Cryptocurrency is a rapidly growing industry, and with it, the advertising space has also seen significant growth. As the number of businesses and individuals entering the crypto market increases, so does the demand for effective advertising solutions.

Crypto ad networks have emerged as a powerful tool for businesses and projects in the crypto space to promote their products and services.

In this blog post, we will explore the top crypto ad networks available today and discuss their features, benefits, and how they can help businesses reach their target audience and achieve their advertising goals.

Whether you are a new player in the crypto marketing space or a seasoned veteran, this guide will help you navigate the world of crypto advertising and find the best network for your needs.

Top Crypto Advertising Networks

Coinzilla

Coinzilla is one of the top crypto ad networks for Web3 brands. This Estonia-based company was founded in 2016 and has helped crypto advertisers deliver ads across hundreds of crypto websites.

CoinZilla’s crypto ad network has over 1000 publishers ranging from top-tier publications to little-known publications.

Here are some features and aspects of Coinzilla that made it popular in the crypto niche:

1. Niche Focus: Since it’s dedicated to the cryptocurrency and blockchain industry, advertisers targeting this audience can get more relevant placements.
2. Various Ad Formats: Advertisers can choose from different ad formats like standard banners, floating banners, pop-under ads, etc.
3. Quality Control: Coinzilla typically maintains standards for the websites in its network to ensure that ads are displayed on reputable platforms.
4. Performance Analysis: The platform offers detailed analytics to help advertisers measure the performance of their campaigns.
5. Easy Integration: Publishers (website owners) can integrate Coinzilla’s ad code easily into their websites to start displaying ads.
6. Payment in Cryptocurrency: Given its niche, it’s not surprising that Coinzilla often supports payments in popular cryptocurrencies like Bitcoin.

CoinZilla offers a robust reporting dashboard that displays advertising campaign results in near real-time.

Services:

• Display Ads
• Native Advertising
• Press Release Distribution

Headquarters: Estonia

Pricing: Contact for Pricing

Payment Methods Accepted:

• Crypto
• Credit Card
• Bank Transfer

Also Read: CoinZilla Review

Coinscribble

Coinscribble is a top crypto PR distribution network that makes it super quick, easy, and affordable to get guaranteed coverage from top Web3 media sites.

Coinscribble’s platform is extremely popular with Web3 marketers because it allows users to choose pre-selected PR packages or create your own custom package and pick individual media.

Coinscribble has a number of packages and price options and has been used by companies like Tron, Immutable, OKX, Uphold and Gala to get press releases published in places like the following:

• CoinTelegraph
• BeInCrypto
• CryptoDaily
• NFT Lately
• Yahoo Finance
• The Defiant
• Benzinga
• MarketWatch
• CoinMarketCap

Also, Coinscribble’s affiliate program is one of the most profitable affiliate programs in the crypto industry, with many affiliates earning over $100,000 per year.

Services:

• Press Release Distribution
• Crypto SEO services
• Influencer Marketing, Social Media Management, Crypto Link Building, Organic PR, and more (via partner Coinbound).

Headquarters: New York

Pricing: Campaigns starting at $99

Payment Methods Accepted:

• Crypto (USDC and USDT)
• Credit Card
• Bank Transfer
• PayPal

Also Read: Top Crypto PR Distribution Services

For a walkthrough of Coinscribble, check out this video:

Cointraffic

Cointraffic is another leading crypto ad network that has been around for nearly half a decade. Cointraffic offers a variety of campaign payment methods including CPM and CPC.

The network provides innovative advertising formats designed to capture the attention of relevant audiences, making it a key player in the crypto advertising network domain.

The Cointraffic platform offers an easy-to-use reporting dashboard that allows marketers to measure the performance of their marketing campaigns.

Services:

• Display Advertising
• Native Ads
• Banner Ads
• Press Release Distribution

Headquarters: Estonia

Pricing: Minimum Budget of 20 EUR

Payment Methods Accepted:

• Crypto (Bitcoin)
• Credit Card

Wondering how crypto ad networks work in general or how CoinZilla ranks against other Web3 advertising networks? This video has you covered:

Coinad

Coinad is another strong crypto advertising network that is a viable consideration for Web3 marketing teams.

Coinad offers very inexpensive display advertising campaigns that start at just $0.10 CPC or $0.30 CPM. However, we believe, in the world of crypto marketing you get what you pay for and with these low-payment models, you are likely to get low-quality traffic.

That said, they have been used by over 100 crypto marketing teams and, as such, are worthy of mentioning on this list.

Services:

• Display Advertising

Headquarters: Europe

Pricing: Minimum Daily Budget of $5

Payment Methods Accepted:

• Crypto (Bitcoin)
• Credit Card

A-ads

A-ads is known as one of the first crypto marketing networks which launched back in 2011.

Marketers will like the flexibility of the CPM and CPC pricing models offered by A-Ads.

Additionally, marketers may like how transparent A-Ads is with the number of impressions and clicks that are predicted each day based on campaign budgets.

That said, to reach these guarantees, A-Ads seems to use primarily bot traffic.

Services:

• Display Advertising

Headquarters: Russia

Pricing: No Minimum Budget. CPM and CPC Models Available.

Payment Methods Accepted:

• Crypto (Bitcoin)
• Credit Card

Also read: Top Web3 Development Companies

AdToken

AdToken is also one of the best-performing crypto ad network platforms. Token ads have several ad formats such as banners, popup ads, standard banners, and native banners. It is very simple to use and only supports crypto-related content to be posted on it.

AdToken directly deals with publishers and helps them boost their content gain viewership and promote certain geographies its major traffic comes from Brazil, Poland, Mexico, and Ukraine. The platform accepts payment in Fiat currencies and cryptocurrencies.

Also, AdToken supports 25 different languages in its interfaces and advertisements.

Bitraffic

Bitraffic is a platform that was founded in 2017. They have over 2700 websites to publish an advertiser’s content. They are not new in the industry so over the years they have gained reputation over the years. Advertisers can promote their cryptocurrencies, blockchain, fiat, and Dapps-based projects. 

• Target Audience: BitTraffic focuses on the cryptocurrency market, aiming to serve advertisers who wish to reach a broad audience interested in cryptocurrencies and blockchain technology.
• Services for Advertisers: Advertisers can take advantage of BitTraffic’s platform to run targeted ad campaigns that reach users interested in cryptocurrency. The network offers various ad formats and targeting options to help advertisers connect effectively with their desired audience.
• Services for Publishers: Publishers with mobile and desktop traffic can monetize their platforms by displaying ads from BitTraffic’s network. This provides an income stream for website owners in the crypto space.
• Payment Options: BitTraffic supports payments in Bitcoin and altcoins, catering specifically to the financial preferences of the crypto community.
• Advanced Features: The platform includes a powerful dashboard, advanced analytics for tracking campaign performance, and multiple targeting options. It also incorporates an anti-fraud system with bot detection solutions to ensure the quality of traffic and prevent invalid activities.

