As we look towards 2024, many experts and enthusiasts predict an explosion in the GameFi sector. 

Let’s find out what GameFi is, its history and the latest statistics that suggest 2024 might be its breakout year.

Key Takeaways & Stats:

• GameFi Growth: The number of active GameFi players is projected to reach over 50 million by 2024, up from around 20 million in 2023. 
• Market Share Increase: GameFi is expected to account for up to 10% of the global gaming market by 2024, growing from about 3% in 2023. 
• Investment Surge: Venture capital investment in GameFi could exceed $2 billion in 2024, significantly up from $1.2 billion in 2023. 
• Technological Advancements: Around 80% of GameFi platforms will likely incorporate Layer 2 solutions for improved scalability by 2024. 
• Metaverse Integration: Predictions indicate that 35% of all Metaverse platforms will incorporate GameFi elements by the end of 2024.

What is GameFi? 

GameFi, short for “game finance,” represents the convergence of blockchain technology with the gaming world. This innovative concept allows players to earn tangible rewards through in-game activities, often in the form of cryptocurrencies or non-fungible tokens (NFTs). 

Blockchain gaming breaks traditional gaming paradigms by offering economic incentives and digital asset ownership, transforming how players interact with games. 

Also See: How to Use Web3 Gamification to Drive Community Engagement

History of GameFi 

The roots of GameFi trace back to the early days of cryptocurrency, evolving significantly over the years: 

• Early Days (Pre-2017): Initial concepts of integrating digital currencies in games started emerging without substantial traction. 
• The Emergence (2017-2018): “CryptoKitties” marked the beginning of GameFi, drawing attention to blockchain’s potential in gaming. 
• Gradual Growth (2019-2020): A period of development and experimentation, with various blockchain gaming platforms emerging. 
• The NFT Boom (2021): A significant surge in interest, powered by the widespread popularity of NFTs. 
• Expansion and Evolution (2022-2023): The GameFi ecosystem expanded, with more diverse games and platforms entering the market. 

The 2024 GameFi Landscape 

Technological Innovation 

The upcoming year will likely see further advancements in blockchain technology, enhancing GameFi’s scalability, security, and user experience. These improvements will make GameFi platforms more robust and accessible. 

Investment Surge 

The influx of venture capital in GameFi strongly indicates the industry’s potential. This trend will continue in 2024, fueling further growth and innovation. 

User Base Diversification 

GameFi’s unique proposition of gaming and earning is attracting a broader audience. This diversification extends beyond traditional gamers, encompassing tech enthusiasts, investors, and casual players. 

Game Design Evolution 

GameFi is evolving to incorporate more sophisticated and engaging gameplay mechanics. This shift is crucial for maintaining player interest and ensuring the longevity of GameFi projects. 

GameFi Success Stories 

Some prominent success stories in the GameFi space include 

• Axie Infinity: One of the most well-known GameFi projects, which uses Ethereum-based cryptocurrency (AXS and SLP) and NFTs. Players breed, raise, and battle creatures called Axies. The game gained popularity for its play-to-earn model, where players can earn cryptocurrency through gameplay, which can then be converted into real-world money. 

• Decentraland: While more of a virtual world than a traditional game, Decentraland is a significant player in the GameFi space. Users can buy, sell, and develop virtual real estate with transactions using the Ethereum blockchain. The platform has its cryptocurrency, MANA, and has hosted virtual concerts and events, adding to its appeal.

• The Sandbox: Similar to Decentraland, The Sandbox is a virtual world where players can create, own, and monetize their gaming experiences. It uses the SAND cryptocurrency and allows users to create NFTs representing in-game assets. 

• CryptoKitties: One of the earliest introductions of NFTs in gaming, CryptoKitties is a game where players buy, collect, breed, and sell virtual cats. Each cat is a unique NFT on the Ethereum blockchain.

Sorare: Focused on fantasy football, Sorare uses blockchain technology to offer a digital collectible card game. Players collect, trade, and manage a virtual football team with cards representing players, each an NFT.

The Impact of Metaverse on GameFi 

The Metaverse’s impact on GameFi is reshaping the sector by introducing a deeper level of engagement and a more intricate economic system. In the Metaverse, GameFi becomes part of an expansive ecosystem where games are not isolated experiences but interconnected elements of a larger virtual universe. This integration elevates the gaming experience, offering players entertainment and opportunities for social interaction, commerce, and even virtual entrepreneurship within the game worlds. 

Moreover, the Metaverse enhances the concept of asset ownership in GameFi. Players can own digital assets with real-world value and can be traded or used across different games and Metaverse platforms. This interoperability adds a new dimension to gaming, making it a more dynamic and investment-worthy activity. 

Additionally, with its potential for hosting large-scale, immersive environments, the Metaverse enables GameFi platforms to implement more complex and engaging game mechanics and storylines. 

However, this integration also brings challenges, particularly in managing complex economies and ensuring fair and sustainable gameplay. As GameFi becomes more integrated into the Metaverse, developers, and stakeholders must address these challenges to realize this exciting convergence’s potential fully.

Also See: 8 Web3 Marketing Strategies to Try in 2024

Future Trends, Stats and Predictions for GameFi in 2024 

As we look towards 2024, several key trends and predictions stand out in the GameFi sector. These trends, bolstered by statistical data, suggest a transformative period for this innovative industry. 

Increased Mainstream Adoption 

• User Growth: The GameFi user base is projected to grow significantly. By the end of 2024, it’s estimated that active GameFi players could surpass 50 million worldwide, a substantial increase from the approximately 20 million reported in 2023. 
• Market Penetration: With increasing awareness and accessibility, GameFi is expected to capture a larger market of the global gaming market. Analysts predict that GameFi could account for up to 10% of the global gaming market by 2024, up from around 3% in 2023. 

Cross-Platform Integration 

• Device Accessibility: The proliferation of GameFi on various platforms is anticipated. By 2024, over 70% of GameFi experiences are expected to be accessible on mobile devices, up from 50% in 2023, making it more accessible to a wider audience. 
• Interoperability: There is a growing trend towards interoperability in blockchain gaming. Predictions indicate that at least 30% of new GameFi projects 2024 will offer cross-chain functionalities, enabling players to interact with multiple blockchain ecosystems seamlessly. 

Collaborations and Partnerships 

• Partnership Growth: Collaborations between traditional gaming companies and blockchain projects are predicted to increase by 40% in 2024. This synergy will likely result in more sophisticated and appealing GameFi projects. 
• Investment Influx: Venture capital investment in GameFi is expected to reach new heights, with forecasts suggesting an investment inflow of over $2 billion in 2024, a significant increase from $1.2 billion in 2023. 

Technological Advancements 

• Blockchain Evolution: Blockchain technology, the backbone of GameFi, is set to become more advanced. By 2024, 80% of GameFi platforms are expected to incorporate Layer 2 solutions for enhanced scalability and reduced transaction costs. 
• AI Integration: Artificial intelligence (AI) is predicted to play a larger role in GameFi. Approximately 50% of new GameFi projects 2024 are expected to leverage AI for improved game mechanics and player interactions. 

Economic Models and Sustainability 

• Tokenomics Refinement: The economic models within GameFi are likely to become more sophisticated and sustainable. By 2024, we expect 60% of GameFi projects to have restructured their tokenomics to ensure long-term viability and player engagement. 
• Revenue Growth: The total revenue generated by GameFi projects is projected to exceed $5 billion in 2024, a substantial increase from approximately $3 billion in 2023. 

Regulatory Developments 

• Regulatory Clarity: With the GameFi industry’s growth, clearer regulations are expected to emerge. By 2024, at least 20 major countries are predicted to have specific regulatory frameworks for GameFi. 

The Metaverse Connection 

• Metaverse Integration: The integration of GameFi in the Metaverse is forecasted to deepen, with predictions indicating that 35% of all Metaverse platforms will have some form of GameFi element by the end of 2024. 
• Virtual Economy Expansion: The virtual economy within GameFi is set to expand, potentially doubling in size compared to 2023. This growth reflects the increasing value and utility of in-game assets and currencies. 

Community and Social Impact 

• Community Engagement: The role of communities in GameFi is expected to become more prominent. By 2024, community-driven development and governance could be a key feature in over 50% of GameFi projects, enhancing the participatory nature of these platforms. 

Also See: Web3 PPC Management Agencies: 5 Top Firms To Try in 2024

Conclusion 

The GameFi sector is poised for significant growth and transformation in 2024. With increasing mainstream adoption, technological advancements, strategic partnerships, and evolving economic models, the industry is set to redefine the gaming landscape. 

However, navigating regulatory landscapes and ensuring sustainable growth remain critical challenges. As GameFi continues to evolve, it promises to offer an exciting and dynamic blend of entertainment, finance, and technology.

Will 2024 Be The Year of the GameFi Explosion? appeared first on Coinbound.

