Understanding Liquidity in DeFi

Liquidity refers to the ease with which assets can be bought or sold in the market without causing significant price fluctuations. In the context of DeFi, liquidity is crucial for enabling efficient trading, lending, and other financial activities on decentralized platforms. High liquidity ensures that users can execute large transactions swiftly and at stable prices, thereby enhancing the platform’s overall usability and appeal.

The Role of Liquidity Providers (LPs)

Liquidity providers are individuals or entities that supply assets to liquidity pools on DeFi platforms. In return, they earn a portion of the transaction fees generated by the platform. LPs are vital for maintaining liquidity, as their contributions enable the platform to facilitate trades and other financial services effectively.

So, how can a DeFi platform attract liquidity? Let’s take a look at some of the options: 

Strategies to Attract DeFi Liquidity

Initial Liquidity Provision 

Kickstarting liquidity is essential for new DeFi platforms. One effective approach is for the project team to provide initial liquidity, creating a foundation for user participation. This can be achieved through mechanisms like auto-liquidity engines, which automatically inject liquidity into the platform. For instance, in March 2022, Stargate, a multi-chain bridge on the LayerZero protocol, auctioned 100 million of its native STG tokens and used the proceeds to establish initial liquidity, resulting in a total value locked (TVL) exceeding $4 billion across various blockchains according to data tracking site DeFi Llama. 

Offering Attractive Yield Incentives

Yield farming, also known as liquidity mining, incentivizes users to provide liquidity by offering rewards, often in the form of the platform’s native tokens. By distributing tokens proportionally to each user’s share in the liquidity pool, platforms can attract and retain LPs. It’s crucial to offer competitive and sustainable yields to maintain long-term engagement.

For example, platforms like Uniswap allow LPs to earn fees generated from trades within their pools, providing a continuous incentive for liquidity provision.

Mitigating Impermanent Loss

Impermanent loss occurs when the value of assets in a liquidity pool diverges from their value if held outside the pool, leading to potential losses for LPs. To mitigate this risk, platforms can:

• Offer Impermanent Loss Protection: Some platforms provide insurance mechanisms or compensation schemes to protect LPs from significant losses.
• Utilize Stablecoin Pairs: Pools containing assets with similar values, such as stablecoins, are less susceptible to impermanent loss due to their price stability.
• Implement Dynamic Fee Structures: Adjusting fees based on market volatility can compensate LPs for potential losses during periods of high price fluctuation.

Implementing Competitive Trading Fees

Sharing a portion of trading fees with LPs serves as an additional incentive for liquidity provision. For instance, Uniswap charges a 0.3% fee on every trade, which is directly distributed to LPs. By offering a fair share of transaction fees, platforms can attract more LPs and enhance liquidity.

Ensuring Platform Security and Reliability

Security is paramount in DeFi. Platforms must undergo thorough audits and implement robust security measures to protect user funds and maintain trust. Utilizing multi-signature wallets and decentralized governance can further enhance security and decentralization, making the platform more attractive to LPs.

While DeFi is revolutionizing finance, the sector struggles with hacks. The amount of money lost in hacks of DeFi projects more than doubled to $1.3 billion in 2021, according to Certik‘s “State of DeFi Security” research report.

Developing a Strong Community and Governance Model

Building an engaged community fosters trust and encourages user participation. Implementing decentralized governance models, where token holders can vote on protocol changes, empowers users and aligns their interests with the platform’s success. Active community engagement through forums, social media, and events can also drive liquidity by attracting more users and LPs.

Establishing Strategic Partnerships and Integrations

Collaborating with other DeFi projects, exchanges, and financial services can expand a platform’s reach and liquidity. Integrations with popular wallets and decentralized applications (dApps) can provide users with seamless access to the platform, thereby increasing user engagement and liquidity provision.

Implementing Transparent and Fair Tokenomics

Designing a transparent and fair tokenomics model is crucial for attracting and retaining LPs. This includes clear information on token distribution, vesting periods, and utility within the platform. Ensuring that early investors and team members have appropriate lock-up periods can prevent large sell-offs that may negatively impact liquidity.

Leveraging Marketing and Educational Campaigns

Educating potential users and LPs about the platform’s features, benefits, and incentives is essential. Utilizing defi marketing, webinars, tutorials, and social media campaigns can raise awareness and attract liquidity. Highlighting success stories and user testimonials can also build credibility and encourage participation.

If marketing DeFi isn’t something you are highly experienced in, you may want to hire a DeFi marketing agency.

Providing User-Friendly Interfaces and Tools

A seamless and intuitive user experience can significantly impact user retention and engagement. Offering comprehensive analytics, dashboards, and tools that allow LPs to monitor their investments and returns can enhance transparency and trust. Regular updates and improvements based on user feedback can further optimize the platform’s usability.

Case Studies: Successful Liquidity Attraction in DeFi

Uniswap: Uniswap, a decentralized exchange, has successfully attracted liquidity by implementing an automated market maker (AMM) model and offering LPs a share of trading fees. Its open-source nature and permissionless token listings have enabled a wide range of assets to be traded, further enhancing liquidity.

Aave: Aave, a decentralized lending platform, attracts liquidity by offering interest-bearing tokens (aTokens) to depositors, allowing them to earn interest in real-time. Additionally, Aave’s introduction of flash loans and unique features like credit delegation have drawn significant liquidity to the platform.

Challenges and Considerations

While attracting liquidity is essential, platforms must also consider the following challenges:

Regulatory Compliance: DeFi platforms operate in an evolving legal environment. Staying compliant with global and local regulations is critical to avoiding legal repercussions and maintaining trust among users. Transparent communication about adherence to regulations can also attract institutional liquidity providers.

Sustainability of Incentives: Offering high yields to attract liquidity may not be sustainable in the long term. Over-reliance on token emissions can dilute token value and reduce overall user interest. Platforms must strike a balance between competitive incentives and sustainable tokenomics.

Market Volatility: The inherently volatile nature of cryptocurrencies can impact liquidity. Platforms must account for these risks and offer features like stablecoin pools or hedging mechanisms to attract risk-averse liquidity providers.

Competition: With the growing number of DeFi projects, competition for liquidity is intense. Platforms must continuously innovate and differentiate their offerings to stay relevant and attract a loyal user base.

Actionable Steps for DeFi Projects

1. Start with a Clear Value Proposition: Clearly define what sets your platform apart. Whether it’s lower fees, innovative features, or a unique use case, a compelling value proposition will attract both users and liquidity providers.
2. Conduct Thorough Market Research: Understand the needs and preferences of your target audience. Tailor your strategies to attract specific types of liquidity providers, such as retail investors, institutions, or crypto-native users.
3. Foster Transparent Communication: Regular updates, transparent tokenomics, and open communication channels build trust among users. Platforms like Aave have demonstrated the power of clear communication in sustaining user engagement and liquidity.
4. Iterate and Optimize: Use data-driven insights to continuously refine your platform. Monitor liquidity metrics, user behavior, and market trends to identify areas for improvement and adapt your strategies accordingly.

Conclusion

Attracting liquidity for a DeFi platform is both an art and a science, requiring a combination of robust incentives, user-centric design, and strategic partnerships. By prioritizing security, sustainability, and transparency, platforms can build trust and foster long-term liquidity growth. As DeFi continues to evolve, staying ahead of trends and innovating to meet user needs will be critical for success.

This comprehensive approach not only ensures a strong foundation for liquidity but also positions your platform as a trusted and innovative player in the competitive DeFi ecosystem. Whether you’re launching a new project or optimizing an existing one, these strategies provide a roadmap for achieving liquidity and driving sustainable growth in decentralized finance.

