconsistent messaging or underestimating the promotional budget. A clear plan lays out specific goals, defines your target audience, and sets measurable benchmarks (KPIs). This approach boosts your chances of success and helps you allocate resources where they’ll have the most impact. With a solid marketing plan, you can also pinpoint the best platforms and channels to reach the right people effectively.

9 Key Elements of an NFT Marketing Plan

There are nine key elements of a solid and properly structured NFT marketing plan which are as follows:

1. Analysis of Current Trends: Understanding the market trends helps you stay a step ahead. Analyzing the current trends in emerging technologies and NFT market places provide valuable insight which will allow you to plan your strategy effectively. To properly analyze the current trends, focus on the types of NFTs that are gaining progress and on the platforms where the NFTs are the most successful.
2. Defined Target Audience: Clearly identifying your target audience includes knowing their interests and their preferences is important. This information will help improve your marketing efforts, which will eventually ensure a connection with potential buyers. Factors like age, location, and investment habits are considered while defining the target audience.
3. Defining Brand Identity: Defining a distinct brand identity promotes the vision and values of your NFT project. This is important as it creates recognition of your project in a crowded NFT space. Well defined brand identity includes visual elements like attractive logos and color combinations, as well as the style of communication.
4. NFT Project Goals and KPIs: The key performance indicators (KPIs) and NFT project goals are important for an impactful NFT launch. These performance indicators and goals include sales targets, community growth trends, and engagement rates. Clearly defined KPIs will help you evaluate your marketing performance before the launch of your project and, if required, make adjustments to your strategy.
5. Available Budget and Resources: Determining your budget for promotional activities, influencer partnerships, and advertising will help you implement your marketing strategy effectively. This can be achieved by allocating your resources to the most impactful channels, whether it is social media ads or influencer collaborations.
6. Compelling Narrative: A compelling narrative for your NFT project will help you explain how your project is unique, and what it offers to the potential buyers. This narrative will be able to streamline your promotional efforts in the right direction, and can also create a sense of community among your audience.
7. Launch Timeline: Establishing a clear timeline for your marketing activities that will lead to the NFT launch includes planning social media promotions, community engagement initiatives, and influencer collaborations. A well-designed timeline will make sure that your marketing plan generates maximum output.
8. Influencer and Community Engagement Strategy: This strategy involves building relationships with crypto communities leading to genuine support and increased interest. Developing a strategy for influencer and community engagement includes reaching out to relevant NFT artists and thought leaders who can help maximize your project’s reach.
9. Partnerships: Partnerships with other NFT projects, artists, or platforms enhances visibility and creates credibility. Collaborative efforts introduce your project to new audiences, increasing your NFT market network and eventually generating a solid NFT marketing plan.

Use This NFT Marketing Plan Template

Looking for a practical framework to plan your NFT launch? Download our customizable NFT Marketing Template, created by Coinbound, a leader in Web3 marketing. This template includes:

• Step-by-Step Guidance: Define your project goals, audience, branding, and launch strategy.
• Pre-Launch Milestones: Organize social media campaigns, influencer partnerships, and community events.
• Comprehensive Planning Tools: Use dedicated sections for content calendars, paid advertising plans, and KPIs.
• Launch Day Checklist: Cover all bases with a ready-to-use list to ensure smooth execution.
• Post-Launch Strategies: Build loyalty and analyze performance for long-term success.

Download Marketing Plan Template

NFT Marketing Plan Breakdown

1. Initial Phase: Preparation and Strategy

Goal: Establish a strong foundation with clear goals, audience understanding, and resource allocation.

• Set Clear Goals
  • Duration: 1 week
  • Cost: $0
  • Activities: Define objectives (e.g., sell out collection, grow a specific community size, achieve specific engagement levels).
• Audience Analysis
  • Duration: 1 week
  • Cost: $0
  • Activities: Define target demographics, psychographics, and behaviors. Develop audience personas representing buyer profiles based on research into NFT and crypto spaces.
• Budget Planning
  • Duration: 1 week
  • Cost: $0
  • Activities: Outline a detailed budget by category (branding, content, community building, influencer partnerships, paid ads) and prioritize spend based on goals and available resources.
• Develop Branding
  • Duration: 2 weeks
  • Cost: $500 – $2,000 (for professional design services)
  • Activities: Create a distinct brand identity (logo, color scheme, style guide) and define a compelling, clear value proposition.
• Choose NFT Marketplace
  • Duration: 1 week
  • Cost: $0 – $500 (depending on platform fees)
  • Activities: Select the best platform(s) (OpenSea, Rarible, Foundation) based on where your target audience is most active and the project goals.

