P2E Articles on Coinbound https://coinbound.io/post-category/web3/p2e/ Crypto Marketing Agency Wed, 03 Jul 2024 17:59:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.2 https://coinbound.io/wp-content/uploads/2024/02/Coinbound-Favicon-5-150x150.png P2E Articles on Coinbound https://coinbound.io/post-category/web3/p2e/ 32 32 The Ultimate Crypto PR Guide: How to Get Coverage on Major Crypto Media https://coinbound.io/crypto-pr-guide/ Tue, 07 Mar 2023 16:25:00 +0000 https://coinbound.wpengine.com/?p=40870 As a crypto company, getting exposure on major crypto news outlets is essential to building brand awareness and credibility. However, with so many companies vying for attention, it can be challenging to break through the noise and get noticed by journalists and editors. In this blog post, we’ll share tips and best practices for getting…

The Ultimate Crypto PR Guide: How to Get Coverage on Major Crypto Media appeared first on Coinbound.

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As a crypto company, getting exposure on major crypto news outlets is essential to building brand awareness and credibility.

However, with so many companies vying for attention, it can be challenging to break through the noise and get noticed by journalists and editors.

In this blog post, we’ll share tips and best practices for getting coverage on major crypto news outlets and building a successful crypto PR strategy.

Getting Top Tier Crypto Coverage (Step By Step)

Research and Identify Relevant News Outlets

The first step in building a successful PR strategy is to research and identify the relevant news outlets for your company. Start by making a list of the top crypto news outlets, such as CoinDesk, CoinTelegraph, and Decrypt.

Then, dig deeper into each outlet to understand their audience, editorial focus, and submission guidelines. This research will help you tailor your pitches to each outlet and increase your chances of getting coverage.

Related: Top Web3 & NFT Media Companies

Build Relationships with Journalists and Editors

Building relationships with journalists and editors is critical to getting coverage on major crypto news outlets. Take the time to reach out to journalists and editors in your industry and introduce yourself and your company.

Follow them on social media, engage with their content, and offer valuable insights and commentary on industry news.

Building a relationship with a journalist or editor can increase your chances of getting coverage and help you become a go-to source for industry news.

Develop a Compelling Story and Angle

To get coverage on major crypto news outlets, you need a compelling story and angle that will capture the attention of journalists and editors.

Think about what makes your company unique and newsworthy. Is there a recent product launch, a new partnership, or a significant milestone that you can share with the media?

Develop a story and angle that is timely, relevant, and interesting to the outlet’s audience.

Craft a Strong Pitch

Crafting a strong pitch is essential to getting coverage on major crypto news outlets. Your pitch should be concise, informative, and tailored to the outlet’s audience and editorial focus.

Include a compelling headline, an attention-grabbing hook, and clear and concise information about your company and story.

Make sure to follow the outlet’s submission guidelines and include any relevant images or multimedia assets.

Leverage Social Media

Social media can be a powerful tool for getting coverage on major crypto news outlets. Use social media to share your company’s news and updates and tag relevant journalists and editors. This can help increase your visibility and get your story in front of the right people.

You can also use social media to share your thought leadership and commentary on industry news, which can help position you as an expert and increase your chances of getting coverage.

Monitor and Follow-Up

After you’ve submitted your pitch, it’s essential to monitor and follow-up with journalists and editors. Keep an eye on the outlet’s website and social media channels for any updates or changes to their editorial calendar.

If you haven’t heard back from a journalist or editor, don’t be afraid to follow up with a friendly email or phone call. However, be respectful of their time and avoid being too pushy or aggressive.

Measure and Analyze Results

Finally, it’s essential to measure and analyze the results of your PR efforts. Track the coverage you receive on major crypto news outlets and monitor the impact it has on your website traffic, social media engagement, and business goals. Use this data to refine and improve your PR strategy over time.

Conclusion

In conclusion, getting coverage on major crypto news outlets requires a strategic and thoughtful approach. By researching and identifying relevant news outlets, building relationships with journalists and editors, developing a compelling story and angle, crafting a strong pitch, leveraging social media, monitoring and following up, and measuring and analyzing results, you can increase your chances of getting coverage and building a successful PR strategy.

By following these best practices, you can establish your company as a thought leader in the industry, build credibility and trust with your target audience, and ultimately drive business growth and success.

Remember that PR is an ongoing process and requires patience and persistence. Keep refining and improving your strategy over time, and don’t be afraid to experiment with new tactics and approaches.

With the right mindset and strategy, you can successfully navigate the complex world of crypto PR and achieve your business goals.

If you are in need of assistance, or are looking to outsource your crypto PR to an experienced team, check out Coinbound.

The Ultimate Crypto PR Guide: How to Get Coverage on Major Crypto Media appeared first on Coinbound.

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Top Blockchain Advertising Agencies https://coinbound.io/top-blockchain-advertising-agencies/ Fri, 28 Oct 2022 16:17:51 +0000 https://coinbound.wpengine.com/?p=38228 It’s no surprise the blockchain as a concept has become widely popular in the past few years. With the rapid growth of tokens, NFTs, decentralized finance (DeFi), and other blockchain-related technologies, a new class of businesses has been created. However, when it comes time for these new businesses to grow and find customers, there still…

Top Blockchain Advertising Agencies appeared first on Coinbound.

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It’s no surprise the blockchain as a concept has become widely popular in the past few years. With the rapid growth of tokens, NFTs, decentralized finance (DeFi), and other blockchain-related technologies, a new class of businesses has been created. However, when it comes time for these new businesses to grow and find customers, there still aren’t many options for Web3 marketing. Fortunately, there are a number of blockchain advertising agencies that can help.

In this guide, we break down all of the top blockchain advertising agencies you should know if you are looking to grow your crypto company.

But first…

What is a Blockchain Advertising Agency?

A blockchain advertising agency is a marketing company that focuses on helping blockchain and Web3-related customers grow. This is typically done by acquiring more users, building brand recognition, or growing a digital presence.

Top Blockchain Advertising Agencies

Coinbound

When it comes to blockchain advertising and marketing, Coinbound has been the leading agency for nearly half a decade. Since the agency was Founded by Ty Smith in 2018, they have managed advertising campaigns for blockchain companies like Sui, Gala, Cosmos, Litecoin, Tron, Immutable, eToro, Nexo, and hundreds of others.

Additionally, Coinbound has the most popular podcast on the topic of blockchain marketing: Crypto Marketing with Ty Smith.

Services Offered:

  • Influencer Marketing
  • Display Advertising
  • PR and Earned Media
  • Press Releases
  • Social Media Management
  • SEO
  • Community Management

Past Clients:

  • MetaMask
  • eToro
  • Nexo
  • ImmutableX
  • Voyager
  • Gala Games

Location: United States

Founded: 2018

Neoreach

Neoreach is an influencer-focused agency that has some experience with blockchain companies. Neoreach mostly focuses on the following verticals: SaaS, Brand Sponsorships, and Creator Networks. That said, they claim to have helped companies with selling NFTs.

Services Offered:

  • Influencer Marketing

Location: United States

Founded: 2014 (entered blockchain in 2021)

CoinZilla

While CoinZilla isn’t technically an agency, they are one of the top crypto ad networks you should know about. This blockchain ad network gives you the capability to advertise on top crypto websites like Etherscan, NFT Lately, CryptoDaily, and CoinGecko.

Services Offered:

  • Display Advertising
  • Press Releases

Location: Estonia

Founded: 2018

For more information on crypto ad networks, we recommend this video:

Top Crypto Ad Networks | Are They Worth It?

