Understanding Liquidity in DeFi

Liquidity refers to the ease with which assets can be bought or sold in the market without causing significant price fluctuations. In the context of DeFi, liquidity is crucial for enabling efficient trading, lending, and other financial activities on decentralized platforms. High liquidity ensures that users can execute large transactions swiftly and at stable prices, thereby enhancing the platform’s overall usability and appeal.

The Role of Liquidity Providers (LPs)

Liquidity providers are individuals or entities that supply assets to liquidity pools on DeFi platforms. In return, they earn a portion of the transaction fees generated by the platform. LPs are vital for maintaining liquidity, as their contributions enable the platform to facilitate trades and other financial services effectively.

So, how can a DeFi platform attract liquidity? Let’s take a look at some of the options: 

Strategies to Attract DeFi Liquidity

Initial Liquidity Provision 

Kickstarting liquidity is essential for new DeFi platforms. One effective approach is for the project team to provide initial liquidity, creating a foundation for user participation. This can be achieved through mechanisms like auto-liquidity engines, which automatically inject liquidity into the platform. For instance, in March 2022, Stargate, a multi-chain bridge on the LayerZero protocol, auctioned 100 million of its native STG tokens and used the proceeds to establish initial liquidity, resulting in a total value locked (TVL) exceeding $4 billion across various blockchains according to data tracking site DeFi Llama. 

Offering Attractive Yield Incentives

Yield farming, also known as liquidity mining, incentivizes users to provide liquidity by offering rewards, often in the form of the platform’s native tokens. By distributing tokens proportionally to each user’s share in the liquidity pool, platforms can attract and retain LPs. It’s crucial to offer competitive and sustainable yields to maintain long-term engagement.

For example, platforms like Uniswap allow LPs to earn fees generated from trades within their pools, providing a continuous incentive for liquidity provision.

Mitigating Impermanent Loss

Impermanent loss occurs when the value of assets in a liquidity pool diverges from their value if held outside the pool, leading to potential losses for LPs. To mitigate this risk, platforms can:

• Offer Impermanent Loss Protection: Some platforms provide insurance mechanisms or compensation schemes to protect LPs from significant losses.
• Utilize Stablecoin Pairs: Pools containing assets with similar values, such as stablecoins, are less susceptible to impermanent loss due to their price stability.
• Implement Dynamic Fee Structures: Adjusting fees based on market volatility can compensate LPs for potential losses during periods of high price fluctuation.

Implementing Competitive Trading Fees

Sharing a portion of trading fees with LPs serves as an additional incentive for liquidity provision. For instance, Uniswap charges a 0.3% fee on every trade, which is directly distributed to LPs. By offering a fair share of transaction fees, platforms can attract more LPs and enhance liquidity.

Ensuring Platform Security and Reliability

Security is paramount in DeFi. Platforms must undergo thorough audits and implement robust security measures to protect user funds and maintain trust. Utilizing multi-signature wallets and decentralized governance can further enhance security and decentralization, making the platform more attractive to LPs.

While DeFi is revolutionizing finance, the sector struggles with hacks. The amount of money lost in hacks of DeFi projects more than doubled to $1.3 billion in 2021, according to Certik‘s “State of DeFi Security” research report.

Developing a Strong Community and Governance Model

Building an engaged community fosters trust and encourages user participation. Implementing decentralized governance models, where token holders can vote on protocol changes, empowers users and aligns their interests with the platform’s success. Active community engagement through forums, social media, and events can also drive liquidity by attracting more users and LPs.

Establishing Strategic Partnerships and Integrations

Collaborating with other DeFi projects, exchanges, and financial services can expand a platform’s reach and liquidity. Integrations with popular wallets and decentralized applications (dApps) can provide users with seamless access to the platform, thereby increasing user engagement and liquidity provision.

Implementing Transparent and Fair Tokenomics

Designing a transparent and fair tokenomics model is crucial for attracting and retaining LPs. This includes clear information on token distribution, vesting periods, and utility within the platform. Ensuring that early investors and team members have appropriate lock-up periods can prevent large sell-offs that may negatively impact liquidity.

Leveraging Marketing and Educational Campaigns

Educating potential users and LPs about the platform’s features, benefits, and incentives is essential. Utilizing defi marketing, webinars, tutorials, and social media campaigns can raise awareness and attract liquidity. Highlighting success stories and user testimonials can also build credibility and encourage participation.

If marketing DeFi isn’t something you are highly experienced in, you may want to hire a DeFi marketing agency.

Providing User-Friendly Interfaces and Tools

A seamless and intuitive user experience can significantly impact user retention and engagement. Offering comprehensive analytics, dashboards, and tools that allow LPs to monitor their investments and returns can enhance transparency and trust. Regular updates and improvements based on user feedback can further optimize the platform’s usability.

Case Studies: Successful Liquidity Attraction in DeFi

Uniswap: Uniswap, a decentralized exchange, has successfully attracted liquidity by implementing an automated market maker (AMM) model and offering LPs a share of trading fees. Its open-source nature and permissionless token listings have enabled a wide range of assets to be traded, further enhancing liquidity.

Aave: Aave, a decentralized lending platform, attracts liquidity by offering interest-bearing tokens (aTokens) to depositors, allowing them to earn interest in real-time. Additionally, Aave’s introduction of flash loans and unique features like credit delegation have drawn significant liquidity to the platform.

Challenges and Considerations

While attracting liquidity is essential, platforms must also consider the following challenges:

Regulatory Compliance: DeFi platforms operate in an evolving legal environment. Staying compliant with global and local regulations is critical to avoiding legal repercussions and maintaining trust among users. Transparent communication about adherence to regulations can also attract institutional liquidity providers.

Sustainability of Incentives: Offering high yields to attract liquidity may not be sustainable in the long term. Over-reliance on token emissions can dilute token value and reduce overall user interest. Platforms must strike a balance between competitive incentives and sustainable tokenomics.

Market Volatility: The inherently volatile nature of cryptocurrencies can impact liquidity. Platforms must account for these risks and offer features like stablecoin pools or hedging mechanisms to attract risk-averse liquidity providers.

Competition: With the growing number of DeFi projects, competition for liquidity is intense. Platforms must continuously innovate and differentiate their offerings to stay relevant and attract a loyal user base.

Actionable Steps for DeFi Projects

1. Start with a Clear Value Proposition: Clearly define what sets your platform apart. Whether it’s lower fees, innovative features, or a unique use case, a compelling value proposition will attract both users and liquidity providers.
2. Conduct Thorough Market Research: Understand the needs and preferences of your target audience. Tailor your strategies to attract specific types of liquidity providers, such as retail investors, institutions, or crypto-native users.
3. Foster Transparent Communication: Regular updates, transparent tokenomics, and open communication channels build trust among users. Platforms like Aave have demonstrated the power of clear communication in sustaining user engagement and liquidity.
4. Iterate and Optimize: Use data-driven insights to continuously refine your platform. Monitor liquidity metrics, user behavior, and market trends to identify areas for improvement and adapt your strategies accordingly.

Conclusion

Attracting liquidity for a DeFi platform is both an art and a science, requiring a combination of robust incentives, user-centric design, and strategic partnerships. By prioritizing security, sustainability, and transparency, platforms can build trust and foster long-term liquidity growth. As DeFi continues to evolve, staying ahead of trends and innovating to meet user needs will be critical for success.

This comprehensive approach not only ensures a strong foundation for liquidity but also positions your platform as a trusted and innovative player in the competitive DeFi ecosystem. Whether you’re launching a new project or optimizing an existing one, these strategies provide a roadmap for achieving liquidity and driving sustainable growth in decentralized finance.

How to Increase Liquidity for a DeFi Platform | Guide and Tips appeared first on Coinbound.

Relevant Article: Coinscribble Review | Better Than Chainwire?

What is Chainwire?

Chainwire is a blockchain-focused PR distribution platform designed to automate and streamline the process of disseminating press releases to crypto, blockchain, and fintech news outlets. It was developed by MarketAcross, a Web3 marketing agency. The service guarantees coverage across major Web3 publications and provides real-time analytics to track the performance of distributed content.

Chainwire stands out by providing crypto-native projects with a laser-focused audience. In a world where blockchain press releases can easily get lost in general news outlets, Chainwire ensures targeted exposure to crypto enthusiasts, investors, and industry professionals.

Based in Tel Aviv, Israel, Chainwire automates the press release submission process for the best crypto and blockchain publications. By doing so, it makes it easier for Web3 projects to access more press platforms and reach global audiences who want their products and services. 

With its unparalleled ability to cover major international markets and ensure first-page coverage on the leading crypto news publications, Chainwire is changing the news cycle in the crypto space, one press release at a time. 

Unlike traditional newswires, Chainwire is designed specifically for blockchain and cryptocurrency platforms, offering tailored services for companies with clearly defined audiences. 

The platform offers complete integration with third-party sites, which spread cryptocurrency companies’ messages worldwide, allowing them to analyze results in real-time.

Relevant Article: Top Crypto Press Release Distribution Platforms

Chainwire Features and Services

• Guaranteed Placement on Leading Crypto Sites: Chainwire promises placements on top-tier crypto and blockchain news outlets such as Cointelegraph, CryptoSlate, Bitcoinist, and more. This guarantees exposure to audiences that are already engaged in the crypto ecosystem.
• Customizable Packages: Chainwire offers three service tiers, starting from $1,399 for distribution to 30 sites, $2,499 for 50 sites, and $6,499 for 75+ sites. Each package includes coverage on leading crypto media platforms, with varying levels of reach.
• Multi-Language Distribution: For projects with a global reach, Chainwire can translate and distribute press releases in multiple languages, ensuring your content resonates in key regions like Europe, Asia, and Latin America.

Alternatives to Chainwire

Coinscribble

Coinscribble is a notable alternative to Chainwire and is also focused on crypto PR distribution. However, it has some differences that may make it more appealing for certain projects.

• Better Pricing: Coinscribble offers more affordable packages compared to Chainwire. This makes it a great choice for smaller projects looking to get the word out without breaking the bank.
• Broader Reach: Coinscribble offers a broader distribution network, which includes mainstream outlets. This is valuable for projects that want to reach both crypto enthusiasts and a general audience.
• Robust Analytics: Like Chainwire, Coinscribble offers analytics that provide insight into the performance of press releases. Their platform also integrates SEO features to help improve the visibility of your announcements in search engines.
• Flexible Pricing: Coinscribble’s packages cater to projects of different sizes, with an option to choose between individual site placements and larger distribution packages.