AdEx

AdEx was established to monetize the traffic of the company’s media center Stremio. A substantial amount of time and research has been devoted to this project resulting in pointing the team towards blockchain, as its most effective tech to solve multiple issues. 

Currently, they have shifted towards a new product known as the Ambire wallet.

The AdEx networking system was too old for this generation of fast updates so it was about time for a new product to be released.

The AdEx network will be Ambire AdEx and there will be no changes in features, existing products, business models, etc.

Varanida

Varinada works on a decentralized and transparent digital ecosystem, and Varanida aims to remove poorly designed advertising from the web.

Varinada benefits everybody, provides advertisers with ads and they also protect users’ privacy and experience. Varanida allows users to decide which type of advertisement they want to be exposed to. The crypto ad network of Varanida works on the principle of blockchain and provides transparent reports in case of any inconvenience.

What is a Crypto Ad Network?

A Crypto Ad Network is a platform that connects advertisers with websites and other digital properties that are willing to display their ads.

These networks typically focus on the cryptocurrency, blockchain, and Web3 industry, and they offer a variety of advertising options such as display ads, pop-ups, native ads, and more.

Advertisers can use these networks to target specific segments of the crypto community, such as users interested in a specific coin or blockchain project.

Crypto Ad Networks also offer different targeting options like geography, language, websites, and device. They help advertisers to reach their target audience and achieve their marketing goals by providing them with access to a large number of websites and digital properties that have a crypto-related audience.

Additionally, these networks provide the necessary tools for advertisers to track the performance of their campaigns, and make adjustments to optimize the results.

Comparisons

Coinzilla vs Coinscribble

When it comes to PR and content placements, Coinscribble is a much better option for crypto advertisers. However, if you are only interested in display ads on crypto websites, Coinzilla is a better fit.

Coinscribble offers faster distribution of content, a wider media network, and is backed by the top crypto marketing agency, Coinbound.

Coinzilla vs Cointraffic

The main factors in comparing Coinzilla and Cointraffic are network reach, costs, and payment types accepted. Coinzilla has a larger network than Cointraffic when it comes to display ad placements. Coinzilla and Cointraffic offer similar rates for their ad placements. Both Coinzilla and Cointraffic are fully focused on crypto ads. Coinzilla offers a more easy-to-use platform than Cointraffic.

Coinzilla vs A-Ads

In our experience, A-Ads brings lower quality audiences than Coinzilla or other crypto ad networks like Coinscribble.

Conclusion: Picking the Best Crypto Ad Network for You

To wrap up, there are certainly a lot of crypto advertising networks to choose from, each with its own pros and cons.

These networks offer a variety of advertising options, including display ads, pop-ups, press release distribution, and native ads, as well as targeting options for different segments of the crypto community.

When it comes down to making a decision, consider the level of distribution offered by each network, how that distribution landscape matches that of your business goals, the amount of budget needed to run a campaign, and how well working with each network would align with your workflow.

Regardless, we are confident all of the crypto ad networks on this list are sure to impress.

Ultimately, the best crypto ad network for your needs will depend on your budget, target audience, and advertising goals. It’s important to do your research and test out different options to find the one that works best for you.

Top 7 Crypto Ad Networks In 2025 | Best Web3 Ad Platforms appeared first on Coinbound.

Software as a Service (SaaS) is a type of software delivery model in which a third-party provider hosts applications and makes them available to customers over the internet.

As the technology and ecosystem continuously evolves, more and more decentralized applications and services are becoming available.

There are many types of Web3 SaaS products that are currently available.

About Web3 SaaS Platforms

Web3 SaaS refers to decentralized apps and services that are built on blockchain technology and operate without the need for a central authority. These services are typically accessed and used through a web browser. They include a number of functionalities, such as:

• Decentralized marketplaces: Platforms allowing users to buy, sell and trade digital assets – like non-fungible tokens (NFTs) – without needing a  central intermediary
• Decentralized exchanges (DEXs): DEXs allow users to trade cryptocurrencies and other digital assets in a decentralized manner
• Decentralized lending platforms: These platforms allow users to borrow and lend digital assets – including NFTs – in a decentralized manner
• Decentralized autonomous organizations (DAOs): DAOs are decentralized organizations that operate on a blockchain and are governed by their members through smart contracts
• Prediction markets: These platforms allow users to create and participate in markets that predict the outcome of events.

These SaaS products are built on blockchain networks, like Ethereum, and rely on smart contract technology to enable decentralized and trustless operations.

Such platforms offer various benefits like transparency, security, and immutability, as well as the ability for users to own and control their data and assets.

Related Content: What is SaaS3? The Intersection of SaaS and Web3 

Advantages of Web3 SaaS 

Web3 SaaS is a great way for companies to  deliver software that utilizes blockchain technology. One of the most significant advantages of this approach is that it allows for decentralized control and ownership of data. Therefore, the data isn’t controlled by a single entity, making it more secure and resistant to censorship.

Another advantage is that Web3 SaaS can easily integrate with other decentralized systems and protocols – allowing for greater flexibility and scalability, and to make it easier for different systems to work together. Additionally, because transactions on a blockchain are transparent, all parties can see the history of transactions and the current state of the system.

Smart contracts also play a humongous role in Web3 SaaS. They allow for the automatic execution of predefined conditions and rules, providing a level of trust and automation in the system.

Another perk of Web3 SaaS is that data is stored on a blockchain, it can’t be altered, deleted or tampered with, making it more trustworthy.

Top Web3 SaaS Companies

There are numerous SaaS companies that are at the forefront of Web3 technology. Some notable Web3 SaaS firms are: 

NEXO

NEXO is a digital asset lending platform that allows users to borrow cash and stablecoins against their cryptocurrency assets. Users can borrow money without selling their assets, which is useful for those who want to hold onto their assets while still having access to fiat.

NEXO also uses a proprietary algorithm to determine the value of a user’s assets and their creditworthiness, while allowing users to borrow up to 50% of the value of their assets.

DAOstack

DAOstack is a platform that creates and manages DAOs. To achieve such goals, it allows for the creation of organizations that are able to operate without a central authority. It provides a set of tools for creating, managing and governing DAOs, including a decentralized reputation system and a decision-making framework.

Kyber Network

Kyber Network is a decentralized exchange and liquidity protocol that allows for the instant and secure exchange of digital assets. The company enables the seamless integration of various digital assets into decentralized applications, while providing liquidity to by allowing the dApps to easily accept payments in any token while receiving the tokens they need to function.

Conclusion 

Web3 SaaS firms are worth keeping an eye on as they may have a significant impact on the future of various industries. 

If you have your own Web3 company and are looking for SaaS assistance, Coinbound offers SaaS industry knowledge, creating effective communication plans to reach a broad audience. 

With connections to large SaaS publishers, influencers and media outlets, Coinbound can assist toward obtaining organic coverage from prominent startup and technology companies by specializing in crafting top-notch pitches, announcements and press releases to increase visibility to your brand.