Lunar Strategy

Lunar Strategy is a blockchain advertising agency based out of Europe. This team specializes in marketing for cryptocurrency, NFT, and metaverse-related projects. They also have experience with growing clients’ user base via paid acquisition on platforms like Twitter, LinkedIn, Quora, and Instagram.

Services Offered:

  • Influencer Marketing
  • Display Advertising
  • SEO
  • Paid Social Media Advertising
  • Press Releases

Location: Portugal

Founded: 2021

Conclusion: Choosing the right agency for you

As you can see, there are a number of blockchain agencies you can try. They each bring different levels of experience

Overall top pick: Coinbound

Because Coinbound has been around for so long, and has successfully built a reputation as the best agency for blockchain with the leading crypto companies like MetaMask, its widely assumed they are the best agency for most companies building blockchain products.

Best pick for do-it-yourself marketers: CoinZilla

Not everyone wants an expert team to manage their marketing. Using an agency can sometimes incur added costs and, as such, more experienced marketers may wish to run campaigns on their own via programmatic advertising networks. For those teams, we recommend CoinZilla. CoinZilla is a great choice because they let marketers pick their own campaigns and run them without needing any agency support.

Top Blockchain Advertising Agencies appeared first on Coinbound.

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Top Play-to-Earn (P2E) Marketing Agencies | 2023 P2E Game Marketing Guide https://coinbound.io/top-p2e-marketing-agencies/ Wed, 14 Sep 2022 07:54:12 +0000 https://coinbound.wpengine.com/?p=37815 Play to Earn (P2E) is an emerging sector in the cryptocurrency world. In 2021, with the popularity of the NFT-based P2E game Axie Infinity, the new business model captured the games industry’s attention.  This gaming-business model allows players to generate income from NFTs or native crypto assets, which can be further sold for real money…

Top Play-to-Earn (P2E) Marketing Agencies | 2023 P2E Game Marketing Guide appeared first on Coinbound.

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Play to Earn (P2E) is an emerging sector in the cryptocurrency world. In 2021, with the popularity of the NFT-based P2E game Axie Infinity, the new business model captured the games industry’s attention. 

This gaming-business model allows players to generate income from NFTs or native crypto assets, which can be further sold for real money and the ability to own the assets they purchase in the game. 

What is a Play-to-Earn (P2E) Marketing Agency?

Over the past year, the P2E mania continued its ascent, and its market soared to billions of dollars. But with P2E games like Decentraland (MANA), The Sandbox (SAND), Gala (GALA), and Illuvium (ILV) gaining traction, the number of projects entering the market is on the rise, which is heating the competition and making it hard for new projects to stand out. 

This is where marketing comes into play. Marketing is an integral part of creating a successful project, and P2E marketing agencies can help a project reach its target audience, promote the project, and build a strong community. 

These play-to-earn marketing agencies are companies that handle the marketing element of the project, helping drive visibility and improve results.

A P2E marketing agency further guides in designing a sustainable game, which needs to consider fundamental factors such as marketability of the game to bring down the cost of user acquisition, monetization ability of the game to attract revenue, and user retention, to be noticeable in the market.

What does a Play-to-Earn (P2E) Marketing Agency do?

In this new component of the GameFi ecosystem, blockchain technology is used to combine gaming with the benefits of crypto. 

Marketers who are working or experimenting in the gaming world need to follow this new breed of games where all the items are tokenized. Brands and celebrities have also onboarded this train, attracted by this lucrative opportunity where they take a portion of sales. 

With everyone joining in and crypto going mainstream, a P2E marketing agency will help a project develop a unique marketing strategy suitable for the business, determine the avenues to pursue, implement and optimize the strategy, and monitor the results. 

How to Choose a Play-to-Earn (P2E) Marketing Agency?

Play-to-Earn is different from traditional gaming. As such, to create a lasting impression in this hottest niche in the blockchain industry, hiring a P2E marketing agency is the right move.

They can aid in creating a campaign for a P2E brand that answers the “who,” “what,” “why,” and “where” aspects that tackle the target audience, the product, problems solved by the game, and the roadmap, respectively. 

So, when choosing a credible P2E marketing agency, a project should look at its budget first, then enquire about the agency’s past performance, clients, and referrals. 

The fact is, there is no textbook approach to pulling off a successful campaign. This is why the agency one picks must be able to assist in:

  • Setting realistic and specific objectives for a project
  • Develop metrics to assess a campaign’s success
  • Identify the right market and target audience
  • Build user person
  • Provide quality content and tools to track the results and modify the strategy as necessary

When to hire a Play-to-Earn (P2E) Marketing agency?

Following the success of games like Crypto Kingdoms and Axie Infinity, the influx of play-to-earn games is at an all-time high. A new game looking to break into the market may find it difficult to appeal to different gaming enthusiasts.

In the last few months, several new games have attempted to gain a share of the booming P2E market, but a sizable chunk of these games have failed to garner the audience’s interest due to several factors, such as a lack of attractive gameplay and poor marketing. 

Here, hiring a play-to-earn marketing agency is beneficial because it can offer its expertise to launch solid, reliable marketing campaigns.

All P2E brands, new or established, need strong marketing, and a P2E marketing agency handles the marketing aspect through services like press releases to inform a large audience of a development, influencer marketing to endorse the project, as well as dedicated promotion services, ad management, and community engagement.

Marketing agencies typically have connections with credible and high-traffic websites to publish relevant content and drive traffic to the project.

Top Play-to-Earn (P2E) Marketing Agencies

Now, let’s look at our best picks to promote a play-to-earn project.

Coinbound

Coinbound

Notable Clients: Metamask, Cosmos, Nexo, Etoro, Generative Dungeon, & Gods Unchained

Services Offered: SEO, PR, PPC, thought leadership marketing, & community marketing

Pricing: Customized pricing plans based on goals

Founded in 2018 by Ty Smith, Coinbound is a leading marketing agency in the crypto space. The P2E marketing agency ensures a project’s success through influencer and thought leader marketing, community setup and management, fundraising, paid ads, Twitter management, blog management, and executive networking. 

Coinbound has worked with dozens of popular play-to-earn companies like Kart Racing which saw significant growth thanks to its largest network of crypto founders, creators, investors, and influencers.

Lunar Strategy

Notable Clients: Dark Frontiers, Nobility Token, Gamestarter, & Pixel Pix

Services Offered: SEO, branding, PR, web design, digital marketing, & influencer marketing

Pricing: Average hourly rate – $150/hr

Founded in 2019, Lunar Strategy offers 360° Digital Agency Services, including B2B digital marketing and social media marketing, to help P2E projects stand out, get more relevant leads, and attain clients.

The agency helps crypto and NFT-focused projects dominate Google search through its tailored and advanced digital marketing strategies. It focuses on modern technologies and approaches to cater to the unique needs of projects in the P2E sector.

Ninja Promo

Notable Clients: Trust Wallet, Polkadot, Dash, BitForex, IronFX, OKEx, & Bank Social

Services Offered: Influencer marketing, video production, branding, & paid media and social

Pricing: Customized plans 

Besides the typical marketing services like organic Social Media, SEO, and PR & outreach, Ninja Promo also offers website development, mobile app development, and full-stack blockchain development services. 

This London-based agency also provides market-making services that offer token companies the benefit of higher liquidity and trading volume, easier listing on crypto exchanges, and lower probability of price manipulation.