2. Pre-Launch Phase: Building Anticipation

Goal: Generate awareness, attract the target audience, and build excitement leading up to the launch.

• Content Strategy
  • Duration: 2–3 weeks
  • Cost: $500 – $3,000 (for professional content creation)
  • Activities: Plan a comprehensive content strategy covering all channels (e.g., Instagram, Twitter, Discord). Include:
    • Types of Content: Visuals, teaser videos, artist stories, behind-the-scenes.
    • Content Calendar: Schedule posts leading up to the launch, ensuring each piece fits into a larger narrative about the collection’s value.
• Build a Community
  • Duration: Ongoing (start at least 2 months before launch)
  • Cost: $0 – $1,000 (community management tools)
  • Activities: Set up social profiles on Twitter, Instagram, and Discord; actively engage with potential buyers and NFT enthusiasts; share content and updates consistently.
• Collaborate with Influencers
  • Duration: 3–4 weeks
  • Cost: $1,000 – $5,000 (based on influencer reach)
  • Activities: Identify and partner with influencers in NFT spaces; leverage their platforms for additional reach and credibility.
• Develop Website/Landing Page
  • Duration: 2 weeks
  • Cost: $500 – $3,000 (web design and development)
  • Activities: Create a site or landing page that offers full collection details, roadmaps, and an email signup for interested users.
• Email Marketing
  • Duration: Ongoing (start at least 1 month before launch)
  • Cost: $0 – $500 (for email tools)
  • Activities: Collect emails through website sign-ups and social media; send teasers, countdowns, and sneak peeks to keep subscribers engaged.

3. Launch Phase: Maximizing Impact

Goal: Capture attention, drive sales, and ensure a memorable launch event.

Also see our NFT Launch Guide

• Launch Calendar
  • Duration: Set 2 months ahead, with daily/weekly tasks as launch approaches
  • Cost: $0
  • Activities: Map out a day-by-day calendar including key announcements, content drops, influencer posts, and countdown updates to ensure consistent visibility.
• Announce Launch Date
  • Duration: 1 week before launch
  • Cost: $0
  • Activities: Publicize the launch date across all platforms; use countdowns to build excitement.
• Host a Launch Event
  • Duration: 1 day
  • Cost: $0 – $1,000 (depending on hosting platforms)
  • Activities: Run a live stream or virtual event on platforms like Twitter Spaces or Discord to unveil the collection, take questions, and build real-time engagement.
• Leverage PR and Media
  • Duration: 2 weeks
  • Cost: $500 – $2,000 (for press release distribution)
  • Activities: Send press releases to key crypto/NFT media; aim for placement in relevant blogs, podcasts, and YouTube channels.
• Utilize Paid Advertising
  • Duration: 2–4 weeks
  • Cost: $1,000 – $5,000
  • Activities: Run targeted ads on Twitter, Instagram, and niche NFT platforms to capture relevant interest; adjust campaigns as needed based on performance.

4. Post-Launch Phase: Sustaining Momentum

Goal: Keep the community engaged, encourage secondary market activity, and plan for future projects.

• Engage with Community
  • Duration: Ongoing
  • Cost: $0 – $500 (for engagement tools)
  • Activities: Continue regular interaction with buyers and followers on social media; encourage user-generated content and feedback sharing.
• Offer Exclusive Benefits
  • Duration: Ongoing
  • Cost: $0 – $500 (for loyalty programs)
  • Activities: Create perks for collectors, like early access to future drops or exclusive community content, to build long-term loyalty.
• Analyze Performance
  • Duration: 1–2 weeks post-launch
  • Cost: $0 – $500 (for analytics tools)
  • Activities: Track key metrics, including sales data, traffic, social engagement, and content performance; assess effective strategies for future refinement.
• Plan Future Drops
  • Duration: Ongoing
  • Cost: $0
  • Activities: Use insights from this launch to plan for upcoming releases; regularly update the community on future projects.