Web3 SaaS Examples You Can Use Everyday appeared first on Coinbound.

Media kits are a great way to show that a company or organization is professional and takes media relations seriously. 

These kits provide all critical information and materials a journalist or reporter needs – in one place – to make it easy for them to know which topics or companies to write about next, and so forth. 

So let’s dig into more about Media Kits and how they can boost your company’s brand. 

What’s a Media Kit?

A media kit is a bunch of materials and information used to promote an organization, company, or product to the media. This information typically includes company or product overviews and images, press releases, knowledge of key industry people, and more. 

The main idea of having a media kit is to give reporters and journalists all they need to crack on with writing stories for the media hassle-free. By having a media kit, such professionals can know which company/product to focus on next, alongside the news/review necessary. 

Benefits of a Media Kit 

A well-designed media kit is advantageous for increasing visibility and credibility for a company or product, helping journalists build better relationships with people outside of their organization due to being more organized, therefore, reliable and professional. Of course, this then leads to increased sales and brand awareness. 

Moreover, a media kit helps establish credibility for a product or company due to issuing third-party validation through press coverage. 

They are also a great way to reach multiple media outlets and publications without breaking the bank. 

Examples of Top-Notch Media Kits 

The best examples of media kits are ones that provide clarity on the services they offer, highlight different options, including pricing and offerings, discuss the value they can provide, communicate their value, look good, leave the audience wanting to know more, and provide clear and easy next steps to those interested. 

Here are some examples of media kits that tick achieves just that: 

NFT Lately

NFT Lately’s media kit is a fantastic example of a company that creates it correctly. The team behind NFT Lately updates the media kit each quarter of the year, explaining to readers its target audience and who it helps achieve its marketing goals, digs into how the company boosts subscribers and discusses sponsorship opportunities. Therefore, answer all common questions to save time and give all relevant information to those interested in the publication. 

Moreover, the media kit highlights a price list for sponsorships alongside the benefits of client articles, press releases, and social media shoutouts, including Twitter Spaces (which are becoming increasingly popular in the Web3 realm). 

Cointelegraph

Cointelegraph, like NFT Lately, is another excellent example of a crypto news website with a valuable media kit. 

This publication’s media kit first dives into all things Cointelegraph before representing statics about how many website visitors, newsletter followers, and mobile app downloads it has. More clients will likely want to promote their company on the website by supplying such information. 

The kit then delves into how many countries it supports and what it has to offer, such as articles, use cases, market analysis, branded sections, press releases, YouTube channels, social media, and so forth. 

ConsenSys Mesh

ConseSys Mesh is an accelerator, investor, and incubator of blockchain technology solutions. The company’s goal is to be the champion of global adoption and awareness of groundbreaking Web3 technologies. 

To meet such objectives, the company has its very own media kit that provides an overview of the company and how it’s different from ConsenSys, who to contact for events and speaking purposes, and ways to access brand guidelines and promotional purposes. 

Although the media kit doesn’t require loads of information, it directs those interested in promotional purposes where to go for the necessary information and is straight to the point. 

Aleph Zero 

Aleph Zero is a layer 1 blockchain company that uses a new consensus protocol called AlephBFT, which has been peer-reviewed. In addition, it utilizes a DAG architecture as an intermediary data structure for faster finality. Although, it is essential to note that it is still a blockchain, not a DAG protocol.

Like many other Web3 companies, Aleph Zero has its own media kit. Firstly, it discusses the company in detail before highlighting how many team members and customers it has on board. However, unlike other media kits, it has a list of all essential media publications the company has been included in via a timeline – an excellent way for outsiders to view the progress of the company and its new products. 

Moreover, the company then highlights its brand’s assets before highlighting all investors and partners and finishing the media kit with a call-to-action button for contacting a team member behind PR. 

Crypto Adventure 

Last but not least, Crypto Adventure is a fantastic example of a successful media kit. Its kit includes all essential information of the company to reel in clients, including a well-represented chart of its user base and where clients are typically based around the globe. 

Moreover, it highlights all of the big brands it has partnered with before digging into the different media packages it includes, such as unique reviews, articles, social media posts, and more. 

Rather than beating around the bush, it also supplies the costs of the media pack, so people can decide whether or not they are interested and if it’s affordable before contacting a team member. 

The Final Say – Boost Your Brand 

Each media pack mentioned above brings something different to the table. NFT Lately, Cointelegraph, and Crypto Adventure are all media publications, therefore, highlight ways clients can best benefit from their services if promoted on their websites, social media channels, press releases, etc. 

Aleph Zero, on the other hand, presents users with media information about the company and discusses its partners, how many viewers it has, etc., to show outsiders that it is a reputable company – what it has achieved and what it has to offer. 

Media packs are beneficial for different purposes depending on what it is you are trying to achieve. 
If you need help creating a media pack best, be sure to reach out to us at Coinbound. A team member can help you identify what it is that your company needs before helping you create the most suitable marketing materials – including a media pack – to boost your brand.

Top Web3 Press Kit Examples appeared first on Coinbound.

Crypto Twitter is a community on Twitter that uses the social media platform to discuss cryptocurrencies and blockchain technology.

With more than 315 million users worldwide, it has now become the number one channel for crypto promotions, alongside Telegram and Discord. 

Users take to Twitter to share news, analysis, and opinions about different cryptocurrencies and projects. Such discussions commonly focus on the latest developments in the world of cryptocurrency and blockchain, as well as market trends and analysis.

Top Crypto Twitter Accounts to Follow

The Twitter community includes a wide range of people, including cryptocurrency investors, developers, researchers, and enthusiasts, all involved in various aspects of the industry.

Here are some top-notch Twitter influences in the Web3 space worth checking out: 

Ty Smith

Ty Daniel Smith is the CEO of Coinbound, a Web3 Marketing Agency, and is involved with some of the best and brightest when it comes to Web3 Marketing.

He regularly posts about the newest trends and efficient ways to market Web3 projects on Crypto Twitter while managing campaigns for the likes of Metamask, Nexo, Litecoin, eToro, Cosmos, Voyager, CoinStats, and more.

As one of the preeminent Web3 marketers, Ty is a regular contributor in the budding industry of Web3 content, traffic, and user acquisition and works closely with the most significant projects in the industry to achieve their goals. 

Related Content: Twitter Marketing [Tactics and Hacks] 

Vitalik Buterin

Vitalik Buterin is a Russian-Canadian programmer and blockchain developer. He is best known as the co-founder of Ethereum, a decentralized open-source blockchain platform that enables the building of smart contracts and decentralized applications without downtime, fraud, control, or interference from a third party.

Buterin was 19 years old when he co-founded Ethereum in 2014. Prior to that, he had been involved in the Bitcoin community and had co-founded Bitcoin Magazine.

He is widely respected within the cryptocurrency community for his technical expertise and contributions to the development of Ethereum and other blockchain-based systems.

