Cryptocurrency is a rapidly growing industry, and with it, the advertising space has also seen significant growth. As the number of businesses and individuals entering the crypto market increases, so does the demand for effective advertising solutions.

Crypto ad networks have emerged as a powerful tool for businesses and projects in the crypto space to promote their products and services.

In this blog post, we will explore the top crypto ad networks available today and discuss their features, benefits, and how they can help businesses reach their target audience and achieve their advertising goals.

Whether you are a new player in the crypto marketing space or a seasoned veteran, this guide will help you navigate the world of crypto advertising and find the best network for your needs.

Top Crypto Advertising Networks

Coinzilla

Coinzilla is one of the top crypto ad networks for Web3 brands. This Estonia-based company was founded in 2016 and has helped crypto advertisers deliver ads across hundreds of crypto websites.

CoinZilla’s crypto ad network has over 1000 publishers ranging from top-tier publications to little-known publications.

Here are some features and aspects of Coinzilla that made it popular in the crypto niche:

1. Niche Focus: Since it’s dedicated to the cryptocurrency and blockchain industry, advertisers targeting this audience can get more relevant placements.
2. Various Ad Formats: Advertisers can choose from different ad formats like standard banners, floating banners, pop-under ads, etc.
3. Quality Control: Coinzilla typically maintains standards for the websites in its network to ensure that ads are displayed on reputable platforms.
4. Performance Analysis: The platform offers detailed analytics to help advertisers measure the performance of their campaigns.
5. Easy Integration: Publishers (website owners) can integrate Coinzilla’s ad code easily into their websites to start displaying ads.
6. Payment in Cryptocurrency: Given its niche, it’s not surprising that Coinzilla often supports payments in popular cryptocurrencies like Bitcoin.

CoinZilla offers a robust reporting dashboard that displays advertising campaign results in near real-time.

Services:

• Display Ads
• Native Advertising
• Press Release Distribution

Headquarters: Estonia

Pricing: Contact for Pricing

Payment Methods Accepted:

• Crypto
• Credit Card
• Bank Transfer

Also Read: CoinZilla Review

Coinscribble

Coinscribble is a top crypto PR distribution network that makes it super quick, easy, and affordable to get guaranteed coverage from top Web3 media sites.

Coinscribble’s platform is extremely popular with Web3 marketers because it allows users to choose pre-selected PR packages or create your own custom package and pick individual media.

Coinscribble has a number of packages and price options and has been used by companies like Tron, Immutable, OKX, Uphold and Gala to get press releases published in places like the following:

• CoinTelegraph
• BeInCrypto
• CryptoDaily
• NFT Lately
• Yahoo Finance
• The Defiant
• Benzinga
• MarketWatch
• CoinMarketCap

Also, Coinscribble’s affiliate program is one of the most profitable affiliate programs in the crypto industry, with many affiliates earning over $100,000 per year.

Services:

• Press Release Distribution
• Crypto SEO services
• Influencer Marketing, Social Media Management, Crypto Link Building, Organic PR, and more (via partner Coinbound).

Headquarters: New York

Pricing: Campaigns starting at $99

Payment Methods Accepted:

• Crypto (USDC and USDT)
• Credit Card
• Bank Transfer
• PayPal

Also Read: Top Crypto PR Distribution Services

For a walkthrough of Coinscribble, check out this video:

Cointraffic

Cointraffic is another leading crypto ad network that has been around for nearly half a decade. Cointraffic offers a variety of campaign payment methods including CPM and CPC.

The network provides innovative advertising formats designed to capture the attention of relevant audiences, making it a key player in the crypto advertising network domain.

The Cointraffic platform offers an easy-to-use reporting dashboard that allows marketers to measure the performance of their marketing campaigns.

Services:

• Display Advertising
• Native Ads
• Banner Ads
• Press Release Distribution

Headquarters: Estonia

Pricing: Minimum Budget of 20 EUR

Payment Methods Accepted:

• Crypto (Bitcoin)
• Credit Card

Wondering how crypto ad networks work in general or how CoinZilla ranks against other Web3 advertising networks? This video has you covered:

Coinad

Coinad is another strong crypto advertising network that is a viable consideration for Web3 marketing teams.

Coinad offers very inexpensive display advertising campaigns that start at just $0.10 CPC or $0.30 CPM. However, we believe, in the world of crypto marketing you get what you pay for and with these low-payment models, you are likely to get low-quality traffic.

That said, they have been used by over 100 crypto marketing teams and, as such, are worthy of mentioning on this list.

Services:

• Display Advertising

Headquarters: Europe

Pricing: Minimum Daily Budget of $5

Payment Methods Accepted:

• Crypto (Bitcoin)
• Credit Card

A-ads

A-ads is known as one of the first crypto marketing networks which launched back in 2011.

Marketers will like the flexibility of the CPM and CPC pricing models offered by A-Ads.

Additionally, marketers may like how transparent A-Ads is with the number of impressions and clicks that are predicted each day based on campaign budgets.

That said, to reach these guarantees, A-Ads seems to use primarily bot traffic.

Services:

• Display Advertising

Headquarters: Russia

Pricing: No Minimum Budget. CPM and CPC Models Available.

Payment Methods Accepted:

• Crypto (Bitcoin)
• Credit Card

Also read: Top Web3 Development Companies

AdToken

AdToken is also one of the best-performing crypto ad network platforms. Token ads have several ad formats such as banners, popup ads, standard banners, and native banners. It is very simple to use and only supports crypto-related content to be posted on it.

AdToken directly deals with publishers and helps them boost their content gain viewership and promote certain geographies its major traffic comes from Brazil, Poland, Mexico, and Ukraine. The platform accepts payment in Fiat currencies and cryptocurrencies.

Also, AdToken supports 25 different languages in its interfaces and advertisements.

Bitraffic

Bitraffic is a platform that was founded in 2017. They have over 2700 websites to publish an advertiser’s content. They are not new in the industry so over the years they have gained reputation over the years. Advertisers can promote their cryptocurrencies, blockchain, fiat, and Dapps-based projects. 

• Target Audience: BitTraffic focuses on the cryptocurrency market, aiming to serve advertisers who wish to reach a broad audience interested in cryptocurrencies and blockchain technology.
• Services for Advertisers: Advertisers can take advantage of BitTraffic’s platform to run targeted ad campaigns that reach users interested in cryptocurrency. The network offers various ad formats and targeting options to help advertisers connect effectively with their desired audience.
• Services for Publishers: Publishers with mobile and desktop traffic can monetize their platforms by displaying ads from BitTraffic’s network. This provides an income stream for website owners in the crypto space.
• Payment Options: BitTraffic supports payments in Bitcoin and altcoins, catering specifically to the financial preferences of the crypto community.
• Advanced Features: The platform includes a powerful dashboard, advanced analytics for tracking campaign performance, and multiple targeting options. It also incorporates an anti-fraud system with bot detection solutions to ensure the quality of traffic and prevent invalid activities.

AdEx

AdEx was established to monetize the traffic of the company’s media center Stremio. A substantial amount of time and research has been devoted to this project resulting in pointing the team towards blockchain, as its most effective tech to solve multiple issues. 

Currently, they have shifted towards a new product known as the Ambire wallet.

The AdEx networking system was too old for this generation of fast updates so it was about time for a new product to be released.

The AdEx network will be Ambire AdEx and there will be no changes in features, existing products, business models, etc.

Varanida

Varinada works on a decentralized and transparent digital ecosystem, and Varanida aims to remove poorly designed advertising from the web.

Varinada benefits everybody, provides advertisers with ads and they also protect users’ privacy and experience. Varanida allows users to decide which type of advertisement they want to be exposed to. The crypto ad network of Varanida works on the principle of blockchain and provides transparent reports in case of any inconvenience.

What is a Crypto Ad Network?

A Crypto Ad Network is a platform that connects advertisers with websites and other digital properties that are willing to display their ads.

These networks typically focus on the cryptocurrency, blockchain, and Web3 industry, and they offer a variety of advertising options such as display ads, pop-ups, native ads, and more.

Advertisers can use these networks to target specific segments of the crypto community, such as users interested in a specific coin or blockchain project.

Crypto Ad Networks also offer different targeting options like geography, language, websites, and device. They help advertisers to reach their target audience and achieve their marketing goals by providing them with access to a large number of websites and digital properties that have a crypto-related audience.

Additionally, these networks provide the necessary tools for advertisers to track the performance of their campaigns, and make adjustments to optimize the results.

Comparisons

Coinzilla vs Coinscribble

When it comes to PR and content placements, Coinscribble is a much better option for crypto advertisers. However, if you are only interested in display ads on crypto websites, Coinzilla is a better fit.

Coinscribble offers faster distribution of content, a wider media network, and is backed by the top crypto marketing agency, Coinbound.

Coinzilla vs Cointraffic

The main factors in comparing Coinzilla and Cointraffic are network reach, costs, and payment types accepted. Coinzilla has a larger network than Cointraffic when it comes to display ad placements. Coinzilla and Cointraffic offer similar rates for their ad placements. Both Coinzilla and Cointraffic are fully focused on crypto ads. Coinzilla offers a more easy-to-use platform than Cointraffic.

Coinzilla vs A-Ads

In our experience, A-Ads brings lower quality audiences than Coinzilla or other crypto ad networks like Coinscribble.

Conclusion: Picking the Best Crypto Ad Network for You

To wrap up, there are certainly a lot of crypto advertising networks to choose from, each with its own pros and cons.