CryptoPR 

Notable Clients: eToro, Crypto.com, Binance, 1xBit.com, StormGain, & Lucky Block

Services Offered: Financial PR, NFT marketing, DeFi marketing & influencer campaigns

Pricing: Custom pricing plans

This London-based firm is a leading metaverse marketing service provider with a vast network of sites to help projects get ranked on Google. It works with premium publications for promotional press releases to drive traffic and investment leads.

Besides celebrity endorsements and shilling campaigns, CryptoPR promotes P2E projects through advertorials, Telegram groups, and other channels.

NeoReach

Notable Clients: Amazon, Airbnb, Walmart, The New York Times, & BET Networks

Services Offered: Influencer marketing, paid media, creative strategy, & API integration

Pricing: $50k to $500k+

This social marketing agency is known for its wide network of world-class influencers. Neo Reach offers full-service, data-driven marketing campaigns designed explicitly for decentralized projects, distributed teams, and Web3-based objectives.

The agency further offers detailed progress, reporting, insights, and additional services like experiential activations that involve creating or showing up prepared for world-class crypto events.

No Rug Agency

Notable Clients: Bricktopians, Samurai Cats, Evolved Camel, & Ballies NFT Project

Services Offered: Web3 developers, artists, influencers, partnerships, & legal compliance

Pricing: Custom plans based on requirements

This full-service NFT marketing agency provides access to every resource needed to launch a successful project that includes world-class artists, tokenization, and staking development. No Rug Agency provides all the guidance from the start to the end of Play-to-Earn game development.

The agency, led by entrepreneur Olumide Gbenro, helps P2E games gain traction and build a strong community. 

daPixel

Notable Clients: DaGear, Hygimatic, Omni, and Ohsol Investment

Services Offered: Digital marketing, free Audit, Google Ads, SEO, & SaaS Marketing

Pricing: Custom pricing plans

This new addition to the industry provides free consultation of thirty minutes and makes the most out of the investment with proven strategies.

Through its bespoke promotional services that cover crypto marketing, PR, influencer marketing, social media management, and community management, daPixel caters to not just crypto and NFT but also SaaS and B2B.

Conclusion

As we detailed, a play-to-earn marketing agency comes with specialized services for blockchain, crypto, NFT, and P2E projects. They have access to top-rated talent that helps save both time and cost.

Today, attention is the most scarce thing in the world, and marketing helps capture that to drive traffic to a new or established brand, making P2E marketing agencies a valuable tool in a project’s success.

FAQs

How much do Play-to-Earn (P2E) marketing agencies charge?

To launch a successful Play-to-Earn game, a project needs a team of highly skilled professionals to handle different key marketing roles, including content writer, community manager, PR specialist, email marketing specialist, traffic manager, support team, and more — all of which can cost anywhere between $1,000 to $100,000.

But a credible P2E marketing agency will be upfront about all its costs and why they charge them.

What are some good questions to ask before hiring a Play-to-Earn (P2E) marketing agency?

Some of the questions that you can ask the P2E marketing agency are:

  • Are you official partners with big reputable websites and influencers?
  • What are your specialized play-to-earn game promotional methods?
  • What are your experiences in the crypto and P2E sphere?
  • What kind of services are offered by you?
  • Who are some of your previous clients?
  • How do you source your content?
  • How do you evaluate success?

Top Play-to-Earn (P2E) Marketing Agencies | 2023 P2E Game Marketing Guide appeared first on Coinbound.

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Top Web3 Marketing Influencers https://coinbound.io/top-web3-marketing-influencers/ Wed, 17 Aug 2022 18:54:55 +0000 https://coinbound.wpengine.com/?p=37615 The Internet is undergoing massive changes. Its latest iteration, Web 3.0, aims to leverage artificial intelligence (AI), machine learning, blockchain technology, and edge computing to build an open, permissionless, trustless, transparent, and decentralized Internet. With that being said, it is no wonder many Web3 marketing influencers are coming out of the woodwork. As a Web3 enthusiast,…

Top Web3 Marketing Influencers appeared first on Coinbound.

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The Internet is undergoing massive changes. Its latest iteration, Web 3.0, aims to leverage artificial intelligence (AI), machine learning, blockchain technology, and edge computing to build an open, permissionless, trustless, transparent, and decentralized Internet. With that being said, it is no wonder many Web3 marketing influencers are coming out of the woodwork.

As a Web3 enthusiast, one of the best ways to stay up-to-date with this accelerating evolution is via influencers. Some of the best influencers to know all that is going on in the world of Web3 include:

Vitalik Buterin: The co-founder of Ethereum, which is the base of DeFi and NFTs

Jack Dorsey: A vocal crypto proponent of Bitcoin who is building a decentralized version of Twitter

Elon Musk: His love for crypto, more specifically meme coins like Dogecoin, is unhidden from his 100.5 million followers

Changpeng Zhao: He is the CEO and co-founder of Binance, the world’s most popular crypto exchange 

Punk6529: He is one of the most notable voices in the Web3 space, aiming to seize the meme of production

A marketer can reach out to Web3 marketing influencers and onboard the best names to get high value for a project. 

In Web3, Web3 marketing influencers are candidates to help projects and brands build trust with the public. Recently, crypto exchange FTX onboarded Tom Brady and Gisele Bündchen to take their brand to the masses. Another example is Blockfolio teaming up with Barstool, Dave Portnoy, and Trevor Lawrence.

Most recently, leading exchange Binance announced its partnership with the TikTok celebrity Khaby Lame who has 142 million followers on the platform, to increase awareness of Web3, just days after onboarding football legend Cristiano Ronaldo.

Let’s look at the top Web3 marketing influencers who regularly share relevant content with their substantial number of followers.

Relevant Content: What is Web 3.0? | The Next Wave of Internet Explained

Ty Smith 

Ty Smith speaking about NFT Marketing at NFT NYC (see full speech)

Ty Smith is the CEO and founder of Coinbound, a Web3 marketing agency that has helped crypto brands like MetaMask, eToro, Nexo, Cosmos, Tron, and OKCoin grow. He has 21.8K followers on Twitter, where he comments on the market state and shares insight into the future of the internet, Web 3.0.

Ty Smith

Smith also hosts a podcast called “Crypto Marketing with Ty Smith,” where he shares his vast knowledge of crypto, Web3, and marketing. 

Gary Vaynerchuck

GaryVaynerchuk

The CEO of media company VaynerMedia is very vocal about NFTs and is also invested in the space. In 2021, Gary Vee released his own NFT project called VeeFriends, which was a ticket to VeeCon, a multi-day conference on Web3 that held panels with artists, CEOs, NFT creators, investors, and marketers. 

Vee has over 3 million followers on Twitter, where he regularly shares his views on Web3, NFTs, and the metaverse. He often hosts NFT giveaways for those who haven’t joined this trend. Vee is also active on YouTube, where he has 3.9 million subscribers.

Recently, he was named the 10th most influential person in the Fortune list of the Top 50 Influential people in the NFT industry. 

Anthony Pompliano

Known for his The Pomp Podcast, where he talks with notable people working in the web3, blockchain, and the crypto space, Anthony Pompliano has amassed 1.6 million followers on Twitter and 395k subscribers on YouTube.

He has also appeared on news channels like CNBC and CNN, where he shares his opinion on the latest happenings in space. 

Ultimate Web3 Networking HACK for 2022! | Meet Crypto Execs

Benjamin Cowen

Benjamin Cowen takes an academic approach to what’s happening in the crypto and blockchain space. He uses his science/engineering/programmatic background to provide information and help the community better understand the sector.