Messari Crypto

Messari is a cryptocurrency market data and research company. The firm provides a range of tools and resources for individuals and institutions interested in the cryptocurrency market, including real-time market data, news and analysis, and research reports.

Messari operates a crypto asset disclosure registry, which is a platform that allows cryptocurrency projects to disclose information about their products and team members in a transparent and standardized way.

This is intended to help improve the quality and reliability of information available about different cryptocurrency projects, which can be difficult to obtain due to the decentralized and often opaque nature of the cryptocurrency industry.

CZ

CZ is a well-known figure in the cryptocurrency industry, having founded Binance in 2017 and growing it into one of the most popular and successful exchanges in the world.

Before Binance, CZ had worked in various tech industry roles, including as a developer, entrepreneur, and executive.

He is best known for his strong belief in the potential of cryptocurrency and blockchain technology to transform the financial industry and society as a whole.

Twitter Spaces – An Essential Part of Crypto Twitter

Twitter Spaces is a new feature on the social media platform Twitter that allows users to host and participate in live audio conversations. It is similar to other audio-based social platforms like Clubhouse but is integrated into the Twitter app and platform.

Twitter Spaces has been gaining popularity among users and has been especially popular within the cryptocurrency community on Crypto Twitter. People take to the spaces to network, bounce off ideas and discuss industry problems and how to defeat them. 

Many of the largest accounts on crypto Twitter use such Spaces to build their following. Coinbound is no different. 

Related Content: How to Host Successful Twitter Spaces Web3 Marketing 

Conclusion – The Overall Need for Crypto Twitter

Crypto Twitter is a community of people who use Twitter to discuss cryptocurrencies and blockchain technology. It includes investors, developers, researchers, and enthusiasts who share news, analysis, and opinions about various projects and the industry.

One notable figure on Twitter is Ty Smith, the co-founder of Coinbound, due to continuously keeping his Twitter followers up-to-date with what’s going on in the world of Web3 while offering crypto companies the marketing advice they need to boost their blockchain projects the most tangible ways possible – check him out. 

In addition, Twitter Spaces is a feature that allows users to host live audio conversations and has become popular among the Crypto Twitter community. It’s a great way to network with like-minded individuals while bouncing off new and innovative ideas to better the Web3 space.

What is Crypto Twitter? Essential Web3 Marketing Techniques appeared first on Coinbound.

Following a bear market and industry issues, we must acknowledge that this year has been challenging for developing crypto projects. 

More so than ever, investors are being picky before investing in Web3 projects. They are mostly only giving projects that already have a name for themselves or some special backing an opportunity due to having more confidence in the product following regulation issues brought up by FTX. 

While it certainly has yet to be a walk in the park, with the right amount of time, resources, and marketing approaches, what may seem impossible can become a reality. Luckily for you, that’s where we at Coinbound shine and can help a lending hand. 

So, check out these top marketing strategies for boosting your Web3 company to the highest heights in 2023. 

Related Content: Crypto Marketing Agencies 101 (Everything You Need to Know for Web3)

Community Marketing 

Crypto is a somewhat recent concept, therefore, it is vital to have a dedicated community behind your project to help with promotional purposes and to stand out as trustworthy. 

Although it may sound tricky to get the right people behind your project, it’s vital that you establish which types of buyers you want to represent your brand before your launch – are you looking at a younger audience who may be interested in non-fungible token (NFT) gaming cards, or a more mature audience interested in crypto music news? The beauty of Web3 is that it attracts a range of audiences. So, pick yours wisely! 

Although community marketing strategy can take up a lot of time, it is crucial. The best way to create a following is by creating a Discord channel where members of your project can join and discuss the industry and upcoming news. Here, you may even want to consider asking members what they would like to see from your project, to widen your ideas.

Other useful social channels for creating community-channels are Twitter and Instagram. If you are unsure about how to promote your company or who to target it to, we at Coinbound have a team of experts who can direct you on the right route to take. 

You can also check out this podcast, “The Importance of Twitter for Crypto Companies”, with the founder of Coinbound, Ty Daniel Smith. 

Establish Trust 

Once you kick-start your community marketing strategy and have a somewhat steady following behind you, your customers must trust that your product is advantageous and worth purchasing. 

If you have been working to build credibility yet seem to receive negative feedback, there are many ways to get your product’s reputation back on track and to gain trust. 

Not forgetting, it’s vital to never mislead your buyers, improve aspects your customers may not like, invest time and research to ensure your product benefits your clients in the most advantageous ways, and follow through on your promises. Being transparent is the key for a successful business. 

Set Practical Achievements 

Setting achievable goals are the core of every profitable crypto project. Therefore, it’s essential to develop a clear idea of what you want your project to achieve ahead of time – especially before reaching out to investors, as they will want to know what their finances are going toward in the future. 

To get an idea of successful goals, look at how much you want your project to generate, how much its brand awareness should increase, alongside sales, etc., including the amount of time. Goals every six months are a good idea. 

Once having a big idea of your endgame, you can accurately create a crypto marketing strategy. To help hit your target, measure your performance against your goals and tweak when necessary. 

Work With a Crypto Marketing Agency 

Although the above information can be useful, it is important to note that while blockchain technology has the potential to offer many benefits, it is not a panacea and may not be the right fit for every company or product. Therefore, you must carefully consider whether and how to incorporate blockchain into your marketing strategy.

At Coinbound, we are aware this can be a difficult task, and are here to help! With assistance from our marketing team, this process can be 100 times more straightforward. The first concept we will look at is which value your product or service offers, and how blockchain technology enhances the value. Then, we can decide which channels are most useful for reaching your target market, such as social media, email marketing, paid advertising and events.

Moreover, we will then put your marketing plan into action, tracking the results step-by-step to see what’s working, and what needs tweaking. But, fear not, we have worked on numerous crypto projects to help reach their target markets by understanding what makes their target market tick and making projects stand out from the crowd.

Regardless of industry issues, reach out to us at Coinbound and watch your Web3 product grow.

The Best Blockchain Marketing Strategy for 2023 appeared first on Coinbound.

A community marketing agency can be a valuable partner for a blockchain business looking for marketing to boost its brand and reach. By building and engaging with a community of supporters, leveraging user-generated content, implementing referral and loyalty programs, and utilizing paid marketing channels, we at Coinbound can help your blockchain business grow and succeed.

There are several ways a community marketing agency can help boost a blockchain business. All you need is a top-notch crypto marketing strategy.

Related Content: How to Cultiatve an Engaged Crypto Community With Zac McKenna 

Identify and Engage With Key Influencers 

At Coinbound we can help all types of blockchain businesses identify key influencers in the industry and build relationships with them. This can involve creating content specifically for your influencers to share with your followers, collaborating on events or projects, or providing you with exclusive access to the business’s products or services.

We can help you get in touch with industry influencers to reach a large and engaged audience, and can help your blockchain business gain credibility and build trust within the industry. 

Related Content: What is a Community Manager? 