These networks offer a variety of advertising options, including display ads, pop-ups, press release distribution, and native ads, as well as targeting options for different segments of the crypto community.

When it comes down to making a decision, consider the level of distribution offered by each network, how that distribution landscape matches that of your business goals, the amount of budget needed to run a campaign, and how well working with each network would align with your workflow.

Regardless, we are confident all of the crypto ad networks on this list are sure to impress.

Ultimately, the best crypto ad network for your needs will depend on your budget, target audience, and advertising goals. It’s important to do your research and test out different options to find the one that works best for you.

Top 7 Crypto Ad Networks In 2025 | Best Web3 Ad Platforms appeared first on Coinbound.

By integrating game-like elements, such as challenges, interactive loyalty programs, game mechanics, reward points (perhaps ones that open up early access and NFT drops), and social connections, gamification platform technology allows you to tap into your target markets innate desires and motivations.

This comprehensive guide will explore gamification’s transformative utility to boost business impact. From core principles to proven business strategies, use cases, and real-world examples, keep reading to uncover the multifaceted benefits of gamification and how it can revolutionize user experience.

Benefits of Web3 Gamification 

One of the primary advantages of gamification includes its ability to engage and drive increased user engagement within Web3 communities.

By incorporating fun and compelling challenges tailored to your community’s interests and goals, Web3 gamification provides a sense of purpose and progression.

Check out how Blockchain Bandicoot uses Web3 gamification and more:

In addition, these challenges stimulate curiosity and can encourage you to explore different aspects of the platform, potentially fostering deeper user engagement and interaction.

Rewards can play a significant and critical role in enhancing your platform’s engagement regardless of your platform. For example, many platforms offering tangible or virtual incentives are usually the most profitable ones, whether bonuses include tokens, money (crypto), content, or early access to exclusive free content. All aspects actively contribute and strive toward achievements.

In short, the allure and value of rewards are potent incentives that keep your customers and users engaged and committed to your project and platform.

Education and Skill Development

Education, productivity, and skill development are also enhanced through gamification tools. If you incorporate educational elements and rewards into challenges, such as quests, gamification can create a fun environment that promotes continuous learning, productivity, and personal growth for your target market.

Gamified experiences make the whole process of exploring, acquisition of knowledge, and development process of skills engaging, rewarding and enjoyable.

You can present your users with meaningful missions that expand their understanding of your creative world or specific subjects, allowing them to learn practical skills to succeed in your project and earn rewards.

In turn, this fosters a continuous learning community and leads to skill development.

Motivated Behavior

By setting clear goals and providing a sense of accomplishment and success through game mechanics, this application of elements can inspire your target market of consumers to take action and strive for further achievements.

By adding such mechanics to your project and setting clear goals, your team and users will have a sense of direction, focus, and purpose, guiding their efforts to partake again and again, and focus on the project and community.

By implementing the chance to win crypto as a result of task completion, and including skill-mastering incentives to tasks, you can give users a sense of fulfillment, motivating them to continue playing.

Suppose you implement leaderboards, points, rankings, points, and badges. In that case, your company can track, compete and showcase the added value of your customers, users’ expertise, and gaming abilities, fostering a healthy sense of competition.

Gamification leverages consumers’ and customers’ desire to compete for status, loyalty, money, and recognition with brands.

Social Connection and Collaboration 

Expanding on the topic of your business community, social connection and collaboration strategies are integral and represent critical components of the evolution process and adoption of business gamification within companies, brands, and Web3 communities.

Gamification provides users opportunities and tools to connect and engage with like-minded companies, brands, and individuals as you give users the ability to perform more tasks, create teams, and bounce ideas off one another.

By facilitating discussions, forums, leaderboards, and chat features, you open communication and interaction among your customers, team members, and customers, creating a sense of belonging.

The metaverse is a superb example of Web3 projects that implement gamification mechanics to strengthen the bond between gamers.

Long-Term Retention

Long-term customer retention is another essential element for your project to shine. By adding all of the above principles to your project, you should gain higher user retention rates.

We highly advise continuously offering fresh, engaging, and fun challenges with enticing rewards to keep users engaged, preventing them from potentially losing interest.

This will make your users eager to return regularly to explore your gaming world, unlocking and completing new adventures and tasks to discover and overcome novel obstacles for extra perks.

The element unpredictability during your game can further enhance long-term consumer engagement and retention. So, introduce unexpected rewards and bonus points to wow your crowd.

Pioneers of Web3 Gamification

Numerous Web3 pioneers are leveraging the potential of blockchain technology to create not just games but entire ecosystems where players have actual ownership of their digital assets; real-world value is tied to in-game accomplishments, and the line between the virtual and the real-world blurs.

Keep reading to learn about trailblazers leveraging DeFi and NFTs to create novel Web3 ecosystems that challenge traditional boundaries.

These Web3 projects are shaping a new paradigm that offers users added value through gamification:

Layer3

Layer3 is a revolutionary browser platform that goes above and beyond in curating immersive, seamless, and captivating journeys for its users, granting them access to the boundless wonders of Web3.

With meticulous attention to detail, Layer3 ensures that every user’s experience is nothing short of extraordinary.

At the core of Layer3’s innovative approach is its playful and interactive user interface, designed to engage and delight users at every step.

One of the standout features is the inclusion of reward badges, aptly named ‘Quests,’ which serve as gateways to a wide range of Web3 products and experiences.

You can embark on these quests and explore the realms of decentralized finance (DeFi), Web3 gaming, Layer 2 networks, Web3 social, and much more.

Each quest becomes a stepping stone towards a deeper understanding and immersion in the Web3 ecosystem, allowing users to unlock new possibilities and fuel their continuous growth.

What truly sets Layer3 apart is its groundbreaking customer and loyalty programs. By leveraging the power of Web3 technology, Layer3 has redefined the traditional notion of rewards.

Users are not just offered conventional perks; they are rewarded with money (crypto) and NFT drops as proof of completion.

This pioneering approach to customer loyalty introduces a whole new level of engagement, authenticity, and value.

Each NFT drop becomes a treasured token of accomplishment, representing a milestone in the user’s Web3 journey.

Magic Eden

The renowned NFT marketplace, Magic Eden, has truly pushed the boundaries by introducing captivating gamification elements that elevate user engagement to unprecedented heights.

One of the standout features they’ve introduced is the addition of daily quests, which add an exciting layer of adventure and achievement to the platform.

Through these daily quests, Magic Eden presents you with a unique opportunity to embark on thrilling challenges and claim valuable rewards in the form of diamonds. These diamonds hold immense value within the platform’s ecosystem, serving as a currency that can be used to unlock a wide array of enticing perks and enhancements.

Whether you’re a novice venturing into exploring the NFT space for the first time or a seasoned collector, Magic Eden’s reward system caters to all, creating an inclusive and enjoyable journey for everyone.

By offering these enticing rewards and incentives, Magic Eden has masterfully created a dynamic and engaging environment that keeps users motivated and inspired.

The platform’s gamification features infuse a sense of accomplishment and progression into every user’s experience.

CryptoQuest

CryptoQuest, a thrilling game within the metaverse platform, showcases the incredible benefits of Web3 gamification, offering players a range of advantages by seamlessly integrating gaming with blockchain technology alongside many other similar metaverse games.

CryptoQuest introduces actual ownership and monetization through NFTs. Each digital collectible represents a unique in-game item or character, giving players a sense of exclusivity.

In addition, these NFTs can be bought, sold, and traded on blockchain marketplaces, enabling players to monetize their virtual assets and even earn real-world value.

The game incorporates gamification elements to drive player engagement and progression. Players unlock valuable in-game rewards by staking their NFTs or cryptocurrency holdings to invest in smart contracts.

Rewards enhance gameplay, provide access to exclusive items, and may hold real-world value. This incentivizes players to actively participate, explore the game world, invest, and tackle various quests and challenges.

Furthermore, CryptoQuest fosters community engagement by implementing a governance system. Token holders can vote on proposed changes and new features, shaping the game’s development and evolution.

This decentralized decision-making process empowers players and cultivates a strong and passionate community.

The many use cases of blockchain technology ensure the security and transparency of player assets, data and business transactions. Furthermore, with blockchain’s immutability and decentralized nature, fraud and manipulation are mitigated, fostering trust among players.

Conclusion

Web3 gamification can offer you a powerful tool and strategy to boost user engagement, motivation, and retention of more people in your web3 project and community.

By tapping into your target market’s desire for fun, competition, and recognition, you can enhance social connections, continuous learning, motivated behavior, engagement, and long-term user loyalty and commitment.

However, successful implementation of gamification requires understanding game design principles, user psychology data, and community specifics that a Web3 marketing agency can provide.

We at Coinbound, a leading Web3 marketing company, can help your business toward unlocking the full potential and value of Web3 gamification.

With our expertise in blockchain and cryptocurrency, we can design, implement, track, and optimize gamification strategies tailor-made for your project and community by managing, monitoring, and promoting your gamified platform — the key to ensuring its growth, adoption, and success.

So, contact Coinbound for advice on the best practices of Web3 gamification and secure your project a place in the evolving Web3 landscape.

How to Use Web3 Gamification to Drive Community Engagement appeared first on Coinbound.

Despite picking a partner to boost influencer marketing sounding like a simple process, it can become tedious and more complicated than one may think.

So, keep reading to learn all about influencer marketing, and delve into 7 tips and tricks for picking the perfect partners to boost your brand.