Newswire

Newswire is a broader PR platform that caters to industries beyond blockchain. For projects that need exposure to mainstream financial outlets or non-crypto audiences, Newswire offers a wider reach, albeit without the crypto-specific targeting of Chainwire or Coinscribble.

Business Wire

Business Wire, owned by Berkshire Hathaway, provides extensive access to traditional media outlets and is used for financial disclosures, mergers, and announcements. This platform is ideal for projects looking for credibility and transparency in mainstream media.

A Massive Network

Chainwire is focused on pushing crypto projects and blockchains to a huge number of crypto news sites with ease. Designed as a specialized crypto presswire, Chainwire offers users guaranteed coverage on some of the best and leading publications in the industry.  

The platform is committed to providing its customers with top-level coverage of top-notch cryptocurrency publications through its vast database.

While not as expansive of a network as its competitor Coinscribble, Chainwire still has a wide publishing ecosystem covering popular media outlets such as CryptoDaily, CryptoPotato, BeInCrypto, AMBCrypto, Cointelegraph, The Daily HODL, ZyCrypto, and CryptoBriefing.

Designed for crypto projects, blockchain companies, exchanges, investment firms, and PR agencies, Chainwire allows for the simultaneous publication of press releases in a variety of hyper-targeted media outlets where it is not as steep of a learning curve for people to understand the value of projects. 

Besides hyper-targeting, publishing news and announcements in crypto-native media, Chainwire’s publication network also covers traditional platforms such as Yahoo Finance, AP, MarketWatch, and Benzinga to help projects reach out to those outside the crypto sphere but interested in joining the fast-paced and innovative industry. 

So, with Chainwire, one can further be sure that their press release is edited and fact-checked by crypto PR experts who understand the complexities of the crypto world and the audiences their message is intended to reach.

A Global Footprint & Stellar Clientele

Cryptocurrencies have seen widespread adoption globally, which means a Web3 project needs a PR service provider that can help them reach its audience worldwide. 

In line with that, Chainwire offers guaranteed visibility and worldwide distribution to Asia, Europe, and Latin America’s top crypto media outlets.

So, with its global footprint, Chainwire helps cryptocurrency projects to reach target audiences, taking advantage of the vertical industries’ deployment across at least 140 segments.

This also reflects in the range of languages Chainwire supports. Currently, Chainwire supports German, English, French, Japanese, Korean, Dutch, Turkish, Vietnamese, and Chinese languages.

This global visibility has made Chainwire popular among crypto projects, and this is obvious from the number of crypto projects using it.

As of now, Chainwire is used by more than 300 clients across the crypto industry, including crypto exchanges, Web3 events, blockchain companies, launchpads, investment firms, the DeFi Project, and Web3 PR agencies, for the automated distribution of press releases across the most important cryptocurrency media outlets around the world. 

Their clients include Gate.io, Polygon, Nexo, Crypto.com, Ankr, Bitcoin.com, and hundreds of other top brands across the crypto and blockchain industries. 

These big names are a testament that Chainwire services make it easy for businesses and cryptocurrency projects to spread their news quickly. Developed by a seasoned team with a strong media presence, Chainwire takes the guesswork out of cryptocurrency PR campaigns.  

The firm has a wealth of experience in the world of crypto and blockchain PR and is, therefore, in a position to advise companies on ways to increase the effectiveness, relevancy, and precision of their PR. 

With MarketAcross’ 10 years in the blockchain industry and presence worldwide, it is no wonder Chainwire has built up a reputation.

Having received high praise from its users, Chainwire has proved itself to be an undisputed press release distribution platform for smaller businesses in the crypto and blockchain industries. 

Is Chainwire Worth it?

For a crypto project, utilizing Chainwire services allows them to focus on their core services and build the products of the future while the platform handles the PR services.

Moreover, when potential companies use Chainwire, their editorial team reviews the contents of the releases and offers their thoughts on the subject matter to the companies.    

By working with some of the biggest publications in the cryptocurrency space, like Cointelegraph, CryptoBriefing, and TheDailyCoin, Chainwire is then able to make sure press releases get as broad as appropriate coverage as possible.

The ease of use and setup and the quality of support at Chainwire further help crypto projects to increase the visibility of their brand and company without requiring much effort on their part. 

But of course, these levels of services don’t come for free. To avail of Chainwire’s services, the lowest one has to shell out is $1,399 to get a project featured in 8 media outlets plus promotion on the homepage of all news outlets, editorial suggestions, customer support, SEO adjustments, up to 1 image and video each included, and optional translation of the peace.

Doubling this outreach costs $2,499, while Chainwire’s Premium package is $6,499 with distribution to 75+ news outlets. The priciest package at Chainwire is Gold which is in collaboration with Cointelegraph.

But for those looking to reach the audience beyond crypto, the likes of Newswire, Cision, GlobeNewswire, AccessWire, Business Wire, PRWeb, Prowly, and PRUnderground offer much better services. As for those wanting a more crypto-focused approach, Coinscribble is the best option which stands out for its experience in the cryptocurrency sector. 

With Coinscribble’s much wider reach, knowledgeable team, and far superior service with features like real-time tracking of media coverage and detailed analytics that Chainwire simply can’t match, the company is capable of driving higher engagement.

So, for those looking for a more comprehensive and hands-on solution for crypto and Web3 projects, Coinscribble is the way to go. 

A reputable and reliable crypto press release distribution platform is key to getting the story in front of the most influential people in the space. To further make a splash in the blockchain and cryptocurrency world, one needs someone with a massive network of media contacts and good value for money.

As detailed above, Chainwire is an excellent resource for anyone interested in making their project reach a global audience and achieve a certain level of success.

Anyone looking to get the news out to the blockchain and cryptocurrency community can leverage the services of this newswire and press release distribution service, which has been working in the crypto space for a few years now, providing them with an understanding of the industry as such having the knowledge to target the right audience.

Conclusion

When it comes to PR distribution for blockchain and crypto projects, Chainwire is a solid choice due to its targeted reach, guaranteed placements, and real-time analytics. However, its pricing might be steep for startups or smaller projects. For projects seeking broader exposure or more budget-friendly options, Coinscribble and mainstream platforms like Newswire or Business Wire are excellent alternatives.

Each platform offers unique benefits depending on your goals, target audience, and budget. Chainwire remains a leader in Web3 press releases, but exploring other options could help tailor your PR strategy to better suit your project’s needs.

Chainwire Review: Pros, Cons, and Alternatives appeared first on Coinbound.

VC Funds in the Last Year

Increased risk appetite and loose monetary policy led crypto startups to receive $25.2 billion in 2021 compared to just $3.1 billion the year before, according to a CB Insights report. 

Additionally, over 1,000 blockchain deals were executed in the year, surpassing 2020’s level of 662.

According to a separate report from Galaxy Digital Research, VCs still invested over $10 billion in crypto startups during Q1 of 2022 despite the downturn in the broad market. 

And while total VC funding in the crypto space fell from nearly $7 billion in April to just over $4 billion in May, it’s significantly higher than $2.2 billion a year ago in May 2021, according to Dove Metrics data. 

The Top Crypto VC Funds

Now, let’s check out some of the notable VC funds in the cryptocurrency industry that are investing in the future: 

Jump Crypto

The crypto-based investment arm of traditional proprietary trading firm Jump Trading has offices in North America, Europe, and Asia and investments in the likes of Solana, Terra, Wormhole, and Fantom.

Digital Currency Group

The parent company of crypto asset management firm Grayscale Investments, brokerage firm Genesis Trading, and media platform Coindesk, DCG has invested in over 100 different companies.

It includes Coinbase, Kraken, Circle, Ledger, Ripple, and ShapeShift. 

Relevant Content: Best Crypto Blogs in 2022

Coinbase Ventures

The investment arm of crypto exchange Coinbase has investments in projects like BlockFi, Compound, Starkware, and many more. 

They have amassed billions of dollars in assets under management and aim to invest in early-stage crypto and blockchain startups. 

Binance Labs

This one is the investment arm of leading crypto exchange Binance that leverages its DEX to invest in projects and has stakes in Terra, Moonbeam, and Coin98, among others. 

In June 2022, it closed a $500 million fund to boost Blockchain, Web3.0, DeFi, NFTs, gaming, social, Metaverse, and more.

Paradigm

Founded by Coinbase co-founder Fred Ehrsam and Sequoia Capital partner Matt Huang, Paradigm counts Argent, Optimism, and OpenSea among its portfolio. 

Late in 2021, the firm announced the industry’s largest fund at the time at $2.5 billion. 

Relevant Content: Top Crypto TikTok Accounts

Andreessen Horowitz (a16z)

This VC giant was founded in 2009 by Marc Andreessen, and Ben Horowitz has been investing in the crypto sector for over five years now, covering Coinbase, Celo, MakerDAO, and others. 

In May 2022, it broke records by raising a $4.5 billion fund dedicated to crypto. 

Sequoia Capital

Another traditional VC fund, Sequoia, recently started investing in blockchain-based companies, their most famous being Robinhood, Polychain Capital, and Band Protocol.

Polychain

Founded by Olaf Carson-Wee, who started as the head of risk and product manager at Coinbase, Polychain is one of the most significant crypto-based investments. 

This VC’s most notable investments are in Acala, Celo, and dYdX. 

Multicoin

This “thesis-driven investment firm” is a crypto-native fund that participates in staking, liquidations, and other crypto operations. Its portfolio covers Audius, Arweave, and Near Protocol.

Pantera Capital

Pantera has been investing in blockchain-based solutions since 2013 and boasts stakes in Coinbase, FTX, Polkadot, and others.

Draper VC

Founded in 1985 by Tim Draper as Draper Associates and then turned into a VC firm, they have positions in Bancor, MakerDAO, and Tezos, as well as Coinbase, Ledger, Bitwage, and CryptoMove.

Relevant Content: Top Crypto PR Agencies in 2022

Framework Ventures

With a focus on “the global transition to decentralized technology,” this thesis-driven VC firm holds investments in DeFi protocols like Fei, Rari, and Zapper.

ConsenSys Ventures 

The investment arm of Ethereum tools developer ConsenSys, whose product list includes MetaMask and Infura, has stakes in Coinhouse, Matter Labs, and Canza Finance. 

Their focus is on incubating and accelerating startups working in the Ethereum ecosystem.

Galaxy Digital

Ths digital assets management fund was founded by hedge fund manager Michael Novogratz and invests only in cryptocurrencies, ICOs, and companies that operate in the space, such as Flipside Crypto and Certora. 