Build and Engage With a Community of Supporters

Better still, we can help your blockchain business build and engage with a community of supporters through social media like Instagram and Twitter, forums, and other online channels. This can involve creating and sharing content that resonates with the community, organizing events or meetups, and responding to questions and feedback from community members.

Building a strong community of supporters can help your blockchain business foster loyalty and brand advocacy, as well as gain valuable insights and feedback from its customers.

Leverage User-Generated Content

User-generated content can be a powerful marketing tool for a blockchain business, as it can help establish credibility and build trust with potential customers.

We can help your blockchain business encourage customers to create and share content about their experiences with the business, such as reviews, testimonials, or social media posts. This can be done through various types of content marketing strategies, including social media campaigns, email marketing, or in-person events.

By leveraging user-generated content, you can showcase the value and benefits of its products or services to a wider audience. We can show you how. 

Implement Referral and Loyalty Programs

Referral and loyalty programs can be an effective way to drive growth for a blockchain business. We can help you design and implement these programs, which can involve offering incentives or rewards to existing customers for promoting your business to friends and colleagues, or for continuing to support the business over time. 

Referral and loyalty programs can help a blockchain business build brand advocacy, as well as attract new customers and retain existing ones.

Utilize Paid Marketing Channels

While building a community and leveraging user-generated content can be effective marketing strategies for a blockchain business, paid marketing channels can also help reach a wider audience and drive more traffic to the business’s website.

This is where we can also come in to lend a helping hand, assisting to identify and utilize the most effective paid marketing channels, such as social media ads, search ads, or display ads.

By utilizing these channels, your blockchain business can target specific audiences and increase its visibility and reach.

Conclusion – Contact Coinbound!

To say the least, a community marketing agency can be a valuable partner for a blockchain business looking to boost its brand and reach.

By identifying and engaging with key influencers, building and engaging with a community of supporters, leveraging user-generated content, implementing referral and loyalty programs, and utilizing paid marketing channels, we at Coinbound can help your blockchain business grow and succeed. So get in touch! 

Coinbound – The Community Marketing Agency Boosting Blockchain Businesses  appeared first on Coinbound.

If wanting to share press releases with the media for your Web3 project to gain coverage, it’s crucial to distribute them effectively.

When considering using press release distribution services, you may already know the two most well-known options: PR Newswire vs Business Wire.

Need help determining which distribution method to turn to? Let’s compare both options to see what sets them apart. 

Everything About a PR Newswire 

First, let’s dig into what a PR newswire is to fully grasp what it is and how it can help you. 

A PR Newswire is a press release distribution service that assists businesses, organizations, and individuals by sending press releases and other news announcements to the media and audiences.

Public relations professionals write press releases to inform the media and other stakeholders about a particular event, product, service, or additional development. PR Newswire then distributes these press releases and news announcements through its networks and partnerships with other media outlets, making them available through its website and other online platforms.

What Is Business Wire? 

Business Wire is a news distribution service like PR Newswire. However, it’s used by businesses, organizations, and individuals to distribute press releases and other news announcements to the media and other audiences.

Business Wire distributes news releases through its personal networks and partnerships with other media outlets, making them available through its website and other online platforms.

PR Newswire vs. Business Wire – Average Prices

There are many benefits of both a PR Newswire and a Business Wire, making it a difficult choice when deciding on which one to invest in for promotional and marketing purposes. 

To help you make up your mind, here are the average prices: PR Newswire vs Business Wire:

PR Newswire (National Basic)

• Basic price: $800 per release, around 400 words 
• Each additional 100 words: $245 
• Membership: $195 
• Logo attachment: $495
• Multimedia attachment: $325
  

Business Wire (National Basic)

• Basic price: $760 per release, around 400 words 
• Each additional 100 words: $0 
• Membership: $0
• Logo attachment: $0 
• Multimedia attachment: $425

As you can see, PR Newswire is typically more expensive than business wire. First, however, it’s essential to consider which newswire is more feature-rich.

PR Newswire vs. Business Wire – Feature Differences 

Compared to other providers on the market, both wire services offer powerful press release distribution possibilities.

PR Newswire and Businesswire let you target media outlets on a local, national, or global scale. In addition, targeting options are advanced, giving you the flexibility to help your press release reach more relevant outlets. 

For further information, here is what sets them apart:

PR Newswire

• Included outlets/digital networks: More than 5,800 (US)
• Words included: 400 
• Links included: 1 for every 100 words
• Amount of journalist subscribers: 39,000 
• Targeting options: Demographics, language, location, industry, audience interest
• Available industries: 60
• Proofreading services: Yes
• Social media distribution: Yes
• Support: Phone and email 
• Analytics and reporting: Yes
  

Businesswire

• Included outlets/digital networks: 100,000 (worldwide) 
• Words included: 400 
• Links included: Unlimited 
• Amount of journalist subscribers: 92,000  
• Targeting options: Demographics, graphics market, industry niche, platforms, languages
• Available industries: 140
• Proofreading services: Yes
• Social media distribution: Yes
• Support: Phone and email 
• Analytics and reporting: Yes

However, spreading your news to the world does not have to be as expensive as you may initially think. Apart from these services, there are two other ways to go: find a press release distribution service, or reach out to media outlets with your news.

Conclusion – Coinbound’s Marketing Services

As you can see, the above marketing choices can get confusing and expensive. Coinbound is another fantastic option. The company is a well-respected Web3 marketing agency specializing in crypto PR and earned media support.

They have established strong relationships with leading crypto publications and can distribute crypto PR releases effectively.

Coinbound offers support for companies seeking organic business distribution through earned media efforts in addition to its PR services.

PR Newswire vs Business Wire – A Comprehensive Comparison appeared first on Coinbound.

An Initial DEX Offering (IDO) is a fundraising mechanism in the cryptocurrency space that allows companies or projects to launch tokens on a decentralized exchange (DEX).

IDOs are more decentralized and permissionless than an initial coin offering (ICO), meaning they are not controlled by any single entity and are open to anyone with an internet connection.

When a project launches an IDO, it releases a coin or token for purchase on a DEX, a type of cryptocurrency exchange that uses liquidity pools to allow traders to exchange tokens, including cryptocurrencies and stablecoins.

What is an IDO Platform?

An IDO platform is a DEX that is specifically designed for hosting IDOs. Notably, most IDO platforms are different from a DEX that a user would typically trade on, such as Uniswap, Sushiswap, or DyDx. Instead, the IDO platform serves as a venue for launching a token, doing “Know Your Customer” (KYC) if needed, and helping the project market and deploy their token to potential investors.

The Benefits of IDOs Over ICOs

Overall, the main benefits of IDOs over ICOs are the use of decentralized technology, reduced regulatory burden, and the potential for more significant price discovery. However, it is essential to note that both ICOs and IDOs carry a high level of risk, and it is crucial for investors to carefully consider their options before committing any funds.