Influencer Marketing – 7 Ways to Pick the Perfect Partners

Web3 influencer marketing is promoting and endorsing products, services, or brands by influential individuals within the blockchain ecosystem. Such influencers can be content creators, thought leaders, or famous figures within the Web3 world. Ideally, people who have built a strong following and possess the ability to sway their audience’s opinions, preferences, and purchasing decisions.

Web3 influencer marketing is different from traditional influencer marketing. It leverages blockchain technology’s unique features, such as decentralization, transparency, and trust. Consequently, Web3 influencers often engage with their audience through decentralized platforms and promote projects or products related to decentralized finance (DeFi), non-fungible tokens (NFTs), or other blockchain-based applications.

In some cases, influencers also leverage their influence to drive the adoption of decentralized protocols and services within the broader Web3 ecosystem.

To help you find the perfect partners who are a part of the Web3 world, here are 7 top tips:

Understand Your Target Market

Coming to terms with exactly who your target market is is the first step toward any marketing campaign. This is especially true in the Web3 world due to attracting diverse individuals with varying demographics, preferences, and interests. By identifying these characters, you can start selecting influencers who resonate with your target audience and effectively communicate your brand message.

For a clear understanding of your audience, you can conduct market research. This can involve analyzing your existing customer base, reviewing social media interactions, or creating surveys and interviews to gather insights into their preferences and interests. You can create a comprehensive audience profile by identifying common themes and trends.

Once you have a solid understanding of your target audience, you can explore the Web3 influencer landscape. First, search for influencers with a following that closely aligns with your target demographic. You can do this by reviewing their content, assessing the engagement levels of their audience, and even looking at the projects they have endorsed in the past. This will help you gauge whether they genuinely connect with your target audience.

Research Credibility and Authenticity

Credibility and authenticity play a significant role in building trust with users. As such, it’s essential to research and assess the credibility and authenticity of potential influencer partners.

So, before going ahead and adding a new partner on board, check the influencer’s past content to understand their expertise, consistency, and the value they provide to their audience. Also, please pay close attention to their topics and how well they explain complex concepts. This will give you an insight into their knowledge and passion for the Web3 ecosystem.

Moreover, check out their reputation by looking for testimonials, reviews, or feedback from their followers or peers to gauge their credibility. Thought leaders and genuine influencers often receive positive recognition from others in the industry.

It’s also good to note how the influencer engages with their audience. Genuine influencers actively communicate with their followers, responding to comments and questions and fostering community. This level of engagement shows their commitment to providing value and building trust with their audience.

Lastly, assess the influencer’s consistency in sharing content and staying up to date with the latest developments in the Web3 space. A credible influencer should be well-informed about current trends and be able to adapt their content to keep their audience engaged and informed.

Research the Influencer’s Audience

Researching the Web3 influencer’s audience is crucial in selecting the right partner for your marketing campaign. By understanding their followers’ demographics, interests, and engagement levels, you can determine if the influencer’s audience aligns with your target market and whether their content resonates with them.

Begin by analyzing the demographics of the influencer’s followers, including factors such as age, gender, location, and occupation. This information can help you identify similarities or differences between their audience and your target market. In some cases, influencers might share this information in their media kits or social media profiles.

Next, delve into the interests of the influencer’s audience. Review the types of content they engage with and the topics they discuss. You can do this by exploring the comments and interactions on the influencer’s posts or by researching hashtags and keywords that the audience frequently uses. This insight will help you determine if the influencer’s audience shares similar interests with your target market and if they are likely to be receptive to your brand message.

Engagement levels are another essential factor to consider. Analyze how the influencer’s audience interacts with their content, including likes, comments, shares, and click-through rates. A highly engaged audience demonstrates a strong connection with the influencer and suggests that their content resonates with their followers. Additionally, look for meaningful interactions and discussions among the audience, which indicate a higher level of interest and investment in the content.

Evaluate the Influencer’s Web3 Expertise

Evaluating the influencer’s Web3 expertise can help toward your influencer marketing campaign in the decentralized internet space. The influencer should have a firm grasp of the Web3 sphere and other Web3-related concepts to effectively communicate the value of your product or service to their audience.

Begin by reviewing the influencer’s content portfolio, which may include blog posts, videos, podcasts, or social media posts, to assess their understanding of Web3 concepts. Check if they cover a wide range of topics within the Web3 ecosystem and if they can explain complex concepts in an easy-to-understand manner. This will give you an idea of their depth of knowledge and ability to engage with their audience.

Another way to evaluate their expertise is by considering their reputation within the Web3 community. Influencers who are recognized as thought leaders or experts in their niche are more likely to have a solid understanding of Web3 concepts. You can gauge their reputation by reviewing feedback from their peers, followers, or industry experts.

Monitoring their social media presence and online interactions can also provide insights into their Web3 expertise. Observe how they engage with their audience, answer questions, or participate in discussions related to blockchain technology and other Web3 topics. This will give you a sense of their knowledge and ability to address concerns or clarify concepts for their followers.

By thoroughly evaluating the influencer’s Web3 expertise, you can ensure that they can effectively communicate the value of your product or service within the Web3 ecosystem, increasing the likelihood of a successful marketing campaign.

Analyze Content Style and Quality

Analyzing the content style and quality of a Web3 influencer is another important aspect of selecting the right partner for your marketing campaign. It is essential to ensure that their content aligns with your brand’s image and messaging and provides value to the audience within the decentralized internet space. Here’s how you can analyze their content style and quality with a focus on Web3. For instance, if your brand has a casual and approachable image, partnering with an influencer who uses technical jargon or a formal tone may resonate poorly with your target audience.

Next, assess the quality of their content in terms of production, presentation, and accuracy. High-quality content is visually appealing, well-structured, accurate, and up-to-date, particularly in the rapidly evolving Web3 space.

Influencers who create high-quality content demonstrate their commitment to providing value to their audience, increasing the chances of generating positive results for your marketing campaign.

Consider Reach and Engagement

While having a large following is undoubtedly beneficial, focusing on engagement metrics is also essential to determine the influencer’s true impact on your campaign’s success.

Reach refers to the number of people exposed to the influencer’s content, while engagement measures the level of interaction between the influencer and their audience. To analyze engagement, look at metrics such as likes, comments, shares, and click-through rates on the influencer’s content.

Influencers with a highly engaged audience demonstrate a strong connection with their followers, which often translates to increased trust and credibility. This can lead to a more significant impact on your campaign’s success, as their audience is more likely to be receptive to the influencer’s recommendations and endorsements.

When evaluating engagement in the context of Web3, it’s essential to consider the unique features of the decentralized internet space. For instance, influencers engage with their audience through decentralized platforms like decentralized social media networks or discussions on blockchain-based forums. So make sure to assess engagement levels on these platforms and more traditional social media channels.

Additionally, don’t just focus on quantitative engagement metrics but also consider the quality of the interactions. Meaningful discussions and genuine interest in the influencer’s content, particularly regarding Web3-related topics, indicate a higher level of engagement and investment from their audience.

Establish Clear Communication About Goals

Establishing clear communication about goals is useful for building relationships with partners. Once you’ve identified the right influencer, it’s essential to have open communication and set clear expectations regarding the campaign’s objectives, deliverables, and timeline. This will help ensure that both parties are aligned and working towards a successful outcome.

Begin by defining your campaign objectives, such as increasing brand awareness, driving engagement, generating leads, or boosting sales. A clear understanding of your goals will help you effectively communicate your expectations to the influencer and enable them to create content that aligns with your desired outcomes.

When discussing deliverables with the influencer, clearly outline the content you expect from them. Be specific about the topics you want them to cover, the key messages you want them to convey about your brand, and the platforms where you expect them to share the content. This will help the influencer create content that aligns with your brand image and resonates with your target audience.

Establish a timeline for the campaign that includes deadlines for content creation, reviews, and approvals. This helps ensure the campaign progresses smoothly and that both parties know the expected time frames for each deliverable. Ensure the influencer is aware of the timeline and agrees to adhere to it.

Discuss the performance metrics you will use to evaluate the campaign’s success, such as impressions, engagement rates, conversions, or other relevant indicators. By clarifying these metrics upfront, both parties can work towards the same goals and consistently measure the campaign’s effectiveness.

The Final Goals

In conclusion, selecting the perfect partners for influencer marketing in the Web3 ecosystem is key for the success of your campaign. By understanding your target market, researching credibility and authenticity, evaluating the influencer’s Web3 expertise, analyzing content style and quality, considering reach and engagement, and establishing clear communication about goals, you can maximize the effectiveness of your marketing campaign.

We at Coinbound can help you streamline this process and find the right influencer partners for your Web3 marketing campaign. As a leading cryptocurrency marketing agency, we have deep insights into the Web3 ecosystem and an extensive network of influencers and thought leaders within the blockchain industry. By leveraging Coinbound’s expertise and connections, you can confidently navigate the complex Web3 influencer landscape and partner with the best influencers to achieve your marketing goals.

So, partner with Coinbound today and unlock the full potential of influencer marketing in the Web3 world.

Influencer Marketing in Web3: 7 Tips for Picking the Right Partners appeared first on Coinbound.

Such platform are useful for reaching a global audience, creating solid communities behind your brand, and much more.

So, keep reading to learn about the importance of having a solid social media presence; there is much more to utilizing these platforms than what meets the eye.

5 Top Ways to Create a Strong Social Media Presence

By following these top five tips, you can establish your Web3 business as a credible and authoritative online presence, leading to increased visibility, engagement, and success.

Identify Your Target Audience

Identifying your target audience is necessary for building a successful social media presence. By understanding your target market, you can create content that resonates with them and engages them in meaningful ways — ultimately helping you build a hub of loyal fans.