By integrating game-like elements, such as challenges, interactive loyalty programs, game mechanics, reward points (perhaps ones that open up early access and NFT drops), and social connections, gamification platform technology allows you to tap into your target markets innate desires and motivations.

This comprehensive guide will explore gamification’s transformative utility to boost business impact. From core principles to proven business strategies, use cases, and real-world examples, keep reading to uncover the multifaceted benefits of gamification and how it can revolutionize user experience.

Benefits of Web3 Gamification 

One of the primary advantages of gamification includes its ability to engage and drive increased user engagement within Web3 communities.

By incorporating fun and compelling challenges tailored to your community’s interests and goals, Web3 gamification provides a sense of purpose and progression.

Check out how Blockchain Bandicoot uses Web3 gamification and more:

In addition, these challenges stimulate curiosity and can encourage you to explore different aspects of the platform, potentially fostering deeper user engagement and interaction.

Rewards can play a significant and critical role in enhancing your platform’s engagement regardless of your platform. For example, many platforms offering tangible or virtual incentives are usually the most profitable ones, whether bonuses include tokens, money (crypto), content, or early access to exclusive free content. All aspects actively contribute and strive toward achievements.

In short, the allure and value of rewards are potent incentives that keep your customers and users engaged and committed to your project and platform.

Education and Skill Development

Education, productivity, and skill development are also enhanced through gamification tools. If you incorporate educational elements and rewards into challenges, such as quests, gamification can create a fun environment that promotes continuous learning, productivity, and personal growth for your target market.

Gamified experiences make the whole process of exploring, acquisition of knowledge, and development process of skills engaging, rewarding and enjoyable.

You can present your users with meaningful missions that expand their understanding of your creative world or specific subjects, allowing them to learn practical skills to succeed in your project and earn rewards.

In turn, this fosters a continuous learning community and leads to skill development.

Motivated Behavior

By setting clear goals and providing a sense of accomplishment and success through game mechanics, this application of elements can inspire your target market of consumers to take action and strive for further achievements.

By adding such mechanics to your project and setting clear goals, your team and users will have a sense of direction, focus, and purpose, guiding their efforts to partake again and again, and focus on the project and community.

By implementing the chance to win crypto as a result of task completion, and including skill-mastering incentives to tasks, you can give users a sense of fulfillment, motivating them to continue playing.

Suppose you implement leaderboards, points, rankings, points, and badges. In that case, your company can track, compete and showcase the added value of your customers, users’ expertise, and gaming abilities, fostering a healthy sense of competition.

Gamification leverages consumers’ and customers’ desire to compete for status, loyalty, money, and recognition with brands.

Social Connection and Collaboration 

Expanding on the topic of your business community, social connection and collaboration strategies are integral and represent critical components of the evolution process and adoption of business gamification within companies, brands, and Web3 communities.

Gamification provides users opportunities and tools to connect and engage with like-minded companies, brands, and individuals as you give users the ability to perform more tasks, create teams, and bounce ideas off one another.

By facilitating discussions, forums, leaderboards, and chat features, you open communication and interaction among your customers, team members, and customers, creating a sense of belonging.

The metaverse is a superb example of Web3 projects that implement gamification mechanics to strengthen the bond between gamers.

Long-Term Retention

Long-term customer retention is another essential element for your project to shine. By adding all of the above principles to your project, you should gain higher user retention rates.

We highly advise continuously offering fresh, engaging, and fun challenges with enticing rewards to keep users engaged, preventing them from potentially losing interest.

This will make your users eager to return regularly to explore your gaming world, unlocking and completing new adventures and tasks to discover and overcome novel obstacles for extra perks.

The element unpredictability during your game can further enhance long-term consumer engagement and retention. So, introduce unexpected rewards and bonus points to wow your crowd.

Pioneers of Web3 Gamification

Numerous Web3 pioneers are leveraging the potential of blockchain technology to create not just games but entire ecosystems where players have actual ownership of their digital assets; real-world value is tied to in-game accomplishments, and the line between the virtual and the real-world blurs.

Keep reading to learn about trailblazers leveraging DeFi and NFTs to create novel Web3 ecosystems that challenge traditional boundaries.

These Web3 projects are shaping a new paradigm that offers users added value through gamification:

Layer3

Layer3 is a revolutionary browser platform that goes above and beyond in curating immersive, seamless, and captivating journeys for its users, granting them access to the boundless wonders of Web3.

With meticulous attention to detail, Layer3 ensures that every user’s experience is nothing short of extraordinary.

At the core of Layer3’s innovative approach is its playful and interactive user interface, designed to engage and delight users at every step.

One of the standout features is the inclusion of reward badges, aptly named ‘Quests,’ which serve as gateways to a wide range of Web3 products and experiences.

You can embark on these quests and explore the realms of decentralized finance (DeFi), Web3 gaming, Layer 2 networks, Web3 social, and much more.

Each quest becomes a stepping stone towards a deeper understanding and immersion in the Web3 ecosystem, allowing users to unlock new possibilities and fuel their continuous growth.

What truly sets Layer3 apart is its groundbreaking customer and loyalty programs. By leveraging the power of Web3 technology, Layer3 has redefined the traditional notion of rewards.

Users are not just offered conventional perks; they are rewarded with money (crypto) and NFT drops as proof of completion.

This pioneering approach to customer loyalty introduces a whole new level of engagement, authenticity, and value.

Each NFT drop becomes a treasured token of accomplishment, representing a milestone in the user’s Web3 journey.

Magic Eden

The renowned NFT marketplace, Magic Eden, has truly pushed the boundaries by introducing captivating gamification elements that elevate user engagement to unprecedented heights.

One of the standout features they’ve introduced is the addition of daily quests, which add an exciting layer of adventure and achievement to the platform.

Through these daily quests, Magic Eden presents you with a unique opportunity to embark on thrilling challenges and claim valuable rewards in the form of diamonds. These diamonds hold immense value within the platform’s ecosystem, serving as a currency that can be used to unlock a wide array of enticing perks and enhancements.

Whether you’re a novice venturing into exploring the NFT space for the first time or a seasoned collector, Magic Eden’s reward system caters to all, creating an inclusive and enjoyable journey for everyone.

By offering these enticing rewards and incentives, Magic Eden has masterfully created a dynamic and engaging environment that keeps users motivated and inspired.

The platform’s gamification features infuse a sense of accomplishment and progression into every user’s experience.

CryptoQuest

CryptoQuest, a thrilling game within the metaverse platform, showcases the incredible benefits of Web3 gamification, offering players a range of advantages by seamlessly integrating gaming with blockchain technology alongside many other similar metaverse games.

CryptoQuest introduces actual ownership and monetization through NFTs. Each digital collectible represents a unique in-game item or character, giving players a sense of exclusivity.

In addition, these NFTs can be bought, sold, and traded on blockchain marketplaces, enabling players to monetize their virtual assets and even earn real-world value.

The game incorporates gamification elements to drive player engagement and progression. Players unlock valuable in-game rewards by staking their NFTs or cryptocurrency holdings to invest in smart contracts.

Rewards enhance gameplay, provide access to exclusive items, and may hold real-world value. This incentivizes players to actively participate, explore the game world, invest, and tackle various quests and challenges.

Furthermore, CryptoQuest fosters community engagement by implementing a governance system. Token holders can vote on proposed changes and new features, shaping the game’s development and evolution.

This decentralized decision-making process empowers players and cultivates a strong and passionate community.

The many use cases of blockchain technology ensure the security and transparency of player assets, data and business transactions. Furthermore, with blockchain’s immutability and decentralized nature, fraud and manipulation are mitigated, fostering trust among players.

Conclusion

Web3 gamification can offer you a powerful tool and strategy to boost user engagement, motivation, and retention of more people in your web3 project and community.

By tapping into your target market’s desire for fun, competition, and recognition, you can enhance social connections, continuous learning, motivated behavior, engagement, and long-term user loyalty and commitment.

However, successful implementation of gamification requires understanding game design principles, user psychology data, and community specifics that a Web3 marketing agency can provide.

We at Coinbound, a leading Web3 marketing company, can help your business toward unlocking the full potential and value of Web3 gamification.

With our expertise in blockchain and cryptocurrency, we can design, implement, track, and optimize gamification strategies tailor-made for your project and community by managing, monitoring, and promoting your gamified platform — the key to ensuring its growth, adoption, and success.

So, contact Coinbound for advice on the best practices of Web3 gamification and secure your project a place in the evolving Web3 landscape.

How to Use Web3 Gamification to Drive Community Engagement appeared first on Coinbound.

However, with so many companies vying for attention, it can be challenging to break through the noise and get noticed by journalists and editors.

In this blog post, we’ll share tips and best practices for getting coverage on major crypto news outlets and building a successful crypto PR strategy.

