It is the number one social media platform used by the biggest crypto, DeFi and NFT influencers. Enthusiasts and investors looking for their crypto fix certainly shouldn’t miss out on these top crypto influencers on Twitter.

Anthony Pompliano

@APompliano

If you’ve spent even a minute on crypto Twitter you’ve come across Pomp’s account.

As one of the earliest and most prominent voices in Bitcoin evangelism, Pomp has created a name for himself, often speaking at cryptocurrency conferences and on shows like CNBC. His efforts have made him a key figure in educating and raising awareness about the potential of blockchain technology and cryptocurrencies.

MissTeenCrypto

@Missteencrypto

Randi Hipper, who also goes by Miss Teen Crypto is a phenomenal source of crypto news and content on Twitter (X). She became involved in the cryptocurrency community at a young age and quickly gained attention for her ability to explain complex topics in the crypto space in a way that resonates with teens and young adults. Randi regularly hosts live streams that address the future of digital assets and the biggest news in the crypto world and does it with her own fun flare.

Girl Gone Crypto

@Girlgone_Crypto

How this girl manages to put out such incredible twitter content on such a consistent basis is quite amazing. If there’s one crypto Twitter influencer to follow its gotta be Girl Gone Crypto.

Benjamin Cowen

@intocryptoverse

Ben is one of the most well-known crypto YouTubers and he doesn’t disappoint on Twitter either. He is a prominent figure in the cryptocurrency community, known for his in-depth analysis of crypto markets and blockchain technology. Ben has built a substantial follower base due to his clear, logical explanations and his focus on long-term investing rather than short-term speculation. His work is influential in helping crypto enthusiasts make informed decisions based on data and trends rather than hype or emotion.

Ty Smith

@TySmithHQ

Ty Smith is the Founder & CEO of Coinbound, and has grown some of the biggest companies in the space (Cosmos, MetaMask, Immutable, Gala, and eToro to name a few). His content is super relevant for anyone looking to get involved in crypto entrepreneurship.

Ty regularly posts behind-the-scenes insights from what’s happening at the biggest companies in crypto. If you’re a trader, he can be a great source of getting information fast about the fundamentals of different crypto businesses.

He also hosts a popular YouTube channel.

Also read: Top Crypto Traders to Follow on Twitter

Erik Voorhees

@ErikVorhees

As someone who has been a “crypto-preneur” probably since before you ever heard of Bitcoin, Vorhees is a crypto OG in the truest sense of the word. Erik has been involved in countless crypto organizations, most famously as the CEO of ShapeShift.

Mike Novogratz

@novogratz

Michael Novogratz is a former hedge fund manager who has been actively involved in the crypto industry for several years. He is the founder of Galaxy Digital, a company that invests in crypto-related businesses.

Pio

@Piovincenzo_

Pio is the Founder of Nifty Portal, a NFT focused media group that produces great NFT news content and is considered an NFT influencer. Pio is known for his insights into the NFT market, his analysis of various NFT projects, and his ability to connect with both new and experienced participants in the space.

Tone Vays

@ToneVays

With a huge following on Twitter, Tone has become the Twitter epicenter of crypto trading. Vays also has a popular YouTube Channel.

Antony Sassano

@Sassal0x

Anthony Sassano is a well-known Ethereum advocate and contributor. He is also the founder of The Daily Gwei, a popular Ethereum ecosystem newsletter.

Tyler Winklevoss

Famed owner of cryptocurrency exchange, Gemini. Tyler Winklevoss is one of the most followed crypto accounts on Twitter. He provides great insights into the upper echelon of the crypto world.

@Tyler

Vitalik Buterin

@VitalikButerin

Vitalik Buterin can hardly be described as an “influencer” in the sense of content creation being his main focus. Nonetheless, when this man speaks, people listen.

The crypto pioneer is best known for the creation of Ethereum, the world’s second most valuable cryptocurrency by market cap behind Bitcoin. If you can keep up with the intelligence of this man you’ll get insight into one of the most visionary minds in the cryptocurrency world.

Pierre Rochard

@pierre_crypt0

Pierre Rochard is a well-known Bitcoin advocate and educator. He co-founded the Satoshi Nakamoto Institute, an organization dedicated to preserving and promoting the original vision of Bitcoin.

He is a VP of Riot Platforms with over 165k followers.

CryptoWendyO

@CryptoWendyO

CryptoWendyO has been in the space for a very long time and her content reflects this level of experience.