Once you have a clear idea about your target audience, tailor your message, tone, and visuals to speak to them directly – include slogans, images, videos, memes, giffs, etc., that they will likely enjoy or associate with. Standing out amidst the sea of noise on social media channels can increase engagement and bring in new fans.

Additionally, understanding your audience can help you make more informed decisions about future goals, products, services, prices, marketing strategies, etc.

Choose the Right Platforms

Choosing the right social media platforms is vital for all Web3 projects. Operating in a unique ecosystem requires a deep understanding of the technology and audience. In addition, different social media platforms attract different demographics and serve other purposes, so choosing the platforms that align with your target audience and brand goals in the Web3 world is crucial.

Platforms like Discord and Telegram have become popular communication channels for the Web3 community. On the other hand, platforms like Twitter and Medium are famous for sharing insights, updates, and thought leadership content. Reddit is another excellent channel for building a community around your project, fostering engagement among investors and supporters.

Because there are so many to pick from, it’s critical to understand each platform’s unique strengths and features. For example, Discord allows for real-time conversations and discussions. Conversely, Medium offers longer-form content that can provide more in-depth insights into your project.

Furthermore, it’s crucial to consider the amount of resources and time you have available to devote to each platform. For example, Web3 projects often require more technical knowledge and resources, which can impact the types of social media platforms you pick.

Develop a Content Strategy

With the rise of decentralized apps and blockchain technology, your Web3 project must create a successful content strategy that resonates with its target audience.

A content strategy that’s been well-crafted should involve planning and creating content that aligns with your brand’s messaging, values, and goals. Again, this can include various content types: images, videos, text posts, etc. Videos, for instance, are highly effective for providing project updates. They are also helpful in explaining complicated concepts, as is a link to a long-form blog post — to dig deeper into the technical aspects of your project.

Successful content strategies also involve consistent branding and messaging. Establish a consistent tone and style for your content that aligns with your brand’s values and messaging. This can help establish your brand as a credible and authoritative presence, which is crucial for building a trustworthy product.

Here are some more tips and tricks from Coinbound‘s CEO and renowned Web3 voice, Ty Smith:

Engage with Your Audience

Building a relationship with your audience is crucial to building an online presence in the Web3 world. Actively engaging with your audience can help you to foster a loyal following and build meaningful relationships.

Responding to comments, messages, and mentions shows your audience that you care about their thoughts and opinions. It also provides an opportunity to address any questions or concerns they may have, which can help build trust and credibility with your audience. Moreover, engaging with your audience can help you gain valuable insights and feedback that can help improve your content and strategy.

Analyze and Adapt

By regularly analyzing social media metrics, such as follower growth, engagement, and click-through rates, you can understand your social media performance and identify opportunities for improvement.

In addition to regularly analyzing your social media metrics, leveraging social media listening tools can be highly effective in optimizing your results in the Web3 world. These tools allow you to monitor mentions of your brand and engage with users talking about it, providing valuable insights into how the public perceives your brand and how you can improve your social media presence. Such good examples to check out include Cision, Sprinklr, and Buffer.

Such listening tools can track conversations across numerous social media platforms, blogs, forums, and news outlets. They are fantastic for staying up-to-date on the latest trends and news in the Web3 world and gaining insights into how your brand is being talked about and perceived.

So, analyze your social media metrics and adapt your strategies to optimize your presence and achieve better results in the Web3 sphere.

Conclusion

Social media platforms offer a fantastic way to promote products and services, especially in the Web3 world. By following the top five tips — identifying your target audience, choosing the right social media platforms, developing a content strategy, engaging with your audience, and analyzing your social media metrics — you can establish your Web3 business as a credible and authoritative online presence.

To save time and boost your project to the highest heights, we at Coinbound specialize in helping Web3 projects create a robust online presence. We can provide you with expert tips and tricks on engaging with your audience, developing a content strategy, and analyzing your social media metrics. We also offer social media management, influencer marketing, and content creation services on board to further help your Web3 project achieve its goals.

So, follow our top five tips and leverage Coinbound to establish a strong online presence, drive engagement, and succeed in this rapidly evolving space.

Building a Strong Online Presence: 5 Social Media Platforms Web3 Projects Must Utilize appeared first on Coinbound.

In this article, we will explain the need for essential marketing components. Then, delve into the six key measures critical for evaluating the performance of your Web3 marketing campaigns.

The Need for 6 Essential Web3 Marketing Components

Marketing is an essential aspect of any successful business. This is especially true in the emerging world of Web3. With the increasing adoption of decentralized technologies and cryptocurrencies, companies are now presented with new opportunities to connect with their target audiences. Consequently, there are numerous of new engagement opportunities.

However, more than simply adopting Web3 technologies is required to guarantee success. To achieve the desired results, it is crucial to have a well-designed marketing campaign—one which is tailored to the unique characteristics of the decentralized digital world.

By focusing on these six key elements, businesses can create a marketing strategy that resonates with their target audience and drives engagement—ultimately helping to achieve business objectives in the Web3 ecosystem.

Conversion Rate

Conversion rate is a critical metric that measures the effectiveness of your Web3 marketing campaign in driving user engagement and motivating them to take action on your website or landing page. The desired action can vary depending on your business goals. However, it typically includes making a purchase, subscribing to a newsletter, filling out a form, or downloading a resource. A high conversion rate indicates your marketing campaign successfully engages your target audience.

To calculate your conversion rate, you need to divide the number of users who completed the desired action by the total number of visitors to your website or landing page during the same period. For example, if you had 1,000 visitors to your website and 50 of them completed the desired action, your conversion rate would be 5%.

A high conversion rate can be achieved through various strategies. This includes optimizing website design, improving website loading speed, and creating compelling calls to action. Furthermore, reducing the number of steps required to complete the desired action. Effective targeting and messaging can also be used to attract visitors who are more likely to convert.

Engagement Rate

The engagement rate is a crucial metric that measures the level of interaction between your target audience. It includes actions such as likes, comments, shares, and other forms of engagement that your audience takes in response to your content. A high engagement rate indicates that your content resonates with your target audience and that they are actively participating in your platform.

To calculate the engagement rate, you need to divide the total number of engagements by the total number of followers or impressions during the same period. For example, if you have 10,000 followers on Instagram and you received 1,000 likes, comments, and shares during a specific period, your engagement rate would be 10%.

A high engagement rate is essential for building brand awareness and increasing brand loyalty. It indicates that your content generates interest and sparks conversations among your target audience. This can lead to increased reach and more potential customers.

High engagement rates also help social media algorithms identify your valuable content, resulting in more organic reach and exposure to new audiences.

Traffic Sources

Traffic sources are a critical metric that provides insights into how visitors find and access your website. This metric tracks where your website traffic is coming from: search engines, social media, referral links, or direct visits. Understanding your traffic sources helps you to optimize your marketing campaigns.

Search engine traffic refers to visitors who find your website by typing in relevant keywords into search engines like Google or Bing. Optimizing your website for search engines through search engine optimization (SEO) can increase your website’s visibility. Thus, attracting more traffic from search engines.

Social media traffic refers to visitors who find your website through social media platforms like Facebook, Instagram, Twitter, or LinkedIn. Creating compelling content and building a solid social media presence can drive traffic to your website and engage with your target audience.

Moreover, referral traffic refers to visitors who find your website through links on other websites or through partnerships with other businesses or influencers. By building relationships with other companies and influencers in your industry, you can also leverage their audiences to drive traffic to your website. In the long run, increasing your visibility.

Return on Investment

Return on Investment (ROI) is a crucial metric that measures the financial return on your marketing investment. It compares the revenue generated by your marketing campaign to the cost of running the campaign, providing a clear understanding of the profitability of your marketing activities. A positive ROI indicates that your marketing campaign generates revenue and contributes to your bottom line.

To calculate ROI, you need to subtract the total cost of your marketing campaign from the total revenue generated and divide the result by the campaign cost. For example, if your Web3 marketing campaign generated $10,000 in revenue and cost $2,000, your ROI would be 400%.

Tracking ROI is essential for measuring the effectiveness of your marketing campaigns and making informed decisions about future investments. It helps you identify which campaigns generate the most revenue and contribute to your bottom line and which ones do not. By allocating your resources to the most effective campaigns, you can optimize your marketing strategies and maximize your return on investment.

There are several strategies that businesses can use to improve their ROI. One effective method is to track and analyze data to gain insights into customer behavior and preferences, allowing you to target your marketing efforts more effectively. Another strategy is focusing on high-impact marketing channels and tactics with a proven track record of generating a high ROI.

Customer Lifetime Value

Customer Lifetime Value (CLV) is a metric that measures the total value of a customer to your business throughout their relationship with you. This metric considers the initial purchase value, expected future purchases, and customer loyalty. By understanding the CLV of your customers, you can make informed decisions about how much to invest in acquiring and retaining customers.

To calculate CLV, you must multiply the average purchase value by the average purchase frequency and customer lifespan. For example, if the average purchase value is $50, the intermediate purchase frequency is four times per year, and the average customer lifespan is three years, the CLV would be $600. This means that each customer is expected to generate $600 in revenue over their lifetime.

Understanding CLV is essential for making informed decisions about Web3 marketing investments, customer acquisition, and retention. By identifying high-value customers, businesses can focus their marketing efforts on acquiring and retaining these customers, rather than spending resources on customers who are less likely to generate significant revenue over time. This can result in a higher ROI on marketing investments and increased customer lifetime value.