Top IDO Platforms for 2023

A number of decentralized exchanges (DEXs) offer Initial DEX Offerings (IDOs) and are considered top IDO platforms. Of course, every platform has its advantages and disadvantages, but the one thing they have in common is that each platform will vet projects, and any entity looking to do an IDO should consult their legal counsel to avoid potential legal issues with financial regulators. 

Here are a few examples of the top IDO platforms:

Polkastarter

Polkastarter is an IDO platform that allows users to participate in the sale of new tokens and projects and notably has an extensive history of launching hundreds of tokens across multiple chains, including Ethereum, Polygon, BNB, and Avalanche. 

Top Projects Launched:

• Galaxy Fight Club
• OkLetsPlay
• Humans
• Wonderman Nation
• Nitro

Location:

• Lisbon, Portugal

Other Services Offered:

• Advisory Program
• Tokenomics Design
• Follow-on Capital
• Marketing Support
• Branding Strategy
• Listing & Scaling

Pricing:

• Contact for Pricing

BSC Pad

BSC Pad is the first IDO platform on BSC, leading the chain in this market segment. The platform utilizes a two-round system that ensures every tier level is guaranteed an allocation for launches, eliminating the first come, first serve approach or the use of bots that happen on other IDO platforms. 

Top Projects Launched:

• MeDIA eYe
• BlockBank
• YDragon
• Katana Inu
• XP Network

Location:

• British Virgin Islands

Other Services Offered:

• Incubation
• Marketing Support

Pricing:

• Contact for Pricing

DAO Maker

DAO Maker is a unique IDO platform insofar as it focuses specifically on launching IDOs for Decentralized Autonomous Organization (DAO)-based projects. It has been highly successful in this niche, raising over $32 million for its supported projects. 

Top Projects Launched:

• ChainPort
• Step.app
• Sweat Economy
• Hubble
• Resource Finance

Location:

• London, UK

Other Services Offered:

• Farms and Vesting
• Voting

Pricing:

• Contact for Pricing

GameFi

Like DAO Maker, GameFi is a niche IDO platform, except it focuses specifically on the crypto-gaming space. It has launched over 60 gaming projects, with an average all-time high return of 61 times the initial IDO price. 

Top Projects Launched:

• beFitter
• OceanLand
• Orbitau
• Spellfire
• Ertha

Location:

• Hanoi, Vietnam

Other Services Offered:

• Aggregator of blockchain games
• Marketplace for in-game items
• Staking pools 

Pricing:

• Contact for Pricing

Bull Perks

Bull Perks claims to be “The fairest and most community-oriented decentralized VC and multichain launchpad,” specifically with a focus on accessibility for backers. After launching dozens of community-focused projects, it may live up to the claim.

Top Projects Launched:

• Bloktopia
• This
• CryoWar
• GamesPad
• Highstreet

Location:

• British Virgin Islands

Other Services Offered:

• Staking and Farming Pools

Pricing:

• Contact for Pricing

Conclusion: Choosing the Best IDO Platform 

When choosing the right coin offering platform for your project, you and your team need to weigh the best method for distribution (IDO or ICO), and the best platform. While Polkastarter and BSC Pad work with a broader variety of projects, more specialized IDO platforms such as DAOMaker and GameFi do exceptionally well in the DAO and Gaming industries. 

Even though the regulatory burden on IDOs is significantly less than ICOs, every IDO platform that you potentially consider will do due diligence on the project, potential for return, and legal status of the offering before any sale takes place. It’s best to talk to the legal counsel of your project and each team of the various IDO platforms before choosing what’s suitable for your project. 
If unsure about what route to take, feel free to contact our specialized Web3 marketing team at Coinbound who can direct you in the right direction.

Top IDO platforms in 2023 | Initial DEX Offering Guide appeared first on Coinbound.

From innovative transactions to creating Web3 platforms, blockchain has changed the scope of how firms perform marketing structures. 

In this article, we will study the differences between blockchain marketing and traditional marketing to help you reach the highest heights when launching your next Web3 campaign.

Remember, it’s essential not to get tied into the conventional ways of marketing. 

Crypto Marketing vs. Traditional Marketing – Key Differences

Interestingly, Web3 has a much more dynamic form of marketing than traditional due to numerous new trends and tactics emerging as the industry expands.

However, it’s not primarily expansion that sets the two sectors apart. Rather, unlike traditional marketing, blockchain marketing focuses on the following:

• Numerous different social channels (Discord, Telegram, etc.)
• Focuses on building trust via community incentives and feedback
• Being dynamic (unlike digital marketing, which is typically fixed) 
• Longevity rather than short digital marketing campaigns 
• And more. 

So, let’s dig into these differences to understand the differences between crypto and traditional marketing. 

Social Channels 

Although high-profile social platforms like Facebook are great for marketing and ads, they began to crack down on ICOs, which led to blockchain markets looking for new avenues to advertise. 

Following this, the social channels Discord, Reddit, and Telegram became trendy hubs for marketing all things crypto, alongside Twitter, where you can find many new Web3 projects, links to giveaway NFTs, and more. 

Related Content: The Top 3 Social Media Channels for NFT Marketing 2022 

A Large Focus on Community Incentives

Despite the blockchain’s lousy reputation regarding scams and hacks, much of the network builds on community incentives and trust.

Traditional marketing agencies focus on new leads for a business, whereas blockchain firms seek to ensure their community trusts their brands and often ask for help and advice. 

Many Web3 companies build the trust of their customers by creating free educational content around the blockchain to help audiences learn about the industry and what their project has to offer before directly selling them the product (like most traditional firms). 

This free marketing works well with social sites, which many firms also turn to for posting about pressing topics, news, etc., to educate their community further. 

The Freedom of Blockchain Marketing 

Blockchain marketing is a new style of marketing. Therefore, it is constantly changing pathways and needs to be set in stone like many traditional marketing firms. One of the critical advantages of blockchain marketing is that it is spontaneous and creative in ways like never before. 

As mentioned above, Web3 marketing emphasizes community thoughts and trust rather than selling the product itself. Consequently, as long as the product has an active community, the likelihood of the value of its crypto token or product itself going up in value is high. 

The beauty of blockchain is that many companies have the freedom to pave their pathways to success, with creativity being limitless. In addition, many Web3 firms donate a generous amount of proceeds to charitable organizations and those in need. 

Playing the Long Game 

Instead of focusing on short campaigns like traditional marketing firms, Web3 companies typically focus on longevity marketing campaigns, running them for many months longer than usual. 

As blockchain marketing boosts brand awareness and trust, their efforts mainly focus on content marketing, which you can find on Web3-related news sites, like NFT Lately. Once more published work regarding a product is noticed, it becomes more familiar and desirable in the Web3 community. 

Consequently, SEO (search engine optimization) is significant for Web3 firms to best market their products online. A high position in Google ranking can give products the recognition and trust it deserves. 

If you need clarification on SEO, be sure to reach out to us, and we can get one of our team members to hand-pick the best SEO strategies to help boost your company. 

Once SEO is up and running and establishing company trust, investments will trickle in within a few months. 