How to Increase Liquidity for a DeFi Platform | Guide and Tips appeared first on Coinbound.

DeFi market is expected to reach $700B in market cap by the end of 2025. Challenging the conventional centralized banking system, it eliminates intermediaries like banks and financial institutions.

DeFi facilitates peer-to-peer transactions, granting individuals greater autonomy over their finances. 

In this DeFi marketing guide, I will share the top DeFi marketing strategies that help to highlight the unique characteristics of decentralized finance projects. 

What is DeFi Marketing?

DeFi marketing utilizes distinct promotional techniques and services designed for decentralized lending platforms, decentralized exchanges (DEXs), stablecoin issuers, yield farming platforms, and decentralized asset management platforms.

Blockchain financial services advertising attracts the right users to DeFi platforms at the right moment. 

Crypto finance promotion services involve activities like:

• Press Release 
• Social Media Promotion
• Community Management
• Bounty Campaigns
• Landing Page Optimization
• White Paper Preparation

Also See: The Complete Guide to Crypto Marketing 

Why Should You Market DeFi Projects?

Effective marketing for DeFi projects can: 

• Drive market growth and capitalize on the expanding interest in DeFi. 
• Attract users to utilize Decentralized Finance platforms and services, fostering adoption and network effects. 
• Garner attention from investors seeking opportunities in the Decentralized Finance sector. 
• Educate a broader audience about Distributed Finance concepts, benefits, and risks. 
• Establish trust and credibility within the Decentralized Finance ecosystem through branding and messaging. 
• Gain a competitive edge by differentiating DeFi projects from competitors. 
• Foster community engagement, feedback, and collaboration among users. 
• Expand the market by promoting the accessibility and utility of Distributed Finance. 
• Educate users and stakeholders about regulatory compliance measures. 
• Highlight the innovative features and functionalities of DeFi protocols. 
• Enhance liquidity and trading volumes by attracting more participants. 
• Boost token value and project growth through effective marketing initiatives. 
• Drive partnerships and collaborations within the DeFi ecosystem. 
• Showcase success stories and use cases to inspire confidence and adoption. 
• Adapt marketing strategies to evolving trends and market dynamics for sustained success.

Best DeFi Marketing Strategies in 2025

Use Blockchain-Based Advertising Networks

Blockchain technology is transforming the marketing and advertising sector by providing solutions to critical issues like data security and transparency.

As businesses recognize the potential of blockchain to revolutionize data management and consumer engagement, integration of blockchain into marketing strategies is on the rise.

Through harnessing its decentralized ledger technology, blockchain facilitates more efficient management of digital advertising data, resulting in enhanced insights, decreased ad fraud, and strengthened customer relationships.

Here are the top crypto ad networks you can use for DeFi marketing:

• Bitmedia
• Dot
• A-Ads
• Impression
• Adbit

Partner with KOLs and DeFi Influencers

Teaming up with Key Opinion Leaders (KOLs) and DeFi influencers is a smart move to boost your project’s visibility and credibility in the crypto world. 

Reach out with personalized proposals showcasing the mutual benefits of collaboration, such as expanded reach and enhanced credibility. 

Some of the top DeFi influencers are:

• Ty Smith
• DeFi Maestro 
• Jesse Eckel 
• Minty 
• DeFi Mochi 
• Alex Wacy 
• Darren Lau 
• Emperor Osmo 
• Ignas 
• Patrick Scott 
• Riddler 
• Andrew Moh 
• Stephen 
• Viktor DeFi 
• The DeFi Investor 
• Erik Voorhees

Also See: The Definitive Web3 Marketing Guide 

Invest in Long-Term DeFi SEO Strategy 

In the fast-moving world of DeFi, it’s crucial to make your project stand out. 

SEO can help your project rank higher on Google, attracting investors, founders, and industry leaders. 

Understand your audience, use the right keywords, optimize your website’s elements, get reputable websites to link to yours, and improve your website’s user experience.

By adapting to the latest SEO techniques, you can establish yourself as a thought leader to attract more qualified traffic to your website.

Here are the top tactics for perfecting your SEO strategy:

• Conduct keyword research for DeFi-related long-tail keywords. 
• Optimize website content with relevant keywords. 
• Improve technical SEO aspects like meta tags and site speed. 
• Build backlinks from reputable crypto and finance sites. 
• Utilize content marketing for thought leadership. 
• Monitor and adjust strategy for ongoing optimization.

Use Crypto Display Advertising 

Crypto advertisements are specifically crafted to reach target buyers in the cryptocurrency market. Blockchain and DeFi ads use unique ad channels to reach blockchain enthusiasts interested in digital finance. 

Before you begin your crypto ads campaign, you should understand who these ads are for. Reaching the right audience in the right channels and at the right time is crucial to maximize ROAS. 

Also See: Best Web3 Google Ads Agencies

Publish Your Articles on Medium and LinkedIn Pulse

After the recent March 2024 Google core updates, there are two websites that gained the maximum visibility. These two sites are Medium and LinkedIn. 

Publishing your articles on Medium and LinkedIn Pulse gives you a dual advantage in DeFi marketing.

Firstly, your content will rank higher on the organic search results. All you need to do is to publish well-written articles based on your target audience’s interests. By sharing insights, thought leadership, and updates about DeFi protocols or trends, you can receive significant attention from potential investors, partners, and customers. 

Secondly, these social media and blogging platforms provide access to a broad audience of crypto enthusiasts, allowing DeFi businesses to establish themselves as industry experts. 

Lastly, publishing on Medium’s Partner Program can generate additional revenue streams for DeFi businesses. Overall, utilizing these platforms can significantly contribute to the growth and success of Decentralized Finance ventures.

Have a Crypto PR Strategy 

Differentiating your crypto projects in the crowded blockchain sector is crucial for strategic brand awareness. 

You should craft compelling stories to capture journalists’ attention and hire crypto PR services like Coinscribble to guarantee coverage on 100s of crypto and DeFi PR publications. 

A strong DeFi and blockchain public relations strategy helps to highlight your DeFi project’s value proposition, building trust, and attracting stakeholders. 

Also, a value-driven cryptocurrency PR strategy is the right fit to position your brand in the right light. 

Also See: Top DeFi PR Agencies

Engage With DeFi Communities on Social Media 

Community management is crucial for reaching more followers on social channels.

Here are some platforms that DeFi projects should create communities on for effective DeFi marketing:

• Discord
• Telegram
• HackerNoon
• Reddit
• Twitter
• LinkedIn
• Facebook
• GitHub
• Medium
• Bitcointalk
• Clubhouse

Partner With Other DeFi Projects 

You can partner with other financial institutions and cryptocurrency projects to reach more prospects. 

The goal of these partnerships is to attract the attention of the audiences of other financial projects to raise your sales. 

Also See: How To Create ICP For Web3 Projects 

Launch a Referral Program

A customer referral program is a system where existing users are rewarded for inviting new users. 

For DeFi users and enthusiasts participating, it’s an opportunity to earn rewards or bonuses for bringing new community members.

The referral strategy is exceptional for new-age bootstrapped companies looking to gain initial traction on a budget. 

Leverage the Power of DeFi Subreddits and Telegram Forums 

Reddit is a powerful social news aggregation platform to market your DeFi project and reach people discussing cryptocurrencies. 

Subreddits have been influential in shaping DeFi conversations for blockchain marketing companies and reaching the right consumers. 

Similarly, the chat-based messaging platform Telegram helps you reach active DeFi and crypto communities having millions of people.