She is a fanastic source of crypto trading content and posts her takes on the most recent TA movements on a daily basis. She is also one of the top Crypto Tik Tok Influencers.

Nick Szabo

@NickSzabo4

Nick Szabo is a computer scientist and cryptographer who is known for his work on digital contracts and the concept of smart contracts.

David Gokhshtein

@davidgokhshtein

“Jack of all trades, master of none” doesn’t seem to apply to David. Between his well-researched digital magazine, Gokhshtein.com, involvement in politics, and a Twitter feed that puts most to shame, it’s no wonder the Gokhshtein is becoming a top crypto influencers Twitter.

Hailey Lennon

Hailey is an amazing source for crypto legislation updates. She is probably crypto twitter’s most prominent legal member.

@HaileyLennonBTC

Justin Sun

@justinsuntron

We were a bit conflicted on this one.

Following Justin on Twitter is more like joining a several-times-a-day email marketing list than anything else but, nonetheless, his account holds serious weight in the Tron community.

Ivan on Tech

@IvanOnTech

While Ivan Liljeqvist is better known as one of cryptocurrency’s top YouTubers, he maintains a super informative and educational Twitter account as well.

Like his YouTube Channel, his content focuses mostly on the technology aspect of blockchain and digital currencies.

CryptoBrekkie

@CryptoBrekkie

CryptoBrekkie is the king of Bitcoin Twitter. The bitcoin artist has created a name for himself through his intricate, experimental, and innovative cryptocurrency art pieces.

Scott Melker

@ScottMellker

Scott Melker is a very respected individual in the crypto community. He’s both a trader a music producer, giving him insight into two vastly different worlds. His content has been found in some incredibly mainstream media sources as well. He frequently hosts Twitter spaces and is a bright source of crypto insights.

TheCryptoDog

@TheCryptoDog

The Crypto Dog is one of the most followed accounts in the crypto community, with 750k+ followers. His account is iconic amount the Pre-2020 crypto crowd.

Dan Held

@DanHeld

Dan Held is the Head of Growth at Kraken, which is one of the biggest crypto exchanges in the world. Before that, he was at Uber and has a great track record of working at some of the biggest tech and crypto companies.

On his Twitter, you’ll find his thoughts on Bitcoin, crypto and blockchain use cases for the future.

Peter McCormack

@PeterMcCormack

Peter McCormack is from the UK and has his own crypto podcast, What Bitcoin Did.

His Twitter content is largely Bitcoin-centric and he often does great interviews with leading figures.

Layah Heilpern

@LayahHeilpern

Layah Heilpern is a very popular crypto influencer and author from the UK. She also partners with Altcoin Buzz to interview many up and coming crypto companies. You can find her thoughts on the market, politics and other crypto-related content on her feed.

Coinbound

@coinboundio

When it comes to the crypto content creator space, Coinbound has its finger on the pulse of it all.

By the way, if you are looking for a quick way to follow all these accounts and other top crypto influencers Twitter, look no further than this list here.

How did we do? Think we are missing someone? Let us know in the comments or reach out to us on Twitter.

About Coinbound

Coinbound is the leading Web3 marketing agency. Coinbound works with major crypto brands like Gala, Immutable, eToro, Cosmos, Litecoin, Tron, and, OKX to boost brand growth through influencers, publishers, PR, SEO, social media management, community growth, and paid advertising.

The Best Crypto Twitter Accounts to Follow | Top Crypto Twitter Influencers 2025 appeared first on Coinbound.

Performante

Performante focuses on cryptocurrency trading and lifestyle. With 75k followers, he has certainly become of the TikTok’s best cryptocurrency and blockchain accounts to follow.

Performante on TikTok

Teen.Executive

While Teen.Executive’s content isn’t exclusively crypto-related, it is a large component of his account’s posts. He makes it easy to understand recent price movements in the crypto markets with his short videos.

Teen.Executive on TikTok

GirlGoneCrypto

Girl Gone Crypto is one of the crypto world’s most well-known and well-respected names. Her TikTok content is crazy bingeable and a great way to stay on top of the latest news in the industry is a fun and engaging way. Highly recommend following her.

GirlGone_Crypto on TikTok

Brekkie von Bitcoin (BVBTC)

The fiercely passionate Bitcoin maximalist and artist recently joined the crypto TikTok game.

His Bitcoin art is not to be missed.

CryptoKang

Previously known for his Instagram presence, CryptoKang is now on TikTok producing some really great crypto content.