Getting Top Tier Crypto Coverage (Step By Step)

Research and Identify Relevant News Outlets

The first step in building a successful PR strategy is to research and identify the relevant news outlets for your company. Start by making a list of the top crypto news outlets, such as CoinDesk, CoinTelegraph, and Decrypt.

Then, dig deeper into each outlet to understand their audience, editorial focus, and submission guidelines. This research will help you tailor your pitches to each outlet and increase your chances of getting coverage.

Related: Top Web3 & NFT Media Companies

Build Relationships with Journalists and Editors

Building relationships with journalists and editors is critical to getting coverage on major crypto news outlets. Take the time to reach out to journalists and editors in your industry and introduce yourself and your company.

Follow them on social media, engage with their content, and offer valuable insights and commentary on industry news.

Building a relationship with a journalist or editor can increase your chances of getting coverage and help you become a go-to source for industry news.

Develop a Compelling Story and Angle

To get coverage on major crypto news outlets, you need a compelling story and angle that will capture the attention of journalists and editors.

Think about what makes your company unique and newsworthy. Is there a recent product launch, a new partnership, or a significant milestone that you can share with the media?

Develop a story and angle that is timely, relevant, and interesting to the outlet’s audience.

Craft a Strong Pitch

Crafting a strong pitch is essential to getting coverage on major crypto news outlets. Your pitch should be concise, informative, and tailored to the outlet’s audience and editorial focus.

Include a compelling headline, an attention-grabbing hook, and clear and concise information about your company and story.

Make sure to follow the outlet’s submission guidelines and include any relevant images or multimedia assets.

Leverage Social Media

Social media can be a powerful tool for getting coverage on major crypto news outlets. Use social media to share your company’s news and updates and tag relevant journalists and editors. This can help increase your visibility and get your story in front of the right people.

You can also use social media to share your thought leadership and commentary on industry news, which can help position you as an expert and increase your chances of getting coverage.

Monitor and Follow-Up

After you’ve submitted your pitch, it’s essential to monitor and follow-up with journalists and editors. Keep an eye on the outlet’s website and social media channels for any updates or changes to their editorial calendar.

If you haven’t heard back from a journalist or editor, don’t be afraid to follow up with a friendly email or phone call. However, be respectful of their time and avoid being too pushy or aggressive.

Measure and Analyze Results

Finally, it’s essential to measure and analyze the results of your PR efforts. Track the coverage you receive on major crypto news outlets and monitor the impact it has on your website traffic, social media engagement, and business goals. Use this data to refine and improve your PR strategy over time.

Conclusion

In conclusion, getting coverage on major crypto news outlets requires a strategic and thoughtful approach. By researching and identifying relevant news outlets, building relationships with journalists and editors, developing a compelling story and angle, crafting a strong pitch, leveraging social media, monitoring and following up, and measuring and analyzing results, you can increase your chances of getting coverage and building a successful PR strategy.

By following these best practices, you can establish your company as a thought leader in the industry, build credibility and trust with your target audience, and ultimately drive business growth and success.

Remember that PR is an ongoing process and requires patience and persistence. Keep refining and improving your strategy over time, and don’t be afraid to experiment with new tactics and approaches.

With the right mindset and strategy, you can successfully navigate the complex world of crypto PR and achieve your business goals.

If you are in need of assistance, or are looking to outsource your crypto PR to an experienced team, check out Coinbound.

The Ultimate Crypto PR Guide: How to Get Coverage on Major Crypto Media appeared first on Coinbound.

An Initial DEX Offering (IDO) is a fundraising mechanism in the cryptocurrency space that allows companies or projects to launch tokens on a decentralized exchange (DEX).

IDOs are more decentralized and permissionless than an initial coin offering (ICO), meaning they are not controlled by any single entity and are open to anyone with an internet connection.

When a project launches an IDO, it releases a coin or token for purchase on a DEX, a type of cryptocurrency exchange that uses liquidity pools to allow traders to exchange tokens, including cryptocurrencies and stablecoins.

What is an IDO Platform?

An IDO platform is a DEX that is specifically designed for hosting IDOs. Notably, most IDO platforms are different from a DEX that a user would typically trade on, such as Uniswap, Sushiswap, or DyDx. Instead, the IDO platform serves as a venue for launching a token, doing “Know Your Customer” (KYC) if needed, and helping the project market and deploy their token to potential investors.

The Benefits of IDOs Over ICOs

Overall, the main benefits of IDOs over ICOs are the use of decentralized technology, reduced regulatory burden, and the potential for more significant price discovery. However, it is essential to note that both ICOs and IDOs carry a high level of risk, and it is crucial for investors to carefully consider their options before committing any funds.

Top IDO Platforms for 2023

A number of decentralized exchanges (DEXs) offer Initial DEX Offerings (IDOs) and are considered top IDO platforms. Of course, every platform has its advantages and disadvantages, but the one thing they have in common is that each platform will vet projects, and any entity looking to do an IDO should consult their legal counsel to avoid potential legal issues with financial regulators. 

Here are a few examples of the top IDO platforms:

Polkastarter

Polkastarter is an IDO platform that allows users to participate in the sale of new tokens and projects and notably has an extensive history of launching hundreds of tokens across multiple chains, including Ethereum, Polygon, BNB, and Avalanche. 

Top Projects Launched:

• Galaxy Fight Club
• OkLetsPlay
• Humans
• Wonderman Nation
• Nitro

Location:

• Lisbon, Portugal

Other Services Offered:

• Advisory Program
• Tokenomics Design
• Follow-on Capital
• Marketing Support
• Branding Strategy
• Listing & Scaling

Pricing:

• Contact for Pricing

BSC Pad

BSC Pad is the first IDO platform on BSC, leading the chain in this market segment. The platform utilizes a two-round system that ensures every tier level is guaranteed an allocation for launches, eliminating the first come, first serve approach or the use of bots that happen on other IDO platforms. 

Top Projects Launched:

• MeDIA eYe
• BlockBank
• YDragon
• Katana Inu
• XP Network

Location:

• British Virgin Islands

Other Services Offered:

• Incubation
• Marketing Support

Pricing:

• Contact for Pricing

DAO Maker

DAO Maker is a unique IDO platform insofar as it focuses specifically on launching IDOs for Decentralized Autonomous Organization (DAO)-based projects. It has been highly successful in this niche, raising over $32 million for its supported projects. 

Top Projects Launched:

• ChainPort
• Step.app
• Sweat Economy
• Hubble
• Resource Finance

Location:

• London, UK

Other Services Offered:

• Farms and Vesting
• Voting

Pricing:

• Contact for Pricing

GameFi

Like DAO Maker, GameFi is a niche IDO platform, except it focuses specifically on the crypto-gaming space. It has launched over 60 gaming projects, with an average all-time high return of 61 times the initial IDO price. 

Top Projects Launched:

• beFitter
• OceanLand
• Orbitau
• Spellfire
• Ertha

Location:

• Hanoi, Vietnam

Other Services Offered:

• Aggregator of blockchain games
• Marketplace for in-game items
• Staking pools 

Pricing:

• Contact for Pricing

Bull Perks

Bull Perks claims to be “The fairest and most community-oriented decentralized VC and multichain launchpad,” specifically with a focus on accessibility for backers. After launching dozens of community-focused projects, it may live up to the claim.

Top Projects Launched:

• Bloktopia
• This
• CryoWar
• GamesPad
• Highstreet

Location:

• British Virgin Islands

Other Services Offered:

• Staking and Farming Pools

Pricing:

• Contact for Pricing

Conclusion: Choosing the Best IDO Platform 

When choosing the right coin offering platform for your project, you and your team need to weigh the best method for distribution (IDO or ICO), and the best platform. While Polkastarter and BSC Pad work with a broader variety of projects, more specialized IDO platforms such as DAOMaker and GameFi do exceptionally well in the DAO and Gaming industries. 

Even though the regulatory burden on IDOs is significantly less than ICOs, every IDO platform that you potentially consider will do due diligence on the project, potential for return, and legal status of the offering before any sale takes place. It’s best to talk to the legal counsel of your project and each team of the various IDO platforms before choosing what’s suitable for your project. 
If unsure about what route to take, feel free to contact our specialized Web3 marketing team at Coinbound who can direct you in the right direction.

Top IDO platforms in 2023 | Initial DEX Offering Guide appeared first on Coinbound.

But what exactly are NFTs, and why are they gaining so much attention? In this blog post, we’ll explore the top NFT marketing agencies, how NFT influencer marketing works, and everything you should know before hiring a firm to help promote your NFTs.

Top NFT Influencer Marketing Agencies

Coinbound

Coinbound is likely the most well-known NFT marketing agency with a strong focus on influencer marketing. This team has helped some of the most successful Web3 brands utilize influencers. Coinbound has managed campaigns for companies like MetaMask, eToro, and more. Additionally, using influencers, Coinbound has helped a number of popular NFT projects sell out their collections within hours.