Use People-First Content Marketing 

Use a human-first content promotion strategy to create high-value content. Your content should use the latest trends and offer a detailed guide explaining the complicated concepts of cryptocurrency in an easy to digest manner. 

Content aimed at humans delivers an engaging and satisfying user experience to place your project among the best. 

With clear content goals, you can set up a DeFi content strategy that produces content on what your target audiences are searching for and where the gaps are. 

Also See: What is NFT Marketing and How Does it Work?

Frequently Asked Questions About DeFi Marketing

How do you market a DeFi project?

To successfully market your DeFi project, you should actively participate in online communities like Reddit and Telegram for credibility. Simplify technical aspects, enhance branding, and prioritize security measures. Collaborate with other projects, offer incentives, and introduce unique features to attract liquidity and boost adoption. Implement remarketing campaigns through social media and email to reinforce brand presence and engage users effectively.

What is the best DeFi promotion strategy? 

The optimal DeFi promotion approach centers on community involvement, educational resources, and strategic alliances. Through active engagement in DeFi communities, dissemination of valuable educational materials, and establishment of strategic partnerships, projects can bolster credibility, attract users, and foster adoption.

How can I launch a Defi marketing campaign? 

Kicking off a DeFi marketing initiative entails defining precise objectives and pinpointing your desired audience within the DeFi realm. Employ various platforms like social media, forums, and email marketing to engage with your target buyers. 

Why should you hire DeFi marketing agencies? 

Engaging a DeFi marketing firm provides niche proficiency customized for the decentralized finance sector. They furnish tactics and networks to expand your project’s outreach, involve communities, and expedite growth effectively.

How to Market Your DeFi Project in 2025? Key DeFi Promotion Tactics  appeared first on Coinbound.

DeFi projects are attracting investors with the promise of disproportionate returns, making it an appealing destination for those seeking quick gains.

The Explosive Growth of DeFi

To grasp the rapid growth of the DeFi market, one can easily verify it by checking traffic on DeFiPulse. The value of the DeFi market has experienced an incredible surge in the past year, as depicted in the graph below.

What is DeFi?

DeFi, short for “decentralized finance,” merges traditional banking services with blockchain technology. These financial service providers utilize smart contracts, enabling financial agreements to be executed without the need for intermediaries like banks, lawyers, or regulators.

The fascination with DeFi lies in its ability to provide financial services anonymously and fairly. Unlike traditional lending, DeFi operates on mutual trust between parties, eliminating the need for identity disclosure and credit checks.

Moreover, DeFi seeks to address the dwindling investment potential caused by reduced or negative interest rates, offering savers higher returns on their money.

DeFi PR Explained

DeFi PR, or Decentralized Finance Public Relations, is the practice of building credibility within the crypto community and disseminating reliable information to potential investors. It revolves around making people understand the underlying ideas of a project and enticing them to invest in it.

Related: Top DeFi PR Agencies

To successfully introduce a DeFi project, writing articles and guest posts highlighting the problem the project aims to solve and how it achieves this goal is highly effective. Sticking to facts in these posts and avoiding excessive promotion is key to attracting investors and users.

Another crucial aspect of DeFi PR is cultivating a community around the project. Engaging with the community on social media platforms like Facebook and LinkedIn can drive word-of-mouth marketing, which remains potent even in today’s age.

Obtaining mentions from influential figures within the DeFi space, such as YouTubers and DeFi influencers, can add immense credibility to the project and draw attention from potential investors.

Listing the DeFi project on reputable DeFi Project Exchanges like Uniswap can significantly enhance demand for the native token and boost the project’s reputation.

Key Performance Indicators (KPIs) for DeFi PR

KPIs are essential for measuring the success of any PR campaign. For DeFi PR, the following KPIs are recommended:

1. Real Community: The value of a community should not be judged solely by its size. A small community with genuine and passionate followers holds more weight than a large one with fake engagements. Ensuring a real and engaged community is crucial for establishing trust with potential investors.
2. Brand Awareness: Building brand recognition is vital. Creating consistent exposure for the project’s name and values can transform it into a reputable brand within the industry.
3. Traffic: While PR campaigns are not solely about driving traffic, it is essential to monitor the sources and diversity of traffic. High-authority news sites and online publications can offer significant exposure and contribute to SEO efforts.
4. SEO: Incorporating Search Engine Optimization (SEO) into the PR strategy is critical. Ensuring content ranks high on search engines can boost organic traffic over time.

Common PR Mistakes in DeFi

Several common PR mistakes should be avoided in DeFi campaigns:

1. Lack of Transparency: Faking community size is a prevalent mistake that undermines a project’s credibility. Building a small but authentic community is more valuable than a large, fake one.
2. Overhyping: Avoid sensationalized titles and claims. Focus on providing statistics and facts to gain more engagement in articles.
3. Lack of Diversity: Diversify the PR campaign by engaging with various sites and channels rather than solely relying on high-cost publications.

The Challenges Ahead of DeFi PR

The future of DeFi PR is likely to encounter a variety of challenges as the industry continues to evolve and mature. Some potential challenges that may be faced in the future include:

1. Regulatory Uncertainty: DeFi operates in a relatively unregulated environment, but as its popularity grows and governments become more aware of its potential impact on traditional finance, there could be increasing regulatory scrutiny. Navigating the evolving regulatory landscape while maintaining transparency and compliance could pose challenges for DeFi projects and their PR efforts.
2. Security Risks: DeFi platforms and smart contracts are vulnerable to hacks and exploits. As the value locked in DeFi projects increases, they become more attractive targets for attackers. PR crises resulting from security breaches could harm the reputation and trustworthiness of DeFi projects.
3. Competition and Noise: The DeFi space is becoming increasingly crowded, and standing out from the competition can be challenging. With more projects vying for attention, getting noticed and differentiating a DeFi project from others may become more difficult.
4. Scalability Issues: As the DeFi ecosystem grows, scalability issues may arise, leading to slow transaction times and higher fees. Handling increased user demand while maintaining a smooth user experience could be a PR challenge.
5. Perception and Reputation: DeFi has been associated with instances of scams and rug-pulls in the past, which has impacted its reputation. Overcoming negative perceptions and proving the authenticity and trustworthiness of DeFi projects will be a continuous PR challenge.
6. Mainstream Adoption: Achieving mainstream adoption is a significant challenge for DeFi. Educating the general public about the benefits and use cases of DeFi and dispelling misconceptions will require strategic PR efforts.
7. Interoperability and Standardization: DeFi protocols are often built on different blockchain networks, leading to interoperability challenges. Developing standardization and seamless integration across various platforms may be essential for broader adoption but could be a complex PR messaging challenge.
8. User Education: DeFi can be complex and intimidating for new users. PR campaigns will need to focus on educating potential users about DeFi’s benefits and guiding them through the process to increase adoption.
9. Environmental Concerns: As the environmental impact of cryptocurrencies and blockchain technologies becomes a growing concern, DeFi projects may face criticism for contributing to energy consumption and carbon emissions. Addressing these concerns and promoting sustainability efforts will be crucial.
10. Integration with Traditional Finance: DeFi’s intersection with traditional finance may lead to resistance from established financial institutions. Overcoming resistance and fostering collaborations with traditional players will require strategic PR efforts.

Navigating these challenges will require agile and adaptable PR strategies that prioritize transparency, user education, security, and compliance. Successful DeFi PR campaigns will need to continually evolve to stay ahead in the rapidly changing landscape of decentralized finance.

Conclusion: The Key to Successful DeFi PR

Effective DeFi PR demands a solid infrastructure and understanding of the target audience. Transparency, high-quality content, interaction with the community, and patience are crucial elements for a successful campaign.