To improve CLV, businesses should build strong customer relationships and provide excellent customer experiences. This can include offering personalized experiences, providing exceptional customer service, and regularly communicating with customers to address their needs and concerns. In addition, by focusing on customer retention, businesses can increase customer loyalty and maximize the CLV of their customers.

Brand Awareness

Brand awareness is a crucial metric that measures how your target audience is familiar with your brand and recognizes it as a leader in your industry. It is an essential component of a successful marketing campaign. It creates a strong foundation for building customer relationships and driving business growth. Therefore, a high level of brand awareness indicates that your marketing campaign effectively communicates your brand message, positioning your business as a leader in your industry.

There are several metrics that can be used to measure brand awareness. This includes social media mentions, website traffic, and search engine rankings. Social media mentions measure how often your brand is being talked about on social media platforms. This can include mentions, shares, and comments on social media posts. Moreover, website traffic is a measure of how many people are visiting your website. Therefore, allows you to know who’s engaging with your content. On the other hand, search engine rankings measure how high your website ranks are.

A high level of brand awareness can have numerous benefits for your business. One includes increasing customer loyalty. Another reason is to attract new customers who are interested in your brand. It can also help you differentiate your business from your competitors and establish your business as a thought leader in your industry.

To Sum Up

To wrap things up, measuring the success of your Web3 marketing campaigns is crucial for achieving your business objectives. There are numerous ways businesses can create effective marketing strategies. Ones that resonate with their target audience and drive engagement by focusing on the right metrics.

As a Web3 marketing agency, we at Coinbound can help you. We assist businesses to navigate the complex digital landscape and create successful marketing campaigns. Moreover, leveraging the latest technologies and strategies to drive engagement and achieve business objectives.

Whether wanting to increase brand awareness, drive traffic to a website, or generate leads, we at Coinbound have you covered.

Measuring Success: 6 Key Metrics for Web3 Marketing appeared first on Coinbound.

Web3 marketing involves using blockchain and other decentralized technologies to market products and services. The concept of Web3 marketing is relatively new, and as such, businesses need experts to help them navigate this uncharted territory. This is where Web3 marketing advisors come in.

In this blog post, we will be discussing the top Web3 marketing advisors, their backgrounds, and their professional credentials.

What is a Web3 Marketing Advisor?

A Web3 marketing advisor is an expert in Web3 marketing. They possess knowledge of decentralized technologies and blockchain, and how they can be used to market products and services.

A Web3 marketing advisor helps businesses develop Web3 marketing strategies, leveraging blockchain and other decentralized technologies to promote their products and services.

Web3 marketing advisors have a good understanding of how Web3 technology works and how it can be applied to marketing. They work with businesses to create marketing plans that incorporate the benefits of blockchain and other decentralized technologies.

Why Should You Hire a Web3 Marketing Advisor?

The world of marketing is highly competitive, and businesses need to stay ahead of the game to remain relevant. With Web3 technology becoming more prevalent, businesses need to adopt new strategies to remain competitive.

Hiring a Web3 marketing advisor can help businesses stay ahead of the competition. Web3 marketing advisors have a good understanding of decentralized technologies and how they can be used to promote products and services.

They can help businesses develop Web3 marketing strategies that are innovative and effective. Here are some benefits of hiring a Web3 marketing advisor:

1. Develop Innovative Strategies: Web3 marketing advisors can help businesses develop innovative marketing strategies that incorporate the benefits of blockchain and other decentralized technologies.
2. Stay Ahead of the Competition: With Web3 technology becoming more prevalent, businesses need to stay ahead of the competition. Hiring a Web3 marketing advisor can help businesses stay ahead of the game.
3. Good Understanding of Decentralized Technologies: Web3 marketing advisors have a good understanding of decentralized technologies and how they can be used to promote products and services.
4. Save Time and Money: Developing a Web3 marketing strategy can be time-consuming and costly. Hiring a Web3 marketing advisor can save businesses time and money.

Top Web3 Marketing Advisors

Ty Smith

Ty Smith is a Web3 marketing advisor and the founder of Coinbound, a Web3 marketing agency. Ty has worked with Web3 projects like MetaMask, Voyager, Nexo, Cosmos, and E11even Miami, helping them develop marketing strategies that work for growing crypto brands. He has a background in marketing and has also been featured in several publications, including Forbes, CoinTelegraph, Decrypt, Blockworks, and Business Insider.

He also gave the most widely viewed speech at NFT NYC on NFT marketing strategy and tactics.

Additionally, Ty Smith is the host of an extremely popular YouTube channel where he shared his Web3 marketing insights.

Peter Borovykh

Peter Borovykh is a blockchain and Web3 marketing advisor. He is the founder of BlockchainDriven, a blockchain consulting and development firm. Peter is also an author and speaker on blockchain and Web3 technology. He has worked with several blockchain and Web3 projects, helping them develop marketing strategies that incorporate the benefits of blockchain and other decentralized technologies.

Jeremy Epstein

Jeremy Epstein is a marketing expert and the CEO of Never Stop Marketing.

He is a blockchain and Web3 marketing advisor, helping businesses develop marketing strategies that leverage blockchain and other decentralized technologies.

Ana Paula Picasso

Ana Paula Picasso is a Web3 marketing advisor and the co-founder of CryptoMarketing, a Web3 marketing agency. Ana has a background in marketing and has worked with several Web3 projects, helping them develop marketing strategies that incorporate blockchain and other decentralized technologies.

Susan Akbarpour

Susan Akbarpour is a Web3 marketing advisor and the co-founder of Mavatar, a decentralized e-commerce platform. She has a background in marketing and has worked with several Web3 projects, helping them develop marketing strategies that leverage blockchain and other decentralized technologies.

Ivan Liljeqvist

Ivan Liljeqvist is a Web3 marketing advisor and the founder of Ivan on Tech Academy, a blockchain and Web3 education platform. Ivan has a background in marketing and has worked with several Web3 projects, helping them develop marketing strategies that incorporate blockchain and other decentralized technologies. He is also a popular speaker on blockchain and Web3 technology.

James Roy Poulter

James Roy Poulter is a Web3 marketing advisor and the CEO of The Reserve, a decentralized stablecoin project. James has a background in marketing and has worked with several Web3 projects, helping them develop marketing strategies that leverage blockchain and other decentralized technologies.

How to Pick the Right Web3 Marketing Advisor for Your Business

Now that we’ve discussed the top Web3 marketing advisors, the next question is, how do you pick the right Web3 marketing advisor for your business? Here are some tips:

1. Look for Experience: When looking for a Web3 marketing advisor, look for someone with experience working with Web3 projects. This experience will help them develop marketing strategies that leverage blockchain and other decentralized technologies effectively.
2. Look for a Strong Background in Marketing: A strong background in marketing is essential for a Web3 marketing advisor. Look for someone with a track record of success in marketing.
3. Look for Good Communication Skills: A Web3 marketing advisor should be able to communicate effectively with clients. Look for someone with good communication skills.
4. Look for a Good Understanding of Web3 Technology: A Web3 marketing advisor should have a good understanding of decentralized technologies and how they can be used to promote products and services.
5. Look for a Proven Track Record: Look for a Web3 marketing advisor with a proven track record of success. Check their case studies.

Conclusion

Web3 marketing is the future of marketing, and businesses need to adopt new strategies to remain competitive. Hiring a Web3 marketing advisor can help businesses develop innovative marketing strategies that leverage blockchain and other decentralized technologies effectively.

We’ve discussed the top Web3 marketing advisors and what to look for when choosing a Web3 marketing advisor for your business. With the right Web3 marketing advisor, businesses can stay ahead of the competition and take advantage of the benefits of Web3 technology.

Top Web3 Marketing Advisors appeared first on Coinbound.

At Coinbound, we’ve helped dozens of Web3 projects define their brand identities and create memorable experiences for their users. Based on our experience, we’ve identified seven essential components that every Web3 brand needs to consider when building its identity.

Unique Value Proposition (UVP)

The Unique Value Proposition (UVP) is the foundation of your brand identity. It’s the statement that encapsulates what sets your project apart from others in the market. Your UVP should be concise, clear, and memorable, and it should be reflected in every aspect of your brand.

One example of a Web3 project with a strong UVP is AAVE. AAVE is a decentralized lending and borrowing platform that allows users to earn interest on their crypto assets. Their UVP is simple but effective: “Earn interest on your crypto without selling it.”

Aave’s UVP is communicated throughout their brand identity, from their website copy to their social media messaging. By highlighting the unique value they provide to their users, they’ve created a brand that stands out in the crowded DeFi market.

Brand Story

Your brand story is the narrative that ties your project together. It’s the story of how you got started, what challenges you’ve faced, and what motivates you to keep going. A strong brand story can create an emotional connection with your audience and make your brand more relatable.

One Web3 project with a great brand story is Chainlink.

Chainlink is a decentralized oracle network that connects smart contracts to real-world data. Their brand story is centered around their mission to create a more connected and trustworthy world, powered by smart contracts.

Chainlink’s brand story is communicated effectively and consistently through its website, blog, and social media channels.

Brand Voice

Your brand voice is the tone and style you use to communicate with your audience. It’s the personality of your brand, and it should be consistent across all of your marketing channels. Your brand voice should reflect your UVP and brand story, and it should be tailored to your target audience.

Uniswap can be used as a solid example of a Web3 brand with a great brand voice.

Uniswap is a decentralized exchange that allows users to trade cryptocurrencies without intermediaries. Their brand voice is playful, irreverent, and often humorous, which appeals to their tech-savvy audience.