@cryptokang on TikTok

Joshua Jake

Joshua Jake is a fantastic source of Web3 and crypto news. He makes great bite-sized content that will get you updated on the latest crypto trends quickly.

@itzjoshuajake on TikTok

CryptoWendyO

CryptoWendyO has an awesome crypto community on Twitter, YouTube, and more. Since joining TikTok she has quickly amassed a huge following. Her content is not to be missed.

@CryptoWendyO on TikTok

Learn more about CryptoWendyO’s TikTok journey:

The Wolf of Bitcoins

The Wolf of Bitcoins was already super popular on Instagram before taking his talents to TikTok. Wolf was actually the first cryptocurrency TikToker to have a crypto-related post go viral.

@TheWolfofBitcoins on TikTok

Blockchain Boy

Blockchain Boy is a must-follow TikTok influencer if you are looking for some awesome blockchain videos.

@theblockchainboy on TikTok

CryptoEuclid

The super entertaining podcaster is now on TikTok and has brought his….erm….unique sense of humor with him.

@cryptoeuclid on TikTok

Did we miss anyone? Let us know in the comments!

Love crypto social media? Be sure to check out crypto’s top Twitter, Instagram, and YouTube accounts.

Top Crypto TikTok Accounts appeared first on Coinbound.

In the Instaworld these influential 420 Instagram accounts have the dopest content. Get it…get it?!

Weed Humor

With 4.1 MILLION followers it’s hard to deny WeedHumor is one of the largest influencers in the Cannabis influencer world. As the name implies, the account focuses primarily on marijuana memes and humor.

Weed Humor on Instagram

trippy.treez

Part model, part marijuana goddess, trippy.treez has over 220k followers on Instagram for a reason. This stoner chick certainly knows how to work a camera.

Trippy.treez certainly takes cannabis influencer marketing to the next level.

trippy.treez on Instagram

thehighwoman

HaleyAnn, also known by her Instagram name thehighwoman, has one of the most loyal followings in Southern California.

Her account focuses primarily on weed and CBD products and accessories. That being said, she certainly isn’t afraid to use her account to express her bright personality.

thehighwoman on Instagram

herhighgarden

Trees, trees, and more trees. When she’s not posting on the gram, this Instagram rockstar is managing her own grows. For the more marijuana-scientific Instagrammers, herhighgarden is an account you NEED to be following.

herhighgarden on Instagram

tyleramaya

Browsing the bio of Tyler Maya you’ll see no reference to weed. Despite that, the freelance photographer consistently puts out absolutely awe-inspiring shots of Cannabis and has a knack for bringing out the physical beauty of the plant.

Before you visit his page be sure to grab a towel because your mouth will be watering in no time.

tyleramaya on Instagram

cheechandchong

C’mon! What’s a Cannabis Instagram account list without the godfathers themselves? The duo also does a great job of posting Cannabis news updates, which is great for staying informed while you browse IG.

cheechandchong on Instagram

stiiizy

While this account is actually a brand and not an “influencer” we feel the high level of content they put out related to both THC and CBD-based products goes beyond what most brands are doing and thus qualifies them for this list.

stiiizy on Instagram

jackey_420

With 273k+ followers and growing, this guy kills it on Instagram. Jackey’s account features top-notch video reviews of some of the best cannabis products in existence.

Even if product reviews aren’t your thing this guy is downright entertaining regardless.

jackey_420 on Instagram

_thehempress

Your favorite “ʙʟᴀᴢɪɴ’ ɢᴀᴍɪɴ ᴀsɪᴀɴ”. Frequently traveling between the east and west coast, the bicoastal gal commands 37k+ followers.

_thehempress on Instagram

medicatedmarley

You can’t talk about cannabis Instagram without mentioning this girl. The Vegas-based CannaBOSS is one of the fastest-growing accounts on Instagram. A quick browse of her page will show you why.

medicatedmarley on Instagram

imcannabess

This girl is just downright fun to follow. While a lot of major social media personalities simply talk the talk, Bess actually walks the walk and works deep within the industry.

imcannabess on Instagram

SheSmokesJoints

Few accounts show the creativity Courtney does. A lot of people claim to be world-class joint rollers but this girl might actually have a claim to the title.

SheSmokesJoints on Instagram

The Mommy Jane

This rockstar cannabis mom lost over 100 lbs when she switched from wine to weed. She’s been featured in tons of cannabis publications including High Times. Her content is incredibly well shot and super fun to follow.