Fabric Ventures

This London-based DeFi VC, which is backed by OpenOcean and Firestartr, has made 20+ investments and counts its stakes in Angle, Liquid, and Hashflow.

Animoca Brands

One of the metaverse funding space leaders, Animoca Brands, counts The Sandbox, Axie Infinity, OpenSea, Dapper Labs, and several other projects in its portfolio. 

This Hong Kong-based game software company and VC firm was founded in 2014 by Yat Siu.

Genblock Capital

Counting gaming-oriented projects Aurory, Efinity, and Bloktopia among its significant investments, Genblock Capital has been involved in the blockchain space since early 2017 with a focus on DeFi and the metaverse. 

Relevant Content: Top Crypto Ad Networks In 2022

Union Square Ventures

This firm has invested in over 100 companies such as Stripe, Quizlet, and Stack Overflow, and in the crypto space, it has stakes in Coinbase, Protocol, and Numerai. 

The fund leverages networks and protocols to allow trusted companies to broaden access to knowledge and capital.

Dragonfly Capital Partners

This VC firm focuses on investing in revolutionary opportunities in the crypto sector and helps early-stage projects become fully developed crypto-based companies.

Blockchain Capital

Over the past eight years, Blockchain Capital has made over 130 investments in companies in the sector, including Coinbase, OpenSea, Bolt, Ripple, Circle, Kraken, Blockstream, and Anchorage. 

They have amassed an impressive $1.8 billion in assets under management.

PetRock Capital

This Singapore-based VC is focused on multichain protocols. Founded by alumni from Goldman Sachs, BCG, and PwC, they have invested in projects like Step Finance, Klima DAO, and Raydium.

Summary

Besides all these big names, other prominent VC firms in the crypto sector include Placeholder VC, Lightspeed Venture Partners, DRW, BlockTower Capital, Fidelity Digital Assets, Bain Capital Ventures, Winklevoss Capital, Signum Capital, Slow Ventures, Layer1, Circle Fund, Arrington XRP Capital, Benchmark Capital, TRGC, and 3 Big DeFi VC funds.

Over the past few years, as crypto gained mainstream adoption, venture capital investing in the sector also continued to rise to new levels, with 7% of all global VC funding going into crypto in 2022.

Top Crypto VC Investment Funds in 2023 | Full Guide appeared first on Coinbound.

This gaming-business model allows players to generate income from NFTs or native crypto assets, which can be further sold for real money and the ability to own the assets they purchase in the game. 

What is a Play-to-Earn (P2E) Marketing Agency?

Over the past year, the P2E mania continued its ascent, and its market soared to billions of dollars. But with P2E games like Decentraland (MANA), The Sandbox (SAND), Gala (GALA), and Illuvium (ILV) gaining traction, the number of projects entering the market is on the rise, which is heating the competition and making it hard for new projects to stand out. 

This is where marketing comes into play. Marketing is an integral part of creating a successful project, and P2E marketing agencies can help a project reach its target audience, promote the project, and build a strong community. 

These play-to-earn marketing agencies are companies that handle the marketing element of the project, helping drive visibility and improve results.

A P2E marketing agency further guides in designing a sustainable game, which needs to consider fundamental factors such as marketability of the game to bring down the cost of user acquisition, monetization ability of the game to attract revenue, and user retention, to be noticeable in the market.

What does a Play-to-Earn (P2E) Marketing Agency do?

In this new component of the GameFi ecosystem, blockchain technology is used to combine gaming with the benefits of crypto. 

Marketers who are working or experimenting in the gaming world need to follow this new breed of games where all the items are tokenized. Brands and celebrities have also onboarded this train, attracted by this lucrative opportunity where they take a portion of sales. 

With everyone joining in and crypto going mainstream, a P2E marketing agency will help a project develop a unique marketing strategy suitable for the business, determine the avenues to pursue, implement and optimize the strategy, and monitor the results. 

How to Choose a Play-to-Earn (P2E) Marketing Agency?

Play-to-Earn is different from traditional gaming. As such, to create a lasting impression in this hottest niche in the blockchain industry, hiring a P2E marketing agency is the right move.

They can aid in creating a campaign for a P2E brand that answers the “who,” “what,” “why,” and “where” aspects that tackle the target audience, the product, problems solved by the game, and the roadmap, respectively. 

So, when choosing a credible P2E marketing agency, a project should look at its budget first, then enquire about the agency’s past performance, clients, and referrals. 

The fact is, there is no textbook approach to pulling off a successful campaign. This is why the agency one picks must be able to assist in:

• Setting realistic and specific objectives for a project
• Develop metrics to assess a campaign’s success
• Identify the right market and target audience
• Build user person
• Provide quality content and tools to track the results and modify the strategy as necessary

When to hire a Play-to-Earn (P2E) Marketing agency?

Following the success of games like Crypto Kingdoms and Axie Infinity, the influx of play-to-earn games is at an all-time high. A new game looking to break into the market may find it difficult to appeal to different gaming enthusiasts.

In the last few months, several new games have attempted to gain a share of the booming P2E market, but a sizable chunk of these games have failed to garner the audience’s interest due to several factors, such as a lack of attractive gameplay and poor marketing. 

Here, hiring a play-to-earn marketing agency is beneficial because it can offer its expertise to launch solid, reliable marketing campaigns.

All P2E brands, new or established, need strong marketing, and a P2E marketing agency handles the marketing aspect through services like press releases to inform a large audience of a development, influencer marketing to endorse the project, as well as dedicated promotion services, ad management, and community engagement.

Marketing agencies typically have connections with credible and high-traffic websites to publish relevant content and drive traffic to the project.

Top Play-to-Earn (P2E) Marketing Agencies

Now, let’s look at our best picks to promote a play-to-earn project.

Coinbound

Notable Clients: Metamask, Cosmos, Nexo, Etoro, Generative Dungeon, & Gods Unchained

Services Offered: SEO, PR, PPC, thought leadership marketing, & community marketing

Pricing: Customized pricing plans based on goals

Founded in 2018 by Ty Smith, Coinbound is a leading marketing agency in the crypto space. The P2E marketing agency ensures a project’s success through influencer and thought leader marketing, community setup and management, fundraising, paid ads, Twitter management, blog management, and executive networking. 

Coinbound has worked with dozens of popular play-to-earn companies like Kart Racing which saw significant growth thanks to its largest network of crypto founders, creators, investors, and influencers.

Lunar Strategy

Notable Clients: Dark Frontiers, Nobility Token, Gamestarter, & Pixel Pix

Services Offered: SEO, branding, PR, web design, digital marketing, & influencer marketing

Pricing: Average hourly rate – $150/hr

Founded in 2019, Lunar Strategy offers 360° Digital Agency Services, including B2B digital marketing and social media marketing, to help P2E projects stand out, get more relevant leads, and attain clients.

The agency helps crypto and NFT-focused projects dominate Google search through its tailored and advanced digital marketing strategies. It focuses on modern technologies and approaches to cater to the unique needs of projects in the P2E sector.

Ninja Promo

Notable Clients: Trust Wallet, Polkadot, Dash, BitForex, IronFX, OKEx, & Bank Social

Services Offered: Influencer marketing, video production, branding, & paid media and social

Pricing: Customized plans 

Besides the typical marketing services like organic Social Media, SEO, and PR & outreach, Ninja Promo also offers website development, mobile app development, and full-stack blockchain development services. 

This London-based agency also provides market-making services that offer token companies the benefit of higher liquidity and trading volume, easier listing on crypto exchanges, and lower probability of price manipulation.

CryptoPR 

Notable Clients: eToro, Crypto.com, Binance, 1xBit.com, StormGain, & Lucky Block

Services Offered: Financial PR, NFT marketing, DeFi marketing & influencer campaigns

Pricing: Custom pricing plans

This London-based firm is a leading metaverse marketing service provider with a vast network of sites to help projects get ranked on Google. It works with premium publications for promotional press releases to drive traffic and investment leads.

Besides celebrity endorsements and shilling campaigns, CryptoPR promotes P2E projects through advertorials, Telegram groups, and other channels.

NeoReach

Notable Clients: Amazon, Airbnb, Walmart, The New York Times, & BET Networks

Services Offered: Influencer marketing, paid media, creative strategy, & API integration

Pricing: $50k to $500k+

This social marketing agency is known for its wide network of world-class influencers. Neo Reach offers full-service, data-driven marketing campaigns designed explicitly for decentralized projects, distributed teams, and Web3-based objectives.

The agency further offers detailed progress, reporting, insights, and additional services like experiential activations that involve creating or showing up prepared for world-class crypto events.

No Rug Agency

Notable Clients: Bricktopians, Samurai Cats, Evolved Camel, & Ballies NFT Project

Services Offered: Web3 developers, artists, influencers, partnerships, & legal compliance

Pricing: Custom plans based on requirements

This full-service NFT marketing agency provides access to every resource needed to launch a successful project that includes world-class artists, tokenization, and staking development. No Rug Agency provides all the guidance from the start to the end of Play-to-Earn game development.

The agency, led by entrepreneur Olumide Gbenro, helps P2E games gain traction and build a strong community. 

daPixel

Notable Clients: DaGear, Hygimatic, Omni, and Ohsol Investment

Services Offered: Digital marketing, free Audit, Google Ads, SEO, & SaaS Marketing

Pricing: Custom pricing plans

This new addition to the industry provides free consultation of thirty minutes and makes the most out of the investment with proven strategies.

Through its bespoke promotional services that cover crypto marketing, PR, influencer marketing, social media management, and community management, daPixel caters to not just crypto and NFT but also SaaS and B2B.

Conclusion

As we detailed, a play-to-earn marketing agency comes with specialized services for blockchain, crypto, NFT, and P2E projects. They have access to top-rated talent that helps save both time and cost.

Today, attention is the most scarce thing in the world, and marketing helps capture that to drive traffic to a new or established brand, making P2E marketing agencies a valuable tool in a project’s success.

FAQs

How much do Play-to-Earn (P2E) marketing agencies charge?

To launch a successful Play-to-Earn game, a project needs a team of highly skilled professionals to handle different key marketing roles, including content writer, community manager, PR specialist, email marketing specialist, traffic manager, support team, and more — all of which can cost anywhere between $1,000 to $100,000.

But a credible P2E marketing agency will be upfront about all its costs and why they charge them.

What are some good questions to ask before hiring a Play-to-Earn (P2E) marketing agency?