Brand Design

Your brand design is the visual identity of your project. It includes your logo, color palette, typography, and other design elements. Your brand design should be consistent across all of your marketing channels, and it should reflect your UVP, brand story, and brand voice.

When looking for Web3 brand with great design, Compound is a good place to look. Compound is a decentralized lending platform that allows users to earn interest on their crypto assets.

Their brand design is clean, modern, and professional, which reflects their commitment to security and transparency.

The level of consistency across Compounds marketing resources is not to be ignored.

Brand Community

Your brand community is the network of users, supporters, and ambassadors who share your vision and values. Your brand community is an essential part of your brand identity, and it can help you build trust, loyalty, and engagement with your audience.

One Web3 project with a strong brand community is Yearn Finance.

Yearn Finance is a decentralized finance (DeFi) aggregator that allows users to optimize their yield farming strategies. Their brand community is made up of passionate users who share a common interest in maximizing their earnings in the DeFi space.

Yearn Finance’s brand community is reflected in their Discord server, where users can discuss their strategies and share insights with each other in an environment that is supportive of the Yearn mission. By fostering a sense of community around their brand, Yearn Finance has created a loyal following that has helped them grow and succeed.

Brand Partnerships

Your brand partnerships are the collaborations you make with other projects, companies, or influencers to expand your reach and credibility. Your brand partnerships should be strategic and aligned with your UVP and brand values.

One Web3 project with successful brand partnerships is Crypto.com. Crypto.com is a platform that provides users with access to a range of crypto-related services, including trading, staking, and debit cards.

They have partnered with high-profile companies and organizations such as Aston Martin, UFC, and Formula 1, which has helped them gain credibility and exposure in the mainstream media.

Crypto.com’s brand partnerships are often highlighted in their marketing campaigns, where they leverage the visibility and appeal of their partners to attract new users.

By partnering with established brands and influencers, Crypto.com has created a brand that’s seen as trustworthy and reputable in the crypto space.

Brand Ethics

Your brand ethics are the principles and values that guide your business decisions and practices. Your brand ethics should be aligned with your UVP and brand story, and they should reflect your commitment to transparency, security, and social responsibility.

One Web3 project with strong brand ethics is Gitcoin. Gitcoin is a platform that allows developers to get paid for contributing to open-source projects. They are committed to promoting social good and supporting public goods, and they’ve implemented various features to increase transparency and accountability in their platform.

Gitcoin’s brand ethics are reflected in their website and marketing materials, where they emphasize their commitment to fairness, community, and sustainability. By prioritizing ethical practices in their business operations, Gitcoin has created a brand that’s seen as trustworthy and socially responsible in the Web3 space.

Conclusion: Creating Your Own Web3 Brand Identity

In conclusion, creating a memorable and unique brand identity is essential for the success of any Web3 project. By focusing on the seven essential components we’ve outlined – Unique Value Proposition, Brand Story, Brand Voice, Brand Design, Brand Community, Brand Partnerships, and Brand Ethics – you can create a brand that stands out in a crowded and competitive market.

At Coinbound, we believe that building a strong brand is not just about marketing tactics, but also about understanding your audience, staying true to your values, and delivering on your promises. We hope that this guide has provided you with actionable insights and inspiration to create a brand that resonates with your audience and drives the success of your Web3 project.

7 Components to Creating a Unique Web3 Brand Identity [with Examples] appeared first on Coinbound.

In this blog post, we’ll dive into the best practices for distributing a crypto press release. We’ll cover everything from identifying relevant media outlets to crafting a compelling headline and leveraging social media to reach a wider audience.

Identify Relevant Media Outlets

The first step in distributing a crypto press release is to identify relevant media outlets that cover the crypto industry.

Some of the most well-known outlets include CoinDesk, Cointelegraph, and Decrypt. However, there are also many other crypto-specific publications and regional media outlets that may be a better fit for your project or business.

To identify relevant media outlets, consider the following:

• What is the focus of your project or business? Are you focused on DeFi, NFTs, or something else?
• Who is your target audience? Are you targeting retail investors or institutional investors?
• What is the geographic focus of your project or business? Are you focused on a specific region or country?

By answering these questions, you can identify relevant media outlets that are more likely to cover your project or business and reach your target audience.

Craft a Compelling Headline

The headline of your press release is the first thing that journalists and readers will see. A compelling headline can make the difference between getting your press release read and getting it ignored. The headline should summarize the main point of your press release and capture the reader’s attention.

Some tips for crafting a compelling headline include:

• Keep it short and sweet: Your headline should be no more than 10-15 words.
• Use action words: Use active verbs and action words to make your headline more engaging.
• Highlight the most important point: Your headline should highlight the most important point of your press release.
• Avoid jargon: Avoid technical jargon or acronyms that may not be familiar to the reader.

Write a Concise and Informative Press Release

The body of your press release should provide more detail about your project or business. It should be concise and informative, highlighting the key features and benefits of your project or business. Avoid technical jargon and use clear, concise language that is easy to understand.

Some tips for writing a concise and informative press release include:

• Keep it short: Your press release should be no more than one page.
• Use quotes: Include quotes from key stakeholders, such as the CEO or founder, to add credibility to your press release.
• Include visuals: Use visuals, such as images or infographics, to help illustrate your message and make your press release more engaging.
• Highlight the benefits: Your press release should highlight the benefits of your project or business, such as how it solves a problem or provides value to users.

Include Quotes and Visuals

Including quotes from key stakeholders and visuals can help add credibility to your press release and make it more engaging for readers. Quotes should provide insight into your project or business and highlight the unique value proposition.

Visuals, such as images or infographics, can help illustrate your message and make your press release more engaging. They can also help break up the text and make the press release easier to read.

Distribute through a Press Release Distribution Service

Once you have crafted your press release, it’s time to distribute it to relevant media outlets and journalists. One of the most effective ways to do this is through a press release distribution service, such as Coinscribble.

Press release distribution services can help you reach a wider audience by distributing your press release to thousands of media outlets and journalists. They can also provide analytics and reporting to help you track the performance of your press release.

When choosing a press release distribution service, consider the following:

• Coverage: What is the reach of the distribution service? How many media outlets and journalists will your press release reach?
• Targeting: Can the distribution service target specific media outlets or journalists based on your project or business?
• Analytics: Does the distribution service provide analytics and reporting to help you track the performance of your press release?
• Price: What is the cost of the distribution service? Are there any additional fees or charges?

By choosing a press release distribution service that aligns with your needs and budget, you can increase the chances of getting your press release picked up by relevant media outlets and journalists.

Reach out to Targeted Journalists and Influencers

In addition to using a press release distribution service, you can also reach out to targeted journalists and influencers who cover the crypto industry. This can help increase the chances of getting your press release picked up and generate more buzz around your project or business.

To reach out to targeted journalists and influencers, consider the following:

• Research: Research relevant journalists and influencers who cover the crypto industry and have a large following.
• Personalization: Personalize your outreach by addressing the journalist or influencer by name and referencing their previous work.
• Pitch: Craft a compelling pitch that highlights the unique value proposition of your project or business.
• Follow-up: Follow up with the journalist or influencer if they do not respond to your initial outreach.

By reaching out to targeted journalists and influencers, you can increase the chances of getting your press release picked up by relevant media outlets and reaching a wider audience in the crypto community.

Leverage Social Media

Social media can be a powerful tool for promoting your press release and reaching a wider audience. By sharing your press release on social media platforms, such as Twitter, LinkedIn, and Reddit, you can generate buzz around your project or business and reach a wider audience.

Some tips for leveraging social media include:

• Hashtags: Use relevant hashtags, such as #crypto or #blockchain, to increase the visibility of your social media posts.
• Visuals: Use visuals, such as images or videos, to make your social media posts more engaging.
• Timing: Post your social media updates at a time when your target audience is most active on the platform.
• Engagement: Engage with your followers and respond to comments and questions to build a relationship and increase engagement.

By leveraging social media, you can increase the visibility of your press release and generate more buzz around your project or business in the crypto community.

Conclusion

Distributing a crypto press release can be a powerful way to promote your project or business and generate buzz in the crypto community.

By following best practices such as identifying relevant media outlets, crafting a compelling headline and pitch, using press release distribution services, reaching out to targeted journalists and influencers, and leveraging social media, you can increase the chances of getting your press release picked up by relevant media outlets and reaching a wider audience.

Remember to continuously monitor and optimize your press release distribution strategy to ensure that you are getting the best possible results.

How to Distribute a Crypto Press Release (Comprehensive Guide) appeared first on Coinbound.

Optimize Your Company Page

The first step to increasing your online presence on LinkedIn is to optimize your company page. Your company page is your online storefront, and it’s often the first impression that potential customers will have of your business.

Make sure that your company page is complete, up-to-date, and includes all relevant information about your Web3 company. This includes your company logo, cover photo, company description, and links to your website and other social media profiles.

Use high-quality visuals and a compelling description to showcase your brand. Your company page should reflect your company’s values, mission, and personality. Make sure that your company page is easy to navigate, and your content is easy to find.

LinkedIn offers several tools to help you optimize your company page, including analytics, custom buttons, and call-to-action buttons. Make sure that you take advantage of these tools to increase your online presence and attract more customers.

Share Thought Leadership Content

Sharing original, valuable, and relevant content is one of the most effective ways to increase your online presence on LinkedIn.

Thought leadership content is content that positions your company as a thought leader in the Web3 industry.