When choosing a DeFi PR agency, consider factors like experience, portfolio, and content quality. Ultimately, a long-term PR campaign with a focus on authenticity and relevance will enhance your chances of success in the DeFi space.

DeFi PR continues to be a vital aspect of building trust, credibility, and success for projects in the dynamic world of decentralized finance.

Looking to work with an experienced DeFi PR Agency? Try Coinbound.

DeFi PR: A Comprehensive Guide for Companies and Investors appeared first on Coinbound.

These agencies have demonstrated expertise both as a traditional Web3 marketing agency with digital advertising capabilities which can also meet the unique challenges and opportunities presented by the Web3 landscape. 

From established players to emerging niche agencies, these industry leaders have honed their skills in driving successful Google Ads campaigns within the Web3 ecosystem. 

Whether you’re a blockchain-based startup, a decentralized application developer, or a crypto project, these crypto marketing firms can help you effectively promote your offerings and connect with your target audience.

In this article, I will explore the best Web3 Google Ads agencies to help you propel your Web3 marketing efforts. 

Let’s begin!

What is a Web3 Google Ads Agency?

A Web3 Google Ads agency is a crypto digital marketing firm that utilizes Web3 technology and principles within the context of Google Ads. These agencies leverage their knowledge of blockchain platforms and decentralized networks to create innovative marketing approaches. They utilize partnerships with relevant influencers, collaborate with blockchain communities, and tap into the unique characteristics of Web3 platforms to maximize the impact of advertising campaigns. 

Related: Top Web3 Paid Ads Agencies: Best Firms in 2023

What are the Benefits of Working with a Web3 Google Ads Agency?

Here are the top benefits of working with a Web3 Google Ads agency:

• Helps You Target Niche Audiences: Web3 technologies frequently draw a certain demographic of users interested in decentralized platforms, cryptocurrencies, or blockchain-based services. Your campaigns will reach the relevant people who are more likely to connect with your message or products if you work with a Web3 Google Ads Agency to target and appropriately interact with this specific group.
• Assists You in Community Building: A Web3 PPC ad firm can locate and target particular Web3 community audiences. They use their audience segmentation and data analysis skills to ensure that your ads are seen by crypto enthusiasts interested in your project.
• Enables You to Explore Token-Based Incentives: Cryptocurrencies or tokens are frequently used in Web3 ecosystems to reward user participation. You can investigate token-based advertising models with the aid of a Web3 Google Ads agency. These models reward people for engaging with your ads, which boosts engagement and conversion rates.
• Offers Innovative Strategies: A specialized Web3 digital marketing firm keeps up with the most recent blockchain trends and tactics. They assist you in investigating novel ideas and utilizing developing Web3 concepts to improve your advertising strategies.
• Provide Google Ads Expertise: A Web3 Google Ads agency is proficient in conventional Google Ads best practices and techniques. They help in campaign optimization, demographic targeting, and performance evaluation. With the help of tailored advertising solutions, you can effectively promote your products, services, or blockchain-based projects to the Web3 audience.

Best Web3 Google Ads Agencies 

Coinbound

Headquarters: New York, United States 

Website: Coinbound.io 

Coinbound is a top Web3 Google Ads agency that helps you manage paid ads campaigns on the most prominent digital platforms, resulting in scalable growth and acquisition. They have been named the best Web3 Marketing Agency in 2023 by Digital Agency Network.

The agency helps you identify, uncover, and optimize your business goals for a strong PPC ad campaign. They have a successful track record of assisting their clients in generating up to 1000% ROI on PPC Ads.

Related: SaaS Google Ads Agencies: Best PPC Firms For 2023

Coinbound develops captivating ad creatives that increase interaction and conversions. They make adjustments to boost click-through and conversion rates as they optimize your advertising depending on your performance data.

Related:

The agency also aids you in focusing on particular blockchain and cryptocurrency market segments. They use audience segmentation strategies to ensure the most relevant and interested people see your adverts.

Key Services:

• Web3 Google Ads Management
• Search Engine Optimization
• Link Building
• Influencer Marketing
• Web3 Community Management 
• Lead Generation

Top Clients:

• Earnbet
• eToro
• Voyager
• Matamask
• AscendEX

Crowdcreate

Headquarters: California, United States

Website: Crowdcreate.us

Crowdcreate is a top-rated Web3 digital marketing agency offering various services, including Google Ads management and advertising campaigns. They specialize in using targeted online advertising to assist businesses in generating leads, raising brand awareness, and boosting traffic.

The agency produces effective advertising materials that appeal to your target market. The campaign can be regularly improved depending on performance data. They can also optimize your ads to increase click-through rates (CTR) and conversions.

Crowdcreate carries out keyword research to find pertinent search terms for your company. They ensure that your ads are displayed in front of the right audience at the appropriate time by optimizing keyword targeting.

They also offer frequent campaign performance reports, including important figures like impressions, clicks, conversions, and return on investment (ROI). This enables you to evaluate the success of your Google Ads campaigns and make informed choices.

Key Services:

• Web3 PPC Ads Management
• Influencer Marketing
• PR Marketing
• Blockchain Marketing
• Crowdfunding
• Digital Advertising
• Social Media Management

Top Clients:

• The SandBox
• Casper
• Lenovo
• Renault
• Celo
• Forte

Lunar Strategy

Headquarters: Funchal, Portugal

Website: Lunarstrategy.com

Lunar Strategy is one of the leading Web3 paid ads agencies that offers advertising solutions that range from strategy and ad creation to selecting the platforms that would give you the best chance of succeeding with paid advertising. By navigating regulations and learning each platform’s best practices, they have successfully handled various sponsored advertising campaigns.

They also provide content marketing, NFT marketing services, influencer marketing campaigns, and social media marketing as a component of implementing successful marketing tactics.

Related: Top Web3 Twitter Ads Agencies in 2023

Lunar Strategy helps you increase the number of qualified leads coming to your blockchain and cryptocurrency projects by using sponsored advertisements on Google and other top social media networks. By interacting with the audience, publishing Q&A sessions, and planning prizes, they also assist you in building your community on Twitter, Discord, and Telegram.

Key Services:

• Crypto Paid Ads
• Public Relations
• Influencer Marketing 
• Web3 Community Management
• Social Media Management

Top Clients:

• PixelPix
• Nobility Token
• Kounotori
• Mudrex
• Recast1
• JPEGvault

Blockwiz

Headquarters: Toronto, Canada

Website: Blockwiz.com

Blockwiz is one of the prominent Web3 PPC marketing agencies that enables you to design a well-targeted and optimized PPC marketing plan for your cryptocurrency brand that aids in attracting new clients through advertisements on Google, Facebook, Twitter, and other platforms. 

They have a group of specialized PPC Ads professionals who thoroughly investigate your business and competitors to determine the best PPC approach. Their expert Web3 marketing team helps you create focused campaigns on Google, YouTube, Twitter, LinkedIn, and other platforms that target particular keywords and your target market and business goals.

Additionally, Blockwiz helps you to actively monitor your campaign once it is live and optimize it according to your budget. They closely monitor the effectiveness of your campaign using metrics like impressions, clicks, and CTR to increase conversion rates and lower the CTR and CPA.

Key Services:

• Web3 PPC Marketing
• Social Media Marketing
• Web3 Influencer Marketing
• Search Engine Optimization
• Web3 Public Relations
• Community Management 

Top Clients:

• Nugen Coin
• bitsCrunch
• Caldance
• Oceef
• Arcade
• The Assembly

Kryptonite

Headquarters: Dubai, United Arab Emirates

Website: Kryptonite.agency

Kryptonite is a leading Web3.0 Google Ads marketing company that specializes in token and NFT marketing. Their experience in the blockchain and cryptocurrency sectors spans more than 20 years.