TheMommyJane on Instagram

Did we miss anyone? Let us know in the comments or shoot us an email at info@coinbound.io!

Want to learn more about cannabis marketing? Check out our weekly cannabis marketing newsletter. It’s full of helpful, actionable tips and strategies to grow your brand in the cannabis industry.

Top Cannabis Instagram Influencers You Should Be Following appeared first on Coinbound.

Here are some must-follow crypto YouTube influencers:

The Best Cryptocurrency YouTube Channels

Ivan On Tech

Ivan Liljeqvist is a Sweden-based YouTuber guru that found his following analyzing the cryptocurrency sector from the technology side. His content is incredibly well-researched and presented in an easy-to-understand way. This puts him right towards to top in terms of our favorite YouTube personalities.

Ivan on Tech on YouTube

The Crypto Lark

Known for his articulate, entertaining style, Lark combines his political science background, critical thinking skills and bright sense of humor to produce content that explores blockchain solutions to the corrupted world.

The Crypto Lark on YouTube

Coinbound

Coinbound is the leading crypto marketing agency and has a popular crypto marketing YouTube channel that is an amazing resource for anyone looking for help marketing their crypto, DeFi, NFT, or Web3 companies.

Altcoin Daily

The brothers behind Altcoin Daily have built a name for themselves by creating an incredible source of cryptocurrency content built for everyone whether you are a blockchain beginner or expert.

Altcoin Daily on YouTube

Doug Polk

Doug Polk was already a successful YouTube influencer before he even got into crypto. He built up some fame as a professional poker player while racking up 3 World Series of Poker bracelets. Now he has a whole new channel that focuses on crypto. Polk will help you sift through the myths, traps, and pitfalls of the cryptocurrency world. Plus, Polk is always lining up top-notch guests for some thoughtful crypto discussions. 

Doug Polk on YouTube

Crypt0sNews

Crypt0snews is an absolutely top tier channel. Omar puts out incredibly high-quality content on a consistent basis. With his finger firmly placed on the pulse of the crypto community, Crypt0snews is an incredibly well-versed and well-produced source of crypto content on YouTube.

Crypt0snews on YouTube

Ian Balina

Ian Balina is an analytics expert that made the jump to cryptocurrency and blockchain from IBM. Now he uses his analytic abilities to determine which are the best blockchain startups out there. You can view his opinions on token analytics to really gain an edge in the cryptocurrency markets. Viewers will certainly find a ton of quality information by tuning in when Ian Balina has something to say. 

Ian Balina on YouTube

Crypto Bobby

Rob “Crypto Bobby” Paone is a tech insider that provides analysis on the cryptocurrency markets and blockchain in general. He’s also the founder of Proof of Talent and actively helps individuals breaking into the space find careers. With the help of Crypto Bobby, it’ll be a little easier to navigate the crypto jungle. You might also get some commentary on buffalo chicken wraps and the New York Jets. 

Crypto Bobby on YouTube

Tone Vays

Tone’s YouTube channel has become a mecca for cryptocurrency traders.

The former equities trader turned to cryptocurrencies earlier than most and has built a name for himself as an experienced analyst.

Tone Vays on YouTube

Data Dash

Data Dash provides its viewers with a treasure trove of information. The founder of Data Dash, Nicholas Merten is also the mind behind Project Genesis, an open-source initiative to develop new technologies in the cryptocurrency space.

With more than 300,000 subscribers, Merten and the Data Dash team are running a virtual watering hole for curious investors. 

DataDash on YouTube

BitBoy

The fearless leader of the passionate BitSquad comes to play. BitBoy is one of the most active and involved content creators in the cryptocurrency industry.

His YouTube channel focuses primarily on cryptocurrency news, project/product reviews, parodies, and much more.

If you follow BitBoy closely you can see how astronomically fast his channel is growing. BitBoy knows what he is doing and his audience certainly gets that.

BitBoy Crypto on YouTube

Crypto Love

Crypto Love clearly has a passion for what he does. Fortunately for all of us, what he does is make crypto trading and investing super simple and easy to understand. Beginners and experts alike will find value in what many believe to be one of the best cryptocurrency YouTube channels.

CryptoLove on YouTube

Box Mining

For easy to understand analysis of all the trending news in the blockchain industry, look no further than the Box Mining YouTube channel. Viewers will be able to find breaking news in the blockchain world, along with technical reviews of cryptocurrency tools. They’ll help you sort out every cryptocurrency question you might have. From what wallet to choose down to how to mine BTC, you can learn it all from the Box Mining YouTube channel. 