Some of the questions that you can ask the P2E marketing agency are:

• Are you official partners with big reputable websites and influencers?
• What are your specialized play-to-earn game promotional methods?
• What are your experiences in the crypto and P2E sphere?
• What kind of services are offered by you?
• Who are some of your previous clients?
• How do you source your content?
• How do you evaluate success?

Top Play-to-Earn (P2E) Marketing Agencies | 2023 P2E Game Marketing Guide appeared first on Coinbound.

So, how can a Web3 project stand out with the competition heating up? Through the proper marketing channels. 

While traditional marketing channels like ads work for the crypto market, crypto marketing is an entirely different niche and needs the proper marketing channels. These channels are responsible for promoting a project to its target audience, attracting investors and buyers, and bringing business to a project.

Top Web3 Marketing Channels

Listed below are some of the top Web3 marketing channels that will help spread the word about a Web3 projects, boost its visibility, educate audiences, and build a robust and healthy community.

Social Media

Major social media platforms like Twitter, Telegram, Discord, Reddit, Instagram, YouTube, TikTok, Facebook, LinkedIn, etc., are among the best Web3 marketing channels for promotions as they offer endless possibilities.

A Web3 project can not only use these platforms to inform and educate its followers but also create communities around the project. Active participation in community building through online or social media campaigns on its project and the broad market can help drive the recognition they need.

Besides answering questions and making announcements, they can also use this channel to share updates, hold AMAs and quizzes, engage their target audience in meaningful discussions around the project, and get feedback.

Social media marketing is one of the most lucrative mediums to promote the project. It enables them to quickly gather the target audience, grow the crypto community, and boost the Web3 brand.

Website & Blogs

Websites and blogs are a great way to spread awareness about a brand and boost its visibility when marketing to other businesses. With most buyers doing their research before engaging with a brand, they are just as important when dealing with consumers. 

While social media is a great way to get the buzz going and share brief and exciting content, website, blog, case studies, service pages, whitepaper, and other types of content help the audience learn more about the project in detail. 

Moreover, a website needs to be well-designed and easy to navigate. Overall, the website and content should contribute to massive lead generation.

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Content Marketing

Content is the king, and content marketing channels are used not only for promotions but also for knowledge sharing to educate the audience and the industry about the project. 

Use different forms of content, including blogs, PRs, and case studies, and further try creating limited edition content with extra goodies like videos, interviews, and podcasts. All of this will help a Web3 project establish credibility and authority in the industry and boost visibility and brand awareness. 

Content marketing involves consistently putting out content and applying effective mechanisms like SEO and pay-per-click (PPC) campaigns to reach a large audience. However, financing, budgeting, and planning relevant strategies are required to achieve the goals.

Search Engine Optimization (SEO)

Creating and publishing content in itself is not enough. Today content needs to satisfy both users and search intent. The content on websites and social media profiles such as quality information, and engaging media (videos, images, tweets, etc.) should be adequately present across the website.

Moreover, the service and landing pages should be well optimized around the target keywords.

Overall, a Web3 project needs to optimize its website, and for that, they need to use SEO which is all about driving targeted traffic with targeted keywords. The higher the website’s ranking on SERP, the more traffic a site can usually get. 

In conclusion, SEO is not an easy task and needs various strategies that depend on the target audience, product, and sales goals.

Relavent Content: Top Crypto SEO Agencies

Influencer Marketing

Influencer marketing is huge today, estimated to be billions of dollars in size. So, it makes sense to collaborate with an online influencer to market a Web3 project. In this type of online marketing, a Web3 brand can leverage a large following of people with some social influence.

Social media influencers can help them quickly convey all the relevant information about the brand and reach a much wider audience. Depending on the marketing budget, a Web3 Marketing Agency can collaborate with macro or micro-influencers for project promotion, as this option can be expensive.

Video content like interviews and explainers tends to excel here, but a Web3 company can work with different influencers for different platforms to promote the brand in many ways.

Relevant Content: Top Web3 YouTube Influencers | Best Accounts in 2022

Events

As a marketing channel, an event allows marketers to communicate with potential customers in a unique context. These events can carry a specific purpose, such as promoting a new line of products or a big announcement. 

Besides communication, by providing customers an environment to talk and question about the product, these events can also be used as a distribution marketing channel since customers may purchase a product while attending.

A Web3 brand doesn’t have to hold the event in a real-life setting. With metaverse trending, it can leverage this new trend to create shared, 3D virtual spaces that can be accessed through different online tools, giving a much-required boost to its business.

Metaverse is positioned to revolutionize events, exhibitions, and conferences. With all the stakeholders in the metaverse, they can utilize virtual selling.

Email Marketing

A type of communication marketing channel, in email marketing, Web3 firms can send promotional emails containing a specific message to their target audience.

This method allows them to own their communication channel, choose their desired content format, analyze data and insights, and have readers’ undivided attention. 

They can experiment with different types of emails, such as welcome emails, onboarding emails, newsletters, and referral emails, and provide information about features.

But before using this channel, they must build an email list first. Then craft a good copy that delivers value to the users. And don’t forget to maintain a healthy frequency, neither too much nor too less. 

Rewards & Airdrops

One of the marketing channels that a Web3 project can use is crypto rewards for its early users, customers, and creators like writers, influencers, performers, and artists. It is a win-win situation for both the project and the contributors. 

Another way to attract more customers and creators is by airdropping tokens to the community. Sending free tokens en masse to the community is a very popular and effective means in the crypto sector to generate buzz and excitement and get people to use the product. 

However, remember to not put all focus on new customers as neglecting those who have been with a Web3 project from the beginning can prove a costly mistake. Early community members can be rewarded for their efforts to bring awareness to the project, loyalty, and show that the organization values them.

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NFTs

Non-fungible tokens (NFT) are extremely popular today and are not only gathering attention in the crypto space, but also in the mainstream world that can help a Web3 brand expand its reach. With NFTs still being a hot and largely untapped opportunity, it’s time to leverage this new technology to promote Web3 projects. 

For instance, a Web3 firm can issue NFTs as tickets to events that give people VIP access. Besides events, they can use NFTs to grant access to online content, early product releases, and in-person consultations. They can also reward users in NFTs for consuming the content to expand the business. 

NFTs can also be used instead of web forms which give the advantage of safety from counterfeit concerns.

A lot of good press can also be gained by selling NFTs for a good cause, as Taco Bell did by selling a limited number of “NFTacos” on the NFT marketplace Rarible to raise money for Live Más Scholarships. 

Marketing Agency

While a Web3 brand can perform all the tasks in-house, hiring a qualified and native marketing agency, such as Coinbound can bring expertise to a project.

Hiring a competent Web3 marketing agency like Coinbound can be invaluable in successful marketing, reaching a wider audience, pitching, raising funds, and bringing more users to the platform. 

A professional Web3 marketing and PR agency usually provides an all-in-one package covering all needs, including promotions through digital and print media, crowdfunding, customer/investor relationships, and more. 

Make sure that when using the services of a Web3 marketing agency, check all the features offered along with their case studies and portfolios. 

Relevant Content: Top Web3 Podcasts | Best Picks for 2022

Conclusion 

As a Web3 marketer, the community should be a top priority. In crypto, the community is one of the most integral parts of a project’s success. As such, all marketing efforts must go towards building one for a Web3 project. 

Additionally, choosing the proper marketing channels and executing the campaign isn’t enough. Identifying and understanding the audience as well as goals, metrics, and KPIs are the key to determining if those channels were, in fact, the right ones and any changes that need to be made. 

Overall, marketing is one of the crucial steps to a Web3 project’s success and requires dedicated efforts to be outstanding.

Top Web3 Marketing Channels appeared first on Coinbound.

Inbound marketing, however, does involve some work in terms of creating content, connecting with the audience, and generating strategies for engagement.

But of course, not every business has the time and skills to manage an effective marketing campaign on its own. This is where inbound marketing agencies come in to help. 

What is an Inbound Marketing Agency?

An inbound marketing agency is a digital marketing firm that builds, implements, and optimizes effective inbound marketing campaigns which involve useful, high-value, and strategic content for clients.

This includes content marketing covering blog posts, videos, podcasts, social media campaigns, SEO, webinars, and opt-in email marketing.

Instead of using outbound marketing tactics like cold-calling, cold-emailing, direct mail, and trade show presentations, in inbound marketing provide an answer to a potential customer’s problem. 

Inbound marketing agencies focus on capturing the target audience’s attention, engaging them by providing a solution, and empowering customers by delivering valuable information to make better purchasing decisions.

What does an Inbound Marketing Agency do?

Every inbound marketing agency takes a different approach to promotional services. The primary goal is to generate leads, boost customer relationships, and increase demand for product or service.

An inbound marketing agency will help with several things starting with buyer personas to capture the right audience and building customized campaigns by analyzing target audience and conducting competitor analysis. 

The agency will further help determine which marketing channels, including PPC, SEO, and social media marketing are most suitable. Content creation for different parts of marketing funnel is another aspect the agency can help with. 

The inbound marketing agency will also assist in determining the best promotional content by using reports and analytics to generate the maximum engagement and most revenue.

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How to Choose an Inbound Marketing Agency?

There is no one-size-fits-all when choosing the best inbound marketing agency. All kinds of digital marketing agencies offer specialized services for unique promotional needs. 

While the right pick will depend on what a brand want to achieve with the campaign, the ideal way is to start by looking at all the services and solutions offered by the agency. 

With marketing being an ever-changing concept, a flexible strategy that works best for specific business goals is a must.

Not only should the agency have a stellar reputation and an excellent list of notable clients, but it must also be good at providing feedback, reporting, and have regular communication. 

Additionally, anyone who wishes to hire services of an inbound marketing agency can watch out for some potential red flags when considering an agency. For instance, one should watch out for lack of a detailed plan, limited access to reports and analytics, poor communication skills, and taking a one-size-fits-all approach to marketing.

When should one Hire an Inbound Marketing agency?

If a company or individual have no idea who their content is for, meaning they don’t have marketing personas, then it is a sign that they may need to hire an inbound marketing agency to help with their strategy.

Other signs that point towards this involve inconsistent content and the inability to figure out how different metrics, such as traffic, lead generation, and new customers, work on a website and have no clue how to use marketing analytics effectively.

An inbound marketing agency will help with all that and more such as establishing lead nurturing campaigns for potential buyers and measuring the ROI.

Hiring an Inbound marketing agency means leveraging a group of individuals’ specialized skills and expertise to promote and boost brand presence. 