Metrics to Track Post-Launch

Once your NFT marketing plan is launched, you are supposed to monitor specific metrics in order to evaluate the impact and success of your marketing efforts, evaluating the success of your marketing efforts. These metrics include:

• Social Media Growth and Engagement: Focusing on followers, likes, shares, and comments on your social media posts to check audience interaction will help you assess how efficient your NFT marketing plan is. You can also analyze what kind of content generates the most engagement, in order tailor your future content for maximum impact.
• Community Size and Activity on Discord/Telegram: Keeping a check on the community size (i.e., the number of members) and activity (engagement) on platforms like Telegram or Discord will generate a community of loyal supporters for future NFT drops.  
• Sales Metrics and Revenue from NFT Drops: Analyzing the sales data, in order to understand which NFTs perform best and why, is important for adjusting future marketing campaigns and strategies.
• ROI on Ad Spend and Influencer Partnerships: The influencer partnerships and return on investment (ROI) will help assess the value of the promotional activities of the plan. This understanding of what works and what doesn’t help in optimizing your marketing approach.
• Website Traffic and Conversion Rates: In order to monitor website traffic and conversion rates from potential buyers, analytics tools can be utilized. The generated data can help you adjust your website and marketing strategies to attract the interest of buyers. .

FAQs

Here are some of the most frequently asked questions regarding the NFT marketing plan:

How much does NFT marketing cost?

The cost of NFT marketing can be different, based on factors like budget, selected marketing channels, and the kind of promotional strategies used. Even though some projects may only operate on a tight budget, there are others who can invest in paid advertising and influencer partnerships.

Can this template be used for both individual artists and larger NFT platforms?

Yes, this template can be used for both, large scale (various NFT platforms) and small scale (individual artists) marketers. It depends on the needs of the individual artist, or any representative of a larger NFT platform.

How to market an NFT without social media?

If you cannot use social media as a part of your strategy, you can always consider email marketing, community engagements, and/or attending NFT events engaging with crypto communities. Building relationships with collectors and various other artists can generate promotion and community growth.

NFT Marketing Plan Template: Map Out Your Path Pre- and Post-Launch appeared first on Coinbound.

Before Promotion, Optimize for Growth

Before we talk about promotion, let’s make sure that the basics are clear in order to maximize and optimize growth. A well-structured server encourages members to stay active as you understand your target audience, and eventually help get organic growth. 

If you are just getting started with setting up your server, read our guide on how to set up an NFT Discord server.

To optimize your server for growth, here are some questions that you can ask yourself before moving on to promotion:

• Are your channels clear and easy to navigate?

In order to optimize growth, you have to make sure that your channels are properly organized, easy to navigate through, and are specific to the topics your audience cares about, whether it’s NFT drops, community events, or token updates.

• Do you have an engaging welcome message that explains the server’s purpose and value?

A well-structured server has an engaging welcome message, for new members, that is informative and friendly. It explains the purpose and value of the server. Welcome messages attract your target audience and eventually result in organic growth.

• Do you use bots to automate moderation and engagement?

Automating moderation and engagement by using bots help create a well-organized and hassle-free server. When bots assist with routine tasks like welcoming new members, creating a smoother experience for your members, it gives you time ro focus on engagement.

• Is your onboarding seamless for crypto newcomers?

A smooth onboarding makes them feel welcome and more likely to stay. Keep it simple: walk them through key channels, server rules, and any features that’ll help them get familiar. The easier you make it for them to get started, the more likely they’ll become active members of your community.

Tips for Discord Server Promotion

Once the basics of Discord server optimization are set, we can move forward with promoting the server.

Also see: Best Crypto Discord Servers to Promote Your Brand

1. Social Media

Promote your server on platforms where Web3 and crypto enthusiasts hang out—Twitter, Reddit, Telegram, and LinkedIn—to attract genuinely interested members. Here’s how:

• Use Twitter threads to discuss various topics relevant to your project and add in your Discord invite link casually within the discussion.
• You can also pin the invite link on your social profiles for easy access.
• Plan exclusive content or giveaways that require joining your server—these perks are especially appealing in the crypto space, where added benefits draw interest.
• LinkedIn groups can also work well. Many professionals and enthusiasts gather in LinkedIn groups dedicated to crypto, NFTs, and Web3 projects. Share engaging posts about your server in these groups, focusing on what makes your community unique, like expert AMAs, exclusive updates, or educational content. Just ensure your message aligns with the group’s purpose to avoid appearing spammy.

2. Influencers, Partnerships and Cross-Promotion

To bring in an engaged audience, think about teaming up with influencers and known voices in crypto. Hosting an AMA (Ask Me Anything) session with them can be a strong hook—these sessions give your community direct access to experts, boosting both excitement and credibility.

Cross-promoting with other crypto communities or servers is also a smart move. By partnering with non-competing projects, you can host joint events that draw a wider, relevant audience without stretching your budget. Just be sure any partner shares your values and vibe, so the members they bring in are likely to stick around and participate.