Related: How Much Do Google Ads Agencies Cost in 2023?

They offer a skilled team of Google advertising specialists to help you run advertisements on Google to drive traffic, increase conversions, and generate measurable results. They also provide mass marketing services that let cryptocurrency firms communicate with millions of NFT and crypto followers on sites like Instagram, Twitter, and Discord.

Key Services:

• Web3 PPC Management
• Search Engine Optimization
• Social Media Marketing
• Crypto Marketing
• Digital Marketing

Top Clients:

• Red Bull
• CocaCola
• Unibet
• Tissot
• Panasonic
• Gaming Star
• USDFI

ICODA

Headquarters: Florida, United States

Website: Icoda.io

ICODA is a global marketing agency specializing in blockchain, ICO/STO marketing, and crypto-related services. They have effectively helped various blockchain and cryptocurrency-related firms attract paying customers successfully.

Related: Best Web3 Marketing Channels

Their team of specialists helps you to promote your NFT initiatives via paid advertising, social media marketing, press releases, and video production. They also help you obtain investment for your cryptocurrency business by putting your token on several cryptocurrency websites like CoinMarketCap and CoinGecko. 

Key Services:

• PPC Ads
• Influencer Marketing
• Crypto PR
• Crypto SEO
• Blockchain Consulting

Top Clients:

• Nestle
• Floki
• Phemex
• Huobi Global
• SwissBorg

CryptoArmy

Website: Cryptoarmy.agency

CryptoArmy is one of the leading Web3 PPC agencies with a track record of assisting clients in reaching their marketing objectives. Their DeFi marketing specialists stay updated with the most recent Web3 marketing trends and customize their services to match the unique requirements of each crypto client.

Related: What is Web 3.0?

They offer cryptocurrency marketing services to help blockchain and cryptocurrency businesses build their brands and boost traffic, revenue, and conversions. They have experience creating aesthetically pleasing, approachable web interfaces and landing sites for sponsored ad marketing across various cryptos and NFT platforms.

CryptoArmy has experience utilizing guerilla marketing strategies like bounty competitions, sales agent contests, Shiller contests, and mailing campaigns to help your blockchain project stand out.

Key Services:

• PPC Ads
• Guerilla Marketing
• Public Relations 
• Influencer Marketing
• Social Media Marketing
• Community Management

Top Clients:

• Nexxt Gaming Guild
• EcoWatt 
• Decentralized Metaverse Mall 
• Aerostar 
• Cyborg86 NFT
• ESP Coin

Web3 Google Ads Agency FAQs

1- What is the role of a Web3 Google Ads agency? 

A Web3 Google Ads agency develops and executes effective advertising campaigns that target the Web3 community, utilizing their expertise in blockchain technology and digital marketing strategies.

2- How is Web3 advertising different from traditional digital advertising? 

Web3 advertising involves targeting audiences within blockchain platforms, decentralized applications, and cryptocurrency communities. It requires a deep understanding of blockchain technology, decentralized finance, and the unique characteristics of the Web3 ecosystem. Traditional digital advertising, on the other hand, focuses on broader online audiences.

3- What services do Web3 Google Ads agencies offer? 

Web3 Google Ads agencies offer a range of services, including campaign strategy development, keyword research, ad copywriting, audience targeting, campaign optimization, and performance tracking. They may also provide additional services such as blockchain community partnerships, influencer collaborations, and innovative marketing approaches tailored to the Web3 space.

4- What types of businesses benefit from working with Web3 Google Ads agencies? 

Businesses involved in blockchain technology, decentralized applications, and cryptocurrency ecosystems can greatly benefit from working with Web3 Google Ads agencies. This includes blockchain startups, decentralized finance projects, NFT platforms, cryptocurrency exchanges, and other Web3-focused businesses.

5- What questions should be asked before partnering with a Web3 Google Ads agency?

Here are the relevant questions to ask before partnering with a Web3 Google Ads agency:

• How do you approach audience targeting within the Web3 community?
• Can you provide examples of successful Web3 Google Ads campaigns you have run?
• How do you stay updated on the evolving Web3 landscape?
• What is your approach to ad copy and messaging in the Web3 space?
• What metrics and reporting do you provide to track campaign performance?
• What are your pricing structure and contract terms?

Conclusion

Web3 Google Ads agencies are at the forefront of combining Web3 technologies and principles with the power of Google Ads to create innovative and impactful advertising campaigns.

Partner with Coinbound Web3 Google Ads agency to create and execute effective Google Ads campaigns that reach your target audience within the Web3 community. 

Best Web3 Google Ads Agencies: Top Firms List For 2023 appeared first on Coinbound.

However, with so many companies vying for attention, it can be challenging to break through the noise and get noticed by journalists and editors.

In this blog post, we’ll share tips and best practices for getting coverage on major crypto news outlets and building a successful crypto PR strategy.

Getting Top Tier Crypto Coverage (Step By Step)

Research and Identify Relevant News Outlets

The first step in building a successful PR strategy is to research and identify the relevant news outlets for your company. Start by making a list of the top crypto news outlets, such as CoinDesk, CoinTelegraph, and Decrypt.

Then, dig deeper into each outlet to understand their audience, editorial focus, and submission guidelines. This research will help you tailor your pitches to each outlet and increase your chances of getting coverage.

Related: Top Web3 & NFT Media Companies

Build Relationships with Journalists and Editors

Building relationships with journalists and editors is critical to getting coverage on major crypto news outlets. Take the time to reach out to journalists and editors in your industry and introduce yourself and your company.

Follow them on social media, engage with their content, and offer valuable insights and commentary on industry news.

Building a relationship with a journalist or editor can increase your chances of getting coverage and help you become a go-to source for industry news.

Develop a Compelling Story and Angle

To get coverage on major crypto news outlets, you need a compelling story and angle that will capture the attention of journalists and editors.

Think about what makes your company unique and newsworthy. Is there a recent product launch, a new partnership, or a significant milestone that you can share with the media?

Develop a story and angle that is timely, relevant, and interesting to the outlet’s audience.

Craft a Strong Pitch

Crafting a strong pitch is essential to getting coverage on major crypto news outlets. Your pitch should be concise, informative, and tailored to the outlet’s audience and editorial focus.

Include a compelling headline, an attention-grabbing hook, and clear and concise information about your company and story.

Make sure to follow the outlet’s submission guidelines and include any relevant images or multimedia assets.

Leverage Social Media

Social media can be a powerful tool for getting coverage on major crypto news outlets. Use social media to share your company’s news and updates and tag relevant journalists and editors. This can help increase your visibility and get your story in front of the right people.

You can also use social media to share your thought leadership and commentary on industry news, which can help position you as an expert and increase your chances of getting coverage.

Monitor and Follow-Up

After you’ve submitted your pitch, it’s essential to monitor and follow-up with journalists and editors. Keep an eye on the outlet’s website and social media channels for any updates or changes to their editorial calendar.

If you haven’t heard back from a journalist or editor, don’t be afraid to follow up with a friendly email or phone call. However, be respectful of their time and avoid being too pushy or aggressive.

Measure and Analyze Results

Finally, it’s essential to measure and analyze the results of your PR efforts. Track the coverage you receive on major crypto news outlets and monitor the impact it has on your website traffic, social media engagement, and business goals. Use this data to refine and improve your PR strategy over time.

Conclusion

In conclusion, getting coverage on major crypto news outlets requires a strategic and thoughtful approach. By researching and identifying relevant news outlets, building relationships with journalists and editors, developing a compelling story and angle, crafting a strong pitch, leveraging social media, monitoring and following up, and measuring and analyzing results, you can increase your chances of getting coverage and building a successful PR strategy.