Box Mining on YouTube

For more top crypto social media accounts to follow check out our list of the top crypto Instagram accounts and top crypto Twitter Influencers.

What do you think of this list? Is there anyone you would add? Let us know in the comments or on Twitter at @Coinboundio

About Coinbound

Coinbound is the leading Web3 marketing agency. Coinbound works with major crypto brands like Gala, Immutable, eToro, Cosmos, Litecoin, Tron, and, OKX to boost brand growth through influencers, publishers, PR, SEO, social media management, community growth, and paid advertising.

Top Cryptocurrency YouTubers | Best Crypto YouTube Channels in 2022 appeared first on Coinbound.

Amanda Gutterman, former Chief Marketing Officer at ConsenSys, knows that the internet is evolving. She says marketers must be constantly growing along with their mediums. The internet is transitioning from a dispensary of data to a living, breathing source of value in and of itself. 

“There is a shift coming in the way we use the Internet, from an Internet of information to an Internet of value, where we frictionlessly exchange and communicate with no intermediaries.”

Amanda Gutterman

Interactions are valuable. And as Amanda Gutterman explains, interactions on the internet are getting more and more valuable every day. To make these interactions pack the most punch possible, you’ll need educational and personable deliveries. 

According to David Gokhshtein, founder of Gokhshtein Magazine, it’s essential to put money and effort into reaching a wide and informed audience. 

He says you’ll never get ahead by trying to cut costs in the marketing department. 

“A lot of crypto projects want to be cheap when it comes to hiring someone to run their marketing department. Some feel entitlement, in that people will come to us because we have such a great crypto, so we don’t have to really spend much. That’s not happening.”

@davidgokhshtein

The industry itself is pretty young. Some argue over whether the crypto space is a toddler or still an infant. In such a young and budding industry, you’ll need to educate your target audience. People will be nervous about the technology and the notes volatile nature of cryptocurrency investments and it is the marketer’s job to make them comfortable. 

Coinbound Founder, Ty Daniel Smith, has offered the following tidbit:

“Crypto marketing really is unlike marketing in any other industry. There’s much more moving parts. Companies, technologies, sentiment, and even laws change so frequently that we have to keep a pulse on the community more than most others. Especially in Coinbound’s niche, crypto influencers, there’s a trust component that requires much for finesse and due diligence than you might imagine.”

Ty Daniel Smith

Peter McCormack certainly also has an influential voice in the cryptocurrency community. You might know him for his insightful commentary on social media platforms. But you also might be familiar with the infamous libel suit brought against him by Craig Wright. McCormack thinks a marketing campaign should be based on spreading quality information and bringing a sense of clarity to your target audience. 

“This increasing ability to make rational and informed decisions has in turn changed customers’ buying behaviour. Emotional brand connections are being replaced by functional relationships based on price, quality and service, diminishing the ability of advertising to influence customers.”

Peter McCormack in “Online advertising does not work”

The experts mentioned above might all offer slightly different nuggets of advice. But all in all, it is imperative to bring educational material to the crypto-curious in an easily digestible fashion. 

What the Experts are Saying About Cryptocurrency Marketing appeared first on Coinbound.

Cryptocurrency companies face specifically tough barriers when trying to spread the word about their products. Mainstream media outlet consumers are not likely to be exposed to cryptocurrency and blockchain ideas. And even on many social media platforms, the community could be limited to those who seek it out. Thus, companies such as crypto wallet providers, Amon.Tech used some of these best practices to reach their target audience.

To really reach a relevant and hungry audience, try some of these more personal marketing tactics. 

Visit cryptocurrency and blockchain conferences

Blockchain and cryptocurrency conferences are a great vehicle to get your message out there.

Both individuals and startups can take advantage of the media presence at these events. Crypto founders have the opportunity to meet with reporters, podcast hosts, and other influencers (like these top crypto YouTubers).

These events also provide the chance to speak with potential investors and answer questions directly. You could also catch the eye of blockchain and cryptocurrency experts.

If industry leaders take notice, it’s basically a guarantee that thousands of new people will be exposed to the project. 

Reach out personally to current and potential customers 

Never underestimate the power of reaching out directly to people.

Potential customers or investors, as well as current users, will enjoy the personal level of attention they receive. And, they’ll be likely to tell others about it.