Cowen is present on multiple platforms, including Twitter, where he has 677k followers, and YouTube, which has 756k subscribers, along with Reddit and Telegram.

The Crypto Dog

The STEM Ph.D. dropout, according to his Twitter bio, “The Crypto Dog,” is an active Twitter personality. He is an early Bitcoin adopter who started investing in cryptocurrency in 2011.

The Crypto Dog is intentionally pseudonymous and believes a government-issued identity isn’t necessary for Web3.

He has more than 745k followers on Twitter, where he makes market commentary and shares his views on other related topics. 

Relevant Content: Top Web3 YouTube Influencers | Best Accounts in 2022

MMCrypto

The social media brand name for Christopher Jaszczynski, MMCrypto, has over 1 million followers on Twitter. Meanwhile, his YouTube channel, which talks about cryptocurrency and blockchain-related topics, has over half a million subscribers.

Jaszczynski is also a co-founder of the MMCrypto company, which looks for the next best initial coin offering (ICO) and helps its customers make crypto investment decisions.

Ben Armstrong

Ben BitBoy

This cryptocurrency enthusiast and content creator have 860k followers on Twitter and 1.45 million subscribers on YouTube. Since starting in early 2018, his YouTube channel has garnered a total of more than 200 million views.

From the latest crypto news and project reviews to cryptocurrency trading advice, he shares different aspects of the market with the community, which he calls the BitSquad. 

Ian Balina

Ian Balina

The founder and CEO of data-driven cryptocurrency investment research platform Token Metrics has amassed a following of 143.5k on Twitter. The crypto investor, advisor, and evangelist also have a YouTube channel, which he started in 2014, to cover cryptocurrencies.

EllioTrades Crypto

The brainchild of Elliot Wainman, who started in crypto as a co-founder of an NFT platform, EllioTrades Crypto is a YouTube channel for all things Web3.

He publishes weekly content covering concepts like trading and minting NFTs for his over 585k subscribers and has positioned himself as one of the most informative crypto influencers on YouTube.

CryptoExplorer

This is an Instagram account run by an anonymous team of crypto enthusiasts with over 650k followers. They cover a range of topics related to cryptocurrency, including NFTs.

Cryptonary

Another account on Instagram dedicated to crypto, NFTs, and the metaverse is Cryptonary. They have amassed half a million followers who are entertained and educated regularly on market trends, metaverse development, and NFT minting. 

Coin Bureau 

This one is a YouTube-based Web3 influencer with an audience of more than 2 million subscribers. The channel is managed by a host named “Guy,” who consistently releases informative and exciting content on crypto and Web3. “Guy” also shares content on Twitter with his 705k followers. 

Relevant Content: Top Web3 Twitter Influencers to Follow in 2022 | Full Guide

Wrapping Up

As blockchain, crypto, NFTs, DeFi, GameFi, and metaverse continue to gain traction, Web3 will see more innovation and bring better products and services for users.

So, to prepare for this future and help a Web3 project stand out, these popular personalities can help navigate the fast-paced and complicated space and gain traction.

Not to mention, with the continued exponential growth of social media platforms, influencer marketing will only become more important to the marketing mix for Web3 companies.

Top Web3 Marketing Influencers appeared first on Coinbound.

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Top Web3 LinkedIn Influencers  https://coinbound.io/top-web3-linkedin-influencers/ Wed, 17 Aug 2022 18:32:27 +0000 https://coinbound.wpengine.com/?p=37613 Web3 is the internet’s next phase, which is open, decentralized, permissionless, and user-centered. That being said it it is not a surprise there are many Web3 LinkedIn Influencers. In this new internet, people prefer digital identities and participate in the economic value creation of digital properties, such as Bitcoin, Ethereum, OpenSea, Axie Infinity, Aave, and ConstitutionDAO. …

Top Web3 LinkedIn Influencers  appeared first on Coinbound.

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Web3 is the internet’s next phase, which is open, decentralized, permissionless, and user-centered. That being said it it is not a surprise there are many Web3 LinkedIn Influencers.

In this new internet, people prefer digital identities and participate in the economic value creation of digital properties, such as Bitcoin, Ethereum, OpenSea, Axie Infinity, Aave, and ConstitutionDAO. 

Web3 represents the latest generation of internet applications and services powered by the distributed ledger technology, blockchain. As a decentralized web, this new iteration of the internet aims to give control back to users, improve their experience, and enhance their digital security. 

Some integral features of Web 3 include semantic web, artificial intelligence (AI), 3D interactive web, ubiquity, and user-centricity. 

On top of providing the benefits of decentralization and permissionless, Web3 also offers the advantages of data ownership and control, interoperability, transparency, accountability, and governance. 

Web3 is all about building on the values of the earlier software architectures, the open internet. This evolution is now giving birth to technical innovation in the form of cryptocurrency, NFTs, DeFi, Metaverse, and DAOs, all of which can provide a fundamental base for innovation that can disrupt our economy.

So, if you want to dive deeper into this exciting but fast-paced world of Web3, you may need some assistance. Following influencers who have a strong audience and are regarded as experts in their particular field is a great way to get started. 

And what can be a better option than LinkedIn, the go-to networking platform for professionals with 830 million users? While Twitter remains the primary online social media platform for the cryptocurrency, NFT, and Web3 community, tons of influencers have also found a home on LinkedIn.

These Web3 LinkedIn Influencers have built a community of early adopters, and you can gain the required knowledge about this latest revolution that is Web3 from them. So, here are the top cryptocurrency Web3 LinkedIn Influencers you should follow this year.

Relevant Content: What is Web 3.0? | The Next Wave of Internet Explained

Who Are The Top Web3 Influencers on LinkedIn?

Ty Smith

Ty Smith Web3 LinkedIn Influencers

Ty Smith is known for his commentary on crypto, NFTs, and Web3. He is the founder of crypto marketing firm Coinbound and manages marketing campaigns for top cryptocurrency brands like MetaMask, Nexo, Litecoin, Tron, eToro, Cosmos, CoinStats, OKCoin, and more.

Ty also hosts a podcast called “Crypto Marketing with Ty Smith” and is a speaker at popular crypto conferences NFT NYC and World Crypto Con, where he talks about the latest trends in the Web3 market.

Brian Armstrong

Brian Armstrong co-founded the biggest cryptocurrency exchange in the US, Coinbase, in 2013 and has since become one of the most prolific voices in the blockchain industry.

Andreas Antonopoulos

One of the most influential crypto figures in the world, Antonopoulos, is the author of Mastering Bitcoin and Mastering Ethereum and The Internet of Money Series. He has been advocating for Bitcoin for a long time and hosts the Speaking of Bitcoin podcast. You can find some of his great ideas on his LinkedIn feed.

Tyler Winklevoss

You may know him from his role in the social media giant Facebook story. Tyler Winklevoss is a crypto and Bitcoin investor who co-founded cryptocurrency exchange Gemini, responsible for the Gemini Dollar (GUSD), with his twin Cameron Winklevoss. 

Laura Shin 

Laura Shin Web3 LinkedIn Influencers

She hosts the crypto podcasts “Unchained: Big Ideas From the Worlds of Blockchain and Cryptocurrency” and “Unconfirmed: Insights and Analysis From the Top Minds in Crypto.” On her podcasts, Laura Shin talks about the week’s top headlines and deeply delves into the world of Web3. 