Beyond the initial sale, Coinbound has a number of services that will help with projects looking to both build and sustain growth post-mint as well.

Coinbound has been named “Best NFT Marketing Agency” by media like Influencer Marketing Hub, NFT Evening, NFT Lately, and Cryptonews.

Pricing: Contact for pricing

Location: New York

Past Clients:

• MetaMask
• eToro
• Voyager
• Litecoin
• Cosmos
• Wilder World
• Generative Dungeons
• E11even Miami’s Captain’s Club
• Nexo

AppDupe

AppDupe is an NFT-focused marketing and development firm with a large variety of marketing services available for NFT companies, including influencer marketing.

AppDupe’s India-based team is a good option for marketing teams looking for a more low-cost and international option for their NFT growth plan. AppDupe’s influencer network includes creators from YouTube, Twitter, TikTok, and more.

Pricing: Contact for pricing

Location: India

Past Clients:

• WazirX
• Microbuddies
• The Franklin Mint

X10

X10 Agency is an NFT influencer marketing agency that has a network across nearly all channels that NFT audiences visit. Beyond just influencer marketing, X10 Agency offers NFT marketing services that include Community Management, NFT design, paid marketing, shilling, and project collaborations.

X10 has been featured as a leading NFT agency on Hackernoon.

Pricing: Contact for pricing

Location: Russia

Past Clients:

• Lux Metaverse
• Killabears
• Polkafantasy
• Hacken.ai

Token Minds

Token Minds is an Asia-based team that helps NFT projects grow via influencer marketing, community management, strategy, and more. The team has helped both NFT projects and token sales find success with international audiences and claims to have helped clients collectively raise $175M in sales.

Pricing: Starting at $2,999

Location: Singapore

Past Clients:

• Birdchain
• Remme
• Ebakus
• True Play
• Crypto Blades

What Is NFT Influencer Marketing?

NFT influencer marketing is a type of marketing strategy that involves using influencers to promote non-fungible tokens. Influencers are individuals with a large following on social media who have the ability to influence the purchasing decisions of their followers. In the case of NFT influencer marketing, the influencers would use their platform to promote the unique qualities of a particular NFT and encourage their followers to purchase it.

This type of marketing can be effective in raising awareness about NFTs and generating interest in the technology. Influencers have a large and engaged following, which means they can reach a wide audience and promote the unique features of NFTs to potential buyers. By partnering with influencers, businesses can tap into their expertise and credibility to promote their NFTs and drive sales.

Benefits of NFT Influencer Marketing

There are several potential benefits to using NFT influencer marketing to promote non-fungible tokens. Some of the key benefits include:

Increased awareness and interest in NFTs

NFT influencer marketing can help raise awareness and generate interest in NFTs among a wider audience. By partnering with influencers who have a large and engaged following, businesses can promote their NFTs to a large number of potential buyers. This can help increase interest and drive sales.

Access to a targeted audience

Influencers have a large and engaged following, which means businesses can use NFT influencer marketing to access a targeted audience of potential buyers. By partnering with influencers who are interested in NFTs or who have a following in the relevant industry, businesses can promote their NFTs to a highly targeted audience and increase their chances of success.

Increased credibility

Influencers have a high level of credibility with their followers, which means that their recommendations are often trusted and valued. By partnering with influencers to promote their NFTs, businesses can leverage this credibility and increase the chances that their NFTs will be purchased.

Better engagement and interaction with customers

NFT influencer marketing allows businesses to engage with their customers in a more personal and interactive way. By partnering with influencers and using their platforms to promote their NFTs, businesses can engage with their customers and generate more interest in their products. This can help build stronger relationships with customers and drive more sales.

The Challenges of Influencer Marketing for NFTs

While there are many potential benefits to using NFT influencer marketing, there are also some potential drawbacks to consider. Some of the key drawbacks include:

High cost

NFT influencer marketing can be expensive, especially for businesses that are just starting out or that have a limited budget. Influencers often charge a high fee for promoting products, which can be a significant expense for businesses.

Difficulty finding the right influencers

It can be difficult for businesses to find the right influencers to partner with. Not all influencers are interested in NFTs, and not all influencers have a following that is relevant to the industry. This can make it difficult for businesses to find the right influencers to work with, which can limit the effectiveness of their NFT influencer marketing efforts.

Potential for fraud

There is a potential for fraud in the NFT market, as it is relatively new and still evolving. There have been instances of people creating fake or bottled accounts that appear to have large followings with NFT audiences that are, in fact, not effective marketing strategies.

Working with new influencers that you don’t have a prior relationship with can make you more susceptible to NFT influencer fraud.

Working with an NFT marketing agency can help reduce the likelihood of this happening since they typically have strong relationships and a history of working with reputable accounts.

Overall, NFT influencer marketing can be a powerful and effective way for businesses to promote their NFTs to a wider audience. By partnering with influencers who have a large and engaged following, businesses can tap into their expertise and credibility to promote their NFTs and drive sales. However, businesses need to be aware of the potential drawbacks of this approach and take steps to minimize the risks.

What is an NFT Influencer Marketing Agency?

An NFT Influencer Marketing agency is a marketing company that specializes in helping NFT-focused companies put together and execute campaigns that leverage popular personalities on social media. NFT influencer agencies typically work most intimately with social media creators on TikTok, YouTube, and Twitter.

How Much Do NFT Influencer Marketing Agencies Cost?

NFT influencer marketing agency fees range based on the experience of the firm, quality and quantity of influencers used, and the goals of a campaign. Typically, you should expect to pay at least $10,000 per month for a quality NFT influencer agency.

How to Choose the Best NFT Influencer Agency?

Choosing an NFT Influencer marketing agency can be an overwhelming task. When it comes time to make a decision, following the below framework will help you narrow down your choices to an agency and team that fits your needs and goals.

Case Studies

When it comes to vetting any marketing agency, case studies are typically what will most quickly differentiate a quality agency from a less-quality one. An agency should be able to walk you through previous clients and how their campaigns performed.

Understand, many agencies may be under non-disclosure agreements and, therefore, can’t always discuss specific client results or metrics.

Quality of Clients

While it isn’t the absolute only factor to decide on, an agency having quality clients that you’ve actually heard of is a great sign. Typically, large companies have very intense due diligence processes and, as such, choosing an agency you are considering is a sign they got the stamp of approval from managers at that company.

That said, a newer or smaller agency without an extensive track record can still offer quality results.

NFT-Specific Experience

The NFT marketing space is incredibly different from more traditional marketing spaces. As such, when vetting an NFT influencer marketing agency, ask them about their experience with NFT-related clients, specifically.

NFTs are often confusing to people that aren’t Web3-native and, as such, traditional marketing teams may struggle with the concepts and audiences you will be after.

Location

Location is an important factor for those that are restricted to specific working hours. Choosing an agency that is far outside of your working hours may make communication more difficult. Additionally, language barriers could make the coordination of a campaign incredibly difficult.

That said, most NFT influencer agencies work with global clientele and are experienced working with teams across the globe.

Questions to Ask an NFT Influencer Marketing Agency

• Do you have case studies?
• What type of data will you report?
• How will we measure the success of the campaign?
• Are you exclusively focused on the NFT space?
• How familiar are you with NFTs?
• Does your team own any NFTs?
• Who are some of your past clients that are similar to my business?

Top 10 NFT Influencer Marketing Agency Picks for 2023 appeared first on Coinbound.

In this guide, we break down all of the top blockchain advertising agencies you should know if you are looking to grow your crypto company.

But first…

What is a Blockchain Advertising Agency?

A blockchain advertising agency is a marketing company that focuses on helping blockchain and Web3-related customers grow. This is typically done by acquiring more users, building brand recognition, or growing a digital presence.

Top Blockchain Advertising Agencies

Coinbound

When it comes to blockchain advertising and marketing, Coinbound has been the leading agency for nearly half a decade. Since the agency was Founded by Ty Smith in 2018, they have managed advertising campaigns for blockchain companies like Sui, Gala, Cosmos, Litecoin, Tron, Immutable, eToro, Nexo, and hundreds of others.

Additionally, Coinbound has the most popular podcast on the topic of blockchain marketing: Crypto Marketing with Ty Smith.

Services Offered:

• Influencer Marketing
• Display Advertising
• PR and Earned Media
• Press Releases
• Social Media Management
• SEO
• Community Management

Past Clients:

• MetaMask
• eToro
• Nexo
• ImmutableX
• Voyager
• Gala Games

Location: United States

Founded: 2018

Neoreach

Neoreach is an influencer-focused agency that has some experience with blockchain companies. Neoreach mostly focuses on the following verticals: SaaS, Brand Sponsorships, and Creator Networks. That said, they claim to have helped companies with selling NFTs.