You can start a domino effect of advertising that will spread from social media interactions to in-person chatter. Pay attention to social media (and SEO). Know what people are saying and asking.

A lot of crypto-curious folks can be uneasy about jumping into cryptocurrency investments. A simple message that addresses an individual’s question can go a long way. That person is likely to feel better, plus you’ll attract new eyes that are appreciative of the reachable and personal touch. 

Giveaways

Sweet prizes and free stuff always gets people jacked up. Give away hardware wallets and other products that could help ease nocoiners and newbies into the world of digital assets. Token airdrops would also be sure to garner attention in the cryptocurrency community.

Top influencers give their followers chances to win anything from Bitcoin to merchandise. And it works. You’ll be able to add tons of followers and pile up a bunch of likes, shares, and retweets. 

Reach out to other startups

Seek out and forge relevant relationships with other cryptocurrency companies to connect user bases all over the world.

In the cryptocurrency world, one can relate the abundance of startups popping up to a number of bars opening on the same street.

Although there may be some level of competition between the projects, the influx of people into the space is much more beneficial to the industry as a whole. Just like how multiple popular bars in one small area can create a situation where they all feed off of each other’s success.

It’s also important to match up with like-minded companies and entities with similar goals. For example, a new crypto payments company forming a professional relationship with a cryptocurrency wallet company could produce advantageous results for both parties.

While your hear take a look at the most comprehensive cryptocurrency marketing guide in existence.

About Coinbound

Coinbound is the leading Web3 marketing agency. Coinbound works with major crypto brands like Gala, Immutable, eToro, Cosmos, Litecoin, Tron, and, OKX to boost brand growth through influencers, publishers, PR, SEO, social media management, community growth, and paid advertising.

How to Reach Your Target Audience in the Cryptocurrency Industry appeared first on Coinbound.

To beat these firewalls, you must reach your potential customers directly. But all social media platforms are not created equal. Some are crawling with crypto and blockchain activity and possess the exact users crypto marketers need to reach.

These are the top platforms to reach hungry investors and those who are curious about blockchain technology.

Twitter

There’s always a ton of cryptocurrency-related action on Twitter. All of the top minds and influencers in the cryptocurrency space have twitter accounts. Following founders like Justin Sun, Vitalik Buterin, or Charles Hoskinson can give you first-hand insight and even direct responses from the most influential people that the blockchain scene has to offer. Millions of users are searching Twitter for crypto-related terms every day. Marketers can learn a lot from Twitter. Simply scrolling through search results will give you info directly from crypto users in the form of a never-ending stream of Tweets. Every marketer in the cryptosphere needs to check out crypto Twitter.

Medium

Medium is used by influencers, blockchain companies, and founders themselves to give users and investors specific and detailed info right from the horse’s mouth. To truly educate the public on processes and use cases, more than 280 characters will certainly be needed. Medium will come in handy to provide long-form content that is packed with information.

Blogging with Medium can give you a big boost because long-form content is known to net better scores in public reaction and it will help you show up near the top of search engine results.

Friendster.io

The Friendster.io social media platform is picking up momentum quickly. The team at Friendster has built a platform that rewards users for posting great content. They are engineering a tokenized economy that is centered around a social media community. One of the best parts of using this platform for marketing purposes is that the community of users is extremely crypto savvy. Friendster.io can help crypto marketers reach the exact base they are looking to speak to.

Steemit

Steemit is one of the first successful platforms to provide users with a way to earn tokens for the content they post. The best posts will have the chance to earn the most money. What’s more, is that users can earn for curating and upvoting premier content. You know you’ll be able to reach and connect with the correct base because the Steemit community actively uses cryptocurrency on a daily basis.

Reddit

By using Reddit, marketers can directly connect with users and HODLers of basically any cryptocurrencies out there. Users convene in subreddits that are designed specifically for their niche discussions. Aside from being able to reach a specific crypto community in a pinpoint manner, more general crypto audiences can be found as well. Subreddits like r/cryptocurrency, r/blockchain, and r/cryptomarkets are followed by millions of blockchain fans.

Interested in learning more? Check out the Ultimate Guide to Cryptocurrency Marketing.

About Coinbound

Coinbound is the leading Web3 marketing agency. Coinbound works with major crypto brands like Gala, Immutable, eToro, Cosmos, Litecoin, Tron, and, OKX to boost brand growth through influencers, publishers, PR, SEO, social media management, community growth, and paid advertising.