This can include blog posts, whitepapers, infographics, and videos. By sharing thought leadership content, you demonstrate your expertise and knowledge of the Web3 industry, which can help attract more customers and build your reputation.

Make sure that your content is informative, engaging, and relevant to your target audience. Use visuals, such as images and videos, to make your content more compelling. Share your content on your company page, as well as on your personal LinkedIn profile.

Encourage your employees to share your content on their profiles, too. This will help increase your reach and attract more customers.

Engage with Your Followers

Engaging with your followers is another important strategy for increasing your online presence on LinkedIn. When you engage with your followers, you build a relationship with them, which can help build brand loyalty and increase engagement.

Engage with your followers by responding to comments, thanking them for their support, and asking for feedback. This will help build a community around your brand and increase engagement.

Make sure that you respond to comments promptly and professionally. Use a friendly tone and be approachable. Avoid using jargon or technical terms that your followers may not understand. Make sure that you personalize your responses, and avoid using canned responses.

This will show your followers that you value their feedback and that you’re listening to their concerns.

Use Hashtags

Hashtags are a powerful tool for increasing your online presence on LinkedIn. Hashtags are keywords or phrases preceded by the pound symbol (#) that make your content more discoverable on LinkedIn. By using relevant hashtags, you can reach a wider audience and attract more customers.

Popular hashtags in the Web3 industry include #Blockchain, #Crypto, #NFT, and #Decentralization.

Use a mix of broad and specific hashtags to increase your visibility on LinkedIn. Make sure that your hashtags are relevant to your content and your target audience.

Participate in Groups

LinkedIn groups are another powerful tool for increasing your online presence and attracting more customers.

Groups are communities of professionals who share a common interest or goal. By participating in groups, you can network with other professionals in the Web3 industry, showcase your expertise, and promote your brand.

One example of a Web3-focused LinkedIn group is CEC, a LinkedIn networking group for meeting Web3 executives and founders.

Join LinkedIn groups relevant to the Web3 industry and actively participate in discussions. This will help you network with other professionals in the industry and promote your brand. Share your thought leadership content in the groups, ask questions, and answer questions.

Make sure that you follow the group’s rules and guidelines, and avoid spamming the group with promotional content. Use groups to build relationships and establish yourself as an authority in the Web3 industry.

Collaborate with Influencers

Influencer marketing is a powerful tool for increasing your online presence and attracting more customers on LinkedIn. Influencers are individuals who have a large following on LinkedIn and can help promote your brand to their audience.

Look for influencers who align with your brand values and have a highly engaged audience.

Partner with influencers to create sponsored content, such as blog posts, videos, and infographics. Alternatively, you can collaborate with influencers to host webinars or other events. Make sure that your content is informative, engaging, and relevant to your target audience.

Use visuals, such as images and videos, to make your content more compelling.

Related: Top Web3 LinkedIn Influencers

Leverage LinkedIn Ads

LinkedIn ads are a powerful tool for increasing your online presence and attracting more customers. LinkedIn ads allow you to target your ideal audience and increase your visibility on the platform. This can include sponsored content, sponsored InMail, and display ads.

To get the most out of your LinkedIn ads, make sure that you target your ideal audience, use compelling visuals and messaging, and test different ad formats and targeting options. Use LinkedIn’s analytics to track the performance of your ads, and adjust your strategy accordingly.

Showcase Your Culture

Your company culture is an important part of your brand, and showcasing it on LinkedIn can help attract top talent and showcase your company’s values and mission. Share stories and updates about your company culture, such as team events, employee spotlights, and volunteer work.

Make sure that your content reflects your company’s values and mission. Use your company culture to differentiate yourself from your competitors and attract top talent.

Monitor Your Analytics

Monitoring your LinkedIn analytics is an important part of increasing your online presence and attracting more customers. LinkedIn offers several tools to help you track the performance of your content, engagement rates, and follower growth. Use this data to optimize your strategy and improve your results over time.

Make sure that you track your analytics regularly, and adjust your strategy accordingly. Use A/B testing to test different messaging and visuals, and use LinkedIn’s analytics to track the performance of each test.

Engage with Your Industry

Engaging with other companies and professionals in the Web3 industry is an important part of increasing your online presence and attracting more customers. Engage with other companies and professionals by commenting on their posts and sharing relevant content. This will help you build relationships and increase your visibility within the industry.

Make sure that your comments are professional and relevant to the post. Avoid using canned responses, and personalize your comments to show that you’re engaged with the content. Share relevant content from other companies and professionals, and tag them in your posts to increase your reach.

Conclusion: LinkedIn Marketing Tips for Web3 Companies

In conclusion, increasing your online presence and attracting more customers on LinkedIn requires a strategic approach.

By optimizing your company page, sharing thought leadership content, engaging with your followers, using hashtags, participating in groups, collaborating with influencers, leveraging LinkedIn ads, showcasing your culture, monitoring your analytics, and engaging with your industry, you can increase your visibility and attract more customers.

Remember to test different strategies and adjust your approach based on the data. Good luck!

LinkedIn for Web3 Companies: 10 Tips to Attract More Customers appeared first on Coinbound.

With so many options to choose from, how do you know which PR agency is right for your business?

In this blog post, we will outline the steps you need to take to effectively vet a crypto PR agency and ensure that you are working with a reputable and effective PR firm.

Step 1: Determine Your Objectives

Before you start your search for a PR agency, it’s important to have a clear understanding of what you hope to achieve with your PR campaign. This will help you find a PR agency that specializes in your area of focus and has the experience and expertise to help you meet your goals.

For example, if you are looking to raise awareness of your crypto business and generate more leads, you will want to work with a PR agency that specializes in lead generation and has experience working with businesses in the crypto space. On the other hand, if you are looking to build your brand and position yourself as a thought leader in the crypto industry, you will want to work with a PR agency that specializes in brand building and has a strong reputation in the crypto space.

Step 2: Research PR Agencies

The next step is to research PR agencies that specialize in the crypto space. You can use Google and LinkedIn to find PR agencies and read reviews from previous clients to get a sense of their reputation and effectiveness.

It’s also important to look for PR agencies that have a strong online presence, as this is an indication of their ability to effectively promote their clients’ businesses. Look for PR agencies with a well-designed website, active social media accounts, and a strong portfolio of work in the crypto space.

Here’s a list of the top crypto PR agencies to start your search.

Step 3: Evaluate their Portfolio

Once you’ve identified a potential PR agency, take a closer look at their portfolio.

• What types of projects have they worked on?
• Who are their clients?

It’s important to look for PR agencies that have a diverse portfolio of clients and have worked on a wide range of projects in the crypto space.

This is an indication of their ability to adapt to different clients’ needs and effectively promote businesses in this industry.

Step 4: Check for Relevance

It’s important to ensure that the PR agency has experience working with companies and projects that are similar to yours. This will ensure that they have the knowledge and expertise to effectively promote your business.

For example, if you are a blockchain company that specializes in providing secure and decentralized data storage solutions, you will want to work with a PR agency that has experience working with blockchain companies and has a deep understanding of this technology.

Step 5: Evaluate their Process

When evaluating a PR agency, it’s important to get a sense of their process and how they work. This will help you determine if their approach is aligned with your goals and if they have the expertise and experience to help you achieve your desired outcomes.

Ask the PR agency to provide a detailed description of their process, including how they research and select media outlets, how they create and execute a PR campaign, and how they measure the success of their efforts.

This information will help you determine if the PR agency is a good fit for your business and if they have a process that is designed to deliver results.

Step 6: Consider their Reporting and Metrics

Effective PR campaigns require accurate reporting and metrics to measure success. When vetting a PR agency, ask about their reporting and metrics process.

• How will they track the results of your PR campaign?
• What metrics will they use to measure success?
• What reports will they provide to you on a regular basis?

It’s important to work with a PR agency that has a robust reporting and metrics process in place, as this will help you track the results of your PR campaign and make informed decisions about how to adjust your strategy to maximize your results.

Step 7: Assess their Reputation

Finally, take a closer look at the PR agency’s reputation. What do others say about them? Have they received any awards or recognition for their work in the crypto space? Are they active in the crypto community and do they have a strong network of media contacts?

Conclusion: Vetting a Crypto PR Agency for Your Business

By following these steps, you can effectively vet a crypto PR agency and ensure that you are working with a reputable and effective PR firm. The right PR agency can play a critical role in helping you achieve your goals and promote your business in the cryptocurrency industry.

When selecting a PR agency, it’s important to consider your objectives, research potential agencies, evaluate their portfolio and process, consider their reporting and metrics, and assess their reputation.

By taking these factors into account, you can find a PR agency that will be a strong partner in promoting your business and achieving your goals in the crypto space.

We hope that this blog post has provided valuable insights into the process of vetting a crypto PR agency. If you have any additional questions or need help finding the right PR agency for your business, feel free to contact Coinbound. We have helped grow some amazing Web3 and crypto companies with PR strategy and executions and would be happy to assist you in any way we can.

Want to learn more about Crypto PR? Check out this helpful video:

How To Vet a Crypto PR Agency (Step-by-Step) appeared first on Coinbound.

Media kits are a great way to show that a company or organization is professional and takes media relations seriously. 

These kits provide all critical information and materials a journalist or reporter needs – in one place – to make it easy for them to know which topics or companies to write about next, and so forth. 

So let’s dig into more about Media Kits and how they can boost your company’s brand. 

What’s a Media Kit?

A media kit is a bunch of materials and information used to promote an organization, company, or product to the media. This information typically includes company or product overviews and images, press releases, knowledge of key industry people, and more. 