The more aligned your partnerships are, the more likely new members will feel a genuine connection and stay engaged long-term.

3. Exclusive Benefits for Members

Members are drawn to insider access—think early NFT drops, token sales, and sneak peeks—that makes them feel part of something special.

Creating role-based privileges also adds depth to their experience. Rewarding active contributors with access to unique channels or special features builds both a sense of belonging and recognition. And for those passionate about crypto and NFTs, incentives like voting rights and early project access go a long way in keeping them engaged and invested.

4. Community Events

Community events are a great way to keep members engaged and attract newcomers while showcasing your project’s value in a hands-on way. Here are a few ideas that work especially well:

• NFT and art contests encourage creativity and involvement, with rewards like limited-edition NFTs or project tokens that motivate participants to join and share their work.
• Product demos and sneak peeks give members an insider view, building excitement and natural buzz around new launches.
• Weekly community calls and crypto education sessions on topics like DeFi, blockchain development, or Web3 trends help keep members engaged and informed, fostering loyalty and shared knowledge within your community.

5. Shareable, Branded Invites

Think of branded, shareable invites as your project’s digital handshake—a first impression that sticks. A custom invite link, tailored for each platform or campaign lets you track where your most engaged members are coming from, refining your reach with each click.

For extra impact, direct those invites to a landing page that speaks your project’s language. By the time they’ve clicked through, potential members should feel they’re entering a place with purpose and personality—and a community, where they’ll want to stick around to be part of something real. 

When your Discord’s personality shines through from the invite to the welcome message, you’re curating a community that aligns with your project’s vision.

6. Discord Discovery Features

Discord’s Discovery feature is a powerful tool for connecting with a broader Web3 and crypto audience already looking for communities like yours. Meeting the eligibility requirements—such as setting clear community guidelines and maintaining active moderation—makes your server searchable, effectively opening the door to a constant stream of relevant traffic.

This feature gives your server visibility where it counts, positioning it right in front of people eager to join the conversation. 

7. List Your Server on Discord Directories

Listing your server on Discord directories, such as Disboard, Discord.me, and Top.gg, can promote your server and attract members who are searching specifically for communities like crypto or NFT. Here are some points to keep in mind:

• Use specific categories like “NFT,” “crypto,” or “blockchain” to target your ideal audience.
• Regularly bump your listing to keep it at the top (or near to the top) of directory search results in order to maximize the visibility of your server.
• Write a compelling description that focuses on the exclusive features like community voting, early access to drops, or token incentives, making your server attractive to relevant members.

8. The Role of SEO 

If your project has a website or blog, using SEO-optimized landing pages can drive organic growth to your Discord server. Start by creating landing pages that focus on why people should join, using keywords that match your project’s niche.

Publishing blog posts on relevant crypto topics, like community-focused NFT projects or token launches, is another effective way to attract readers who may want to join the server for updates and exclusive insights.

9. QR Codes for In-Person Networking

QR codes are a simple but effective way to bring users directly to your Discord server, especially during in-person networking events like crypto conferences or meetups. Here’s what you can do:

• Print the QR codes on brochures, business cards, and/or slides during presentations. Help potential members to join by simply scanning the code with their phones.
• Add QR codes on social media profiles and websites, making it easy for mobile users to access the server in a single step. (This tip may seem redundant when users are already online, but it’s actually a one-scan shortcut that lowers friction in cross-device usage. Many people browse on desktops but join communities through their phones.)

Conclusion: Make It Feel Like Home

No doubt, community building takes some time. But the effort and patience pays off when you successfully create a community that feels like home. With consistent events, meaningful perks, and a space that encourages real connections, your Discord server transforms from just another channel into a place people genuinely want to be. Members can contribute, and give your project depth, energy, and staying power. That’s the real return on the time and effort you invest: a vibrant, self-sustaining space that fuels the journey ahead.

If you’re looking to scale faster or refine your strategy, partnering with a Web3 marketing agency can help streamline engagement, drive growth, and ensure your community stays active long-term.

FAQs about Discord Server Promotion

Some of the frequently asked questions are answered below for further guidance:

What are some effective Discord bots for managing a crypto community?

Some effective and popular Discord bots used in managing crypto communities are MEE6, which is used for moderation that automates server management tasks. Collab.Land is a bot that verifies token ownership. Dyno automates various tasks and boosts engagement mainly by managing moderation.

Is paid advertising effective for promoting a Discord server?