By following these best practices, you can establish your company as a thought leader in the industry, build credibility and trust with your target audience, and ultimately drive business growth and success.

Remember that PR is an ongoing process and requires patience and persistence. Keep refining and improving your strategy over time, and don’t be afraid to experiment with new tactics and approaches.

With the right mindset and strategy, you can successfully navigate the complex world of crypto PR and achieve your business goals.

If you are in need of assistance, or are looking to outsource your crypto PR to an experienced team, check out Coinbound.

The Ultimate Crypto PR Guide: How to Get Coverage on Major Crypto Media appeared first on Coinbound.

Optimize Your Company Page

The first step to increasing your online presence on LinkedIn is to optimize your company page. Your company page is your online storefront, and it’s often the first impression that potential customers will have of your business.

Make sure that your company page is complete, up-to-date, and includes all relevant information about your Web3 company. This includes your company logo, cover photo, company description, and links to your website and other social media profiles.

Use high-quality visuals and a compelling description to showcase your brand. Your company page should reflect your company’s values, mission, and personality. Make sure that your company page is easy to navigate, and your content is easy to find.

LinkedIn offers several tools to help you optimize your company page, including analytics, custom buttons, and call-to-action buttons. Make sure that you take advantage of these tools to increase your online presence and attract more customers.

Share Thought Leadership Content

Sharing original, valuable, and relevant content is one of the most effective ways to increase your online presence on LinkedIn.

Thought leadership content is content that positions your company as a thought leader in the Web3 industry.

This can include blog posts, whitepapers, infographics, and videos. By sharing thought leadership content, you demonstrate your expertise and knowledge of the Web3 industry, which can help attract more customers and build your reputation.

Make sure that your content is informative, engaging, and relevant to your target audience. Use visuals, such as images and videos, to make your content more compelling. Share your content on your company page, as well as on your personal LinkedIn profile.

Encourage your employees to share your content on their profiles, too. This will help increase your reach and attract more customers.

Engage with Your Followers

Engaging with your followers is another important strategy for increasing your online presence on LinkedIn. When you engage with your followers, you build a relationship with them, which can help build brand loyalty and increase engagement.

Engage with your followers by responding to comments, thanking them for their support, and asking for feedback. This will help build a community around your brand and increase engagement.

Make sure that you respond to comments promptly and professionally. Use a friendly tone and be approachable. Avoid using jargon or technical terms that your followers may not understand. Make sure that you personalize your responses, and avoid using canned responses.

This will show your followers that you value their feedback and that you’re listening to their concerns.

Use Hashtags

Hashtags are a powerful tool for increasing your online presence on LinkedIn. Hashtags are keywords or phrases preceded by the pound symbol (#) that make your content more discoverable on LinkedIn. By using relevant hashtags, you can reach a wider audience and attract more customers.

Popular hashtags in the Web3 industry include #Blockchain, #Crypto, #NFT, and #Decentralization.

Use a mix of broad and specific hashtags to increase your visibility on LinkedIn. Make sure that your hashtags are relevant to your content and your target audience.

Participate in Groups

LinkedIn groups are another powerful tool for increasing your online presence and attracting more customers.

Groups are communities of professionals who share a common interest or goal. By participating in groups, you can network with other professionals in the Web3 industry, showcase your expertise, and promote your brand.

One example of a Web3-focused LinkedIn group is CEC, a LinkedIn networking group for meeting Web3 executives and founders.

Join LinkedIn groups relevant to the Web3 industry and actively participate in discussions. This will help you network with other professionals in the industry and promote your brand. Share your thought leadership content in the groups, ask questions, and answer questions.

Make sure that you follow the group’s rules and guidelines, and avoid spamming the group with promotional content. Use groups to build relationships and establish yourself as an authority in the Web3 industry.

Collaborate with Influencers

Influencer marketing is a powerful tool for increasing your online presence and attracting more customers on LinkedIn. Influencers are individuals who have a large following on LinkedIn and can help promote your brand to their audience.

Look for influencers who align with your brand values and have a highly engaged audience.

Partner with influencers to create sponsored content, such as blog posts, videos, and infographics. Alternatively, you can collaborate with influencers to host webinars or other events. Make sure that your content is informative, engaging, and relevant to your target audience.

Use visuals, such as images and videos, to make your content more compelling.

Related: Top Web3 LinkedIn Influencers

Leverage LinkedIn Ads

LinkedIn ads are a powerful tool for increasing your online presence and attracting more customers. LinkedIn ads allow you to target your ideal audience and increase your visibility on the platform. This can include sponsored content, sponsored InMail, and display ads.

To get the most out of your LinkedIn ads, make sure that you target your ideal audience, use compelling visuals and messaging, and test different ad formats and targeting options. Use LinkedIn’s analytics to track the performance of your ads, and adjust your strategy accordingly.

Showcase Your Culture

Your company culture is an important part of your brand, and showcasing it on LinkedIn can help attract top talent and showcase your company’s values and mission. Share stories and updates about your company culture, such as team events, employee spotlights, and volunteer work.

Make sure that your content reflects your company’s values and mission. Use your company culture to differentiate yourself from your competitors and attract top talent.

Monitor Your Analytics

Monitoring your LinkedIn analytics is an important part of increasing your online presence and attracting more customers. LinkedIn offers several tools to help you track the performance of your content, engagement rates, and follower growth. Use this data to optimize your strategy and improve your results over time.

Make sure that you track your analytics regularly, and adjust your strategy accordingly. Use A/B testing to test different messaging and visuals, and use LinkedIn’s analytics to track the performance of each test.

Engage with Your Industry

Engaging with other companies and professionals in the Web3 industry is an important part of increasing your online presence and attracting more customers. Engage with other companies and professionals by commenting on their posts and sharing relevant content. This will help you build relationships and increase your visibility within the industry.

Make sure that your comments are professional and relevant to the post. Avoid using canned responses, and personalize your comments to show that you’re engaged with the content. Share relevant content from other companies and professionals, and tag them in your posts to increase your reach.

Conclusion: LinkedIn Marketing Tips for Web3 Companies

In conclusion, increasing your online presence and attracting more customers on LinkedIn requires a strategic approach.

By optimizing your company page, sharing thought leadership content, engaging with your followers, using hashtags, participating in groups, collaborating with influencers, leveraging LinkedIn ads, showcasing your culture, monitoring your analytics, and engaging with your industry, you can increase your visibility and attract more customers.

Remember to test different strategies and adjust your approach based on the data. Good luck!

LinkedIn for Web3 Companies: 10 Tips to Attract More Customers appeared first on Coinbound.

An Initial DEX Offering (IDO) is a fundraising mechanism in the cryptocurrency space that allows companies or projects to launch tokens on a decentralized exchange (DEX).

IDOs are more decentralized and permissionless than an initial coin offering (ICO), meaning they are not controlled by any single entity and are open to anyone with an internet connection.

When a project launches an IDO, it releases a coin or token for purchase on a DEX, a type of cryptocurrency exchange that uses liquidity pools to allow traders to exchange tokens, including cryptocurrencies and stablecoins.

What is an IDO Platform?

An IDO platform is a DEX that is specifically designed for hosting IDOs. Notably, most IDO platforms are different from a DEX that a user would typically trade on, such as Uniswap, Sushiswap, or DyDx. Instead, the IDO platform serves as a venue for launching a token, doing “Know Your Customer” (KYC) if needed, and helping the project market and deploy their token to potential investors.