In-house marketing is expensive, but an agency will allow its clients to keep costs low as they can use the services only when needed. An inbound marketing agency will further help increase productivity, generate improved and higher-quality leads, and have better ROI by solely focusing on marketing campaigns.

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Top Inbound Marketing Agencies

Now, look at the best inbound marketing agencies known for providing great services.

Coinbound 

Notable Clients: Metamask, Etoro, Cosmos, Nexo, Okcoin, & Voyager

Services Offered: SEO, PR, PPC, thought leadership marketing, & community marketing

Pricing: Customized pricing plans based on goals

Founded in 2018, the US-based Coinbound is an established marketing agency known as one of the top players in the Web3 and inbound industry. With their inbound methodology, a focus on strategic marketing campaigns, and the help of a large network of influencers, Coinbound helps brands go viral.

Coinbound also hosts an informative Crypto Marketing Podcast to share the most effective tips, techniques, and tools to help the industry learn cryptocurrency marketing tips from industry-leading marketers and grow their brand.

SmartBug

Notable Clients: 1st United, Shockwatch, Addgene, & The Arbor Company

Services Offered: Website design, branding, video marketing, & sales enablement

Pricing: Custom plans based on the client’s requirements

For all inbound marketing needs, SmartBug has got its clients covered with its dedicated team of marketing professionals proficient in content creation, graphic designing, public relations, and SEO.

Founded in 2007, this US-based agency will guide through all kinds of marketing efforts, right from creating thought leadership content to developing a meaningful presence in the respective industry.

Blockwiz

Notable Clients: Kucoin, Bybit, Hubble, CryptoBiz, & OKEx

Services Offered: Data-driven digital marketing, SEO, PR, and sponsored content 

Pricing: Custom pricing plans

Founded in 2019, the India-based Blockwiz is a full-service crypto marketing agency with a video creation team, social media marketing team, and content writing team that helps companies reach their target audience. 

They also have an influencer marketing team to run campaigns on several social media platforms. Their crypto marketing specialists further include strategists, creators, and growth marketers.

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Kuno Creative

Notable Clients: IMARC, RAPID, Office, Green Impressions, Green Circle, & Starchive

Services Offered: Demand generation, social media marketing, & brand experience

Pricing: Custom plans based on the client’s requirements

The marketing and branding agency provides targeted inbound marketing solutions for B2C and B2B industries that involves raising brand awareness, acquiring quality leads, helping sales teams, and achieving measurable results.

These results are offered via services like website design, video marketing, content marketing, inbound sales, HubSpot Onboarding, PPC, and programmatic advertising. Sales enablement, meanwhile, is to support the training of the team to identify quality leads.

Ignite Visibility

Notable Clients: Sharp, National Funding, Tonny Robbins, & The General Insurance

Services Offered: SEO, PPC, PR, email marketing, & conversion rate optimization

Pricing: Custom pricing plans

This digital marketing agency is one of the best SEO service providers, both local and international SEO, that covers three categories: paid media, earned media, and custom services to kick off inbound marketing plans.

As part of its core services, Ignite Visibility also provides services like media buys, CRO, social media marketing, website design and development, interactive campaigns, franchise marketing, email marketing, etc.

Element Three

Notable Clients: Airstream, TOGO, KZ Recreational Vehicles, Roche, & Airhead

Services Offered: Brand development, multichannel marketing, & creative services 

Pricing: Custom plans based on the client’s requirements

Element Three is a “marketing consultancy” that helps build market-leading brands through digital marketing, website development, virtual event consulting, and marketing technology.

The six-time Inc. 5000 company has a group of writers, designers, analysts, strategists, and marketers to help brands and businesses achieve their big-picture goals.

Relevant Content: 2022 Email Marketing Guide for Crypto Companies

Final Thoughts

Inbound marketing is becoming a norm for marketers, and it is making inbound marketing agencies essential for any business to drive more traffic, generate leads, and boost revenue.

So, for anyone looking to take their marketing and business to the next level, this list will help them make informed decisions for their business and become a success.

Marketing Agency FAQs

How much do inbound marketing agencies charge?

There is no industry standard on how much this long-term, ongoing practice will cost. After all, inbound marketing is multi-faceted and includes several moving pieces such as strategy, planning, content creation, paid media, social media, and more.

That said, the best agencies will be honest about their costs and why they charge them. 

What are some good questions to ask before hiring an inbound marketing agency?

1. What type of results can I expect, and what does the timeline look like?
2. What will our day-to-day partnership and communication look like? 
3. What is the typical ROI for my type of business and industry?
4. What’s the content process? 
5. Who are their previous and most successful clients?
6. What are the KPIs determining the success of a campaign?

Best Inbound Marketing Agencies in 2022 | Top Choices appeared first on Coinbound.

As a Web3 enthusiast, one of the best ways to stay up-to-date with this accelerating evolution is via influencers. Some of the best influencers to know all that is going on in the world of Web3 include:

Vitalik Buterin: The co-founder of Ethereum, which is the base of DeFi and NFTs

Jack Dorsey: A vocal crypto proponent of Bitcoin who is building a decentralized version of Twitter

Elon Musk: His love for crypto, more specifically meme coins like Dogecoin, is unhidden from his 100.5 million followers

Changpeng Zhao: He is the CEO and co-founder of Binance, the world’s most popular crypto exchange 

Punk6529: He is one of the most notable voices in the Web3 space, aiming to seize the meme of production

A marketer can reach out to Web3 marketing influencers and onboard the best names to get high value for a project. 

In Web3, Web3 marketing influencers are candidates to help projects and brands build trust with the public. Recently, crypto exchange FTX onboarded Tom Brady and Gisele Bündchen to take their brand to the masses. Another example is Blockfolio teaming up with Barstool, Dave Portnoy, and Trevor Lawrence.

Most recently, leading exchange Binance announced its partnership with the TikTok celebrity Khaby Lame who has 142 million followers on the platform, to increase awareness of Web3, just days after onboarding football legend Cristiano Ronaldo.

Let’s look at the top Web3 marketing influencers who regularly share relevant content with their substantial number of followers.

Relevant Content: What is Web 3.0? | The Next Wave of Internet Explained

Ty Smith 

Ty Smith is the CEO and founder of Coinbound, a Web3 marketing agency that has helped crypto brands like MetaMask, eToro, Nexo, Cosmos, Tron, and OKCoin grow. He has 21.8K followers on Twitter, where he comments on the market state and shares insight into the future of the internet, Web 3.0.

Smith also hosts a podcast called “Crypto Marketing with Ty Smith,” where he shares his vast knowledge of crypto, Web3, and marketing. 

Gary Vaynerchuck

The CEO of media company VaynerMedia is very vocal about NFTs and is also invested in the space. In 2021, Gary Vee released his own NFT project called VeeFriends, which was a ticket to VeeCon, a multi-day conference on Web3 that held panels with artists, CEOs, NFT creators, investors, and marketers. 

Vee has over 3 million followers on Twitter, where he regularly shares his views on Web3, NFTs, and the metaverse. He often hosts NFT giveaways for those who haven’t joined this trend. Vee is also active on YouTube, where he has 3.9 million subscribers.

Recently, he was named the 10th most influential person in the Fortune list of the Top 50 Influential people in the NFT industry. 

Anthony Pompliano

Known for his The Pomp Podcast, where he talks with notable people working in the web3, blockchain, and the crypto space, Anthony Pompliano has amassed 1.6 million followers on Twitter and 395k subscribers on YouTube.

He has also appeared on news channels like CNBC and CNN, where he shares his opinion on the latest happenings in space. 

Benjamin Cowen

Benjamin Cowen takes an academic approach to what’s happening in the crypto and blockchain space. He uses his science/engineering/programmatic background to provide information and help the community better understand the sector.

Cowen is present on multiple platforms, including Twitter, where he has 677k followers, and YouTube, which has 756k subscribers, along with Reddit and Telegram.

The Crypto Dog

The STEM Ph.D. dropout, according to his Twitter bio, “The Crypto Dog,” is an active Twitter personality. He is an early Bitcoin adopter who started investing in cryptocurrency in 2011.

The Crypto Dog is intentionally pseudonymous and believes a government-issued identity isn’t necessary for Web3.

He has more than 745k followers on Twitter, where he makes market commentary and shares his views on other related topics. 

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MMCrypto

The social media brand name for Christopher Jaszczynski, MMCrypto, has over 1 million followers on Twitter. Meanwhile, his YouTube channel, which talks about cryptocurrency and blockchain-related topics, has over half a million subscribers.

Jaszczynski is also a co-founder of the MMCrypto company, which looks for the next best initial coin offering (ICO) and helps its customers make crypto investment decisions.

Ben Armstrong

This cryptocurrency enthusiast and content creator have 860k followers on Twitter and 1.45 million subscribers on YouTube. Since starting in early 2018, his YouTube channel has garnered a total of more than 200 million views.

From the latest crypto news and project reviews to cryptocurrency trading advice, he shares different aspects of the market with the community, which he calls the BitSquad. 

Ian Balina

The founder and CEO of data-driven cryptocurrency investment research platform Token Metrics has amassed a following of 143.5k on Twitter. The crypto investor, advisor, and evangelist also have a YouTube channel, which he started in 2014, to cover cryptocurrencies.

EllioTrades Crypto

The brainchild of Elliot Wainman, who started in crypto as a co-founder of an NFT platform, EllioTrades Crypto is a YouTube channel for all things Web3.

He publishes weekly content covering concepts like trading and minting NFTs for his over 585k subscribers and has positioned himself as one of the most informative crypto influencers on YouTube.

CryptoExplorer

This is an Instagram account run by an anonymous team of crypto enthusiasts with over 650k followers. They cover a range of topics related to cryptocurrency, including NFTs.

Cryptonary

Another account on Instagram dedicated to crypto, NFTs, and the metaverse is Cryptonary. They have amassed half a million followers who are entertained and educated regularly on market trends, metaverse development, and NFT minting. 

Coin Bureau 

This one is a YouTube-based Web3 influencer with an audience of more than 2 million subscribers. The channel is managed by a host named “Guy,” who consistently releases informative and exciting content on crypto and Web3. “Guy” also shares content on Twitter with his 705k followers. 

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Wrapping Up

As blockchain, crypto, NFTs, DeFi, GameFi, and metaverse continue to gain traction, Web3 will see more innovation and bring better products and services for users.

So, to prepare for this future and help a Web3 project stand out, these popular personalities can help navigate the fast-paced and complicated space and gain traction.