The Best Platforms for Crypto Marketing appeared first on Coinbound.

Also read: Top Crypto Twitter Accounts

Andreas Antonopoulos

Andreas Antonopoulos is a great advocate for the blockchain space. He is most interested in teaching the public about Bitcoin’s basics and showing the world just how powerful blockchain can be. He has about a half a million crypto-hungry followers on Twitter and has the cache to reach outside of the sector. He’s appeared on Joe Rogan’s podcast and has been featured by popular media outlets like Vice and NBC. Antonopoulos is one of the most influential figures in the blockchain biz. He’s undoubtedly responsible for thousands of people being introduced to cryptocurrency in an informative and educational way.  

Andreas Antonopoulos on Twitter

Jameson Lopp

Jameson Lopp is a lover of decentralization. He speaks to Bitcoin newbies as well veterans and relates the cryptocurrency space to various topics outside of finance such as philosophy, politics. He also offers a comprehensive guide to the cryptocurrency world.  At Lopp.net you’ll find everything you need to know about Bitcoin to get started. But you’ll also learn how blockchain world and what the social implications of this groundbreaking technology will be.

Jameson Lopp on Twitter

Trace Mayer

Trace Mayer is a professional investor who made his millions dealing in gold and other traditional assets way before the Bitcoin boom. But in 2011 he became one of the first people in the traditional finance sector to start recommending Bitcoin as an investment. One BTC was worth only 25 cents at the time. He once compared Bitcoin to the honey badger, invoking the classic meme. According to the graphic shared by Mayer, Bitcoin, just like the honey badger, “don’t care.”

Trace Mayer on Twitter

Randall aka @randallsanimals

Speaking of honey badgers. The man behind the classic video is a crypto fan himself. Randall or @randallsanimals on Twitter has nearly a quarter million followers and consistently pulls in millions of views. Randall often speaks out against censorship and praises the potential of decentralization.

@randallsanimals on Twitter

Max Keiser

Max Keiser thinks Bitcoin will change the world. He started telling everyone when Bitcoin was only 3 bucks. He’s known to make bold statements regarding the price of Bitcoin and where it’s going in the future. Back when hardly anyone even heard of Bitcoin, Keiser predicted BTC would eventually climb into the 6 digit range. He has steadfastly stood by his claim and is constantly laughing off anyone who calls Bitcoin a poor investment.

Max Keiser on Twitter

Ian Balina

Ian Balina used to work for IBM’s analytics department. When he heard about Bitcoin and the potential of blockchain technology, he left his job at IBM to dive headfirst and full time into crypto. He’s appeared on CNBC and was featured in The Wall Street Journal, The Street, and Forbes Magazine. With about 150k Twitter followers, Balina reaches crypto loyalists as well as those outside the crypto sector.

Ian Balina on Twitter

David Gokhshtein

David Gokhshtein is an investor, entrepreneur, and proponent of the mass adoption of cryptocurrency. The Brooklyn crypto advocate provides informative crypto tweets and gives valuable insights to the markets. His magazine features the heavy hitters of blockchain and is attracting the eyes of the cryptocurrency world. He’s connected to a lot of notable people in the blockchain space and is using his social collateral to build a media network packed with reliable information on cryptocurrency investing.

David Gokhshtein on Twitter

Think this list is missing someone? Let us know in the comments! Interested in working with a crypto influencer agency? Try Coinbound.

Impact Influencers: The Top Social Media Figures in the Cryptocurrency Space appeared first on Coinbound.

The blockchain space is still in its infancy. As revolutionary products start to pop up and cryptocurrency economies begin to mature, the consuming public will need to be educated. People need to learn what cryptocurrency truly is, what it’s purposes are, and how it can impact their lives before they consider jumping into the space. Influencer marketing is the best way to ease newbies into cryptocurrency because they can connect with their social media followers directly and on a much more personal level than a TV ad ever could.

Businesses all over the world are becoming more aware of the power of social media marketers. A year ago, it was reported that just over a third of marketers were planning on upping their spending on social media influencers. In 2019, businesses started spending way more on the influencer industry. A recent study by Mediakix determined that influencer spending was up 65% this year. And since it’s so effective, that number will continue to grow. According to that same study, the overwhelming majority of those who deploy the use of influencers think the return is worth the investment.