Yes, paid advertising is effective for promoting a Discord server but only if the advertising is targeted correctly. Using ads on certain platforms like Twitter and Reddit helps you reach crypto and NFT enthusiasts. When paired with clear incentives for joining, it becomes more effective. If your server lacks engagement or appeal, then the ads may not give a good result, so it is important to start with a small budget just to test the effectiveness of the ads. You can always adjust your strategy later on.

How do I track the success of my Discord promotion efforts?

You can track the success of your Discord promotion efforts by using Discord’s server insights, creating unique invite links to find out from where new members are joining, and use bots like MEE6 to monitor engagement and active users.

What are some common mistakes to avoid when promoting a Discord server?

Some common mistakes to avoid are excessive posting of links on your social media platforms because this can drive your audience away. Make sure that you don’t overwhelm the new members with too many channels. Another common mistake is not being able to properly engage the community through events or interactions, which is what makes the server inactive.

Do I need to hire a community management agency for my Discord server?

Whether or not you need an agency for Discord community management depends on your project’s size, goals, and resources. For larger or fast-growing communities, a professional agency can be a great asset. They bring experience in community-building, engagement, and scaling, saving you time and ensuring effective growth.

Benefits of hiring an agency:

• Expertise: Agencies bring expertise in managing and growing online communities, developing efficient engagement strategies, and addressing community issues.
• Time-Saving: Agencies also save a lot of valuable time by handling daily moderation, events, and engagement, allowing you to focus on your project.
• Scalability: Agencies can help scale your tasks by using bots, managing promotions and engagement specifically if your community is rapidly growing.

When it’s not necessary:

Agencies are not necessary right away if you have a small or niche community. Managing a smaller server in-house can be cost-effective while creating a more personal community.

You may also not need an agency if your existing team has the expertise to handle daily operations.

Hybrid Approach:

Some projects choose to outsource certain tasks, like moderation or event management, instead of hiring a full-service agency. This provides a balance between managing everything in-house and depending on an external team.

How to Promote Your Discord Server – 9 Tips to Grow and Engage Your Crypto Community appeared first on Coinbound.

Why It Matters

Crypto projects and exchanges depend on market makers. Market making directly impacts trading experiences, volatility, and trust. It basically makes the trading experience smoother, minimizes the volatility and builds trust between traders and investors. A reliable market maker focuses on the above-mentioned issues by providing continuous buy and sell orders, which leads towards creating a stable environment for trading. Without it, the tokens experience serious price fluctuations, loss of confidence from the investor and ultimately reduced market activity.

Also see: Top Crypto Market Makers

Key Takeaways:

• Strong liquidity attracts traders, improves token visibility, and supports larger trades with minimal price fluctuations, which is appealing to investors. 
• AMM and arbitrage strategies further enhance liquidity by managing price variations across exchanges, increasing market efficiency. 
• Effective risk management protects the projects from market variations and in return this reduces potential loss. 
• Incentives and rewards for liquidity providers promote participation and eventually lead to long-term stability.

What is Crypto Market Making?

In crypto market making, a market maker continuously places both buy and sell orders to ensure that there is enough supply and demand in the market. This process helps smooth out trading by preventing price variations, which is important for tokens that might have low liquidity. This is mainly because market makers allow traders to execute orders swiftly without significant price impact.

Here are some important key terms to know.

• Market Maker: The one who provides liquidity by placing orders on both sides of the order book is known as the market maker.
• Liquidity: Liquidity is the smooth order flow with which a token can be bought or sold without causing any significant changes in the prices.
• Bid-Ask Spread: Bid-ask spread is the difference between the bid, which is the price a buyer is willing to pay, and the ask, which is the price a seller is asking.

Market making involves placing buy and sell orders, narrowing down the bid-ask spread, and facilitating hassle-free transactions. Eventually this leads to an improved performance of smaller crypto tokens This also keeps the prices stable and attracts more traders.

Key Market Making Strategies for Crypto Projects

Market making shapes a trading environment that supports consistent liquidity and attracts investor confidence. The following strategies help crypto projects build a reliable liquidity base and minimize risks in unpredictable market conditions. 

Automated Market Making (AMM)

Automated Market Making, or AMMs, facilitate the trades by automatically adjusting the price of tokens based on the supply and demand. They eliminate the need for traditional order books, and allow users to trade directly against the available liquidity. As a result, liquidity is enhanced and price differences are minimized.

Leveraging Arbitrage and Cross-Exchange Opportunities

By buying tokens on a lower-priced exchange and selling them on a higher-priced one, market makers can generate profits while enhancing market efficiency. This is called arbitrage, which not only benefits the market maker, but also promotes overall market stability.