The Benefits of IDOs Over ICOs

Overall, the main benefits of IDOs over ICOs are the use of decentralized technology, reduced regulatory burden, and the potential for more significant price discovery. However, it is essential to note that both ICOs and IDOs carry a high level of risk, and it is crucial for investors to carefully consider their options before committing any funds.

Top IDO Platforms for 2023

A number of decentralized exchanges (DEXs) offer Initial DEX Offerings (IDOs) and are considered top IDO platforms. Of course, every platform has its advantages and disadvantages, but the one thing they have in common is that each platform will vet projects, and any entity looking to do an IDO should consult their legal counsel to avoid potential legal issues with financial regulators. 

Here are a few examples of the top IDO platforms:

Polkastarter

Polkastarter is an IDO platform that allows users to participate in the sale of new tokens and projects and notably has an extensive history of launching hundreds of tokens across multiple chains, including Ethereum, Polygon, BNB, and Avalanche. 

Top Projects Launched:

• Galaxy Fight Club
• OkLetsPlay
• Humans
• Wonderman Nation
• Nitro

Location:

• Lisbon, Portugal

Other Services Offered:

• Advisory Program
• Tokenomics Design
• Follow-on Capital
• Marketing Support
• Branding Strategy
• Listing & Scaling

Pricing:

• Contact for Pricing

BSC Pad

BSC Pad is the first IDO platform on BSC, leading the chain in this market segment. The platform utilizes a two-round system that ensures every tier level is guaranteed an allocation for launches, eliminating the first come, first serve approach or the use of bots that happen on other IDO platforms. 

Top Projects Launched:

• MeDIA eYe
• BlockBank
• YDragon
• Katana Inu
• XP Network

Location:

• British Virgin Islands

Other Services Offered:

• Incubation
• Marketing Support

Pricing:

• Contact for Pricing

DAO Maker

DAO Maker is a unique IDO platform insofar as it focuses specifically on launching IDOs for Decentralized Autonomous Organization (DAO)-based projects. It has been highly successful in this niche, raising over $32 million for its supported projects. 

Top Projects Launched:

• ChainPort
• Step.app
• Sweat Economy
• Hubble
• Resource Finance

Location:

• London, UK

Other Services Offered:

• Farms and Vesting
• Voting

Pricing:

• Contact for Pricing

GameFi

Like DAO Maker, GameFi is a niche IDO platform, except it focuses specifically on the crypto-gaming space. It has launched over 60 gaming projects, with an average all-time high return of 61 times the initial IDO price. 

Top Projects Launched:

• beFitter
• OceanLand
• Orbitau
• Spellfire
• Ertha

Location:

• Hanoi, Vietnam

Other Services Offered:

• Aggregator of blockchain games
• Marketplace for in-game items
• Staking pools 

Pricing:

• Contact for Pricing

Bull Perks

Bull Perks claims to be “The fairest and most community-oriented decentralized VC and multichain launchpad,” specifically with a focus on accessibility for backers. After launching dozens of community-focused projects, it may live up to the claim.

Top Projects Launched:

• Bloktopia
• This
• CryoWar
• GamesPad
• Highstreet

Location:

• British Virgin Islands

Other Services Offered:

• Staking and Farming Pools

Pricing:

• Contact for Pricing

Conclusion: Choosing the Best IDO Platform 

When choosing the right coin offering platform for your project, you and your team need to weigh the best method for distribution (IDO or ICO), and the best platform. While Polkastarter and BSC Pad work with a broader variety of projects, more specialized IDO platforms such as DAOMaker and GameFi do exceptionally well in the DAO and Gaming industries. 

Even though the regulatory burden on IDOs is significantly less than ICOs, every IDO platform that you potentially consider will do due diligence on the project, potential for return, and legal status of the offering before any sale takes place. It’s best to talk to the legal counsel of your project and each team of the various IDO platforms before choosing what’s suitable for your project. 
If unsure about what route to take, feel free to contact our specialized Web3 marketing team at Coinbound who can direct you in the right direction.

Top IDO platforms in 2023 | Initial DEX Offering Guide appeared first on Coinbound.

When it comes to marketing for a DeFi platform, TVL is often a KPI (key performance indicator) that many Web3 marketers will focus on. Let’s dive into a bit more about why that is.

The Importance of TVL in DeFi Marketing

It Reflects Protocol Trust

One of the main reasons why TVL is such an important metric is because it reflects the level of trust and confidence that users have in a particular DeFi protocol or platform. When users lock their funds in a DeFi protocol or platform, they are essentially trusting that protocol or platform to securely manage their funds and provide them with a return on their investment. The more value that is locked in a particular protocol or platform, the more trust and confidence users have in it, and the more likely it is that it will continue to grow and thrive.

It Measures Activity & Engagement

In addition to reflecting the level of trust and confidence that users have in a particular DeFi protocol or platform, TVL is also an important indicator of the level of activity and engagement within the DeFi ecosystem. The more value that is locked in a particular protocol or platform, the more activity and engagement there is likely to be, as users are more likely to use the platform and its various services. This in turn can help drive further growth and adoption of the platform, as well as the overall DeFi ecosystem.

Conclusion

When it comes time to start spending resources on growing the awareness and use of a DeFi product or service, TVL is a super valuable KPI to benchmark your success against. As your marketing efforts increase, you should focus on activities that then boost your TVL.

For help with this, you may want to hire a DeFi marketing agency like Coinbound which has a strong understanding of the Web3 ecosystem and how to grow products in the crypto space.

Why is TVL (Total Value Locked) an Important KPI for DeFi Marketing? appeared first on Coinbound.

The platforms are incubators that can help your crypto project raise funds by selling a percentage of your project’s token supply at a discounted price. 

Therefore, the crypto launchpads can help to satisfy decentralized projects needing to acquire capital to fund development and marketing. At the same time, investors get the opportunity to reap the benefits of your company’s tokens. 

Typically, a launchpad will make money by taking a percentage of the total revenue as a reward for its services. 

Each has its own advantages. For instance, some solely focus on Solana, while others supply for all NFT and Web3 gaming projects. 

Whatever you are looking for in a crypto launchpad can be found here. Check out this list of the top 6 launchpads to see which one best suits your crypto company’s needs.

Unicrypt 

Inside the Unicrypt ecosystem, you can find its very own decentralized launchpad. Crypto companies can access the platform to receive feedback and advice from numerous third-party partnerships to help with future decision-making. 

Unicrypt currency covers five blockchains, including Avalanche, Ethereum, BSc, Polygon and xDAI. In addition, individuals can mint and launch their own tokens on the launchpad by creating a straightforward, self-custodial wallet. 

Binance

Binance is the largest cryptocurrency exchange platform in terms of volume. Thus, unsurprisingly, it boasts a highly successful platform—one of which has raised more than 3.5 million unique users. 

Binance has launched 64 different projects in total on its launchpad. However, each project is highly secure and prosperous. Look at STEPN, for instance. It raised a whopping $3.5 million, all thanks to Binance. 

Launching on Binance has numerous benefits, like high liquidity on the project’s trading pairs and exposure to millions of unique Binance members. 

Launchpool 

Launchpool is a crypto launchpad that promotes itself as an “egalitarian launchpad”, therefore, assists all stakeholders as equals by offering equal investment opportunities to all projects involved. 

The platform is exceptionally dynamic, constantly evolving by adding new projects in numerous different phases so its list.  

Like many other incubators, Launchpool also connects different projects to its ecosystem, utilizing different chains like Ethereum and BSc. 

Solrazr 

Solrazr is another valuable incubator, but this time, just for those in the Solana ecosystem.