Barry Silbert

Barry Silbert is the founder and CEO of Digital Currency Group (DCG), a company that backs hundreds of companies in the blockchain space covering crypto, NFTs, metaverse, and more.

DCG also owns asset management firm Grayscale Investments, lending firm Genesis, crypto media publication CoinDesk, mining firm Foundry, crypto trading app Luno, and institutional crypto trading platform TradeBlock.

Ryan Selkis

Ryan Selkis is the founder of Messari, who was formerly working at Ethereum infrastructure builder ConsenSys, and a founding team member of Digital Currency Group.

He is an entrepreneur, investor, and writer. As the CEO of Messari, he is building an open data library for the crypto asset class, and the company’s research branch publishes professional and enterprise-grade reports on the sector. 

Relevant Content: Top Web3 Podcasts | Best Picks for 2022 – Coinbound

Paul McNeal

Also known as the Crypto Curator, Paul McNeal regularly puts out a newsletter on LinkedIn that is a great way to stay informed regarding the latest updates in crypto.

Justin Wu

Known on Twitter as Hackapreneur, Justin Wu is a growth hacker who is very active in the crypto space of LinkedIn.

Wu describes himself as the Web3 community builder and growth marketer and has created communities like Seattle Devcon, Dcentral Conference – Austin & Miami, DeFiSummit.com, NFTCON.co, and DAOSummit.com.

Zachary Dash

Zachary Dash regularly publishes content relating to running a blockchain and Web3 business. He is currently running a blockchain startup incubator called XIO.

Lavinia D. Osbourne

Lavinia-D-Osbourne

Lavinia is the founder of a platform that hosts Live shows on topics covering the NFT and blockchain. She aims to create a new female-centric NFT marketplace.

Conclusion

These are some of the Web3 LinkedIn Influencers that are sharing their expert insights on the LinkedIn platform.

If you want to venture out on other platforms, Ethereum co-founder Vitalik Buterin, Tesla CEO Elon Musk, MicroStrategy CEO Michael Saylor, and Twitter founder Jack Dorsey are some of the powerful names that influence the sector. 

With Web3 gaining increasing traction and crypto and NFTs taking the world by storm, it is time that you get a deeper understanding of the space. 

While the mainstream adoption of the technology is happening rapidly, the crazy and fast-developing world of crypto is very hard to stay up to date with.

Besides being a part of this growing mania, these influencers can help you be educated about the upcoming exciting opportunities but in a simple manner which is immensely important due to the technical nature of Web3. 

Relevant Content: Top Web3 Twitter Influencers to Follow in 2022 | Full Guide

This list will help you get started with Web3 and expand your horizons to find the influencers that are best suited for you. To not fall prey to a narrative, it is best to expose yourself to all sides of opinions in this wild world of Web3.

Top Web3 LinkedIn Influencers  appeared first on Coinbound.

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Top NFT and Web3 Media Companies https://coinbound.io/top-nft-and-web3-media-companies/ Wed, 17 Aug 2022 18:05:48 +0000 https://coinbound.wpengine.com/?p=37677 The market has been flooded with NFT and Web3 projects, making it challenging to market a project and stand out in the crowd.  Marketing is of the essence here as it helps the brand’s visibility, builds a strong community, brings the crowd’s attention, and increases sales and revenue.  PR, SEO, influencer marketing, listings, guest posting,…

Top NFT and Web3 Media Companies appeared first on Coinbound.

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The market has been flooded with NFT and Web3 projects, making it challenging to market a project and stand out in the crowd. 

Marketing is of the essence here as it helps the brand’s visibility, builds a strong community, brings the crowd’s attention, and increases sales and revenue. 

PR, SEO, influencer marketing, listings, guest posting, blogging, social media promotion, and paid ads are some of the top strategies to promote an NFT and Web3 project.

While one may be tempted to do everything in-house, working with experts, NFT and Web3 media companies can provide an edge.  

These media outlets allow NFT and Web3 startups to gain exposure among their massive user base through sponsored content and advertising.

Leverage these platforms to reach a wide niche audience and the broader market by publishing short informative articles or long-form pieces and conducting interviews. 

Amidst the growing adoption of crypto assets, there has been a boom in crypto media companies. The thriving NFT and Web3 media industry covers all the latest developments in the world of decentralized technologies that can help projects get noticed and gain traction. 

Successful marketing makes all the difference in making a project success or a failure. So let’s look at the top NFT and Web3 media companies that can help Web3 projects reach out to spread the word about the project launch to make it a success.

Cointelegraph

Cointelegraph

Founded in 2013, CoinTelegraph is one of the most read news websites that cover everything from crypto, blockchain, NFT, and Web3. This media channel, which has over 1.7 million followers on Twitter, stands out for the sheer amount of content it regularly publishes and its entertaining, creative graphics.

Bitcolumnist

Bitcolumnist offers news, guides, reviews, and tutorials about the top crypto projects, products, services, platforms, coins, and more.

Bitcolumnist’s NFT newsletter, NFT Lately was named the top NFT news source by OpenSea. Bitcolumnist’s NFT Lately is also read by the teams at Rarible, Dapper Labs, Coinbase, and more.

Bitcolumnist also hosts a popular newsletter.

Coindesk

CoinDesk-logo

Founded in 2013, CoinDesk is one of the industry’s oldest and leading media companies, with a Twitter community of 2.9 million followers.

The Digital Currency Group (DCG)-owned CoinDesk provides news and informational content on all things crypto.

It is also known for its Consensus event, which focused on NFTs, Web 3, and the metaverse this year with notable speakers including FTX CEO Sam Bankman-Fried, Binance CEO Changpeng Zhao, and PayPal CEO Dan Schulman.

NonFungible.com

This platform is the source of news, developments, market analysis, and project reviews for the NFT ecosystem. NonFungible.com provides the latest trends and enables its users to analyze, track and discover new NFT projects and related events.

Relevant Content: Top Web3 YouTube Influencers | Best Accounts

Decrypt

The trusted international media platform Decrypt focuses on stories from culture, technology, business, education, politics, art, and the latest news.

They also feature an app and a dedicated Spanish channel to cover the decentralized web. Founded during the bear market in 2018, this year, Decrypt became an independent media brand after raising $10 million in funding from VC firms, DAOs, angels, and Web3 organizations. 

NFT Plazas

One of the leading news sites focused on the NFT and virtual blockchain world space, NFT Plazas covers everything from NFT news and NFT gaming to tech, music, crypto art, and the Metaverse.

Relevant Content: Top NFT News Websites

The Block

With its tagline ‘The first and final word in digital assets,’ The Block covers all the latest happenings in the crypto and Web3 space. Founded in 2018, the publication has raised $3.5 million in funding and garnered a vast, loyal audience base quickly.

The media company also has a newsletter and a research section that provides detailed insights into the digital asset ecosystem.

NFT Now

This NFT dedicated media platform, NFT Now, provides a ton of diverse content news, analysis, drops, interviews, and videos from the world of crypto art, music, culture, gaming, collectibles, and the Metaverse.

Also Read: Sites like NFT Now

CryptoSlate

cryptoslate-logo

This cryptocurrency news and blockchain research hub covers Bitcoin, DeFi, NFT, and Web3.

Founded in 2017 during the last bull market, CryptoSlate further features a product database, events, and a newsletter for crypto enthusiasts, which provides an excellent opportunity for a project to advertise different forms of content. 

NFT Culture

From art, blockchain, and culture, this platform covers all things non-fungible tokens daily, providing the latest news, insights, and trends. NFT Culture is setting itself up as the most extensive media company in the space through its informative articles, interviews, and newsletter. 