Delta-Neutral Hedging

Delta-neutral hedging is a widely used risk management technique in crypto markets. This strategy involves taking opposite positions in different markets to balance out any price changes. This way, if one price moves, the other can help balance out the impact, reducing the overall risk. For example, if a market maker holds a long position in one token, they might also open a short position in another token to protect against potential losses. By delta-neutral hedging, market makers can secure their investments from sudden market changes.

Impermanent Loss Protection Strategies

Impermanent loss occurs when providing liquidity in AMMs and then experiencing price fluctuations. Protection against impermanent loss is necessary for the market makers so the strategy to minimize this risk is diversifying liquidity across various sources and protecting against price changes. Strategies to mitigate impermanent loss include spreading liquidity across multiple pools or platforms, focusing on pools with stablecoin pairs, or using protocols that offer impermanent loss insurance or compensation mechanisms. 

Advanced Algorithmic Strategies

Use of advanced trading programs, or algorithms, can make market-making more effective. For example, with grid trading, market makers set up a series of buy and sell orders at specific price levels to take advantage of price changes.

High-frequency trading (HFT) goes a step further by carrying out many trades in a very short time, allowing for rapid response to price changes. These algorithms can increase profits and improve liquidity based on live market data.

Liquidity Incentives and Community Engagement

Crypto projects can motivate people by offering incentives like rewards for those who participate in providing liquidity for the project. Involving the community with benefits such as governance tokens (which means giving them a say in decisions) can boost engagement and make participants feel more connected to the project. When people like they are involved, they are more likely to stay loyal and support the project long-term.  

Security and Transparency as Essential Pillars

If crypto projects focus on keeping things safe and transparent, users will trust them more and want to participate actively. Security and transparency are essential pillars of market making. This means that projects should focus on keeping their users’ assets safe, which can be done by regularly checking the security system of crypto projects (security audits), and by being open about any risks involved (risk disclosures). If users are educated about keeping their assets safe, it can help them feel more secure and empowered. The investors also feel more confident and are more likely to engage with the system.

Strategic Partnerships

Collaborating with other projects or exchanges can provide shared resources and attract a larger audience. Even though partnerships aren’t a standalone strategy, they can really improve a project’s performance. Projects can take advantage of each other’s strengths, benefiting both parties involved.

Timing

In market-making activities, particularly in relation to major announcements or new token listings, timing is very important. When crypto projects align their market-making efforts with key events, they can generate excitement and interest, which helps increase engagement. Proper timing is essential to ensure maximum liquidity without large price fluctuations. Timing is not only about launching a token at the right time; but also, about having an idea of the current market trends.

Data Analytics Tools and Key Metrics for Market Making:

Crypto projects can gain a competitive edge in market-making by using data analytics to fine-tune pricing models, identify liquidity gaps, and anticipate market shifts. Some important parameters to monitor include:

Liquidity depth: This refers to a method for evaluating how much buying and selling can happen at various prices without causing major fluctuations in the overall market price. This information is useful for market makers because it allows them to understand the stability and liquidity of the market. It also helps them determine how easily they can execute trades without affecting prices too much.

Spread analysis: Spread analysis evaluates the gap between the prices at which people are willing to buy (bid) and sell (ask). When this gap is smaller, it means that the market is more efficient, allowing smoother and quicker transactions. A small gap also suggests that there is more liquidity in the market.

Volume and price stability: Market makers look at the amount of trading volume (trading activity) in relation to how much the prices are changing. A market is considered to be performing well when it shows strong trading activity without large fluctuations in price, which suggests stability and confidence among traders.

Token performance across platforms: This analysis helps market makers decide which exchanges to invest more resources in for maximum profit and improved market. By observing a token’s performance across various exchanges, market makers can detect price variations. These differences create chances for arbitrage, which is buying the token at a lower price on one exchange and selling it at a higher price on another.

Tools like Glassnode and Nansen offer valuable data on liquidity levels and market trends. With this data analytics tool, market makers can improve their strategies in response to current market conditions, which eventually will help them make more effective and timely decisions.

In-house vs Third-Party Market Makers:

Crypto projects have two options for market making: build an in-house team or partner with a third-party provider. Each has its pros depending on the project’s maturity and resources. Established projects with a skilled team often find that managing market making in-house gives them more control and cost savings. Early stage projects or those without the resources for an in-house team usually benefit from third-party market makers who can provide instant liquidity and stability. Here’s a breakdown of both to help projects decide which is best.