Not to mention, with the continued exponential growth of social media platforms, influencer marketing will only become more important to the marketing mix for Web3 companies.

Top Web3 Marketing Influencers appeared first on Coinbound.

In this new internet, people prefer digital identities and participate in the economic value creation of digital properties, such as Bitcoin, Ethereum, OpenSea, Axie Infinity, Aave, and ConstitutionDAO. 

Web3 represents the latest generation of internet applications and services powered by the distributed ledger technology, blockchain. As a decentralized web, this new iteration of the internet aims to give control back to users, improve their experience, and enhance their digital security. 

Some integral features of Web 3 include semantic web, artificial intelligence (AI), 3D interactive web, ubiquity, and user-centricity. 

On top of providing the benefits of decentralization and permissionless, Web3 also offers the advantages of data ownership and control, interoperability, transparency, accountability, and governance. 

Web3 is all about building on the values of the earlier software architectures, the open internet. This evolution is now giving birth to technical innovation in the form of cryptocurrency, NFTs, DeFi, Metaverse, and DAOs, all of which can provide a fundamental base for innovation that can disrupt our economy.

So, if you want to dive deeper into this exciting but fast-paced world of Web3, you may need some assistance. Following influencers who have a strong audience and are regarded as experts in their particular field is a great way to get started. 

And what can be a better option than LinkedIn, the go-to networking platform for professionals with 830 million users? While Twitter remains the primary online social media platform for the cryptocurrency, NFT, and Web3 community, tons of influencers have also found a home on LinkedIn.

These Web3 LinkedIn Influencers have built a community of early adopters, and you can gain the required knowledge about this latest revolution that is Web3 from them. So, here are the top cryptocurrency Web3 LinkedIn Influencers you should follow this year.

Relevant Content: What is Web 3.0? | The Next Wave of Internet Explained

Who Are The Top Web3 Influencers on LinkedIn?

Ty Smith

Ty Smith is known for his commentary on crypto, NFTs, and Web3. He is the founder of crypto marketing firm Coinbound and manages marketing campaigns for top cryptocurrency brands like MetaMask, Nexo, Litecoin, Tron, eToro, Cosmos, CoinStats, OKCoin, and more.

Ty also hosts a podcast called “Crypto Marketing with Ty Smith” and is a speaker at popular crypto conferences NFT NYC and World Crypto Con, where he talks about the latest trends in the Web3 market.

Brian Armstrong

Brian Armstrong co-founded the biggest cryptocurrency exchange in the US, Coinbase, in 2013 and has since become one of the most prolific voices in the blockchain industry.

Andreas Antonopoulos

One of the most influential crypto figures in the world, Antonopoulos, is the author of Mastering Bitcoin and Mastering Ethereum and The Internet of Money Series. He has been advocating for Bitcoin for a long time and hosts the Speaking of Bitcoin podcast. You can find some of his great ideas on his LinkedIn feed.

Tyler Winklevoss

You may know him from his role in the social media giant Facebook story. Tyler Winklevoss is a crypto and Bitcoin investor who co-founded cryptocurrency exchange Gemini, responsible for the Gemini Dollar (GUSD), with his twin Cameron Winklevoss. 

Laura Shin 

She hosts the crypto podcasts “Unchained: Big Ideas From the Worlds of Blockchain and Cryptocurrency” and “Unconfirmed: Insights and Analysis From the Top Minds in Crypto.” On her podcasts, Laura Shin talks about the week’s top headlines and deeply delves into the world of Web3. 

Barry Silbert

Barry Silbert is the founder and CEO of Digital Currency Group (DCG), a company that backs hundreds of companies in the blockchain space covering crypto, NFTs, metaverse, and more.

DCG also owns asset management firm Grayscale Investments, lending firm Genesis, crypto media publication CoinDesk, mining firm Foundry, crypto trading app Luno, and institutional crypto trading platform TradeBlock.

Ryan Selkis

Ryan Selkis is the founder of Messari, who was formerly working at Ethereum infrastructure builder ConsenSys, and a founding team member of Digital Currency Group.

He is an entrepreneur, investor, and writer. As the CEO of Messari, he is building an open data library for the crypto asset class, and the company’s research branch publishes professional and enterprise-grade reports on the sector. 

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Paul McNeal

Also known as the Crypto Curator, Paul McNeal regularly puts out a newsletter on LinkedIn that is a great way to stay informed regarding the latest updates in crypto.

Justin Wu

Known on Twitter as Hackapreneur, Justin Wu is a growth hacker who is very active in the crypto space of LinkedIn.

Wu describes himself as the Web3 community builder and growth marketer and has created communities like Seattle Devcon, Dcentral Conference – Austin & Miami, DeFiSummit.com, NFTCON.co, and DAOSummit.com.

Zachary Dash

Zachary Dash regularly publishes content relating to running a blockchain and Web3 business. He is currently running a blockchain startup incubator called XIO.

Lavinia D. Osbourne

Lavinia is the founder of a platform that hosts Live shows on topics covering the NFT and blockchain. She aims to create a new female-centric NFT marketplace.

Conclusion

These are some of the Web3 LinkedIn Influencers that are sharing their expert insights on the LinkedIn platform.

If you want to venture out on other platforms, Ethereum co-founder Vitalik Buterin, Tesla CEO Elon Musk, MicroStrategy CEO Michael Saylor, and Twitter founder Jack Dorsey are some of the powerful names that influence the sector. 

With Web3 gaining increasing traction and crypto and NFTs taking the world by storm, it is time that you get a deeper understanding of the space. 

While the mainstream adoption of the technology is happening rapidly, the crazy and fast-developing world of crypto is very hard to stay up to date with.

Besides being a part of this growing mania, these influencers can help you be educated about the upcoming exciting opportunities but in a simple manner which is immensely important due to the technical nature of Web3. 

Relevant Content: Top Web3 Twitter Influencers to Follow in 2022 | Full Guide

This list will help you get started with Web3 and expand your horizons to find the influencers that are best suited for you. To not fall prey to a narrative, it is best to expose yourself to all sides of opinions in this wild world of Web3.

Top Web3 LinkedIn Influencers  appeared first on Coinbound.

Marketing is of the essence here as it helps the brand’s visibility, builds a strong community, brings the crowd’s attention, and increases sales and revenue. 

PR, SEO, influencer marketing, listings, guest posting, blogging, social media promotion, and paid ads are some of the top strategies to promote an NFT and Web3 project.

While one may be tempted to do everything in-house, working with experts, NFT and Web3 media companies can provide an edge.  

These media outlets allow NFT and Web3 startups to gain exposure among their massive user base through sponsored content and advertising.

Leverage these platforms to reach a wide niche audience and the broader market by publishing short informative articles or long-form pieces and conducting interviews. 

Amidst the growing adoption of crypto assets, there has been a boom in crypto media companies. The thriving NFT and Web3 media industry covers all the latest developments in the world of decentralized technologies that can help projects get noticed and gain traction. 

Successful marketing makes all the difference in making a project success or a failure. So let’s look at the top NFT and Web3 media companies that can help Web3 projects reach out to spread the word about the project launch to make it a success.

Cointelegraph

Founded in 2013, CoinTelegraph is one of the most read news websites that cover everything from crypto, blockchain, NFT, and Web3. This media channel, which has over 1.7 million followers on Twitter, stands out for the sheer amount of content it regularly publishes and its entertaining, creative graphics.

Bitcolumnist

Bitcolumnist offers news, guides, reviews, and tutorials about the top crypto projects, products, services, platforms, coins, and more.

Bitcolumnist’s NFT newsletter, NFT Lately was named the top NFT news source by OpenSea. Bitcolumnist’s NFT Lately is also read by the teams at Rarible, Dapper Labs, Coinbase, and more.

Bitcolumnist also hosts a popular newsletter.

Coindesk

Founded in 2013, CoinDesk is one of the industry’s oldest and leading media companies, with a Twitter community of 2.9 million followers.

The Digital Currency Group (DCG)-owned CoinDesk provides news and informational content on all things crypto.

It is also known for its Consensus event, which focused on NFTs, Web 3, and the metaverse this year with notable speakers including FTX CEO Sam Bankman-Fried, Binance CEO Changpeng Zhao, and PayPal CEO Dan Schulman.

NonFungible.com

This platform is the source of news, developments, market analysis, and project reviews for the NFT ecosystem. NonFungible.com provides the latest trends and enables its users to analyze, track and discover new NFT projects and related events.

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Decrypt

The trusted international media platform Decrypt focuses on stories from culture, technology, business, education, politics, art, and the latest news.

They also feature an app and a dedicated Spanish channel to cover the decentralized web. Founded during the bear market in 2018, this year, Decrypt became an independent media brand after raising $10 million in funding from VC firms, DAOs, angels, and Web3 organizations. 

NFT Plazas

One of the leading news sites focused on the NFT and virtual blockchain world space, NFT Plazas covers everything from NFT news and NFT gaming to tech, music, crypto art, and the Metaverse.

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The Block

With its tagline ‘The first and final word in digital assets,’ The Block covers all the latest happenings in the crypto and Web3 space. Founded in 2018, the publication has raised $3.5 million in funding and garnered a vast, loyal audience base quickly.

The media company also has a newsletter and a research section that provides detailed insights into the digital asset ecosystem.

NFT Now

This NFT dedicated media platform, NFT Now, provides a ton of diverse content news, analysis, drops, interviews, and videos from the world of crypto art, music, culture, gaming, collectibles, and the Metaverse.

Also Read: Sites like NFT Now

CryptoSlate

This cryptocurrency news and blockchain research hub covers Bitcoin, DeFi, NFT, and Web3.

Founded in 2017 during the last bull market, CryptoSlate further features a product database, events, and a newsletter for crypto enthusiasts, which provides an excellent opportunity for a project to advertise different forms of content. 

NFT Culture

From art, blockchain, and culture, this platform covers all things non-fungible tokens daily, providing the latest news, insights, and trends. NFT Culture is setting itself up as the most extensive media company in the space through its informative articles, interviews, and newsletter. 

Crypto Briefing

With a focus on crypto research, this news media company is also the place to stay updated and promote an NFT project, which started gaining prominence over the past couple of years.

Founded in 2017, Crypto Briefing brings attention to the innovators and features a battle-tested suite of research tools SIMETR, and a live trading dashboard.

Zion-E NFT Magazine

This magazine is made just for NFT enthusiasts, artists, collectors, and people who want to dive deep into the world of virtual reality. Zion-E features VR showrooms, the Metaverse, and unique merchandise to keep the audience engaged and is the platform to showcase and distribute NFT projects. 