Crypto Briefing

With a focus on crypto research, this news media company is also the place to stay updated and promote an NFT project, which started gaining prominence over the past couple of years.

Founded in 2017, Crypto Briefing brings attention to the innovators and features a battle-tested suite of research tools SIMETR, and a live trading dashboard.

Zion-E NFT Magazine

This magazine is made just for NFT enthusiasts, artists, collectors, and people who want to dive deep into the world of virtual reality. Zion-E features VR showrooms, the Metaverse, and unique merchandise to keep the audience engaged and is the platform to showcase and distribute NFT projects. 

Bitcoinist 

This popular bitcoin, crypto, and blockchain news media platform, Bitcoinist, serves about two million readers a month with its press releases, reviews, technical analysis, and news articles.

NFT’s Street

Be it the latest news, updates, and stories on NFTs, crypto art, or blockchain technology, NFT’s Street covers it all. This platform helps projects get the word out and make them as successful as possible. 

Blockworks

Blockworks focuses on news and editorial content along with a daily newsletter and podcasts, as well as a series of conferences.

Jason Yanowitz co-founded this New York-based company in 2018. It has over two-dozen strategic advertising partners, including Fidelity Digital Assets, Coinbase, CME Group, Fireblocks, and BlockFi. Currently, it has 356k Twitter followers.

Conclusion

NFTs and Web 3.0 are revolutionizing the creator economy. They have just begun to see their usage and gain traction, and it will take a long time to see their full potential.

But it is time to prepare for the inevitable future, and what better time to get started than today. So start creating and marketing a project now!

Top NFT and Web3 Media Companies appeared first on Coinbound.

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How to Value a Crypto Company | Web3 Valuation Guide https://coinbound.io/how-to-value-a-crypto-company/ Fri, 13 May 2022 15:41:00 +0000 https://coinbound.wpengine.com/?p=36355 The cryptocurrency market is rife with speculation. Over the past couple of years, the total market cap of crypto grew 23x to surpass $3 trillion. The rise of decentralized finance (DeFi) and non-fungible tokens (NFT) sectors have also sent the valuations of crypto assets skywards. So, just how do you value a crypto company? The entire…

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The cryptocurrency market is rife with speculation. Over the past couple of years, the total market cap of crypto grew 23x to surpass $3 trillion. The rise of decentralized finance (DeFi) and non-fungible tokens (NFT) sectors have also sent the valuations of crypto assets skywards. So, just how do you value a crypto company?

The entire crypto industry has been growing at a fast pace, with digital assets being used around the world for investment, operational, and transactional purposes. According to a World Economic Forum survey, it is suggested that 10% of global GDP will be stored on blockchain by 2027. 

Amidst all this traction and growth, venture capital funding for blockchain and crypto start-ups also grew to $32.8 billion in 2021, according to Galaxy Digital. Last year, the deal count also stood at an all-time high of over 2,000, almost twice as many as the year before.

Getting into crypto

Venturing into the crypto sector gives exposure to technological advancement, which is seen as the new iteration of the internet, the Web 3.0. Crypto provides access to new demographic groups, new users that value transparency in their transactions and possess much higher purchasing power than an average non-crypto user.  

Crypto enables access to new capital and liquidity pools through traditional investments that have been tokenized and new asset classes. It also furnished options that are not available with fiat currency. 

Moreover, crypto provides a new avenue for enhancing a host of more traditional activities, such as enabling simple, real-time, and secure money transfers and helping strengthen control over the capital of the enterprise. Crypto may also serve as an effective alternative to cash which depreciates over time due to inflation. 

All of these use cases of crypto make them valuable, enhancing their future potential. As an investable asset, crypto has also performed exceedingly well, but volatility risks are to be considered. Crypto companies can also be taken as a proxy for tokens and replace traditional stocks in an investment portfolio. 

Some of the most popular crypto companies are Coinbase, FTX, Binance, MoonPay, Circle, Gemini, Chainalysis, Paxful, Anchorage, Algorand, Fireblocks, Aave, NYDIG, Nansen, Blockdaemon, Consensys, and many more.

But how to value crypto?

A user is likely to find their way into this exciting and volatile world of crypto by either investing in crypto directly or through crypto companies, which is popular among more traditional and a bit risk-averse. But with thousands of crypto and crypto companies working on revolutionizing the financial sector, just how to determine their value? Especially in the face of mainstream adoption of crypto happening rapidly and money pouring into the market to capture this trend. 

In the traditional stock market, for example, investors do valuing to calculate the fair market value of a stock to predict future or potential market prices. The purpose of valuing is to provide investors with the information to make investment decisions that meet their goals.

Investors use several methods for valuing assets and companies in traditional markets. The Price/Earnings ratio, where a company’s stock price per share is divided by a stock’s earnings per share, and asset valuation, where the market value of the company’s assets is used to determine its worth. Discounted Cash Flow is another one where a company’s future cash flow projects and discounts, with an annual rate, to determine a present value estimate. 

But applying these valuation approaches to crypto has a few challenges, such as cryptocurrency and blockchain networks are not companies and do not have cash flows. There is no way to discount cash flows for crypto assets in crypto, so old models do not fit here. As such, the industry embraces new valuation methodologies such as daily active users, tokenomics, and protocol revenue.

In crypto, open-source technologies are being built, and they can be valued based on the size of the network participating in their underlying blockchain. Network size and Metcalfe’s law, a mathematical principle that the value of any network is the square of its number of participants, can be used to figure out the value of tokens.

Factor analysis is another method where crypto assets are grouped based on factors like size, quality, and service. But cryptocurrencies are new, and there is limited data present to group them into factors. 

On-chain metrics also give us information about the activity across a blockchain, including transaction count, the total value of transactions, active addresses, hash rate, and fees paid. These metrics are used to then find meaningful ways to determine the value of a digital asset. 

NVT ratio, calculated by dividing the market capitalization of a digital asset by the transaction value over a given period, and MVRV, the ratio between the market capitalization of a cryptocurrency to the value of tokens stuck or abandoned in inactive wallets, are two such methods. 

Currently, there is no industry standard to value crypto assets or crypto companies. We are still in the early stages of development, but as a potential investor, one should be looking at the vision of the crypto project that they want to invest in, the problems they are aiming to solve, and their adoption and marketing strategy. Besides having a technically equipped team, a strong community is an essential component of a successful crypto project. 

In qualitative terms, the market cap of a coin, it’s trading volume, circulating supply, and total supply help to know where the market is going. The demand and supply of a token, its utility, media coverage, and the narrative surrounding it are some other great ways to gauge the interest in a cryptocurrency project and if it has the potential to survive.

Overall, valuing crypto assets and projects is still a difficult task. Still, some of the approaches mentioned above can help individual investors and investment funds get started and determine if they’re the right investment for their financial goals.

How to Value a Crypto Company | Web3 Valuation Guide appeared first on Coinbound.

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Top Web3 Podcasts | Best Picks for 2022 https://coinbound.io/web3-podcasts/ Fri, 06 May 2022 23:14:51 +0000 https://coinbound.wpengine.com/?p=36505 For anyone looking to learn all about Web3, podcasts, without a doubt, are one of the best forms of content to gain knowledge about Web 3.0. Over the years, technological evolution has been harnessed around ideological goals instead of needs-based or exploratory research.  Web3 is one such domain, and it has parallels with emerging trends…

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For anyone looking to learn all about Web3, podcasts, without a doubt, are one of the best forms of content to gain knowledge about Web 3.0.