Services Offered:

• Influencer Marketing

Location: United States

Founded: 2014 (entered blockchain in 2021)

CoinZilla

While CoinZilla isn’t technically an agency, they are one of the top crypto ad networks you should know about. This blockchain ad network gives you the capability to advertise on top crypto websites like Etherscan, NFT Lately, CryptoDaily, and CoinGecko.

Services Offered:

• Display Advertising
• Press Releases

Location: Estonia

Founded: 2018

For more information on crypto ad networks, we recommend this video:

Lunar Strategy

Lunar Strategy is a blockchain advertising agency based out of Europe. This team specializes in marketing for cryptocurrency, NFT, and metaverse-related projects. They also have experience with growing clients’ user base via paid acquisition on platforms like Twitter, LinkedIn, Quora, and Instagram.

Services Offered:

• Influencer Marketing
• Display Advertising
• SEO
• Paid Social Media Advertising
• Press Releases

Location: Portugal

Founded: 2021

Conclusion: Choosing the right agency for you

As you can see, there are a number of blockchain agencies you can try. They each bring different levels of experience

Overall top pick: Coinbound

Because Coinbound has been around for so long, and has successfully built a reputation as the best agency for blockchain with the leading crypto companies like MetaMask, its widely assumed they are the best agency for most companies building blockchain products.

Best pick for do-it-yourself marketers: CoinZilla

Not everyone wants an expert team to manage their marketing. Using an agency can sometimes incur added costs and, as such, more experienced marketers may wish to run campaigns on their own via programmatic advertising networks. For those teams, we recommend CoinZilla. CoinZilla is a great choice because they let marketers pick their own campaigns and run them without needing any agency support.

Top Blockchain Advertising Agencies appeared first on Coinbound.

But first…

What’s a Web3 Gaming Agency?

Web3 gaming agencies are firms that help Web3 game companies grow by finding more users and players. These companies specialize in identifying key audiences and getting new blockchain game

Top Web3 Gaming Agencies

Coinbound

When it comes to anything Web3 marketing, Coinbound is the team most trusted by the major players. With clients like MetaMask, eToro, ImmutableX, and Cosmos, it’s no surprise they have able to deliver some really incredible results for clients.

Furthermore, Coinbound’s crypto marketing insights have been featured in places like CoinTelegraph, Decrypt, Blockworks, and many other top Web3 media outlets.

Additionally, they host the most popular Web3 marketing podcast, Crypto Marketing with Ty Smith. The podcast is also popular on YouTube. Here’s a great video from Coinbound Founder, Ty Smith on some great (and free!) Web3 marketing hacks that are useful for Web3 gaming companies.

Services offered by Coinbound:

• Influencer Marketing
• PR
• Earned Media
• Community Building and Management
• Social Media Management and Growth
• SEO
• Paid Media and Advertising

Lunar Strategy

Lunar Strategy is a Europe-based team that offers a variety of services for Web3 gaming companies. Lunar Strategy joined the Web3 space around 2020 and has since worked with a number of NFT projects and Web3 protocols.

Services offered by Lunar Strategy:

• Influencer Marketing
• SEO
• Paid Media and Advertising
• Press Releases

X10

X10 is a Russia-based Web3 gaming agency that has been focused exclusively on the Web3, crypto, and blockchain space for years.

Services offered by X10:

• Exchange Listing
• Press Releases
• Paid Media and Advertising

Want to learn more about Web3 gaming and NFTs? Join NFT Lately, the newsletter read by OpenSea, Dapper Labs, Rarible, and more.

Top Web3 Gaming Agencies for 2023 appeared first on Coinbound.

This gaming-business model allows players to generate income from NFTs or native crypto assets, which can be further sold for real money and the ability to own the assets they purchase in the game. 

What is a Play-to-Earn (P2E) Marketing Agency?

Over the past year, the P2E mania continued its ascent, and its market soared to billions of dollars. But with P2E games like Decentraland (MANA), The Sandbox (SAND), Gala (GALA), and Illuvium (ILV) gaining traction, the number of projects entering the market is on the rise, which is heating the competition and making it hard for new projects to stand out. 

This is where marketing comes into play. Marketing is an integral part of creating a successful project, and P2E marketing agencies can help a project reach its target audience, promote the project, and build a strong community. 

These play-to-earn marketing agencies are companies that handle the marketing element of the project, helping drive visibility and improve results.

A P2E marketing agency further guides in designing a sustainable game, which needs to consider fundamental factors such as marketability of the game to bring down the cost of user acquisition, monetization ability of the game to attract revenue, and user retention, to be noticeable in the market.

What does a Play-to-Earn (P2E) Marketing Agency do?

In this new component of the GameFi ecosystem, blockchain technology is used to combine gaming with the benefits of crypto. 

Marketers who are working or experimenting in the gaming world need to follow this new breed of games where all the items are tokenized. Brands and celebrities have also onboarded this train, attracted by this lucrative opportunity where they take a portion of sales. 

With everyone joining in and crypto going mainstream, a P2E marketing agency will help a project develop a unique marketing strategy suitable for the business, determine the avenues to pursue, implement and optimize the strategy, and monitor the results. 

How to Choose a Play-to-Earn (P2E) Marketing Agency?

Play-to-Earn is different from traditional gaming. As such, to create a lasting impression in this hottest niche in the blockchain industry, hiring a P2E marketing agency is the right move.

They can aid in creating a campaign for a P2E brand that answers the “who,” “what,” “why,” and “where” aspects that tackle the target audience, the product, problems solved by the game, and the roadmap, respectively. 

So, when choosing a credible P2E marketing agency, a project should look at its budget first, then enquire about the agency’s past performance, clients, and referrals. 

The fact is, there is no textbook approach to pulling off a successful campaign. This is why the agency one picks must be able to assist in:

• Setting realistic and specific objectives for a project
• Develop metrics to assess a campaign’s success
• Identify the right market and target audience
• Build user person
• Provide quality content and tools to track the results and modify the strategy as necessary

When to hire a Play-to-Earn (P2E) Marketing agency?

Following the success of games like Crypto Kingdoms and Axie Infinity, the influx of play-to-earn games is at an all-time high. A new game looking to break into the market may find it difficult to appeal to different gaming enthusiasts.

In the last few months, several new games have attempted to gain a share of the booming P2E market, but a sizable chunk of these games have failed to garner the audience’s interest due to several factors, such as a lack of attractive gameplay and poor marketing. 

Here, hiring a play-to-earn marketing agency is beneficial because it can offer its expertise to launch solid, reliable marketing campaigns.

All P2E brands, new or established, need strong marketing, and a P2E marketing agency handles the marketing aspect through services like press releases to inform a large audience of a development, influencer marketing to endorse the project, as well as dedicated promotion services, ad management, and community engagement.

Marketing agencies typically have connections with credible and high-traffic websites to publish relevant content and drive traffic to the project.

Top Play-to-Earn (P2E) Marketing Agencies

Now, let’s look at our best picks to promote a play-to-earn project.

Coinbound

Notable Clients: Metamask, Cosmos, Nexo, Etoro, Generative Dungeon, & Gods Unchained

Services Offered: SEO, PR, PPC, thought leadership marketing, & community marketing

Pricing: Customized pricing plans based on goals

Founded in 2018 by Ty Smith, Coinbound is a leading marketing agency in the crypto space. The P2E marketing agency ensures a project’s success through influencer and thought leader marketing, community setup and management, fundraising, paid ads, Twitter management, blog management, and executive networking. 

Coinbound has worked with dozens of popular play-to-earn companies like Kart Racing which saw significant growth thanks to its largest network of crypto founders, creators, investors, and influencers.

Lunar Strategy

Notable Clients: Dark Frontiers, Nobility Token, Gamestarter, & Pixel Pix

Services Offered: SEO, branding, PR, web design, digital marketing, & influencer marketing

Pricing: Average hourly rate – $150/hr

Founded in 2019, Lunar Strategy offers 360° Digital Agency Services, including B2B digital marketing and social media marketing, to help P2E projects stand out, get more relevant leads, and attain clients.

The agency helps crypto and NFT-focused projects dominate Google search through its tailored and advanced digital marketing strategies. It focuses on modern technologies and approaches to cater to the unique needs of projects in the P2E sector.

Ninja Promo

Notable Clients: Trust Wallet, Polkadot, Dash, BitForex, IronFX, OKEx, & Bank Social

Services Offered: Influencer marketing, video production, branding, & paid media and social

Pricing: Customized plans 

Besides the typical marketing services like organic Social Media, SEO, and PR & outreach, Ninja Promo also offers website development, mobile app development, and full-stack blockchain development services. 

This London-based agency also provides market-making services that offer token companies the benefit of higher liquidity and trading volume, easier listing on crypto exchanges, and lower probability of price manipulation.