The main idea of having a media kit is to give reporters and journalists all they need to crack on with writing stories for the media hassle-free. By having a media kit, such professionals can know which company/product to focus on next, alongside the news/review necessary. 

Benefits of a Media Kit 

A well-designed media kit is advantageous for increasing visibility and credibility for a company or product, helping journalists build better relationships with people outside of their organization due to being more organized, therefore, reliable and professional. Of course, this then leads to increased sales and brand awareness. 

Moreover, a media kit helps establish credibility for a product or company due to issuing third-party validation through press coverage. 

They are also a great way to reach multiple media outlets and publications without breaking the bank. 

Examples of Top-Notch Media Kits 

The best examples of media kits are ones that provide clarity on the services they offer, highlight different options, including pricing and offerings, discuss the value they can provide, communicate their value, look good, leave the audience wanting to know more, and provide clear and easy next steps to those interested. 

Here are some examples of media kits that tick achieves just that: 

NFT Lately

NFT Lately’s media kit is a fantastic example of a company that creates it correctly. The team behind NFT Lately updates the media kit each quarter of the year, explaining to readers its target audience and who it helps achieve its marketing goals, digs into how the company boosts subscribers and discusses sponsorship opportunities. Therefore, answer all common questions to save time and give all relevant information to those interested in the publication. 

Moreover, the media kit highlights a price list for sponsorships alongside the benefits of client articles, press releases, and social media shoutouts, including Twitter Spaces (which are becoming increasingly popular in the Web3 realm). 

Cointelegraph

Cointelegraph, like NFT Lately, is another excellent example of a crypto news website with a valuable media kit. 

This publication’s media kit first dives into all things Cointelegraph before representing statics about how many website visitors, newsletter followers, and mobile app downloads it has. More clients will likely want to promote their company on the website by supplying such information. 

The kit then delves into how many countries it supports and what it has to offer, such as articles, use cases, market analysis, branded sections, press releases, YouTube channels, social media, and so forth. 

ConsenSys Mesh

ConseSys Mesh is an accelerator, investor, and incubator of blockchain technology solutions. The company’s goal is to be the champion of global adoption and awareness of groundbreaking Web3 technologies. 

To meet such objectives, the company has its very own media kit that provides an overview of the company and how it’s different from ConsenSys, who to contact for events and speaking purposes, and ways to access brand guidelines and promotional purposes. 

Although the media kit doesn’t require loads of information, it directs those interested in promotional purposes where to go for the necessary information and is straight to the point. 

Aleph Zero 

Aleph Zero is a layer 1 blockchain company that uses a new consensus protocol called AlephBFT, which has been peer-reviewed. In addition, it utilizes a DAG architecture as an intermediary data structure for faster finality. Although, it is essential to note that it is still a blockchain, not a DAG protocol.

Like many other Web3 companies, Aleph Zero has its own media kit. Firstly, it discusses the company in detail before highlighting how many team members and customers it has on board. However, unlike other media kits, it has a list of all essential media publications the company has been included in via a timeline – an excellent way for outsiders to view the progress of the company and its new products. 

Moreover, the company then highlights its brand’s assets before highlighting all investors and partners and finishing the media kit with a call-to-action button for contacting a team member behind PR. 

Crypto Adventure 

Last but not least, Crypto Adventure is a fantastic example of a successful media kit. Its kit includes all essential information of the company to reel in clients, including a well-represented chart of its user base and where clients are typically based around the globe. 

Moreover, it highlights all of the big brands it has partnered with before digging into the different media packages it includes, such as unique reviews, articles, social media posts, and more. 

Rather than beating around the bush, it also supplies the costs of the media pack, so people can decide whether or not they are interested and if it’s affordable before contacting a team member. 

The Final Say – Boost Your Brand 

Each media pack mentioned above brings something different to the table. NFT Lately, Cointelegraph, and Crypto Adventure are all media publications, therefore, highlight ways clients can best benefit from their services if promoted on their websites, social media channels, press releases, etc. 

Aleph Zero, on the other hand, presents users with media information about the company and discusses its partners, how many viewers it has, etc., to show outsiders that it is a reputable company – what it has achieved and what it has to offer. 

Media packs are beneficial for different purposes depending on what it is you are trying to achieve. 
If you need help creating a media pack best, be sure to reach out to us at Coinbound. A team member can help you identify what it is that your company needs before helping you create the most suitable marketing materials – including a media pack – to boost your brand.

Top Web3 Press Kit Examples appeared first on Coinbound.

However, not all link building agencies are created equal, and it can be difficult to find one that specializes in the unique needs of the crypto industry. In this blog post, we’ll take a closer look at some of the top crypto link building agencies and what sets them apart from the competition.

From established industry leaders to up-and-coming agencies, we’ll cover the best of the best in terms of link building services for the crypto industry.

What is a crypto link building agency?

A crypto link building agency is a company that specializes in helping businesses in the crypto, Web3, and blockchain industry improve their search engine rankings by building high-quality backlinks to their websites.

Backlinks are links from other websites that point to a particular website, and they are considered a key factor in determining how well a website will rank in search engine results pages (SERPs).

By building a large number of high-quality backlinks to a website, a linkbuilding agency can help increase its visibility and attract more traffic, which can help boost sales and growth.

Why is link building important?

Link building is important for SEO because search engines like Google use the number and quality of backlinks to a website as a key factor in determining its ranking in search engine results pages (SERPs).

Backlinks act as a “vote of confidence” for a website, indicating to search engines that other websites consider it to be a valuable and relevant resource.

The more high-quality backlinks a website has, the more likely it is to be considered an authoritative source on a given topic, and the higher it will rank in SERPs. Additionally, building links can also help to drive referral traffic to a website, which can help to increase sales and growth.

How is a crypto link building agency different from a traditional link-building agency?

A crypto link building agency is different from a traditional link-building agency in that it specializes in building backlinks for businesses in the cryptocurrency industry. These agencies have specialized knowledge and understanding of the crypto industry and audience, which allows them to build links that are relevant and valuable to this specific industry.

They may also use different tactics and strategies, such as reaching out to crypto blogs and news sites, participating in crypto-related forums and social media groups, and building relationships with other businesses and influencers in the crypto space.

On the other hand, traditional link-building agencies may focus on a wide range of industries and may not have the same level of expertise in the crypto industry. They may also use different tactics and strategies, such as building links through guest blogging, broken link building, and directory submissions which may not be as effective for crypto-related websites.

It is worth noting that Google and other search engines have updated their algorithms to focus on quality over quantity of backlinks, so while building backlinks can be important, it’s crucial that the backlinks are relevant, authoritative and coming from reputable sources.

How are Crypto Link Building Agencies different from Web3 Link Building Agencies?

Web3 link building agencies and crypto link building agencies are the same thing. Both are names for SEO agencies that help blockchain-related companies build their SEO profile.

Top Crypto Link Building Agencies for Web3 Companies

Coinbound

Coinbound has been a leader in crypto marketing since 2018. Coinbound’s link building team has successfully placed over 50,000 backlinks in crypto industry-relevant publications and helped some of crypto’s biggest brands improve their SEO.

Coinbound uses data-backed SEO techniques and strategies to help its clients attract more backlinks, build domain authority, and grow their organic traffic. Coinbound recruits its SEO team from Fortune 500 company SEO teams.

Coinbound’s marketing expertise has been featured in places like CoinTelegraph, AdAge, Decrypt, Cheddar, Blockworks, and BeInCrypto.

Coinbound has been named a top crypto marketing agency by Digital Agency Network, Influencer Marketing Hub, NFT Evening, & BeInCrypto. Digital Agency Network also named Coinbound a top SEO agency in the US.

Past Clients:

• MetaMask
• Litecoin
• Tron
• Voyager
• ImmutableX

Team Size: 25-50

Headquarters: New York

Pricing: Contact for Pricing

Other Services Offered:

• SEO
• Content Marketing
• Influencer Marketing
• PR
• Community Management

AmaziX

AmaziX is a globally distributed crypto marketing agency that offers link building among other services like legal advisory and project management.

AmaziX has worked with over a dozen crypto projects including Avarik, Bancor, and more.

Past Clients:

• World Mobile Coin
• Avarik
• ArtMeta

Team Size: 15-25

Headquarters: Hong Kong

Other Services Offered:

• Community Management
• Legal Advisory
• Branding
• Project Management

GuerillaBuzz

GuerillaBuzz is an Israeli crypto marketing agency that focused on crypto PR and SEO. GuerillaBuzz’s SEO services include link building, guest posting, keyword research, and on-page services.

GuerillaBuzz is one of the smaller crypto link building agencies which has its pros and con. GuerillaBuzz offers support for its clients via email and Telegram.

Past Clients:

• PolySwarm
• AttackWagon
• Akropolis
• CryptoHopper

Team Size: 3-10

Headquarters: Israel

Other Services Offered:

• SEO
• PR

Conclusion: Choosing the best crypto link building agency for you

In conclusion, there are many crypto linkbuilding agencies out there, each with its own strengths and weaknesses.

The agencies listed in this blog post are some of the top options available, and they have proven track records of helping clients to improve their visibility and search rankings in the crypto space via industry-relevant backlinks.

Whether you’re a startup or an established business, working with one of these agencies can be a great way to boost your online presence and drive more traffic to your website. However, it’s important to do your own research and choose an agency that aligns with your specific goals and needs.

When in doubt, book a call with multiple agencies and choose the one that you feel best understands your unique business and goals.

Top Crypto Link Building Agencies for Web3 in 2023 appeared first on Coinbound.