For startups and entrepreneurs, the best ROI you’ll come across is from an influencer with tons of loyal social media followers. A traditional ad campaign can reach a big audience, but will cost you thousands more. Plus, with a social media influencer, the audience will be addressed in a more personal way by a character they are willingly receptive to. Rather than putting in some guess work and spending on a wide net, businesses can reach a more relevant and targeted audience. It is also worth noting that many channels typically available to advertisers in traditional markets are not available to crypto marketers. This makes crypto influencer marketing even more attractive.

Word of mouth is a great vehicle to spread information. But a megaphone is even better. To reach as many people as possible it’s obvious that you need to tap into the power of influencers. In the cryptosphere, influencers tend to have an even stronger voice. Curious users and potential investors flock to social media influencers for cryptocurrency info because there are so few other places to go.

To speak directly to your targeted crowd is invaluable. The Tomoson marketing group conducted a study that determined influencer marketing campaigns produce outstanding returns. For every dollar invested in influencer marketing, businesses and entrepreneurs enjoyed $6.50 in return.

These outside voices can bring new life and personality to your product or service. People who attract tons of social media followers obviously know how to connect with a large portion of the population. These influencers act as teachers as much as salesmen.

Influencers get clicks and create user engagement at a way higher rate than traditional marketing campaigns. While the total amount of eyes on your product is an important number to look at, getting a user to engage and interact is even more key. Remember, users are voluntarily consuming content from these influencers. They are not invasive forces telling people what to do, wear, eat, or use. The quality of their content draws the eyes of the Internet. And as a marketer, piggybacking on outstanding content is the fastest way to have your product become a household name

As the internet has aged, it’s become the ultimate tool for consumers. In its earliest days it was mostly a gathering place for people with tech interests or fringe ideas. But now, the average person, young and old, checks in on all kinds of sources before making purchases. Around 50% of people rely on product recommendations from social media influencers. And that number promises to grow because young people actually trust influencers more than movie stars and other celebrities that have been casted in commercials.

For a technology born on the internet that aims to be the currency of the internet, it only makes perfect sense to turn to its most influential figures to introduce the world to blockchain.

In Crypto, Content is King appeared first on Coinbound.

It’s hard to reach a wider audience than Paris Hilton or Floyd Mayweather. So why should you try? Influencer marketing via social media platforms like Twitter is quickly becoming the best way to reach massive amounts of people. And in the blockchain world, with ads being banned on many search engines and social platforms, the use of crypto influencer marketing becomes even more important and necessary.

Visibility is a must in any industry, and all businesses want a buzz surrounding their product or service. If a simple banner or other forms of traditional advertising are blocked from public view, another avenue must be taken. And currently social media influencers produce the most traffic on the crypto streets.

Another factor that makes influencers so effective is the trust and familiarity factor. People listen to familiar faces. Plus, influencers are often seen as more informed users of the product they are advocating for. According to studies by the Digital Marketing Institute, social media influencer marketing campaigns delivered returns to the tune of 650 percent. Not to mention the younger the target audience you wish to reach, the more accepting they are to influencers.

John McAfee told Gerald French of Forbes Magazine that deploying social media influencers has become an extremely powerful marketing tool.

“Influencers have become more powerful than celebrities when converting fans and consumers to a product or service. People trust other people they can relate to, whether on a personal or inspirational level, as long as influencers remain authentic and true to themselves.”

But in contrast with many industry mouthpieces , McAfee insists he delivers information that is actually valuable. When asked about some of his flops he responded firmly.

“Went South, as did 5 other recommends. But, if you evenly spread your money between all my 41 recommendations for the past 18 months, including the zero returns, your portfolio would have gained 13% by today – in the middle of a bear market. You want perfection? Follow a Church!”

Major brands realize this and influencers will only become more present and more powerful in the near future. It’s clear that this is the next wave in the history of advertising. But the wave may have already hit. The cryptocurrency space is perfectly aligned to capture the power of influencer marketing. It aims to reach an audience that is ideal for the style of advertising social media influences have to offer. The space is filled with young people who have been exposed to the internet their whole lives. But most importantly they use social media and it’s power players to make decisions.

The ad restrictions many countries have imposed on the crypto industry could just be building the perfect storm for influencers to take over the space. Crypto influencer marketing might be the only resource for blockchain startups, but it works.

Interested in hiring Crypto influencers to promote your project? Check out our influencer marketplace, the most comprehensive list of crypto influencers and publishers in the industry!

Why Influencer Marketing is A Must in the Cryptocurrency Industry appeared first on Coinbound.