CryptoPR 

Notable Clients: eToro, Crypto.com, Binance, 1xBit.com, StormGain, & Lucky Block

Services Offered: Financial PR, NFT marketing, DeFi marketing & influencer campaigns

Pricing: Custom pricing plans

This London-based firm is a leading metaverse marketing service provider with a vast network of sites to help projects get ranked on Google. It works with premium publications for promotional press releases to drive traffic and investment leads.

Besides celebrity endorsements and shilling campaigns, CryptoPR promotes P2E projects through advertorials, Telegram groups, and other channels.

NeoReach

Notable Clients: Amazon, Airbnb, Walmart, The New York Times, & BET Networks

Services Offered: Influencer marketing, paid media, creative strategy, & API integration

Pricing: $50k to $500k+

This social marketing agency is known for its wide network of world-class influencers. Neo Reach offers full-service, data-driven marketing campaigns designed explicitly for decentralized projects, distributed teams, and Web3-based objectives.

The agency further offers detailed progress, reporting, insights, and additional services like experiential activations that involve creating or showing up prepared for world-class crypto events.

No Rug Agency

Notable Clients: Bricktopians, Samurai Cats, Evolved Camel, & Ballies NFT Project

Services Offered: Web3 developers, artists, influencers, partnerships, & legal compliance

Pricing: Custom plans based on requirements

This full-service NFT marketing agency provides access to every resource needed to launch a successful project that includes world-class artists, tokenization, and staking development. No Rug Agency provides all the guidance from the start to the end of Play-to-Earn game development.

The agency, led by entrepreneur Olumide Gbenro, helps P2E games gain traction and build a strong community. 

daPixel

Notable Clients: DaGear, Hygimatic, Omni, and Ohsol Investment

Services Offered: Digital marketing, free Audit, Google Ads, SEO, & SaaS Marketing

Pricing: Custom pricing plans

This new addition to the industry provides free consultation of thirty minutes and makes the most out of the investment with proven strategies.

Through its bespoke promotional services that cover crypto marketing, PR, influencer marketing, social media management, and community management, daPixel caters to not just crypto and NFT but also SaaS and B2B.

Conclusion

As we detailed, a play-to-earn marketing agency comes with specialized services for blockchain, crypto, NFT, and P2E projects. They have access to top-rated talent that helps save both time and cost.

Today, attention is the most scarce thing in the world, and marketing helps capture that to drive traffic to a new or established brand, making P2E marketing agencies a valuable tool in a project’s success.

FAQs

How much do Play-to-Earn (P2E) marketing agencies charge?

To launch a successful Play-to-Earn game, a project needs a team of highly skilled professionals to handle different key marketing roles, including content writer, community manager, PR specialist, email marketing specialist, traffic manager, support team, and more — all of which can cost anywhere between $1,000 to $100,000.

But a credible P2E marketing agency will be upfront about all its costs and why they charge them.

What are some good questions to ask before hiring a Play-to-Earn (P2E) marketing agency?

Some of the questions that you can ask the P2E marketing agency are:

• Are you official partners with big reputable websites and influencers?
• What are your specialized play-to-earn game promotional methods?
• What are your experiences in the crypto and P2E sphere?
• What kind of services are offered by you?
• Who are some of your previous clients?
• How do you source your content?
• How do you evaluate success?

Top Play-to-Earn (P2E) Marketing Agencies | 2023 P2E Game Marketing Guide appeared first on Coinbound.

As a Web3 enthusiast, one of the best ways to stay up-to-date with this accelerating evolution is via influencers. Some of the best influencers to know all that is going on in the world of Web3 include:

Vitalik Buterin: The co-founder of Ethereum, which is the base of DeFi and NFTs

Jack Dorsey: A vocal crypto proponent of Bitcoin who is building a decentralized version of Twitter

Elon Musk: His love for crypto, more specifically meme coins like Dogecoin, is unhidden from his 100.5 million followers

Changpeng Zhao: He is the CEO and co-founder of Binance, the world’s most popular crypto exchange 

Punk6529: He is one of the most notable voices in the Web3 space, aiming to seize the meme of production

A marketer can reach out to Web3 marketing influencers and onboard the best names to get high value for a project. 

In Web3, Web3 marketing influencers are candidates to help projects and brands build trust with the public. Recently, crypto exchange FTX onboarded Tom Brady and Gisele Bündchen to take their brand to the masses. Another example is Blockfolio teaming up with Barstool, Dave Portnoy, and Trevor Lawrence.

Most recently, leading exchange Binance announced its partnership with the TikTok celebrity Khaby Lame who has 142 million followers on the platform, to increase awareness of Web3, just days after onboarding football legend Cristiano Ronaldo.

Let’s look at the top Web3 marketing influencers who regularly share relevant content with their substantial number of followers.

Relevant Content: What is Web 3.0? | The Next Wave of Internet Explained

Ty Smith 

Ty Smith is the CEO and founder of Coinbound, a Web3 marketing agency that has helped crypto brands like MetaMask, eToro, Nexo, Cosmos, Tron, and OKCoin grow. He has 21.8K followers on Twitter, where he comments on the market state and shares insight into the future of the internet, Web 3.0.

Smith also hosts a podcast called “Crypto Marketing with Ty Smith,” where he shares his vast knowledge of crypto, Web3, and marketing. 

Gary Vaynerchuck

The CEO of media company VaynerMedia is very vocal about NFTs and is also invested in the space. In 2021, Gary Vee released his own NFT project called VeeFriends, which was a ticket to VeeCon, a multi-day conference on Web3 that held panels with artists, CEOs, NFT creators, investors, and marketers. 

Vee has over 3 million followers on Twitter, where he regularly shares his views on Web3, NFTs, and the metaverse. He often hosts NFT giveaways for those who haven’t joined this trend. Vee is also active on YouTube, where he has 3.9 million subscribers.

Recently, he was named the 10th most influential person in the Fortune list of the Top 50 Influential people in the NFT industry. 

Anthony Pompliano

Known for his The Pomp Podcast, where he talks with notable people working in the web3, blockchain, and the crypto space, Anthony Pompliano has amassed 1.6 million followers on Twitter and 395k subscribers on YouTube.

He has also appeared on news channels like CNBC and CNN, where he shares his opinion on the latest happenings in space. 

Benjamin Cowen

Benjamin Cowen takes an academic approach to what’s happening in the crypto and blockchain space. He uses his science/engineering/programmatic background to provide information and help the community better understand the sector.

Cowen is present on multiple platforms, including Twitter, where he has 677k followers, and YouTube, which has 756k subscribers, along with Reddit and Telegram.

The Crypto Dog

The STEM Ph.D. dropout, according to his Twitter bio, “The Crypto Dog,” is an active Twitter personality. He is an early Bitcoin adopter who started investing in cryptocurrency in 2011.

The Crypto Dog is intentionally pseudonymous and believes a government-issued identity isn’t necessary for Web3.

He has more than 745k followers on Twitter, where he makes market commentary and shares his views on other related topics. 

Relevant Content: Top Web3 YouTube Influencers | Best Accounts in 2022

MMCrypto

The social media brand name for Christopher Jaszczynski, MMCrypto, has over 1 million followers on Twitter. Meanwhile, his YouTube channel, which talks about cryptocurrency and blockchain-related topics, has over half a million subscribers.

Jaszczynski is also a co-founder of the MMCrypto company, which looks for the next best initial coin offering (ICO) and helps its customers make crypto investment decisions.

Ben Armstrong

This cryptocurrency enthusiast and content creator have 860k followers on Twitter and 1.45 million subscribers on YouTube. Since starting in early 2018, his YouTube channel has garnered a total of more than 200 million views.

From the latest crypto news and project reviews to cryptocurrency trading advice, he shares different aspects of the market with the community, which he calls the BitSquad. 

Ian Balina

The founder and CEO of data-driven cryptocurrency investment research platform Token Metrics has amassed a following of 143.5k on Twitter. The crypto investor, advisor, and evangelist also have a YouTube channel, which he started in 2014, to cover cryptocurrencies.

EllioTrades Crypto

The brainchild of Elliot Wainman, who started in crypto as a co-founder of an NFT platform, EllioTrades Crypto is a YouTube channel for all things Web3.

He publishes weekly content covering concepts like trading and minting NFTs for his over 585k subscribers and has positioned himself as one of the most informative crypto influencers on YouTube.

CryptoExplorer

This is an Instagram account run by an anonymous team of crypto enthusiasts with over 650k followers. They cover a range of topics related to cryptocurrency, including NFTs.

Cryptonary

Another account on Instagram dedicated to crypto, NFTs, and the metaverse is Cryptonary. They have amassed half a million followers who are entertained and educated regularly on market trends, metaverse development, and NFT minting. 