Bitcoinist 

This popular bitcoin, crypto, and blockchain news media platform, Bitcoinist, serves about two million readers a month with its press releases, reviews, technical analysis, and news articles.

NFT’s Street

Be it the latest news, updates, and stories on NFTs, crypto art, or blockchain technology, NFT’s Street covers it all. This platform helps projects get the word out and make them as successful as possible. 

Blockworks

Blockworks focuses on news and editorial content along with a daily newsletter and podcasts, as well as a series of conferences.

Jason Yanowitz co-founded this New York-based company in 2018. It has over two-dozen strategic advertising partners, including Fidelity Digital Assets, Coinbase, CME Group, Fireblocks, and BlockFi. Currently, it has 356k Twitter followers.

Conclusion

NFTs and Web 3.0 are revolutionizing the creator economy. They have just begun to see their usage and gain traction, and it will take a long time to see their full potential.

But it is time to prepare for the inevitable future, and what better time to get started than today. So start creating and marketing a project now!

Top NFT and Web3 Media Companies appeared first on Coinbound.

With non-fungible tokens (NFTs) leading the digital revolution, many people want to join this revolution. But the question is, where can they mint these NFTs. Well, several NFT minting platforms support different blockchains where users can perform this process called minting, turning a digital file into unique, non-interchangeable digital assets. 

All a user will require here is a digital wallet and the native token of the blockchain on which they are minting an NFT. So, without further ado, let’s look at the top NFT minting platforms for the best experience.

OpenSea

The largest NFT marketplace, Opensea, is home to popular projects like BAYC and Azuki. It supports Ethereum, Polygon, Klatyn blockchain, and 150+ cryptocurrencies. 

There is a gas-free minting option but a 2.5% fee on every transaction. 

Axie Infinity

This is a user-friendly, exclusive marketplace for gamers of the NFT-based game with the same name Axie Infinity. 

Players here can create, buy, and sell the game characters called Axies and other digital collectibles.

Nifty Gateway

This art curation platform is known for selling the NFT artworks by Beeple and Grimes. 

Nifty Gateway is created by cryptocurrency exchange Gemini and is a great place to sell premium collections. Interestingly, there is no minting fee for on-platform transactions.

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Async Art

With a focus on programmable art, NFTs on Async Art include a “Master,” a 1/1 edition art piece, and “Layers,” which are elements used to customize an NFT. 

That said, the platform only supports the Ethereum blockchain.

Binance

The leading crypto exchange Binance has its own NFT marketplace built on the BSC network, allowing users to sell and buy all types of NFT artworks and collectibles. 

It charges a 1% fee on every transaction and 0.005 BNB to mint an NFT.

Solanart

Developed on the Solana blockchain to leverage its fast speed and low cost, Solanart is a fully-fledged NFT marketplace used by people to mint, sell, and buy NFTs developed on the Solana blockchain.

Stashh

This is the first marketplace for Secret NFTs with the default privacy feature. Stashh offers creators, collectors, and consumers features like content and financial privacy, on-platform minting and secondary sales, trustless access control, and private galleries and auctions.

Decentraland

A virtual-world play-to-earn (P2E) game, Decetraland is also an NFT marketplace that allows users to acquire virtual properties and other digital assets like wearables, art, and even names and create their own assets to list on the Marketplace. 

Zora

Since starting as an invitation-only NFT marketplace, Zora has become an open platform that allows creators, collectors, and artists to buy and sell different NFTs. It is a zero-fee protocol. 

As such, a user won’t be charged for listing and selling their NFTs on Zora.

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Mintable

Built on the Ethereum blockchain, Mintable allows creators to use the platform’s gasless feature to mint their NFTs for free. 

It is backed by billionaire investor Mark Cuban and supports digital files like PDFs and MP4s to turn into NFTs. 

Coinbase NFT

The largest crypto exchange in the U.S. by volume launched its NFT marketplace in mid-2022. “Coinbase NFT” supports Ethereum blockchain right from the start and aims to add more in the future. 

There are no transaction fees on NFTs “for a limited time,” which will increase over time but is expected to remain in “low single-digit.” 

Institut

Institut features a highly curated list of artworks and artists on the platform. 

To feature their work here, a user must first submit their work for review, and if successful, they will receive an invitation. It uses a hybrid system to eliminate gas fees.

Magic Eden

This Solana-based NFT marketplace supports artwork and game creators and has launched Eden Games. 

Through its exclusive minting platform Launchpad, Magic Eden allows hassle-free minting, and through a Whitelabel marketplace, it will enable others to create their own marketplaces. 

Rarible

Rarible is a community-based NFT marketplace that supports Ethereum, Flow, and Tezos. A user can sell both single NFTs or complete collections here. 

Its “lazy minting” feature allows them to create an NFT for free. Rarible also has its own native governance token called RARI.

Foundation

Foundation facilitates live auctions for digital art but listing an NFT requires an invite from an existing member who has successfully sold an NFT. 

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SuperRare

Based on Ethereum, SuperRare supports all kinds of digital assets, viz. images, art, music, video, and more. To become a part of this community, however, a user must submit a form and be approved. 

Enjin Marketplace

The marketplace allows buying, selling, and trading of all Enjin blockchain-based assets and game item collections. 

It includes examples like the Multiverse, games like The Six Dragons and Age of Rust, and gamified reward programs such as Microsoft’s Azure Heroes. 

EFI and ENJ are two core tokens that serve different purposes on the platform. 

BakerySwap

This NFT marketplace is a DEX on the BSC that offers DeFi services and uses its native token BAKE. Its users can find NFTs like in-game items, digital art, and memes and easily create and mint their own NFTs.  

NBA Top Shot

The Flow network-based NFT marketplace is dedicated solely to the National Basketball Association league and enables basketball enthusiasts to buy, sell, and trade NBA-related NFTs. 

SolSea

Yet another Solana-based NFT marketplace that allows minting, listing, and transacting NFT at meager fees in SOL, USDC, and USDT. 

It will enable creators to embed copyright licenses in NFTs and make their listed NFTs on sale visible only privately or to the public. 

The platform calculates rarity rank and score statistics for fully minted verified collections. 

FTX 

This popular crypto exchange has also launched its own NFT marketplace. 

FTX has a simple interface for users to mint NFTs and shop them. Fees for creating NFTs on FTX would cost about $10 and are paid in USD. 

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Atomic Market

A shared liquidity NFT marketplace, Atomic Market is primarily for Atomic Assets, a standard for NFTs on the eosio blockchain. 

The platform gives a verification checkmark to well-known collections and blacklists any malicious content.

Myth Market

This one is a series of online marketplaces featuring GPK.Market to buy digital Garbage Pail Kids cards, Shatner.Market for William Shatner memorabilia, GoPepe.Market for GoPepe trading cards and KOGS.Market for KOGS trading cards.

Known Origin

Creators who care about authenticity can use KnownOrigin to showcase and sell their work. Users can submit their digital artwork as a jpeg or Gif with all files saved on IPFS.

Conclusion

With so many NFT minting platforms out there, minting NFTs is now easier than ever before at a meager cost. So, get started with the NFT plans today.

Top NFT Minting Platforms in 2023 appeared first on Coinbound.

For crypto companies, as we continue to gain mainstream adoption and onboard billions of users, it is integral that they have a meaningful relationship with their customers. 

Let’s first understand what exactly a CRM is. CRM stands for Customer Relationship Management. 

Any business with a customer base, regardless of size, requires CRM to store the customer details, including KYC, sales status, prospect details, sales opportunities, reports, email automation, lead management, and more.

As for how it works, just feed the software data and forget about it. Whenever there is a change in the sales funnel, the CRM should be updated appropriately, as this software can help businesses properly manage a lot of data. 

A CRM identifies the difference between valid and invalid information, lagging points in the purchase, problems and upgrades their products, sales funnel strength, as well as efficiently manages lead tracking, customer interest trends, Email automation, and generates sales reports.

According to a study by Thomson Data, a properly implemented CRM system can yield an ROI of 245%. However, how does one find a treasure among the vast amount of CRM options available on the Internet? Here are some of the best options to enhance customer experience.

Salesforce Sales Cloud

Known for being the most comprehensive CRM, Salesforce is a global leader in customer relationship management software. 

It is built to scale with any business and comprises social collaboration tools and a third-party app marketplace.

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The platform covers features like tracking the customer journey from the lead stage to signed contracts, integrating email campaigns with Gmail and Outlook, and pulling up highly detailed and customizable reporting.

More advanced features include opportunity management, contact management, sales performance management, visual workflow, and revenue intelligence.

However, it has a steeper learning curve than most and can be expensive for small businesses if they go with any plan other than the basic one.

A few years back, it even launched Salesforce Blockchain. This low-code platform enables organizations to share verified, distributed data sets across a trusted network of partners and third parties. 

Built on the open-source Hyperledger Sawtooth protocol, Salesforce Blockchain allows companies to create blockchain networks and apps using clicks and easy-to-use tools. 

Zoho CRM 

Here’s another CRM solution that has integrated blockchain into the platform. 

Back in late 2019, Zoho adopted blockchain-based timestamping through Ethereum to provide an additional level of verification for customers on Zoho Sign. 

One of the most popular service providers, Zoho offers customizable options to fit the needs of most businesses. 

Its powerful sales force automation helps with lead management, contact management, deal management, and general workflow automation. 

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There’s a Canvas tool for the design that features an intuitive drag and drop interface, allowing users to customize templates and forms easily.

Its CRM product is built to support and integrate seamlessly with other Zoho products, including Zoho Sales, Zoho Invoice, And Zoho campaigns.

Zendesk

Used by the likes of OnePlus, OLX, Dailymotion, Udemy, Mailchimp, Siemens, and crypto exchange Bitkub, Zendesk is known for its customer services tools. 

Their CRM product, Zendesk Sell, focuses on boosting collaboration between sales and other departments. It has built-in interoperability with other Zendesk apps such as Zendesk Service and Zendesk Talk. 

One of its unique features includes a sales email intelligence suite for tracking, notifications, and automation with email templates, as well as out-of-the-box reporting tools to improve email outcomes. 

The native dialer is another one that makes it easy for a team to make customer calls and send texts without having to leave the app while all the calls are automatically logged and recorded.

However, all the advanced features may make it expensive and complex for small businesses and those looking for simplicity. 