Final Tips – Critical Differences of Web3 and Traditional Marketing to Consider

Digital marketing most certainly lacks a level of creativity and trust when compared to Web3 marketing. Nevertheless, Web3 marketing is still much more “go with the flow”, implementing new strategies as time flies by. 

One of the key aspects of blockchain marketing is that it wants its customers to be satisfied without solely focusing on leads and sales, like traditional firms. 

To best market on the blockchain, create attractive-looking accounts on all of the above social channels mentioned and make sure your community is a big part of project changes and goals. 
If you need assistance to boost your Web3 business, be sure to reach out to us at Coinbound. We can help you create the most valuable social accounts and get you in touch with top industry professionals and community members to bring your blockchain product to the forefront of its mission.

Traditional Digital Marketing Plans vs. Crypto Digital Marketing Plans appeared first on Coinbound.

Raising significant funds to get your Web3 startup up and running can be time-consuming and require much effort. But luckily, there are many ways to make the process easier. 

Keep reading to learn about the best tried-and-tested methods for attracting capital much needed for boosting your Web3 project to higher heights. 

Note: Ensure your project is marketed the best way possible before reaching out to potential investors. 

Related Content: The Top Free Web3 Marketing Strategies You Need to Try 

Self and Personal Investing 

Many startups invest their own money to kick-start their startup before reaching out to venture capitalists (VCs) and angel investors to help raise capital. 

Investing in your product shows that you have trust and confidence in your product, which may appeal to potential external investors. In addition, it shows that you are willing to take financial risks for your project to get it off the ground. 

Believe it or not, investors don’t need to be NFT or crypto enthusiasts to invest in your Web3 company. There’s no harm in asking your friends, family, neighbors, or colleagues for investment help. Pitch your idea to them. You may receive some valuable feedback to help reach a larger audience. 

Funding from Web3 Enthusiasts 

Web3 is a great place to make community relationships. Don’t overlook your personal network as potential investors, including your buddies on your favorite Discord or whom you speak to the most on Twitter regarding crypto-related shenanigans. 

Funding is popular among the Web3 community. Crypto enthusiasts are a vital source of non-repayable funds. There is no need to give up a chunk of company equity when accepting a grant. Instead, web3 enthusiasts and investors typically want to see you do well and reap the benefits. 

Moreover, many large Web3 industries offer grants to startups, provided they use its tech. For instance, blockchain networks like Solana, Ethereum, and Cardona can provide you with substantial funding. 

Many Web3 investors see a promising future in the space and want to help push for innovation. 

However, be sure to always read the fine print before the signing of any contract. 

Crowdfunding for Blockchain Initiatives 

Despite crowdfunding being a familiar concept for many, it works differently for those wanting to raise money in the Web3 sphere. Instead, crowdfunding for Web3 projects takes place on blockchain networks.

Many decentralized crowdfunding platforms help raise money from the wider Web3 community, including Decentralized Autonomous Organizations (DAOs). 

Note: Be sure to do extensive research regarding the best ways for funding sources to help boost your startup before approaching potential investors. Create and market your brand before pitching. 

Web3 Accelerators and Incubators 

Web3 accelerators and incubators are typically designed to help startups grow by providing knowledge, training, and ideas. Although they may not always offer you funding, they will help you prepare for your fundraising and advise you on the best steps in the future through having an extensive array of experience. 

Accelerators and incubators are extremely useful if you want to confidently develop the skills to pitch your startup to potential investors. 

Accelerators and incubators can cater to numerous types of sectors, so make sure you find one with the know-how of Web3. The industry works a lot differently from many others. 

Conclusion – Exploring the Above Resources and More

When seeking funding sources, it’s vital to test and try all the above strategies – reaching out to your family, friendship circle, accredited investors, and accelerators to boost your capital. 

Moreover, starting small and working your way up is essential, so you can build a strong team as time goes on and offer valuable incentives. As you raise more money, you can give out better rewards. Having access to funds at an early stage also means you can foster new talent and encourage new adoption. 

Not forgetting, Web3 focuses highly on community. Therefore, depending on how much of a say you want in your project, DAOs for early-stage support may be a wise choice. 
Whatever route you decide to take, we at Coinbound can assist you in making the most suitable business decisions to help you market your Web3 business to increase the likelihood of funding.

How to Raise Funds in Web3 | Full Checklist appeared first on Coinbound.

As more businesses depend on Software as a Service (SaaS) solutions, demand for high-quality website designs skyrockets. Consequently, if wanting your product to stand out from consumers, you must create an attractive landing page to entice consumers. 

Your SaaS website must be clear and include calls to action for your target audience. To keep them continuously scoping through your product and what it has to offer. 

In need of some inspiration for your Saas website? Look no further. 

Related Content: How Can SaaS Companies Leverage Web3? 

Here are our top 8 favorite traditional SaaS websites that you can get inspiration from when building your Web3 project:

Dropbox

Dropbox is a straightforward SaaS service that provides bold business statements and an easy-to-follow sign-up form to help get the most out of the service in the most straightforward ways possible. 

Unlike many other SaaS services, Dropbox doesn’t focus on animations and witty slogans. Rather, it goes straight to the point, focusing on how customers can get the most out of promoted services via taglines. 

A login-centric design is most important to them because most of its visitors are already familiar with the website. So, if you want to start a new SaaS company, we advise you not to place a sign-up form in the center of your homepage. Instead, provide multiple messages regarding what makes your product unique and how it can help website visitors. 

HubSpot

Differently, Hubspot is a CRM software that can be useful for numerous types of users. 

The website lists various services, including its most popular features, to help build better customers relationships, such as: 

• Contact management
• Deals 
• Website activity tracking
• Task management
• Insights
• Email integration and tracking 
• Call integration 
• An extensive marketplace, etc. 

The website also has a live chat feature, with a variety of CTA buttons, to instruct visitors where to go who are looking for a specific service. 

Related Content: How We Use Hubspot at Coinbound 

Slack

Slack is a messaging platform that caters to both small and large businesses.

The website is easy to navigate and has a clear call to action. Another plus side is that the animated video on the site’s homepage demonstrates how it’s a valuable tool for funneling a large amount of information from messages and subjects and organizing them by placing them in specific locations. 

Slack is an excellent example of how SaaS design and simplify UX design for websites. The messaging software is straightforward, lightweight, and valuable for all organizations, regardless of what it may be. 

Worksome

If you are looking for a simple yet effective SaaS website for inspiration, Worksome is it. 

Worksome is a website that offers workforce management while providing a faster, more agile, and more efficient way for companies to work for contractors and freelancers.

The platform offers less risk, lower admin, and a better experience for everyone involved. Thus, more than 1,500 companies join Worksome to find beneficial colleagues. 

Moreover, customers benefit from valuable insights needed to optimize external workforce operations, built-in background checks, automated contracts, up-front payments via integrated billing, and instant AI worker classification. 

Linkpop 

Linkpop is a Shopify tool that allows e-commerce store owners to create a “link-in-bio” calls-for-action link that leads to everything for sale. 