The platform offers two unique launchpads, INO Launchpad and IDO Launchpad. The first platform is a launchpad dedicated to those whose crypto project is focused on NFTs, thus helping artists mint and launch their digital assets on the Solana blockchain without coding experience.

The latter, however, solely focuses on cryptocurrency products that don’t entertain NFTs. 

Nevertheless, both platforms utilize its native token $SOLR, to reward holders with benefits, including higher caps on smaller launches and more. 

Gamestarter

Gamestarter is a launchpad that solely focuses on boosting crypto-gaming companies. It achieves such goals by offering decentralized IGOs, its user base and Web3 gaming services, like metaverse, play-to-earn (P2E), non-fungible tokens (NFT) and more. 

This incubator’s most successful launch so far includes “project seed”. Gamestart boasted the project—that aims to “revolutionize the mobile gaming industry to a whole new level by implementing blockchain technology and introducing P2E”—a massive 77x return on investment. 

Solster Finances

Solster Finances launchpad is another incubator that solely focuses on the Solana ecosystem. Thus far, the platform has completed more than 20 successful launches and processed more than $1.7 million in funding – despite being a new launchpad. 

This DeFi ecosystem also includes an IDO launchpad for Solana projects, decentralized crypto trading exchanges, token swapping, staking, vesting and more.

Top Crypto Launchpads for IDOs, ICOs, and IEOs (2023) appeared first on Coinbound.

In this guide, we break down all of the top blockchain advertising agencies you should know if you are looking to grow your crypto company.

But first…

What is a Blockchain Advertising Agency?

A blockchain advertising agency is a marketing company that focuses on helping blockchain and Web3-related customers grow. This is typically done by acquiring more users, building brand recognition, or growing a digital presence.

Top Blockchain Advertising Agencies

Coinbound

When it comes to blockchain advertising and marketing, Coinbound has been the leading agency for nearly half a decade. Since the agency was Founded by Ty Smith in 2018, they have managed advertising campaigns for blockchain companies like Sui, Gala, Cosmos, Litecoin, Tron, Immutable, eToro, Nexo, and hundreds of others.

Additionally, Coinbound has the most popular podcast on the topic of blockchain marketing: Crypto Marketing with Ty Smith.

Services Offered:

• Influencer Marketing
• Display Advertising
• PR and Earned Media
• Press Releases
• Social Media Management
• SEO
• Community Management

Past Clients:

• MetaMask
• eToro
• Nexo
• ImmutableX
• Voyager
• Gala Games

Location: United States

Founded: 2018

Neoreach

Neoreach is an influencer-focused agency that has some experience with blockchain companies. Neoreach mostly focuses on the following verticals: SaaS, Brand Sponsorships, and Creator Networks. That said, they claim to have helped companies with selling NFTs.

Services Offered:

• Influencer Marketing

Location: United States

Founded: 2014 (entered blockchain in 2021)

CoinZilla

While CoinZilla isn’t technically an agency, they are one of the top crypto ad networks you should know about. This blockchain ad network gives you the capability to advertise on top crypto websites like Etherscan, NFT Lately, CryptoDaily, and CoinGecko.

Services Offered:

• Display Advertising
• Press Releases

Location: Estonia

Founded: 2018

For more information on crypto ad networks, we recommend this video:

Lunar Strategy

Lunar Strategy is a blockchain advertising agency based out of Europe. This team specializes in marketing for cryptocurrency, NFT, and metaverse-related projects. They also have experience with growing clients’ user base via paid acquisition on platforms like Twitter, LinkedIn, Quora, and Instagram.

Services Offered:

• Influencer Marketing
• Display Advertising
• SEO
• Paid Social Media Advertising
• Press Releases

Location: Portugal

Founded: 2021

Conclusion: Choosing the right agency for you

As you can see, there are a number of blockchain agencies you can try. They each bring different levels of experience

Overall top pick: Coinbound

Because Coinbound has been around for so long, and has successfully built a reputation as the best agency for blockchain with the leading crypto companies like MetaMask, its widely assumed they are the best agency for most companies building blockchain products.

Best pick for do-it-yourself marketers: CoinZilla

Not everyone wants an expert team to manage their marketing. Using an agency can sometimes incur added costs and, as such, more experienced marketers may wish to run campaigns on their own via programmatic advertising networks. For those teams, we recommend CoinZilla. CoinZilla is a great choice because they let marketers pick their own campaigns and run them without needing any agency support.

Top Blockchain Advertising Agencies appeared first on Coinbound.

AMB Crypto

AMB Crypto, like Polygon, is an India-based news site for crypto. Because they share a nationality, it seems AMB Crypto’s editorial team enjoys covering Polygon news.

Polygon Daily

Polygon Daily is a Twitter account that focused exclusively on the latest Polygon news. There’s no easier way to follow the Polygon ecosystem updates on Twitter than following Polygon Daily.

Related: Top Web3 Twitter Accounts

NFT Lately

NFT Lately is a site that focused most specifically on NFT news. However, they break down their coverage by blockchain and have a section devoted specifically for Polygon NFT news. If you are into NFTs on the Polygon blockchain, we highly recommend checking out NFT Lately.

They also have an incredibly popular newsletter that covers everything you need to know about NFTs 2x a week.

Related: Top NFT News Sites

The Official Polygon Blog

The Polygon team has its own blog. Here, they publish frequent updates about new partnerships and ecosystem developments. While you’re there, you might also enjoy Polygon’s YouTube channel where they host additional content.

About Coinbound

Coinbound is the leading Web3 marketing agency. Coinbound works with major crypto brands like Gala, Immutable, eToro, Cosmos, Litecoin, Tron, and, OKX to boost brand growth through influencers, publishers, PR, SEO, social media management, community growth, and paid advertising.

Top Polygon News Sites in 2023 appeared first on Coinbound.

Top DeFi Newsletters

The Defiant

The Defiant is a well-respected name in the DeFi space. The media brand is managed by a number of prominent DeFi figures and influencers who team up to put out some great content.

Frequency: Daily

Join The Defiant Newsletter

Bankless

The Bankless newsletter is put on by the hosts of the more well-known Bankless podcast. We love how focused these guys are on DeFi and the Ethereum ecosystem, specifically. Their insights are not to be missed.

These guys also offer a paid subscription for DeFi investors that want more comprehensive and in-depth insights.

Frequency: Daily

Join the Bankless Newsletter

DeFi Times

DeFi Times is produced a bit more infrequently than most others on this list. That said, they are still a great source of DeFi news and knowledge.

Frequency: Monthly

Join the DeFi Times Newsletter

DeFi Prime

DeFi Prime is much bigger than just the newsletter. The newsletter, however, is a really quick way to stay updated. This is probably the shortest DeFi newsletter which can be a pro or a con.

DeFi Prime mostly focuses on serving readers with the biggest headlines in the past week. Not much editorializing is done by these guys.

Frequency: Weekly

Join DeFi Prime’s Newsletter

NFT Lately

Now, NFT Lately is a bit more NFT-focused than DeFi. Still, we feel it’s such a well-produced newsletter and if you are into DeFi you should probably be at least NFT aware.

So check out NFT Lately also if you want to world of NFTs emailed to you twice a week.

Frequency: 2x per week

Join NFT Lately’s Newsletter

About Coinbound

Coinbound is the leading Web3 marketing agency. Coinbound works with major crypto brands like Gala, Immutable, eToro, Cosmos, Litecoin, Tron, and, OKX to boost brand growth through influencers, publishers, PR, SEO, social media management, community growth, and paid advertising.

Best DeFi Newsletters to Subscribe To [2023 Guide] appeared first on Coinbound.