In-house Market Making: 

Effective market making management requires the help of skilled teams that are able to have a better control over strategies and reduce the costs. So when a project handles market-making internally (rather than outsourcing), it gets more control over its trading tactics and also saves money, which is beneficial for established projects with properly skilled teams.

Third-Party Market Makers: 

The projects that are at their early stages, or the ones not having resources to make a team, benefit from outsourcing. These third-party market makers build a stable market presence and focus on product development.

When to Choose a Third-Party Market Maker: Early-stage projects or those lacking resources for internal teams benefit from hiring third-party market makers because they supply quick liquidity and help build trust in the project.

Integrating Marketing and Market Making

Market making in crypto works best when strong liquidity, risk management, and strategic marketing align. For projects, timing promotions with market-making events—like token launches or major updates—can build momentum and attract traders while supporting price stability. Coinbound has been helping projects achieve this balance since 2018, offering specialized support that integrates liquidity management with effective marketing to foster active, resilient trading communities. Reach out to learn how our crypto marketing experts can support your project’s journey to sustainable success.

Market Making Strategies for Crypto: Boost Liquidity and Token Stability appeared first on Coinbound.

In this post, we’ll break down the factors that influence NFT marketing costs and provide insights to help you budget effectively.

What Influences NFT Marketing Costs?

1. Marketing Channels

The channels you choose to market your NFTs play a significant role in the overall cost. Common marketing channels include:

• Social Media Advertising: Paid ads on platforms like Twitter, Instagram, and TikTok are popular for reaching crypto-savvy audiences. Costs can vary widely depending on your targeting, with average costs ranging from $0.50 to $3.00 per click.
• Influencer Marketing: Collaborating with influencers in the NFT space can be incredibly effective but comes at a price. Depending on the influencer’s reach and engagement, fees can range from a few hundred to several thousand dollars per post.
• Content Marketing: Creating high-quality content, such as blog posts, videos, and podcasts, requires investment in both time and resources. Hiring professionals to handle this can cost anywhere from $500 to $5,000 per piece of content, depending on the complexity.

2. Creative Design

Your NFTs need to stand out, and that requires compelling visuals and design elements. The cost of creative design can vary based on the complexity of the artwork and whether you’re hiring a freelance designer or a full-service NFT agency. Expect to spend between $500 and $10,000 for top-tier design work.

3. Community Management

Building and maintaining an active community around your NFT project is crucial for long-term success. This involves regular engagement on platforms like Discord and Telegram. Community management can be handled in-house or outsourced, with costs ranging from $1,000 to $7,000 per month, depending on the level of service.

4. Public Relations

Getting your NFT project featured in prominent crypto and tech media outlets can significantly boost your visibility. PR services, including press releases and media outreach, typically cost between $2,000 and $20,000, depending on the scope of the campaign.

5. Platform Fees

If you’re using an NFT marketplace like OpenSea to mint and sell your NFTs, be aware of the platform fees. These can range from a few dollars to several hundred, depending on the marketplace and the size of your collection.

How to Budget for NFT Marketing

When budgeting for your NFT marketing campaign, consider starting with a clear understanding of your goals. Are you aiming to build brand awareness, drive sales, or grow a community? Your objectives will help determine where to allocate your budget.

For smaller projects, a budget of $5,000 to $10,000 might suffice for basic marketing efforts. Larger projects or those aiming for significant impact might require a budget of $50,000 or more.

It’s also wise to allocate a portion of your budget for unexpected costs or to double down on strategies that are proving effective.

This NFT marketing budget calculator tool may also be helpful

Getting the Best ROI on Your NFT Marketing Spend

To maximize your return on investment (ROI), it’s essential to track the performance of each marketing channel. Use analytics tools to monitor key metrics such as engagement, conversions, and cost per acquisition. This data will help you adjust your strategy in real-time and ensure you’re spending wisely.

Moreover, consider working with professionals who specialize in NFT marketing. Agencies like Coinbound have a deep understanding of the crypto space and can tailor strategies to your specific needs, ensuring you get the most out of your marketing budget.

Also, explore a Web3 recruitment agency to assist in building your team.

Ready to Elevate Your NFT Project?

NFT marketing is an investment, and getting it right can make all the difference in the success of your project. Whether you’re just starting or looking to scale, having the right partner by your side is crucial.

At Coinbound, we specialize in crafting tailored marketing strategies that drive results. Contact us today to learn more about how we can help you achieve your goals. Get in touch with us and let’s take your NFT project to the next level!