Over the years, technological evolution has been harnessed around ideological goals instead of needs-based or exploratory research. 

Web3 is one such domain, and it has parallels with emerging trends like DevOps, which envisions both a set of technologies and a new approach to working methods.

Thus, Web3 was a somewhat expected outcome of tech evolution, and it makes complete sense to explore its new use cases like Web3 Podcasts.

 

In this article, we will cover some top-of-the-breed Web3 Podcasts that take the listeners to the next dimension of information consumption and add to their understanding of how tomorrow’s world will work.

We have selected the top five Web3 Podcasts that tick all the right boxes- charged with ambitions, no fuzz-only serious talks, and building a community of doers. Let’s get started:

#1 Masters of Community with David Spinks

As we inch towards an entirely new way of content distribution and consumption, community building and management, too, need to be redefined. David Spinks is the founder of CMX (cmxhub.com), which is the world’s most extensive network for community professionals.

His podcast is a fantastic source of heartfelt tips, insider bytes, and success stories from some of the best community professionals across the world, with a significant focus on the Web3 space. Sounds exciting?

Subscribe to them on Apple Podcasts to listen to all the exciting conversations around Web3 and crypto space in general.

#2 Web3 Warriors

web3 warrior

For anyone looking for hardcore gaming content that mingles with the blockchain-based Web3 landscape, Web3 Warriors is the perfect pick for them. Web3 Warriors interviews both renowned and emerging artists and creators on Web3.

Run by D. A. Koroma, it also gives insights into cryptocurrency, metaverse, and today’s hotcakes- NFTs. They also host a live stream on Twitch Saturdays at 12 pm EST. Subscribe to them to know all the hottest things happening in the Web3 landscape from the who’s who of the industry.

#3 Web3 Talks: Stories & Tips from the Builders

Mac Budkowski’s podcast is all about Web3 builders going gaga over Web3 projects. Unlike other podcasts, which also cover VCs and people in the know, Web3 Talks is entirely focused on techies with first-hand experience of building Web3 products as they share their journeys.

It covers everything under Metaverse’s Sun, including business model canvassing, customer acquisition strategies, community engagement, and product strategy.

Besides, they have a thriving Discord server, adding to Web3 Talks’ visibility as one of the most loved podcasts in the domain. Sounds interesting? Join their Discord.

#4 Citizen Cosmos

If anyone is looking for a Podcast that is not only focused on covering tomorrow’s discoveries but also adds a leadership persona to its content, Citizen Cosmos is as best as a podcast can get.

The host Sergey Simanovsky has built a thriving community that dreams of an advanced world and codes its dreams.

He discusses some of the most happening events in the history-to-be of blockchain disruptions, Web3 projects, and emerging concepts with a pint of ambition.

Some of the leading professionals from the Web3 industry Sergey to talk about all things Web3. Subscribe to them on Apple Podcasts to listen to it.

Related: Best NFT News Websites

#5 The Money Movement with Jeremy Allaire

Here comes one of the most interesting Web3 podcasts on our list- The Money Movement. No, it is not just another podcast that discusses money or finance.

It dives into the possibilities of programmable internet commerce, making it the ultimate junction for early adopters.

They discuss stablecoins and other forms of digital money, their use cases, and scenarios where they can play an instrumental role in shaping a better world. With more than 50 episodes, it’s already a sensation in the Web3 world.

Subscribe to them on Apple Podcasts, Spotify, and YouTube to keep tabs on their latest episodes.

#6 Crypto Marketing with Ty Smith

This podcast focused on marketing in the realm of blockchain and Web3. It is hosted by Ty Smith, Founder and CEO of Coinbound, a leading Web3 marketing agency.

Listen on Apple Podcasts, Spotify, or YouTube.

Watch this video to know all about Web3 Marketing:

Wrap Up

The Web3 revolution has just begun, and it’s a pretty exciting time to live in, especially for people who either dismissed the internet with the dot com boom or for the individuals who saw Steve Jobs launching iPhones in his iconic black polo necks from Issey Miyake. 

We have focused on some unique yet popular podcasts that take the discussions beyond vanity words and nameplates.

But there’s a lot more brewing in the Web3. So, start with the top five podcasts we handpicked, which will delight the creative and entrepreneurial buds of all Web3 enthusiasts.

Top Web3 Podcasts | Best Picks for 2022 appeared first on Coinbound.

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Top 10 Play-To-Earn (P2E) Influencers In 2022 https://coinbound.io/top-10-play-to-earn-p2e-influencers-in-2022/ Mon, 31 Jan 2022 04:30:29 +0000 https://coinbound.wpengine.com/?p=34239 It’s obvious to see why play-to-earn (P2E) gaming has grabbed the crypto world by storm. Users in this play-to-earn ecosystem are rewarded with cryptocurrencies or NFTs simply for playing games they would otherwise play for free.  Axie Infinity, currently the most popular platform for play-to-earn gaming, allows players to accumulate “Axies” that they may use…

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It’s obvious to see why play-to-earn (P2E) gaming has grabbed the crypto world by storm. Users in this play-to-earn ecosystem are rewarded with cryptocurrencies or NFTs simply for playing games they would otherwise play for free. 

Axie Infinity, currently the most popular platform for play-to-earn gaming, allows players to accumulate “Axies” that they may use across the company’s universe of games. The company then leverages Blockchain to reward its participants for their contributions. By only doing this the play-to-earn game has earned billions of dollars and become the top-ranked P2E game in this industry.

According to Statista, thousands of users play these NFT play-to-earn games with the numbers predicted to triple in 2022.

However, not every play-to-earn game is popular. With hundreds of games making their debut in 2021, the P2E arena has started to become saturated, so much so, that now even if a play-to-earn game is well known. This is where influencer marketing comes into play. There are many popular influencers with which a P2E project can collaborate and make sure its game is being marketed to the right set of audiences.

In this article, we present you with a mix of traditional gamers and NFT Play-to-Earn gamers that you can collaborate with and take your P2E game to the next level.

1. Jelly

Jelle Van Vucht, a YouTuber from the Netherlands, characterizes himself as “child-friendly,” and his humor and emojis surely give him that spark. He rose to fame thanks to his Fortnite videos, but it’s his reflexes and strategies when playing Among Us that have recently captured his audience’s interest. The YouTuber also runs the YouTube channel GTA5Videos, which features entertaining footage from various game developers. Jelle is a businessman who owns several companies, including his own product line, which can be seen on the ‘Jelly Store.’ 

While his main focus is games like Minecraft, Jelly’s focus on child-friendly gaming content and his 22+ million subscribers make him a very good influencer for any play-to-earn game out there.

2. SSSniperWolf

You could think that the majority of well-known gaming influencers are men, but this is not the case! SSSniperWolf is one of numerous well-known and well-respected female gaming influencers. She’s a well-known British YouTube gaming influencer. What is SSSniper’s usual subject? Of course, there’s gaming!

Just by glancing at her username, you can tell she enjoys POV shooting games. Other videos and vlogs are also on the way, and they’ll be really fantastic because she’s so funny and energetic!

With over 31 million members, SSSniperWolf has the ideal audience to advertise play-to-earn games and exponentially increase daily user growth.

3. Zueljin Gaming

Zueljin Gaming is a channel dedicated to all sorts of games, with a current concentration on blockchain and non-traditional token games! The channel has covered almost every NFT game out there including Illivium, Axie Infinity, Last Survivor, and many others. With over 300k subscribers on YouTube and a specialty in promoting NFT games Zueljin Gaming is a perfect bet for P2E games who are just starting out and want accurate marketing from a true NFT game professional.