Coin Bureau 

This one is a YouTube-based Web3 influencer with an audience of more than 2 million subscribers. The channel is managed by a host named “Guy,” who consistently releases informative and exciting content on crypto and Web3. “Guy” also shares content on Twitter with his 705k followers. 

Relevant Content: Top Web3 Twitter Influencers to Follow in 2022 | Full Guide

Wrapping Up

As blockchain, crypto, NFTs, DeFi, GameFi, and metaverse continue to gain traction, Web3 will see more innovation and bring better products and services for users.

So, to prepare for this future and help a Web3 project stand out, these popular personalities can help navigate the fast-paced and complicated space and gain traction.

Not to mention, with the continued exponential growth of social media platforms, influencer marketing will only become more important to the marketing mix for Web3 companies.

Top Web3 Marketing Influencers appeared first on Coinbound.

In this new internet, people prefer digital identities and participate in the economic value creation of digital properties, such as Bitcoin, Ethereum, OpenSea, Axie Infinity, Aave, and ConstitutionDAO. 

Web3 represents the latest generation of internet applications and services powered by the distributed ledger technology, blockchain. As a decentralized web, this new iteration of the internet aims to give control back to users, improve their experience, and enhance their digital security. 

Some integral features of Web 3 include semantic web, artificial intelligence (AI), 3D interactive web, ubiquity, and user-centricity. 

On top of providing the benefits of decentralization and permissionless, Web3 also offers the advantages of data ownership and control, interoperability, transparency, accountability, and governance. 

Web3 is all about building on the values of the earlier software architectures, the open internet. This evolution is now giving birth to technical innovation in the form of cryptocurrency, NFTs, DeFi, Metaverse, and DAOs, all of which can provide a fundamental base for innovation that can disrupt our economy.

So, if you want to dive deeper into this exciting but fast-paced world of Web3, you may need some assistance. Following influencers who have a strong audience and are regarded as experts in their particular field is a great way to get started. 

And what can be a better option than LinkedIn, the go-to networking platform for professionals with 830 million users? While Twitter remains the primary online social media platform for the cryptocurrency, NFT, and Web3 community, tons of influencers have also found a home on LinkedIn.

These Web3 LinkedIn Influencers have built a community of early adopters, and you can gain the required knowledge about this latest revolution that is Web3 from them. So, here are the top cryptocurrency Web3 LinkedIn Influencers you should follow this year.

Relevant Content: What is Web 3.0? | The Next Wave of Internet Explained

Who Are The Top Web3 Influencers on LinkedIn?

Ty Smith

Ty Smith is known for his commentary on crypto, NFTs, and Web3. He is the founder of crypto marketing firm Coinbound and manages marketing campaigns for top cryptocurrency brands like MetaMask, Nexo, Litecoin, Tron, eToro, Cosmos, CoinStats, OKCoin, and more.

Ty also hosts a podcast called “Crypto Marketing with Ty Smith” and is a speaker at popular crypto conferences NFT NYC and World Crypto Con, where he talks about the latest trends in the Web3 market.

Brian Armstrong

Brian Armstrong co-founded the biggest cryptocurrency exchange in the US, Coinbase, in 2013 and has since become one of the most prolific voices in the blockchain industry.

Andreas Antonopoulos

One of the most influential crypto figures in the world, Antonopoulos, is the author of Mastering Bitcoin and Mastering Ethereum and The Internet of Money Series. He has been advocating for Bitcoin for a long time and hosts the Speaking of Bitcoin podcast. You can find some of his great ideas on his LinkedIn feed.

Tyler Winklevoss

You may know him from his role in the social media giant Facebook story. Tyler Winklevoss is a crypto and Bitcoin investor who co-founded cryptocurrency exchange Gemini, responsible for the Gemini Dollar (GUSD), with his twin Cameron Winklevoss. 

Laura Shin 

She hosts the crypto podcasts “Unchained: Big Ideas From the Worlds of Blockchain and Cryptocurrency” and “Unconfirmed: Insights and Analysis From the Top Minds in Crypto.” On her podcasts, Laura Shin talks about the week’s top headlines and deeply delves into the world of Web3. 

Barry Silbert

Barry Silbert is the founder and CEO of Digital Currency Group (DCG), a company that backs hundreds of companies in the blockchain space covering crypto, NFTs, metaverse, and more.

DCG also owns asset management firm Grayscale Investments, lending firm Genesis, crypto media publication CoinDesk, mining firm Foundry, crypto trading app Luno, and institutional crypto trading platform TradeBlock.

Ryan Selkis

Ryan Selkis is the founder of Messari, who was formerly working at Ethereum infrastructure builder ConsenSys, and a founding team member of Digital Currency Group.

He is an entrepreneur, investor, and writer. As the CEO of Messari, he is building an open data library for the crypto asset class, and the company’s research branch publishes professional and enterprise-grade reports on the sector. 

Relevant Content: Top Web3 Podcasts | Best Picks for 2022 – Coinbound

Paul McNeal

Also known as the Crypto Curator, Paul McNeal regularly puts out a newsletter on LinkedIn that is a great way to stay informed regarding the latest updates in crypto.

Justin Wu

Known on Twitter as Hackapreneur, Justin Wu is a growth hacker who is very active in the crypto space of LinkedIn.

Wu describes himself as the Web3 community builder and growth marketer and has created communities like Seattle Devcon, Dcentral Conference – Austin & Miami, DeFiSummit.com, NFTCON.co, and DAOSummit.com.

Zachary Dash

Zachary Dash regularly publishes content relating to running a blockchain and Web3 business. He is currently running a blockchain startup incubator called XIO.

Lavinia D. Osbourne

Lavinia is the founder of a platform that hosts Live shows on topics covering the NFT and blockchain. She aims to create a new female-centric NFT marketplace.

Conclusion

These are some of the Web3 LinkedIn Influencers that are sharing their expert insights on the LinkedIn platform.

If you want to venture out on other platforms, Ethereum co-founder Vitalik Buterin, Tesla CEO Elon Musk, MicroStrategy CEO Michael Saylor, and Twitter founder Jack Dorsey are some of the powerful names that influence the sector. 

With Web3 gaining increasing traction and crypto and NFTs taking the world by storm, it is time that you get a deeper understanding of the space. 

While the mainstream adoption of the technology is happening rapidly, the crazy and fast-developing world of crypto is very hard to stay up to date with.

Besides being a part of this growing mania, these influencers can help you be educated about the upcoming exciting opportunities but in a simple manner which is immensely important due to the technical nature of Web3. 

Relevant Content: Top Web3 Twitter Influencers to Follow in 2022 | Full Guide

This list will help you get started with Web3 and expand your horizons to find the influencers that are best suited for you. To not fall prey to a narrative, it is best to expose yourself to all sides of opinions in this wild world of Web3.

Top Web3 LinkedIn Influencers  appeared first on Coinbound.

Marketing is of the essence here as it helps the brand’s visibility, builds a strong community, brings the crowd’s attention, and increases sales and revenue. 

PR, SEO, influencer marketing, listings, guest posting, blogging, social media promotion, and paid ads are some of the top strategies to promote an NFT and Web3 project.

While one may be tempted to do everything in-house, working with experts, NFT and Web3 media companies can provide an edge.  

These media outlets allow NFT and Web3 startups to gain exposure among their massive user base through sponsored content and advertising.

Leverage these platforms to reach a wide niche audience and the broader market by publishing short informative articles or long-form pieces and conducting interviews. 

Amidst the growing adoption of crypto assets, there has been a boom in crypto media companies. The thriving NFT and Web3 media industry covers all the latest developments in the world of decentralized technologies that can help projects get noticed and gain traction. 

Successful marketing makes all the difference in making a project success or a failure. So let’s look at the top NFT and Web3 media companies that can help Web3 projects reach out to spread the word about the project launch to make it a success.

Cointelegraph

Founded in 2013, CoinTelegraph is one of the most read news websites that cover everything from crypto, blockchain, NFT, and Web3. This media channel, which has over 1.7 million followers on Twitter, stands out for the sheer amount of content it regularly publishes and its entertaining, creative graphics.

Bitcolumnist

Bitcolumnist offers news, guides, reviews, and tutorials about the top crypto projects, products, services, platforms, coins, and more.

Bitcolumnist’s NFT newsletter, NFT Lately was named the top NFT news source by OpenSea. Bitcolumnist’s NFT Lately is also read by the teams at Rarible, Dapper Labs, Coinbase, and more.

Bitcolumnist also hosts a popular newsletter.

Coindesk

Founded in 2013, CoinDesk is one of the industry’s oldest and leading media companies, with a Twitter community of 2.9 million followers.

The Digital Currency Group (DCG)-owned CoinDesk provides news and informational content on all things crypto.

It is also known for its Consensus event, which focused on NFTs, Web 3, and the metaverse this year with notable speakers including FTX CEO Sam Bankman-Fried, Binance CEO Changpeng Zhao, and PayPal CEO Dan Schulman.