Moreover, the SaaS website has fantastic web design due to its bold, thus enticing, colors, in-your-face typography, and a basic homepage for customers to easily navigate. 

It’s made clear that the website mainly focuses on its landing page, alongside one CTA which directs customers to sign up to use the product’s tool for free. 

Regarding design and a landing page, Linkpop is a SaaS website worth grabbing inspiration from. 

Coherence

Coherence is a fantastic website for assisting developers in developing, testing, and shipping code. The homepage implements parts of playful design alongside developer-centered copy. 

Although the website is currently in its beta, therefore, does not include many elements found on other SaaS websites, it’s a fantastic example of what a SaaS website should look like during its building stages – well-thought-out and straightforward. 

beehiiv 

beehiiv is a newsletter platform that assists marketers and creators build newsletters for any content-driven business using cutting-edge email marketing software. 

beehiv’s homepage is modern, clean, and has a Web3 feel because of its color palette and design elements. Moreover, it is simple to use thanks to its clear value proposition built for growth. 

Its pricing page is also easy to understand and has a clean navbar layout that explains all of beehiiv’s product features. 

Related Content: Beehiiv Review: The Platform for Newsletter Business 

Typeform 

Typeform is a fantastic SaaS UX website because of its unique features that stick out. Although the website has a simple style, its message is conveyed quickly, effectively, and straight to the point. 

When simply visiting the landing page, you can easily see what service the website offers. Moreover, it has a tool that efficiently assists customers in creating surveys and forms online. 

It also gets excellent use out of call-to-action buttons, including ones that convince users to “Try It for Free” or “Sign Up”. But, on the other hand, they are also well thought out and attractive. 

Conclusion 

Despite these above SaaS websites being Web2, they have features and tools that all kinds of websites and projects should consider, including successful Web3 ones. 

Judging from the above websites’ success, the best SaaS websites include calls to action buttons, contact management, data insights, extensive marketplaces, email integration and more. 
All of these examples of SaaS landing pages can give you a great idea of what to look for in successful UX designs. They all have numerous characteristics worth considering to promote your brand.

The Best SaaS Websites to Inspire You appeared first on Coinbound.

Although the newsletter platform Substack helps when joining a hub of writers, publishing simple publications (without the bells and whistles), and promoting content accessible on multiple platforms—including mobile apps—many Substack alternatives consist of additional tools for more valuable perks. 

Substack – Yay or Nay? 

Substack took the world of content by storm in 2018, becoming an alternative to traditional social media channels for writers to promote themselves and their work. In addition, the platform allows anyone to create a newsletter for their content and build a community.

Although, the platform doesn’t come trouble-free. Compared to others, the main issue with the platform is that it charges users to access their work. 

Another familiar issue writers face is that they can quickly build an audience of people on Substack, but keeping an audience interested takes a lot of work. 

The only way to keep an audience engaged on Substack is to hammer out new content constantly—so they remember who you are and what your brand stands for. 

This isn’t the case with other newsletter platforms. 

Related Content: Why Crypto Companies Should Have an Email Newsletter

Advantageous Newsletter Platforms – Extra Perks

Just because Substack is one of the most popular newsletter platforms, it doesn’t mean it is the best.

If you already rely on using Substack to reach your target market and receive payments through subscriptions, here are some Substack alternatives worth making the switch for:

beehiiv

Similarly to Substack, beehiv is excellent for joining an ecosystem of writers and quickly publishing content in exchange for subscription payments. 

beehiv’s top assets include:

• All-in-one solutions for website, email, data analytics, and growth tools.
• Content-focused publications and newsletters.
• Audience ownership.
• Affordable flat-rate prices that grow companies and creators.
• An enterprise-level solution for all involved.

Check out this article, “Beehiiv Review: The Platform for Newsletter Bussiness,” for more information about how the platform can help you reach more customers to get more bang for your buck. 

Medium 

Medium has become a widely used platform–especially in the world of Web3–for creators to publish their work and gain a following via its blogging and newsletter feature. 

The platform is excellent for bringing attention to writers who are only starting their content careers and well-renowned media publications. It is easy to use, and no web design experience is necessary. 

On the other hand, creators who post on Medium and create newsletters can receive payments through a partner program that pays depending on popularity and high demand. 

The best thing about the newsletter is that you can instantly send your content to your subscribers for continuous engagements at no cost, unlike Substack, which takes a fee of 10% for paid subscriptions. 

Although, one of the downsides of Medium is that, from an SEO standpoint, if your newsletter and blog posts are successful, it’s not you that benefits. Rather, Medium takes the credit.

HubSpot

If you are familiar with marketing, the likelihood of hearing of HubSot is high. The platform is an attractive Substack alternative if you utilize the platform’s full-stack software to focus on all components of your business. 

The interface of the platform is simple but effective. Additionally, when utilized for sales and marketing, it’s incredibly straightforward to create newsletters using its CMS. HubSpot supplies you with all the content data necessary for making wiser decisions when publishing content. 

As part of its marketing strategy, it has its own automation software for small-to-enterprise businesses.

MailerLite 

Similarly to the above, MailerLite is another Substack alternative that is incredibly powerful. The platform can assist you in creating, marketing, and tracking conversions from your email while helping you build a strong community of readers and fans. 

MailerLit gives a software framework without coding, thanks to analytics, automation, pop-ups, and more.

Many writers enjoy using MailerLite because it’s stylish, easy to use, and gives detailed analytics to help you make wiser business decisions for content going for

One of the most significant downsides of MailerLite is that it is not freely accessible, costing $10 per month (depending on the features you require).

To earn well from the platform, you also need to put the time, effort, and money into it.

MailChimp 

Last but not least, MailChimp is another all-in-one platform ideal for marketing small businesses. 

The platform empowers millions of global customers to grow their businesses through award-winning, innovative marketing technologies for boosting inspiring content. 

One of the downsides of Mailchimp is that it is only free for users with less than 2,000 subscribers. Once over the given amount, users pay a fee to reach 10,000 customers per month. 

Nevertheless, it is exceptionally straightforward to use. It is excellent for upgrading e-commerce emails with real-time and issues behavior-based data, advanced analytics, and marketing tools in just minutes. 

The Final Say 

The above Substack alternatives mentioned have advantages, styles, analytics, data perks, and more. However, some are arguably better than others.

At Coinbound, we like to use MailChimp for our email marketing needs because it is easily accessible, free of charge, and provides fantastic data and analytics tools. 

beehiiv is also used for our sister site, NFT Lately, and boy, have we noticed the benefits since recently switching over:

With an open rate of 47.17% and continuous growth of active subscribers without the need of paid ads, we are not complaining. Now we know what we are doing, it’s only going to go up from here. 

Unsure of how to best market your brand, why not leave it in the hands of professionals like ourselves and watch your fan base skyrocket in numbers?

Top Substack Alternatives in 2023 appeared first on Coinbound.