NFT Marketing Costs Guide: What You Need to Know appeared first on Coinbound.

In this post, we’ll explore some of the top crypto marketing agencies, highlighting the firms that are making a significant impact in the industry. Whether you’re launching a new token, building a decentralized application (dApp), or managing a crypto exchange, these agencies have the skills and experience to help your project thrive in the ever-evolving crypto landscape.

Top Crypto Marketing Agencies

Coinbound

Coinbound is widely considered to be the most elite crypto marketing agency. Coinbound has worked with crypto’s top firms like Immutable, eToro, Litecoin, Tron, Cosmos, Sui, and more, making them the agency with the most impressive list of crypto clients.

Coinbound has offices in New York and Los Angeles.

Services provided by Coinbound include:

• SEO
• Content Marketing
• Influencer Marketing
• Paid Media Advertising
• Public Relations
• Social Media Management

Coinbound was established in 2018 and has grown tremendously in that time.

Additionally, Coinbound’s Founder, Ty Smith, is widely considered a thought leader in the space of Web3 marketing. His podcast, Crypto Marketing with Ty Smith is the most widely listened to podcast in the Web3 marketing space.

Coinscribble

Coinscribble is a really well known service for distributing crypto press releases to top crypto news sites.

Coinscribble has a network of hundreds of Web3 and business media outlets including:

• CoinTelegraph
• BeInCrypto
• CryptoDaily
• Yahoo Finance
• Benzinga

Coinscribble has been used by companies like Tron, as well as many of the other top crypto PR agencies.

X10

X10 agency is another great crypto marketing agency. X10 is based in Russia and has built a strong reputation in Asian and European markets. X10 is also one of the earlier crypto marketing agencies around, starting prior to 2019.

Services offered by X10 Agency:

• Paid Advertising
• Exchange Listings
• Community Building on Discord and Telegram
• Influencer Marketing
• Legal Framework Advisory Services

NFTU

NFTU is a crypto agency that specializes more specifically in NFTs. They are also on our list of top NFT marketing agency firms.

Services offered by NFTU:

• NFT Ideation
• NFT Influencer marketing
• NFT-specific media buying
• NFT Consulting

Relevant content: Top NFT Consulting Firms

CrowdCreate

CrowdCreate is a California-based agency specializing in crypto marketing. In addition to crypto, they have also worked with SaaS and real estate brands. Not only does CrowdCreate work on crypto marketing campaigns, but they also help match crypto companies with investors in the industry.

Some of CrowdCreate’s top clients include Star Atlas, The Sandbox, Divine Anarchy, and Animoca Brands.

Services offered by CrowdCreate:

• Web3 Influencer marketing
• Investor relations
• Paid advertising

Related Content: Best Crypto PR Agencies

hy should you hire a crypto marketing agency?

You should hire a crypto marketing agency when you want to acquire more users for a blockchain-related product.

Other reasons to hire a crypto marketing agency:

• You need help creating content that attracts new users
• You have an NFT project and want to find new collectors and community members
• You are looking to build a strong and engaged community on Discord or Telegram.
• You have a crypto product and need advice on the best practices to finding users.

Pros and cons to hiring a crypto marketing agency

Pros to hiring a crypto marketing agency:

• They can help you find customers fast
• They know the most effective channels for crypto marketing
• Working with an agency can help save you time and money

Cons to hiring a crypto marketing agency:

• They can be expensive
• It can be hard to choose the best ones
• Not all agencies are legit

When should you hire a crypto marketing firm?

The best time to hire a Web3 marketing agency is when you have already launched a crypto product, token, exchange, or service and are in need of new users or customers. While some crypto agencies can help with product development, most will specialize in growth.

Related: Top Web3 Marketing Agencies

How much do Crypto Marketing agencies cost?

When it comes to crypto marketing agencies, you typically pay for what you get. Agencies that aren’t very familiar with blockchain might start around $5,000 per month while more experienced and legit agencies will cost $20,000 or more.

Most agencies will want to understand the scope of work and KPIs you are looking for before they can provide an accurate quote.

What is Crypto Marketing?

Crypto marketing is the collection of tactics used to grow a crypto company. The most common types of crypto marketing include influencer marketing, paid advertising, social media management, and content marketing. Crypto marketing is also known as Web3 marketing.

Want to know more about Crypto marketing agencies? Check out this video:

Best Crypto Marketing Agencies | Top Web3 Firms for Crypto appeared first on Coinbound.