NonFungible.com

This platform is the source of news, developments, market analysis, and project reviews for the NFT ecosystem. NonFungible.com provides the latest trends and enables its users to analyze, track and discover new NFT projects and related events.

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Decrypt

The trusted international media platform Decrypt focuses on stories from culture, technology, business, education, politics, art, and the latest news.

They also feature an app and a dedicated Spanish channel to cover the decentralized web. Founded during the bear market in 2018, this year, Decrypt became an independent media brand after raising $10 million in funding from VC firms, DAOs, angels, and Web3 organizations. 

NFT Plazas

One of the leading news sites focused on the NFT and virtual blockchain world space, NFT Plazas covers everything from NFT news and NFT gaming to tech, music, crypto art, and the Metaverse.

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The Block

With its tagline ‘The first and final word in digital assets,’ The Block covers all the latest happenings in the crypto and Web3 space. Founded in 2018, the publication has raised $3.5 million in funding and garnered a vast, loyal audience base quickly.

The media company also has a newsletter and a research section that provides detailed insights into the digital asset ecosystem.

NFT Now

This NFT dedicated media platform, NFT Now, provides a ton of diverse content news, analysis, drops, interviews, and videos from the world of crypto art, music, culture, gaming, collectibles, and the Metaverse.

Also Read: Sites like NFT Now

CryptoSlate

This cryptocurrency news and blockchain research hub covers Bitcoin, DeFi, NFT, and Web3.

Founded in 2017 during the last bull market, CryptoSlate further features a product database, events, and a newsletter for crypto enthusiasts, which provides an excellent opportunity for a project to advertise different forms of content. 

NFT Culture

From art, blockchain, and culture, this platform covers all things non-fungible tokens daily, providing the latest news, insights, and trends. NFT Culture is setting itself up as the most extensive media company in the space through its informative articles, interviews, and newsletter. 

Crypto Briefing

With a focus on crypto research, this news media company is also the place to stay updated and promote an NFT project, which started gaining prominence over the past couple of years.

Founded in 2017, Crypto Briefing brings attention to the innovators and features a battle-tested suite of research tools SIMETR, and a live trading dashboard.

Zion-E NFT Magazine

This magazine is made just for NFT enthusiasts, artists, collectors, and people who want to dive deep into the world of virtual reality. Zion-E features VR showrooms, the Metaverse, and unique merchandise to keep the audience engaged and is the platform to showcase and distribute NFT projects. 

Bitcoinist 

This popular bitcoin, crypto, and blockchain news media platform, Bitcoinist, serves about two million readers a month with its press releases, reviews, technical analysis, and news articles.

NFT’s Street

Be it the latest news, updates, and stories on NFTs, crypto art, or blockchain technology, NFT’s Street covers it all. This platform helps projects get the word out and make them as successful as possible. 

Blockworks

Blockworks focuses on news and editorial content along with a daily newsletter and podcasts, as well as a series of conferences.

Jason Yanowitz co-founded this New York-based company in 2018. It has over two-dozen strategic advertising partners, including Fidelity Digital Assets, Coinbase, CME Group, Fireblocks, and BlockFi. Currently, it has 356k Twitter followers.

Conclusion

NFTs and Web 3.0 are revolutionizing the creator economy. They have just begun to see their usage and gain traction, and it will take a long time to see their full potential.

But it is time to prepare for the inevitable future, and what better time to get started than today. So start creating and marketing a project now!

Top NFT and Web3 Media Companies appeared first on Coinbound.

Thanks to their ability to be unique, NFTs allow for provable digital ownership, and their addition to the gaming world has opened up new monetization opportunities. 

Gaming platforms have been following the same business model for decades where players don’t get the opportunity to be a part of the company’s revenue. But the new gaming model promises to give them a share of the income.

NFT gaming, or GameFi, or Play-to-Earn (P2E), call it whatever, but this new breed of games that fuses game and finance is here and ready to take over the world. 

The new trend in gaming gained traction after the success of games like Axie Infinity and Sandbox, which are witnessing growth and broad adoption. 

By allowing players to share value in the games by monetizing their time in the growth and giving them rewards for completing tasks, P2E has welcomed millions of users. With GameFi becoming such an important part, the role of influencers in the space is also becoming critical as they share insights and educate the masses about the latest developments, news, trends, latest technologies, hottest games, tutorials, and new arrivals, and much more. 

Let’s look at some of the most critical voices in the GameFi space based on their reach, knowledge, and activity in this space. 

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Dom Hofmann

Best known as the co-creator of video-sharing app Vine, which has since been shut down, Dom Hoffman has shifted his focus to NFTs. 

He actually launched his own “adventurer’s gear” series, Loot, which was a huge success and inspired Bloot, which replaces the medieval treasure of Loot NFTs with memes lifted from Crypto Twitter, Reddit, and 4chan. 

Hofmann is currently working on Blitmap, a community-crafted sci-fantasy universe, and NFTs-powered video game Supdrive.

Pranksy

An NFT investor, Pranksy was actually one of the top NFT earners on the leaderboard of blockchain analytics firm Nansen at one point. He is simply an NFT pro. 

This pseudonymous account has an extensive collection of NFTs, including several NBA Top Shots. He is the co-founder and owner of NFTBoxes, a monthly box containing expertly curated NFTs from Pranksy.

Gary Vaynerchuck

Known as Gary Vee online, Vaynerchuck is the CEO of media company VaynerMedia, which also recently turned to NFTs. 

He has launched his own NFT series called “VeeFriends,” which comes with perks including gift boxes, mentorship sessions, and conference tickets. 

But his interest in crypto goes beyond just NFTs, as Vaynerchuck is also an investor in Twitter and crypto exchange Coinbase. 

He also helped fund NFT platforms Candy Digital, Mythical Games, and NFT-driven fantasy soccer game Sorare. 

He has his own YouTube channel with 3.83 million subscribers, where he talks about NFTs being the future of the creator economy.

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EllioTrades

Elliot boasts 692.5k followers on his Twitter account and 589k subscribers on YouTube, where he covers crypto, NFT, GameFi, and new projects entering the space. He also hosts live AMAs to get your questions answered directly. 

Elliot is the co-founder of Impostors, an NFT-powered Play and Earn Social Deduction Metaverse. 

He is also co-founder of SuperFarm, a cross-chain DAO protocol allowing anyone to deploy DeFi and NFT farms among the investors who burned a Banksy artwork back in March and then sold its associated NFT almost five times its prior value.

Farokh

The luxury goods Instagram influencer Farokh Sarmad Tehrani transitioned to the NFT space in early 2021 and hosted Clubhouse talks with celebrities and artists about their product launches. 

He is also the presenter of Rug Radio, an NFT-centric talk program on Spaces that comes with its own NFT membership pass. He regularly shares insights with his over 272k followers on Twitter.  

Alex Becker

Late in 2021, Alex Becker, along with Elliotrades, devised the idea of the Neo Tokyo Identities NFT, which has over a million subscribers. 

Along with his work on the Neo Tokyo Identities NFT and game project, Alex Becker also has a YouTube channel where he talks about finance, cryptocurrency, taxation, securities, and commodities trading with his 1.28 million subscribers. 

When it comes to GameFi, he takes a deep dive into the coding, team, and management.

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Coin Bureau

From news, latest developments, sources of information, and wallet reviews to different blockchains, marketplaces, and security tips, Coin Bureau’s YouTube channel covers it all. 

It is run by “Guy,” a well-informed crypto advocate who has a dedicated team and reaches a broad audience thanks to its 2 million subscribers. 

The videos mainly cater to beginners and can help you gain a lot of knowledge on crypto, NFTs, and GameFi.

On Chain Gaming

Jake Browatzke, aka the On Chain Gamer, is an investor, crypto enthusiast, and gamer with his own YouTube channel with over 100k subscribers. 

And through his YouTube and Twitter, he educated his audience about the new in-game economy. He provides detailed videos and How-To videos where he illustrates how to get started with various blockchain-based games.

KSI 

The crypto investor and gaming influencer who works in the music industry, KSI is a crypto influencer on Twitter and a firm believer of NFTs. 

He has a pretty strong following on Twitter, with over 414K followers, and it can be an excellent way for a P2E gaming project to partner and reach a wider audience.

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Final Word

While GameFi has been gaining much traction lately, with Axie Infinity, DeFi Kingdoms, and Decentraland being the most prominent names in the space, it is still in its early stages of development. 

The industry is yet to achieve milestones and make substantial inroads for the future of P2E. 

So, if you are someone who believes in the future of crypto and NFT gaming and wants to go deeper in the space, following these GameFi influencers will help you keep informed of what’s going on while avoiding the noise.

Top GameFi Influencers in 2022 | Follow These Accounts appeared first on Coinbound.