4. On Chain Gaming

Jake, aka the On Chain Gamer, is a 26-year-old investor, crypto enthusiast, science fiction fan, and gamer.

Here’s how Jake describes his YouTube channel which has over 100k subscribers.

On Chain Gaming refers to gaming that takes place on the blockchain and in which players have actual ownership. Traditional games control all in-game assets and have the authority to delete goods from your account as well as prevent asset selling. Blockchain games, on the other hand, provide players with true ownership of products. 

In game things may now be saved in crypto wallets, utilized in game, or sold to other players on in-game or decentralized markets thanks to NFTs on the Ethereum blockchain! Because wealth in on-chain games translates to riches in real life, crypto games allow players to make money while playing.

Jake clearly knows the ins and outs of the P2E world and with his in-depth technical analysis skills, he is a great fit for new gaming brands who want in-depth content about their project on the internet.

5. Syndicate

Tom Cassell has amassed a sizable following as a YouTuber and Twitch streamer thanks to his walkthroughs of famous games like Call of Duty and Halo. His viewers like his instructional films and lessons on how to play or get unstuck from game portions. Tom was the first player on Twitch to gain a million or more followers. He’s become such a household celebrity in gaming that Syndicate even collaborated with Marvel Avengers Academy to voice Loki in their mobile game.

His YouTube channel Syndicate is close to reaching 10 million subscribers and it can become a hub of marketing for many P2E games out there.

6. The Game Theorists

MatPat’s films are unique in that they focus on figuring out what lies underneath players’ favorite video games, as opposed to the conventional walkthroughs and remarks. The channel’s “nerdy ideas” have attracted a large following interested in learning more about the science, technology, history, and tales behind games. Are the possibilities for Minecraft, for example, truly limitless? What are the psychological factors that contribute to Fortnite’s popularity, and do video games create violence? 

The niche in which The Game Theorists operate is well-suited to strategy games where the path to winning is not so straightforward. Any P2E brand can collaborate with them and witness the genius of The Game Theorists as they unravel the P2E game to another level.

7. GameSpot

GameSpot is a video game news, reviews, previews, downloads, and other information website and YouTube channel based in the United States. It was previously owned by CBS Interactive, which bought CNET Networks in 2008 and owned it until 2020 when it was sold to Red Ventures. Users can publish their own reviews, blogs, and post on the site’s forums in addition to the material provided by GameSpot employees.

The YouTube channel of GameSpot covers everything about games. They can be traditional video games or NFT games, they talk about everything. With close to 5 million subscribers GameSpot is a huge marketing gorilla for any P2E project in the crypto world.

8. KSI 

KSI used to be a gaming influencer, but now he works in the music industry. He does, however, occasionally perform game-related videos and uses his YouTube account for a variety of other fun films, which is what makes him a successful gaming influencer with over billions of views and close to 15 million subscribers! He’s primarily recognized for his FIFA game commentary, but he’s also renowned for his music, sports, and reaction films to different famous videos. His wit and funny quips are what keeps him at the top of the gaming influences list!

The most amazing part? He is a firm believer of NFTs and a crypto influencer on Twitter. Some might even say that he is the most highly followed influencer who has dedicated himself full-time to the NFT world. A P2E gaming project that partners with him can surely excel in the gaming world.

9. Markiplier

Mark Fischbach, a native of Hawaii who now lives in California, runs Markiplier. He likes “Let’s Play” gaming videos, in which he utilizes the video to chronicle his game playtime. He favors a boisterous, unrestrained style of comments.

Through his films, he projects an energetic, larger-than-life picture. Wilfred Warfstache, replete with a pink mustache, is a character he appears as on occasion. He colors his hair in vivid hues on a regular basis. He favors indie and horror games, such as the Five Nights at Freddy’s franchise.

Markiplier is well-known for doing live charity broadcasts in which he collects money while playing video games. He’s presently a member of Polaris, a Maker Studios sub-network.

With close to 32 million subscribers on YouTube, Markiplier has become a brand of online gaming in the entire world. Partnering with him might not be easy, but definitely game-changing for a P2E project.

10. Bajan Canadian

Mitch Hughes, a 23-year-old Canadian, is the Bajan Canadian. He got these nicknames because, although being Canadian, he grew up in Barbados. His Minecraft videos have made him famous.

He specializes in making competitive micro Minecraft gaming videos. Survival Games, Hunger Games, Battledome, Parkour Speed Runs, and Adventure Maps are just a few examples.

Over the previous few years, he has been a member of several gaming groups. Currently, he is a member of “The Pack.” Mitch, like numerous other well-known YouTube players, now participates in Fortnite Battle Royale games. His most recent vids are all about that game.

With close to 6 million subscribers on YouTube, a play-to-earn game can collaborate with him for walk-through videos and market their game to a huge audience!

Unable To Contact Big Gaming Influencers?

Contacting gamers with millions of subscribers is hard. Why? Because they get hundreds of messages every day. This is where we would suggest you hire a P2E marketing agency that has good contacts with such influencers. Click here to see the list of top P2E marketing agencies that can take your P2E game to the next level.

Top 10 Play-To-Earn (P2E) Influencers In 2022 appeared first on Coinbound.

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Top P2E Marketing Agencies (Play to Earn) in 2023 https://coinbound.io/p2e-marketing-agencies/ Fri, 14 Jan 2022 22:43:13 +0000 https://coinbound.wpengine.com/?p=33803 With the explosion of play to earn (P2E) games in 2022, a number of marketing agencies have been established that specialize in growth tactics designed to attract more users. Here is a full list of the top P2E marketing agencies. What is Play to Earn Marketing? P2E Marketing is the subset of marketing tactics that…

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With the explosion of play to earn (P2E) games in 2022, a number of marketing agencies have been established that specialize in growth tactics designed to attract more users. Here is a full list of the top P2E marketing agencies.

What is Play to Earn Marketing?

P2E Marketing is the subset of marketing tactics that are proven to work well for promoting play to earn games. Popular P2E marketing strategies include influencer marketing, public relations, community management, and social media management.

Top P2E Marketing Agencies in 2022

Coinbound

Coinbound has been an agency specializing in marketing crypto and Web3 products since 2018. They have worked with cryptocurrency industry giants like MetaMask, eToro, and Voyager as well as dozens of popular play-to-earn companies like Gods Unchained and Kart Racing League, both of which saw significant growth working with Coinbound.

Additionally, Coinbound is founded by Ty Smith, a pioneer in the world of crypto who is most well known for essentially writing the playbook on crypto marketing and hosting the Crypto Marketing Podcast.

Specialties:

  • Influencer Marketing
  • SEO
  • Public Relations
  • Media Buying
  • Social Media Management

Luna PR

Luna PR is a PR agency that specializes in cryptocurrency clients. The company is relatively young but has worked with many Play to Earn games like UniX.

Specialities:

  • Influencer Marketing
  • Public Relations

Crowdcreate

Crowdcreate is a US and Philippines based marketing company who has experience with P2E game clients.

Specialities:

  • Press Releases
  • Influencer Marketing

Looking for more top Web3 agencies? Check out our full guides on the top crypto marketing agencies, and Top DeFi marketing agencies, as well as the ultimate NFT Marketing Guide.

Top P2E Marketing Agencies (Play to Earn) in 2023 appeared first on Coinbound.

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