Pipedrive

This sales-focused CRM provides all the tools to manage leads so that its users can track everything from forms, signups and a lot more in real-time. 

Meanwhile, the visual sales pipeline allows managing, tracking, and customizing each stage for each sales representative.

Besides multi-language support, its advanced chatbot capabilities set Pipedrive apart from others. 

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It enables its users to create intelligent and customized chatbots for their website that can answer customer questions promptly, qualify leads, and promote engagement.

Other features include unlimited custom fields to gather information and have comprehensive lead reports, Sales Assistant AI to optimize workflow, and a full suite of communication tracking for contacts, including calls, emails, and chats. 

Overall, it’s pretty affordable and easy to operate, but that means limited functionality compared to other options.

HubSpot CRM 

HubSpot can be the right solution for anyone looking for CRM software with only core capabilities. This one is a free CRM software, but it only allows 1,000,000 contacts, and upgrading will be an expensive option. 

HubSpot CRM provides complete sales pipeline visibility with real-time contact management boosted with activity tracking, individual performance metrics, and other types of detailed reporting. 

Other features include call tracking, a meeting scheduler, and email tracking.

Connecting calendar and email through Gmail and Outlook integrations is also an available option. 

Ad management tools, Form and Landing page builder, and Live chat and chatbot builder are other features included in the free plan.

Freshworks Freshsales

The AI-driven CRM product of Freshworks offers tools for contact management, email integrations, and sales reporting while automating just about every tedious and repetitive task. 

There’s also built-in telephony that lets users place and makes calls straight from contact and deal management. 

By allowing users to do it all from one place, it streamlines the process of nurturing leads and gaining conversions. Freshsales further provides call analytics and reporting to guide and improve sales calls.

Late in 2021, the business software provider launched a unified CRM for startups called Freshstack, combining the company’s Freshmarketer, Freshsales, and Freshdesk products.

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Keap

One of the best CRM for email marketing automation, Keap has been around for over two decades to help businesses make the most of their time. 

This CRM provider isn’t entirely in the dark about crypto, either. It keeps its community updated about the crypto sector through its blog section.

While automation setup is time-consuming, which can make this option a bit expensive for SMBs, it is through clever automation of customer interactions and team workflows that Keap ensures seamless work and client management.

There are loads of marketing automation, email marketing tools, and third-party integrations offered by Keap to create and implement advanced marketing campaigns, automate email triggers and personalize them. 

Tracking metrics like behavioral data and A/B testing are also provided. 

Ontraport

Ontraport offers everything from marketing to payment processing, cross-selling, and coupon codes to automate online transactions. 

The contact record consists of all the data regarding the campaign, purchase history, membership history, credit card information, and subscriptions. 

Right from the contact, its users can also email, text, and process a transaction with a credit card. 

When setting up a payment gateway, for instance, PayPal or Stripe, while using one of their vendor integrations, they enable users to take payments manually and automatically. 

The self-described CRM software for small and mid-sized businesses offers pre-built and custom automated campaigns in its marketing suite. 

At the same time, the visual drag-and-drop editor in the builder section allows users to set filters, triggers, and actions. Users can track campaigns here for stats like conversion rates and recurring revenue.

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Conclusion

Originally developed for large businesses and enterprises, today, several CRM options are available in the market that fit different business types and sizes. 

When deciding on the solution to buy for a business, consider factors like the size of the business the software is designed for, the business needs, the budget, features involved in the quoted price, and customer support provided by the company. 

Given that CRM is a $48 billion industry growing at a 16% annual rate, it has become an integral part of every business, small or big, crypto or non-crypto. 

After all, CRM software can help track contacts, nurture leads, and monitor and tailor after-sales activities to bring more customers and build customer loyalty while optimizing the cost, gaining competitive advantage, and improving teamwork.

Best CRMs for Crypto Companies  appeared first on Coinbound.

But before beginning to produce content, a Saas company must know all about their target audience, what’s unique about content marketing for SaaS, and how to stand out with a compelling content marketing strategy.

Don’t worry. This SaaS Content Production Guide will help with all that. So, let’s get started. 

SaaS Content Production

Content marketing is an inbound marketing strategy that addresses a target audience’s inquiries by consistently creating meaningful content. A SaaS company can use any form and any platform for its content based on customer profiles. 

It is more than just explicitly advertising a product, though. Content marketing strategies are more about helping people with their needs while showing them how the company could help them. 

When it comes to SaaS companies, content marketing works differently because their products are not physical. This requires a SaaS company to showcase itself as an educational and knowledgeable expert in its field to get customers to trust them and improve the brand’s positioning.

Search engine optimization is crucial for a brand as customers find SaaS products through digital channels. 

Customer service is another vital feature for SaaS companies as they are not only selling a service but also the support behind it. And if they can’t help their customers when they need it, they’ll likely switch to a competitor. 

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SaaS Content Production Strategy

Let’s take a look at the techniques to help a SaaS company drive traffic to landing pages, increase brand awareness, improve the brand’s reputation, and grow SaaS revenue.

Define your Ideal Customer Profile

Start with having an ideal customer profile, which describes the company or consumer that will benefit the most from the services. These companies/customers are the ones who will buy a SaaS company’s products and are loyal.

Ideal customer profiles are a type of buyer personas that includes the firmographic details of a customer. Because these profiles get the most attention and profit, they should be the center of the SaaS content production strategy. A SaaS company must understand the relationship between content marketing and user profiles to create a proper content strategy.

To understand the customers to whom the SaaS content will be directed, find the answers to questions like Which industry are they involved in? 

1. What’s the company’s budget or the consumer’s income level?
2. Which other brands do they buy from? 
3. Which websites do they visit? Which media outlets do they use? 

This isn’t a one-time thing either. Ideal customer profiles should be updated from time to time as the company and industry evolve.

Analyze the competition

Of course, one can’t move forward without keeping competitors in mind. 

Analyze their traffic source to identify the areas to compete in and increase user engagement by refining content. Studying backlinks can give an idea of the standards to follow for backlinking strategies.

The advertising strategy of competitors will help a SaaS company understand how its ads are structured. They can then analyze their successful campaign for ad copies, CTAs, and other tricks to use in content.

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Affirm Your Brand Personality

Any SaaS company doesn’t want its audience to form an opinion on its brand. Instead, a SaaS company wants to define its persona and how they want it to perceive the business. A brand, after all, portrays the people behind the business.

For this, involve key stakeholders in the brand overview and ensure everyone is on the same page. Additionally, incorporate the right keywords and adjectives to describe the mission statement. Use tools like Google Keyword Planner, SEMrush, and Moz to identify relevant and effective keywords. 

Before using keywords to develop different kinds of content, create measurable goals for content campaigns to evaluate their performance. 

Content Production Procedures

Now that we have looked at the keywords and the measurable goals, it’s time to produce keyword-oriented content to achieve goals.

For this, a SaaS company can set up a step-by-step production process and procedures that involve researching topics, creating a content planning calendar, and recruiting talent for content creation, editing, and publication schedule.

Share Relevant Content

Producing compelling content that gives users value and relevance is the key to attracting readers. The focus should be on quality rather than quantity. 

With actionable high-quality content, which is informative as well as engaging, a SaaS company can pull in the audience. 

Focus on readers’ pain points and provide them with relevant solutions. To make the content actionable, include further steps the reader can take. Define the topics to cover based on ideal customers’ needs and competitors’ strategies.

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Publish Content Regularly

A SaaS company should include video tutorials in the content production strategy to help the audience understand the product, learn to use the software, and maximize its features.

Frequently Asked Questions or FAQ pages will enable users to find answers to common problems or issues. So, create several short articles about the different tasks that users can accomplish.

Once consistent and quality content is ready, it’s time to publish it at the right time. Publishing too little is just as bad as posting way too much, which lowers a SaaS business’s chances of gaining traction. Find the right balance between publishing lengthy, quality content and delivering quickly to the audience. 

Have a Content Distribution Strategy

Is there really a point in publishing a lot of content if no one’s going to read it? Having a content distribution strategy will help grow the following and reach the fanbase.

To promote products and make them accessible to the right scale of customers, a SaaS company can utilize its own channels such as the brand’s website and social media accounts or paid media channels like ads and influencers or have reviews of products or mentions by another brand.

Some of the ways to increase traffic via organic search include:

1. Technical SEO, which refers to server and website optimizations to improve your rankings;
2. Having an appropriate content length of about 1,600 words for a blog;
3. Updating and re-publishing the old content and internal linking to improve site architecture and spread link equity on your website.

Email marketing will help with content distribution to current customers, while weekly newsletters help customers establish the habit of reading and returning to your website. A SaaS company can use product updates, free trial onboarding campaigns, and retention emails as part of its strategy. 

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Testimonials & Reviews

For new customers with no experience using the SaaS software, testimonials and reviews from those who did are the best sources of information.

As such, testimonials can impact purchasing decisions, brand awareness, and credibility. Analyzing them can help determine who the target audience is and if they are satisfied with the product and services. 

Testimonials and reviews also validate because when potential customers see that other people are satisfied with the product, they feel much safer making purchases. Thus, ask and encourage industry experts to review the product and get in touch with bloggers and influencers.

Word of mouth is one of the best ways to create awareness for a brand, and reviews and recommendations are essential to get new as well as meaningful leads and pull them down your sales funnel.

Measure performance

Now, using all these tactics is not enough. To know if the content strategy is working as expected, measure its performance using key performance indicators (KPIs).

These indicators primarily cover quantitative indicators, qualitative indicators, leading indicators, lagging indicators, output indicators, financial indicators, and actionable indicators. 

The KPIs must be specific to a brand’s long-term goals and content strategy, which a SaaS company can tailor as per its needs. They must fit specific, measurable, relevant, time-based, and attainable goals.

Use an analytics software tool with a dashboard to create customized displays and reports to track your desired KPIs. 

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Optimize the Content

At last, after measuring the performance via KPIs, a clear picture of the business’s strengths and weaknesses will come to the fore. So, it’s time to optimize the process by updating content and distribution strategies according to the results.

You can try split-testing to test how making changes affect the performance of the underperforming pieces. Changes that may be as small as a different headline or image can generate better results.

Conclusion

Because SaaS doesn’t involve conventional ways of selling a product, a SaaS company would need to constantly change and track its content for the technique to be effective. 

It’s about catering to their audience’s needs and continuously adjusting your content. Having unique, quality, and well-targeted content will provide excellent results.

In-depth SaaS Content Production Guide for 2022 appeared first on Coinbound.